Inbound B2B Lead Generation Strategies | Martal Group

Introduction 80% of B2B sales interactions now occur in digital channels (3). This  statistic is a wake-up call for sales leaders. If your sales pipeline still relies on yesterday’s tactics, you risk being invisible to four-fifths of your market. Enter sales pipeline consulting: a strategic approach to optimizing every stage of your sales funnel – […]

Introduction Psychographic segmentation is quickly becoming a must-have tool for B2B sales and marketing teams navigating today’s hyper-personalized marketplace. In fact, 3 out of 4 business leaders believe personalization is now “table stakes” for success (6) – and achieving that level of relevance means understanding what truly drives your buyers. Demographic and firmographic data alone […]

Introduction LinkedIn has become a powerhouse for B2B outreach – it drives 80% of all B2B social media leads (6) and boasts that four out of five members are business decision-makers (7).  One of LinkedIn’s most effective tools is InMail, the premium messaging feature that lets you reach prospects outside your network. InMail messages typically […]

Introduction Imagine this: Your marketing team just generated a hundred new leads from a killer B2B lead magnet – perhaps an industry eBook or a ROI calculator. But weeks later, only a trickle of those downloads converted into sales opportunities.  Unfortunately, this scenario is common – 80% of new leads never turn into sales without […]

Introduction B2B demand generation in 2025 is a multi-channel, tech-powered game. Experienced CMOs and sales leaders know that filling the pipeline today means leveraging a strategic mix of software and services – from AI-driven outbound platforms to classic marketing automation.  In fact, 39% of businesses are investing in marketing automation to drive demand-gen efforts (1). […]

Introduction B2B growth hacking in 2025 demands a smarter, more unified approach than ever before. The days of relying on a single “silver bullet” marketing channel are over.  Modern CMOs and sales leaders face long buying cycles, discerning buyers, and an explosion of new tools (especially AI) that can either amplify results or drown prospects […]

Photo from unsplash.com Introduction In today’s fast-paced business environment, B2B companies are under constant pressure to accelerate their sales cycles and boost revenue. However, despite the growing sophistication of marketing and sales technologies, many companies still struggle with long sales processes and inefficient lead management. What’s often missing from the equation is the power of […]

Introduction Lead management is the backbone of turning prospects into paying customers. Yet a shocking 79% of leads never convert to sales – often because they fall through the cracks (2).  In the competitive B2B arena of 2025, simply generating leads isn’t enough; how you manage those leads can make or break your revenue targets. […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  ABM has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2025, ABM software is no […]