Sales Cycle Development for B2B Tech Companies | Martal Group

Introduction Is your sales pipeline report truly driving growth – or just gathering dust? In today’s data-driven B2B landscape, having a clear window into your sales pipeline is non-negotiable. By 2025, a staggering 80% of B2B sales interactions occur in digital channels (9). This shift means you need real-time visibility into every deal’s status, from […]

Introduction Outbound sales is undergoing a radical transformation. The age-old debate of cold calling vs warm calling is no longer black and white. In 2026, technology is blurring the line between a “cold” call and a “warm” one. Buyers have changed – they filter out noise and ignore generic pitches, responding only when outreach feels […]

Introduction You’ve just closed a big deal – now what? In B2B sales, winning a new client is only half the battle. The real challenge is turning that new prospect into a long-term partner through an effective client onboarding process. Client onboarding is the crucial bridge between sales and retention, and its impact is enormous. […]

Introduction Cold calling statistics in 2025 reveal a sales channel transformed by technology – yet still rooted in the timeless power of a human conversation. B2B sales leaders might be surprised that even in the age of sales automation, over 50% of B2B leads still originate from cold calls (1). The telephone remains a critical […]

Introduction What if you knew exactly which prospects are actively researching solutions like yours? In B2B sales, timing is everything – and intent data providers claim to deliver that perfect timing. By tracking buyers’ online research behaviors, these platforms promise to spotlight companies in-market for your product so your sales team can strike while the […]

Introduction Over half of B2B decision-makers actively seek suppliers with niche expertise – in specialized B2B markets, industry-specific knowledge isn’t a luxury, it’s a necessity (1). If you operate in a highly specialized sector, you’ve likely felt the pain of generic marketing that just doesn’t resonate. Finding an agency that truly understands your niche can […]

Introduction If you’re a CMO, CRO, or sales leader striving for rapid growth, you’ve likely asked: Should we build in-house or bring in outside help?  In today’s B2B landscape, top companies are increasingly turning to specialized service providers to accelerate revenue. In fact, an outsourced B2B lead generation team can deliver up to 43% better […]

Introduction Merchant services marketing is undergoing a radical shift in 2025. The payment processing industry is enormous (projected to generate $60–$140 billion in vendor revenue globally in 2025) (11), which means credit card processors and payment providers face fierce competition for business clients.  At the same time, small business owners – the target customers for […]

Introduction Expanding into new regions is one of the biggest growth opportunities for B2B companies in 2025. Yet going global isn’t as simple as copy-pasting your marketing playbook into another country’s language. In fact, nearly half of global brands (42%) are tailoring content to specific regions, highlighting the growing importance of localization (3). The challenge […]