Inbound B2B Lead Generation Strategies | Martal Group

Startups often struggle to make ends meet when it comes to growing their sales team. They find themselves stuck choosing between hiring top talent to grow their brand or cutting costs to keep their business alive. That’s when startup lead generation outsourcing can become the perfect solution. So: What exactly is outsourced lead generation for […]

A plug-and-play B2B lead generation strategies is kind of like Sasquatch… Some people claim to have seen it. Others say, “Look, I have a picture of it!” — yet the closest they can get to is a blurred-out mess that makes no sense. And the rest believes that it’s out there but have given up […]

LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Generating high-quality leads for your business is a long, daunting task. But it comes nowhere close to converting those prospects into loyal customers. One thing that will make the process easier for you is understanding the various types of leads your company is dealing with.  By learning the difference between cold, warm, and hot prospects, […]

Reports show that in 2023 alone, US companies will spend up to $3.2 billion on ads to increase lead generation. For many of them, acquiring new leads is one of the highest priorities as it directly increases their revenue. It also serves as proof of tangible growth and defines the right trajectory for success. In […]

Every growth aspiring B2B business knows the thrill of attracting a new client. Not only does that serve as validation for your brand’s value proposition, but it’s also a gateway to future opportunities. But… Before you get to that point, the hunt for new leads often feels like a steady uphill battle. It’s impossible to […]

The B2B lead generation landscape is ever-changing, and the right marketing technology (MarTech) tools can be the key to success. With the right MarTech tools, businesses are able to reach and engage their target audiences, streamline workflows, and increase conversions in their B2B lead generation efforts. In this article, we will explore five game-changing MarTech […]

As a B2B business leader in the bustling heart of New York, you understand the essential role that high-quality leads play in your growth and success. The competition is fierce, the stakes are high, and the pressure to consistently deliver results can be overwhelming. But imagine if you could navigate these challenges with a partner […]

What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]