Marketing Methodologies to Grow Your B2B Company | Martal Group

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

The rise in privacy and security regulations has changed marketing, mostly for the better. But that doesn’t mean it’s made our jobs as marketers any easier.  Our duties have become much more complex and technical over the years. We are required to earn and maintain a good reputation not just with our paying customers but […]

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]

ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies.  Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment.  Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]

The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

As more and more companies establish their presence in today’s digital world, it’s become harder than ever before for a business to stand out against the competition. To simply adapt to modern marketing changes is a necessity to remain relevant, but the hallmark of a great business is the ability to leverage these developments to […]

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products […]

By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And […]