Marketing Methodologies to Grow Your B2B Company | Martal Group

Major Takeaways: Pay Per Appointment Lead Generation Define Qualification or Waste Sales Time Without clearly defined qualification criteria, vendors may fill your calendar with unfit prospects. 67% of lost sales stem from poor lead qualification. Focus on Value, Not Just Volume Choosing providers based on meeting count or cost alone often leads to low-quality leads. […]

You know your audience, you did the research, but your campaigns still fall flat.  So you wonder, “What’s happening?” It is like customers change their minds before you can catch up. To help you find the answers (and solutions!), use this article to explore what predictive marketing is and how it works, plus tactics so […]

Major Takeaways Personalization Wins Attention Tailor each pitch to the prospect’s specific industry, challenge, or recent activity. Pitches that feel custom-built consistently outperform generic templates. Video and Voice Humanize Outreach Using video demos or LinkedIn voice notes makes pitches feel more authentic. These channels boost engagement and help convey tone, sincerity, and expertise. Stories Make […]

Major Takeaways Introduction Every day in the modern business world, professionals are bombarded with emails – in fact, the average person receives around 121 emails daily(1). With a staggering 376.4 billion emails sent globally each day(1), getting your meeting request email noticed and answered is no small feat. In 2025, securing a business meeting via […]

Major Takeaways Account-based marketing improves ROI: Intent data adoption strengthens lead targeting: AI enhances research and personalization at scale: Sales enablement increases win rates across the board: Introduction Did you know that 77% of B2B buyers won’t even consider a purchase if the content isn’t personalized to their needs(1)? It’s a stunning figure – more […]

Online marketing evolves at lightning speed, and staying ahead of the curve requires the right knowledge. The key to success is efficiency, strategy, and being equipped with tools to save time, optimize processes, and enhance results. Whether you’re a seasoned marketer or just starting, we’ve compiled what you need to help you dominate the digital […]

Major Takeaways Introduction Did you know that 77% of cold sales emails never even get opened? It’s a staggering figure – out of every 100 prospecting emails you send, roughly 77 might go straight to the trash unseen. If you’re in B2B sales, you can’t afford to let your carefully crafted cold outreach fall into […]

Major Takeaways Introduction Are your marketing and sales teams truly working in harmony? If not, you’re not alone – only 8% of companies have achieved strong alignment between these crucial departments​(1), leaving a massive opportunity gap for the other 92%. For B2B businesses, bridging this gap is now essential to consistently fill the pipeline with […]

Major Takeaways Introduction Is your sales pipeline full of names but short on conversions? You’re not alone. In fact, 79% of leads never convert to sales​(8). Generating prospects is only half the battle – the real challenge is guiding those prospects from cold to warm to hot, ultimately turning them into paying customers. In today’s […]