Sales Cycle Development for B2B Tech Companies | Martal Group

Introduction Is your B2B sales strategy keeping up with today’s omnichannel buyer? Modern buyers are more empowered and digitally driven than ever. They jump between channels – reading your blog, scrolling LinkedIn, opening emails, even attending webinars – all before ever speaking to your sales team. In fact, an estimated 80% of B2B sales interactions […]

Introduction How do you track success when your buyers zigzag across a dozen channels? In 2026, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). Data shows that 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. […]

Major Takeaways: Challenges of Omnichannel Marketing Misaligned Teams Kill ROI Customers Expect Seamless Journeys Data Silos Undermine Personalization Shared Goals Drive Sales Efficiency Orchestrated Campaigns Win More Deals Unified Messaging Increases Trust Outbound Strategies Must Be Integrated Continuous Feedback Closes Gaps Faster Introduction In 2026’s B2B landscape, buyers demand seamless, personalized experiences across numerous channels […]

Major Takeaways: B2B Omnichannel Strategy Why are omnichannel buyers changing how B2B sales work? How does AI enable scalable personalization across channels? What’s the backbone of a successful omnichannel marketing program? How do high-performing teams integrate AI in their sales processes? What are the common challenges in AI-powered omnichannel strategies? Where does human interaction fit […]

Introduction Only 7% of sales teams achieve over 90% forecast accuracy, with most hovering around 70-79% (5). Yet companies with accurate forecasts are 10% more likely to grow revenue year-over-yearand 7.3% more likely to hit quota (6). If you’re a B2B sales or marketing leader, you know how crucial both a healthy pipeline and a […]

Major Takeaways: Outsourced SDR Companies Faster Ramp-Up Than In-House Teams Lower Cost Per Lead with Higher ROI Built-In Expertise and Sales Tech Ideal for High-Growth Teams Scalable and Flexible to Business Needs Improved Sales Team Focus Omnichannel Outreach Outperforms Single Tactics Success Depends on Alignment and Transparency Introduction Is your sales pipeline struggling to keep […]

Introduction Is your healthcare sales pipeline struggling to keep pace in 2026? The healthcare B2B arena has never been more competitive or complex. Long sales cycles, strict regulations, and flooded markets make it harder than ever for sales teams to break through. Enter the Sales Development Representative (SDR) – the engine of pipeline growth – […]

In the competitive world of software as a service (SaaS), finding and converting high-quality leads is one of the most significant challenges for businesses. Traditional marketing strategies often fall short, leaving many SaaS companies struggling to consistently fill their sales pipelines. This is where SaaS lead generation comes in. By leveraging data-driven strategies and specialized expertise, a SaaS lead generation […]

Introduction Is your B2B sales team torn between doubling down on content-driven inbound leads or scaling up proactive outbound prospecting? In 2026’s complex B2B landscape, the old inbound vs outbound sales debate has evolved into a new reality: the fastest-growing companies master both. We’ve seen it firsthand – one SaaS firm spent a year pumping […]