Marketing Methodologies to Grow Your B2B Company | Martal Group

How’s your workflow organized? Does your sales team work together with SEO experts to generate leads? Or do they work separately? Have you ever thought it would be nice to combine their efforts so they could not just attract more leads, but these leads would also be better? If this question has been nudging you […]

Selling to other businesses is different than selling to regular people. Businesses take more time to decide to buy. In addition, the process is more complicated. Therefore, your content marketing should be effective.  Content like articles, blog posts, videos, & social media posts can: But you can’t just post anything online & expect it to […]

Are you investing heavily in marketing but still need help generating leads for your B2B business? You are not alone!  Every business faces increasing competition, which makes it harder for newbies to earn their spot in the market. However, if you implement the right marketing strategies, you can beat all your competitors and generate daily […]

ABM has proven to be an incredibly effective strategy for businesses targeting high-value accounts. However, like any other sales approach, ABM requires strategic and thoughtful execution to yield positive results. Working with an ABM agency could be the key to reaching your clients in the most effective way possible. This article aims to help you […]

Your business needs to adopt an effective marketing strategy to survive and thrive in today’s competitive market. The marketing landscape has shifted significantly over the years with a lot of old techniques being abandoned and new ones entering the scene. There has been an ongoing debate among marketing specialists about inbound and outbound marketing tactics […]

Setting up an in-house telemarketing team can be costly, resource-intensive, and time-consuming! That’s why many businesses choose telemarketing outsourcing. To remain competitive in today’s fast-paced environment, outsourcing telemarketing is a cost-effective and efficient solution for businesses lacking the resources to establish an in-house team.  The global call center outsourcing market is projected to grow by […]

So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?  Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t […]

Can AI predict customer behavior better than experienced sales professionals? Sales has always relied on building personal connections and understanding customer needs through direct interactions. Now, with AI getting more advanced, it’s changing how sales work.  AI can make things faster and more efficient and give us useful information.  But the big question is: Could […]

PPC remains vital for lead generation in 2024. As more buyers discover solutions through search and display ads, brands need strategic paid strategies. But simply having active campaigns won’t be enough anymore. To stand out while achieving efficient cost-per-lead now requires savvy optimization, expansive targeting, and constant innovation. This post reveals 8 emerging tactics to […]