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Marketing Methodologies to Grow Your B2B Company | Martal Group
How to Build a Buyer Persona for Transportation Sales?
Introduction Building a buyer persona is a critical step for any transportation company aiming to improve transportation lead generation. Sales teams often struggle because they target broad audiences without understanding who actually makes buying decisions. A clear buyer persona helps align outreach, messaging, and timing. Transportation buyers are complex, cautious, and often hard to engage. Most are […]
Ultimate Guide to Transportation Lead Generation in 2026
Introduction Transportation businesses face increasing pressure to generate consistent, high-quality leads in a market shaped by digital behavior, data driven decisions, and longer sales cycles. Transportation lead generation in 2026 requires smarter targeting, intent awareness, and structured outreach strategies. Companies working with Martal understand that sustainable growth depends on aligning marketing, data, and buyer readiness to create predictable demand. Understanding […]
Fintech Lead Generation: Turning Prospects into Loyal Customers
Introduction In today’s rapidly evolving financial technology landscape, attracting new users is just the first step. For fintech companies, converting leads into loyal customers is critical to long-term success. Simply collecting contact information is not enough. True fintech lead generation is about creating a structured approach that identifies high-potential prospects, nurtures them, and guides them through the customer journey effectively. From […]
Multi-Channel vs Single-Channel Lead Generation: ROI Analysis for 2026
The B2B buying journey has fundamentally transformed. Today’s buyers engage with an average of 10 or more channels before making purchase decisions, conducting extensive independent research across websites, social media, email, peer reviews, webinars, and direct conversations. By 2026, research indicates 80% of all B2B sales interactions now occur through digital channels, with buyers completing […]
2026 B2B Customer Acquisition Cost Benchmarks (and How to Beat Them)
Introduction B2B customer acquisition costs have skyrocketed by 60% in the past five years (3). If winning new clients feels more expensive than ever, you’re not alone. Rising digital ad prices, longer sales cycles, and fierce competition are driving up the cost to acquire customers across industries. How can your company keep customer acquisition cost […]
Drive Sales with a Customer Acquisition Platform: Top 10 Tools in 2026
Introduction Acquiring new customers is the lifeblood of business growth – yet B2B customer acquisition is more challenging (and costly) than ever. Customer acquisition costs (CAC) have surged by up to 60% over the past five years (1) in many industries. B2B sales cycles are longer, with 4+ stakeholders on average in each deal (2). […]
AI SDR vs Human SDR: The Complete 2026 Comparison Guide for B2B Sales Teams
The sales development landscape is experiencing a seismic transformation in 2026. Organizations worldwide are grappling with a fundamental question that will define their go-to-market success: should they invest in AI-powered Sales Development Representatives, stick with traditional human SDRs, or find a strategic balance between both? The numbers tell a compelling story. Organizations using AI in […]
Should You Hire a LinkedIn Marketing Agency in 2026? Top 11 Agencies & Insights
Introduction In 2026, LinkedIn has solidified its role as a powerhouse for B2B marketing and lead generation. Yet there’s a swirl of misconceptions around LinkedIn marketing agencies – some swear by them, others label them overhyped. Should your business use a LinkedIn marketing agency, or is it an unnecessary expense? In this post, we’ll separate […]
Top 5 Account-Based Marketing LinkedIn Trends for 2026 (AI, Signals & Omnichannel)
Introduction Account based marketing (ABM) has always been about focusing your sales and marketing efforts on a defined set of high-value accounts – and there’s no better arena for ABM today than LinkedIn. In fact, LinkedIn is the #1 social platform for B2B marketing results: four out of five people on LinkedIn drive business decisions […]
