Where to Find Leads Across Multiple Channels in 2025

Meta Description

Discover how to find high-quality B2B leads in 2025 with an omnichannel prospecting strategy across email, LinkedIn, phone, and intent data.

Major Takeaways

• Omnichannel prospecting is essential in 2025 – B2B buyers engage across 10+ channels, making coordinated outreach via email, LinkedIn, and phone a must.
• Intent data helps you find leads who are ready to buy – Leverage behavioral insights to prioritize in-market prospects and personalize outreach effectively.
• Email remains a top-performing channel – With 80% of buyers preferring email, personalized messaging and multi-touch sequences drive higher response rates.
• LinkedIn is the leading source for B2B social leads – Social selling and strategic engagement build trust and visibility with decision-makers.
• Cold calling is still effective when integrated – Phone outreach boosts results when used in sync with emails and LinkedIn, especially with C-level buyers.
• A 12–15 touch omnichannel cadence delivers results – Mixing messages and channels over 2–3 weeks maximizes connection rates and conversions.
• Outsourcing lead generation accelerates growth – Partnering with experts like Martal Group gives you access to proven omnichannel strategies, tools, and talent.

Introduction

Did you know nearly half of marketers say that finding quality leads is their biggest challenge? In fact, 45% of marketers claim that sourcing good leads is the main hurdle in their jobs​(2). If you’re struggling with pipeline growth, you’re not alone. So how do you get more leads for your business when buyers tune out generic pitches? The answer: an omnichannel prospecting strategy that meets prospects where they are. In 2025, to find leads effectively, you must engage them across email, social media, phone, and more – all guided by data-driven insights.

Modern B2B buyers are more elusive and better informed than ever. They research solutions on their own, compare vendors anonymously, and expect personalized outreach. Single-channel tactics (like just cold calling or just running ads) no longer suffice. To consistently find B2B leads and nurture them into opportunities, companies need a coordinated approach across multiple touchpoints. This post will serve as your blueprint – showing where to find leads across various channels and how to get leads for your business using intent data, multichannel outreach sequences, and smart sales development strategies.

We’ll break down the best lead generation sources in 2025 and how an omnichannel approach turbocharges your results. You’ll see why using multiple channels in harmony is key to stand out, with each section featuring an infographic-worthy stat to back it up. We’ll also provide example outreach cadences (e.g. email > LinkedIn > call) that you can adapt as templates. Finally, we’ll wrap up with a look at Martal Group’s strengths – like intent data and outsourced SDR teams – and why outsourcing your lead gen can be a game-changer. Ready to discover where to find leads and fill your 2025 pipeline? Let’s dive in!

Why Omnichannel Is the Future of Finding Leads in 2025

B2B buyers are everywhere – and they expect you to be everywhere, too. Recent research shows B2B customers use an average of 10 different channels in their buying process (1). That’s double the number from just a few years ago. Prospects might discover a solution through a LinkedIn post, research it on your website, watch a webinar, read review sites, and talk to a sales rep before ever making a decision. If you’re wondering where to find leads, the answer is dispersed across many platforms. Sellers who stick to only one or two channels risk missing huge swaths of potential buyers.

What does this mean for you? It means an omnichannel prospecting approach isn’t just nice-to-have, it’s essential. Omnichannel prospecting means integrating multiple outreach channels (email, phone, LinkedIn, events, etc.) into one cohesive strategy. Rather than blasting the same message everywhere, you tailor your touchpoints to how your lead wants to engage. For example, an email might warm them up, a LinkedIn message adds a personal connection, and a phone call seals the meeting. By appearing in multiple places, you increase the chances of making a connection and building trust.

Equally important, different prospects respond to different channels. Some busy executives ignore cold emails but will pick up a phone call. Others live on LinkedIn but hate voicemail. A true omnichannel approach covers all bases. It also lets you reinforce your message – a prospect might scroll past your first email, but then notice your LinkedIn invite and think “Oh, that name rings a bell.” This coordinated repetition is proven to improve response rates. In fact, 80% of sales require 5+ follow-ups, yet 92% of sales reps give up before that​(3). An omnichannel cadence helps ensure those multiple touches actually happen.

Of course, going omnichannel can be challenging. Juggling many channels requires planning and consistency. It’s no surprise that only 41% of marketers are fully satisfied with their multichannel lead gen strategy​(2)– it’s tricky to get right. But those who do are reaping rewards. Companies using a blend of channels and personalized outreach see higher engagement and often higher revenue growth than those relying on a single approach​(3). The bottom line: to find leads in 2025, you need to meet them across platforms. Next, we’ll discuss how to lay the groundwork with data, and then dive into each key channel.

So, how can you set yourself up to find the right leads across all these channels? It starts with smart targeting – leveraging intent data and research to focus your efforts where they’ll count the most.

Use Data and Intent Signals to Find Leads Who Want to Buy

Don’t just find leads – find the right leads. The foundation of successful omnichannel prospecting is knowing who to target and when. This is where data comes in. Leading B2B teams now use intent data and other insights to zero in on prospects that are most likely to be interested, so their outreach is timely and relevant. If you’re serious about sourcing leads efficiently, you need to leverage data-driven targeting before blasting out messages.

What is intent data? It’s information on what your prospects are actively researching or interested in, often based on their online behavior. For example, intent data providers can show you which companies have surged in searching for solutions like yours, reading relevant articles, or comparing products on review sites. These are buying signals – like a prospect raising their hand. If you know a lead is “in-market,” you can prioritize them and personalize your outreach around their interests. As a result, you’ll find B2B leads that are far more likely to convert.

Consider this: 97% of marketers say intent data enables them to find high-quality leads​(4). It’s not hard to see why. Instead of cold-calling down a random list, you could call the subset researching your product category right now. Or you could tailor an email to address exactly the pain point a prospect has been Googling this week. It’s a game changer. No wonder 98% of B2B marketers say intent-driven strategies are essential for fueling demand​(4).

How to use intent data to find leads: Many sales orgs subscribe to intent data platforms (Bombora, 6sense, ZoomInfo Intent, etc.) which alert them to surges in interest. But even without a fancy tool, you can gather intent signals. Look at who’s visiting your website or engaging with your content (IP tracking or marketing analytics can help identify companies). Monitor trigger events like a prospect downloading a whitepaper, asking a question on a forum, or hiring a new executive (which could signal new initiatives). These clues help you prioritize outreach so you contact leads when their need is highest.

Another data source to leverage is your ideal customer profile (ICP) and past CRM data. Analyze your best customers: what firmographic traits do they share? What triggers led them to convert? Use that to score leads. The top 10% that match your ideal profile and show intent signals should get fast-tracked into an omnichannel cadence. Lower priority leads might stay on a lighter nurture track. In 2025, lead generation sources are abundant – the real trick is filtering and focusing on quality leads, not just quantity.

Don’t forget the basics of data quality as well. Ensure you have up-to-date contact info and context for each prospect. Higher-quality data yields better results: in one survey, 43% of salespeople said getting better data was their biggest prospecting challenge​. Clean, enriched lead data (email, phone, LinkedIn URL, job role, etc.) powers all your channel outreach. Many companies use 2 or more data tools (like LinkedIn Sales Navigator, CRMs, databases) to research prospects before reaching out​(3)– a step worth taking so that when you do reach out, you hit the mark.

In short, start your prospecting blueprint by defining who you target (your ICP) and when/why (intent signals or timely research). This ensures that when you execute across email, LinkedIn, calls, and other channels, you’re talking to the right leads with the right message. Speaking of channels, let’s explore the first major one: email – still a workhorse for B2B outreach and a core piece of any omnichannel strategy to find leads.

Find Leads via Email Outreach: Personalization Still Wins

Email is not dead – it’s still a lead generation workhorse in 2025. In fact, 80% of prospects prefer to be contacted by email during the sales process​(3). Think about that: most decision-makers would rather see a well-crafted email in their inbox than receive an unsolicited call out of the blue. Email remains one of the most scalable and cost-effective ways to reach B2B leads. For every $1 spent, email marketing yields an average $36 return on investment​(3)– an ROI that outperforms many other channels. The key, however, is to cut through the noise with targeted, personalized emails.

How do you find leads to email? If you did your homework in the previous section, you likely have a lead list of high-potential prospects (from intent data or research). Now it’s about reaching out in a way that gets a response. Successful cold email prospecting in 2025 emphasizes quality over quantity. Buyers are inundated with generic mass emails, so your message must resonate. Here are some best practices:

• Write a compelling subject line: This is your first impression. Including personalization (like the prospect’s name or company) can boost open rates by 50%​(3). For example, “{Name}, saw your post about [Pain Point]” piques curiosity more than “Introducing Our Solution”.
• Keep it short and relevant: Busy prospects will skim. A good cold email might be 3–5 sentences. Lead with a hook that shows you understand their business or role. E.g. “Hi {Name}, I noticed your team is growing rapidly – congrats! Often at {{Company}}, scaling brings challenges in onboarding new sales hires quickly.” This grabs attention by being about them.
• Highlight a pain and solution: After the hook, briefly mention a common pain point and how you solve it. “Many {{Industry}} companies struggle with lead quality; our platform uses intent signals to double conversion rates​(4).” Use data or a one-sentence case study if you can (e.g., “Recently helped a client boost demos by 30% in 3 months.”).
• Include a call to action: End with a simple, low-commitment ask, like a quick call or permission to send more info. “Mind if I send over a case study?” or “Open to a 15-minute chat next week to see if we can help?” Make it easy to say yes.
• Personalize at scale: Use merge tags for basics (name, company) but also reference something specific to that lead if possible – a recent news item, a LinkedIn post, a detail about their industry. Even one custom sentence shows the email isn’t a spam blast. This effort is worth it: 96% of marketers say personalization drives repeat business and higher sales​(2), and it dramatically increases reply rates.

Also, be prepared to follow up persistently via email. Don’t assume one unanswered email means no interest. Remember that 80% of sales require five or more touchpoints to convert a lead​(3). Spaced follow-up emails (“Just bumping this to the top of your inbox…” or better yet, sharing an additional insight or resource) can double your chances of a reply. Astonishingly, 92% of sales reps give up after 4 attempts​(3), so by simply sending that 5th or 6th email over a few weeks, you set yourself apart. Use a sequence tool or even a simple calendar reminder to manage these follow-ups.

One effective email cadence might look like: Day 1: Intro email as above. Day 3: A polite bump with a new angle (“Thought you might be interested in how we helped X company…”). Day 7: A case study or testimonial. Day 14: A “breakup email” acknowledging they’re busy and you’re ready to close the file if no interest (which often triggers a response). Each email should add value, not just nag – share a relevant article, a quick tip, or a new observation about their business.

Finally, make sure your emails are mobile-friendly and well-formatted. Over 40% of emails are opened on mobile first​(3), where long paragraphs won’t get read. Use short sentences, line breaks, and perhaps a bold phrase for key points. And double-check things like your sender name (should be a real person, not “[email protected]”) and email signature with contact info and LinkedIn link.

Email alone can open doors. But to truly maximize your outreach, pair it with the next channel: LinkedIn and social media. Often, the fastest way to get a reply to an email is to also send a LinkedIn message referencing that email – it reinforces your credibility through a different medium. Let’s see how to find leads on LinkedIn and other social platforms.

Find Leads on LinkedIn and Social Media: Leveraging Social Selling

LinkedIn is a goldmine for B2B leads. It’s not just a professional networking site – it’s where decision-makers actively look for insights and solutions. In fact, 80% of B2B social media leads come from LinkedIn​(5). That is, of all sales leads generated via social media, four out of five originate on LinkedIn, far outpacing Twitter (X) or Facebook. Additionally, a majority of B2B buyers – 75% – use social media to inform their purchase decisions​(3). The takeaway: if you’re not utilizing LinkedIn, you’re missing perhaps the single largest online pool of B2B prospects.

So, where to find leads on LinkedIn? Start with LinkedIn’s own tools. Sales Navigator, for instance, allows you to filter millions of profiles by industry, title, company size, region, etc. You can literally build a targeted list of potential leads (your ICP) on LinkedIn. Use keywords related to your solution or look at followers of a competitor or members of relevant LinkedIn Groups. This is proactive prospecting – finding B2B leads by searching the network. About 56% of sales professionals leverage social media to discover new prospects​(3), often beginning with searches and group membership on LinkedIn.

Beyond search, social selling is about engagement: connecting and building relationships in a semi-organic way. Here are tactics to effectively find and nurture leads via LinkedIn (and other social platforms):

• Optimize your profile: Before reaching out, ensure your LinkedIn profile (or your SDRs’ profiles) is buyer-friendly. It should clearly state who you help and how (e.g., “I help SaaS companies find leads and grow revenue through omnichannel sales.”). Prospects will check you out – a strong profile builds trust.
• Share content and insights: Post relevant content that would interest your target leads – industry tips, short videos, infographics, etc. If you consistently appear in their feed adding value, leads will start coming to you. (Interesting stat: 94% of B2B marketers use LinkedIn to distribute content​(11), underscoring how vital it is for visibility.)
• Engage with prospects’ posts: An easy way to get on a lead’s radar is to like or comment on something they’ve posted. Genuine, thoughtful comments (not salesy) can warm a prospect up. They’ll notice your name and appreciate the engagement.
• Join groups and communities: LinkedIn Groups or even external communities (like industry Slack groups, forums, etc.) are great places to find leads asking questions or discussing pain points. By contributing answers or resources, you establish credibility and can move the conversation to a private message when appropriate.
• Use the personal touch: Once you’ve interacted indirectly, send a connection request. Always include a short note. For example: “Hi Sarah, I enjoyed your recent post on cloud security. I work with a few CISOs on that exact challenge – would love to connect and keep in touch.” This isn’t a pitch, just a friendly connection. Many will accept, especially if they recognize your name from prior interactions.
• Message strategically: After connecting (or via InMail if you aren’t connected), send a brief message that adds value. Perhaps mention a quick idea or share a relevant resource. Do not immediately dump a sales pitch in their inbox – that’s a quick way to be ignored. Instead, treat LinkedIn outreach like a conversation. For example: “Thanks for connecting! Noticed you mentioned scaling sales internationally – we actually have a short checklist on that if you’re interested?” – this invites engagement. Once a dialogue starts, you can suggest a call or demo at the right moment.

Don’t limit yourself to LinkedIn if your audience is active elsewhere. Twitter (now X) can be useful for tech audiences or SMEs – monitoring hashtags or keywords might surface leads. Similarly, if your targets are in certain regions, WhatsApp or WeChat might be relevant channels for networking. The principle is the same: be present where your prospects are having conversations.

One more advanced tip: some reps use personalized video messages on LinkedIn (via tools like Vidyard) to stand out. A 30-second video introduction in a LinkedIn message – where you say hi and mention a specific observation about the prospect’s business – can differentiate you from the text barrage others send. It’s a bit more effort but often yields higher response rates due to the human touch.

LinkedIn and social channels excel at warming up leads through familiarity and trust. They might not replace email or calls for detailed discussions, but they often make those other channels more effective (e.g., a prospect is more likely to reply to your email if they recognize your name from LinkedIn). In our omnichannel blueprint, you might connect and chat on LinkedIn in between an email sequence – each touch reinforcing the other.

Now, after email and social, let’s talk about the original outreach channel: the telephone. Cold calling still has a place in 2025’s omnichannel strategy – and done right, it can dramatically accelerate how you find leads and convert them into meetings.

Find Leads by Calling (and Texting): The Phone Isn’t Dead

Does picking up the phone still help you find leads? Absolutely – when used strategically. While digital channels have exploded, the phone call remains a powerful tool for prospecting. Many high-level decision-makers actually prefer a phone call when discussing business. A recent study found 57% of C-suite buyers prefer phone outreach, even though only 37% of sales reps say they close most deals via cold calls​(3). There’s something about a live human conversation that can build rapport and convey nuance much faster than an email thread.

That said, cold calling in 2025 isn’t about smiling and dialing random numbers from the phone book. It works best as part of an omnichannel cadence – often after an email or LinkedIn touch. For example, you email a prospect on Monday, they open it but don’t reply; on Wednesday you call and reference that email: “Hi John, this is Mary from Martal Group. I sent you an email earlier this week about helping your team find leads in new markets. I wanted to briefly get your thoughts on that…”. This integrated approach (“call + email combo”) was even suggested by sales coaches as part of the optimal cadence​(6). It increases recognition (“oh right, I saw that email”) and provides a conversation starter.

Knowing this, don’t be discouraged by voicemails or initial no-answers. Plan a sequence of call attempts on different days/times. For instance, call in the morning one day, afternoon a few days later, etc. Research indicates the best times to call are mid-morning (around 10–11 AM) and late afternoon (4–5 PM)​(3)– likely when prospects are between meetings. Also, certain days perform better (some find Tuesdays to be highly effective for connecting with prospects​). Use these insights to schedule call blocks when pickup odds are highest.

Always leave a voicemail. A concise, friendly voicemail that mentions your name, company, and a hint of value can prompt callbacks or at least prepare the lead for your next touch. For example: “Hi Amy, this is Raj from Martal Group. We help fintech firms like yours accelerate pipeline growth. I’ll shoot you an email with more details. Would love to get your feedback. My number is 123-456-7890.” Note how this voicemail references sending an email – coordinating with your other channel. In fact, one expert cadence approach is: call, leave voicemail and immediately send a follow-up email saying “Sorry I missed you – as mentioned in my voicemail…” This one-two punch can dramatically lift response rates​(6).

In addition to traditional calls, consider text messaging (SMS) as a supplementary channel. People are extremely responsive to texts – some reports show SMS messages have a 98% read rate and ~45% response rate​(8). For prospecting, you must use this carefully (and comply with local laws and opt-in rules), but a well-timed text can be effective. For instance, after a few unreturned calls, a short text like: “Hi Mark, <Your Name> here from Martal. I’ve been trying to connect regarding a strategy to get more leads for your business. Happy to share details if interested – is texting or email better for you?” This feels personal and less intrusive, and because SMS is less crowded than email, it often gets attention. Many busy professionals actually find a quick text more convenient than a call or long email. Just ensure you identify yourself and give them an easy out.

Pro tip: Another modern “phone” tactic is sending voice notes (audio messages) via email or LinkedIn. These are more novel, and prospects might listen out of curiosity (“what’s this voice memo?”). It’s yet another way to add a human voice to your outreach without a live call.

Let’s address the elephant in the room: Cold calling has a low success rate per attempt – only about 2% of cold calls lead directly to an appointment​(3). But it remains worth it because a single conversation can accomplish what 10 emails might not. The phone is best for when you need to convey enthusiasm, handle objections in real time, or get a definitive answer. Also, with fewer reps calling these days (some rely too much on email/LinkedIn), a well-executed call can actually differentiate you. As noted, executives often appreciate a direct call, provided you’ve done your homework and respect their time.

So when you call, be prepared. Do your research on the company and have a quick script or at least bullet points in mind: your intro, 1-2 key benefits relevant to them, and an ask (usually to schedule a longer call or demo). Practice active listening – if the prospect engages in conversation, great! Ask questions and let them talk about their challenges. That insight is gold for tailoring follow-ups.

In summary, use calling as a strategic strike in your omnichannel plan. It can reactivate leads that went cold on email, or fast-track a warm lead into a meeting. And don’t ignore newer “phone-adjacent” methods like texting or voice notes, which can supplement calls. The personal touch of voice communication builds trust – and trust is crucial to find leads and convert them into customers.

Now that we’ve covered email, LinkedIn, and phone – the big three of outreach – let’s put it all together. How do you orchestrate these channels into a cohesive sequence that maximizes contact and conversion? In the next section, we’ll outline an example omnichannel prospecting cadence – a step-by-step framework to systematically engage leads across multiple channels.

Omnichannel Outreach Sequence to Find Leads: A Step-by-Step Blueprint

What does an omnichannel prospecting cadence look like in action? Let’s paint the picture. By combining email, LinkedIn, and phone (and maybe one or two other touches), you can create a persistent yet professional flow of outreach that dramatically increases your chances of connecting with a prospect. Below is an example 2-week sequence to illustrate how you might find leads and engage them across channels. This can serve as a template – you’d adjust timing and content to fit your situation:

Day 1 – Email 1: Send a personalized introductory email (as described earlier). Focus on a pain point and value proposition. No reply yet? No worries. You’re just starting.

Day 2 – LinkedIn Touch: Visit the prospect’s LinkedIn profile (they’ll see you viewed them) and send a connection request with a brief note: “Hi, we work with a few companies in your space – would love to connect.” This warms them up and complements your email.

Day 3 – Email 2: Reply to your first email (in the same thread) with a short follow-up. For example: “Hi, just following up – any thoughts on the idea I shared?” Keep it very brief. The goal is to bump the thread in their inbox. Many people respond on the second touch.

Day 4 – Phone Call 1: Start cold calling the prospect. If they answer, fantastic – have your mini pitch and ask if they saw your email/LinkedIn. If it goes to voicemail (likely), leave a friendly message referencing your email: “Left some details in your inbox earlier this week…” and leave your number. Immediately after, you can also send Email 3 (same day) saying “Just tried reaching you by phone…”.

Day 7 – LinkedIn Message: If your connection request was accepted, send a LinkedIn message. Perhaps share a valuable piece of content: “Hi {{Name}}, since you’re interested in {{topic}}, I thought you might like this Gartner report I came across. Let me know what you think!” (No pitch yet, just value.) If they haven’t accepted your invite, you could use an InMail to similar effect.

Day 8 – Email 4: Another follow-up email, this time providing additional value. Maybe a short case study or a statistic. E.g., “Companies using an omnichannel approach saw 3x more pipeline – see attached brief (3). Curious if you’ve considered a multichannel strategy?” This positions you as helpful and knowledgeable.

Day 10 – Phone Call 2: Call again, perhaps at a different time of day. Reference that you had shared some resources. Sometimes prospects will apologize for not responding yet and you can segue into a meeting request. If voicemail again, you might say “I have a quick idea for {{Prospect’s Company}} I’d love to get your feedback on. I’ll try you again next week.”

Day 14 – Final Email (Break-up): This is a polite sign-off email. For example: “I realize now might not be the right time. Should I stop reaching out? We help companies when they’re looking to find more leads and boost sales, but I don’t want to spam you. If now isn’t a fit, I’ll close your file – and door’s always open if you’d like to connect later.”Paradoxically, this kind of email often elicits responses – either “Yes, let’s talk next quarter” or even “Wait, I am interested, just busy!” It gives the prospect an easy out while reminding them what you offer.

This multi-touch, multi-channel cadence totals about 6-8 emails (some very short), 2 calls, and 2-3 social touches over two weeks – around 10-12 touches altogether. That’s in line with what many experts recommend. In fact, one popular framework (the KISS sequence by sales coach Jason Bay) calls for 15 touches over 3 weeks: ~6 emails, 6 calls, and 3 social touches​(6). Studies find that 12-15 touchpoints across channels is often the sweet spot for cold prospecting in B2B​(6). Fewer, and you might not break through the noise; more, and you risk annoying the prospect or exhausting your team.

A few additional tips while running an omnichannel sequence:

• Track and adjust: Use a CRM or sales engagement tool to track each touch. If you notice a prospect opened every email but never answers the phone, double down on email/LinkedIn. If another never clicks emails but picks up the phone, focus there. Be fluid and meet the prospect on the channel they seem to prefer.
• Mix up your messaging: Don’t repeat the same generic pitch each time. One touch could focus on a problem, another on a success story, another on a question to engage them. Show different facets of value. This keeps the sequence from feeling redundant.
• Multi-thread when possible: Omnichannel isn’t just about multiple channels, but can be multiple contacts. If you’re targeting a buying group (common in B2B), you might stagger outreach to 2-3 stakeholders at the company (with awareness of each other’s interactions). For instance, connect with a manager on LinkedIn while emailing the director. Be careful to coordinate so you’re not stepping on toes, but multi-threading can increase your foothold.
• Respect opt-outs: If at any point a prospect says they’re not interested or asks to be left alone, respectfully bow out. The last thing you want is to burn bridges. Omnichannel done right is persistent but professional. Always prioritize your reputation and the prospect’s experience.

By following a structured cadence like the above, you ensure no lead falls through the cracks. It brings discipline to the art of prospecting. Instead of ad-hoc calls or random emails, you have a game plan that maximizes touchpoints without overwhelming your team. As you execute and gather data, you’ll refine the timing and content that work best for your audience.

Now, executing all of this – data-driven targeting, personalized emails, consistent LinkedIn presence, multiple call attempts, tracking touches – is a lot of work. Many companies, especially growing ones, struggle to do it all with their in-house team. That’s where outsourcing can make a difference. In fact, in 2025 many firms are turning to outsourced sales development representatives to run these omnichannel campaigns for them. In our final section, let’s explore why outsourcing your lead generation (for example, to Martal Group) can be a smart move and help you find leads faster and more effectively.

Why Outsourcing Lead Gen Helps You Find Leads Faster

Feeling overwhelmed by the prospect of juggling all these channels? You’re not alone. Implementing an omnichannel prospecting machine requires time, expertise, and tools. This is exactly why many B2B companies are choosing to outsource their lead generation to specialized agencies. In fact, lead generation is one of the most common outsourced operations in 2025​(7). Instead of trying to master intent data analysis, email deliverability, LinkedIn algorithms, and call techniques all in-house, companies partner with experts who already have this down to a science.

Here’s why outsourcing your prospecting can help you find leads more efficiently:

• Dedicated focus: An outsourced sales team (like Martal Group’s Sales Development Representatives) wakes up each day with one mission – sourcing and engaging leads for your business. They aren’t wearing multiple hats or getting pulled into internal meetings like your small in-house team might be. This focus means faster follow-ups and more touches, so no potential lead slips away. (Remember that stat: the vendor who responds first wins 35-50% of deals​(3). An outsourced SDR or BDR team helps ensure you’re first on the scene.)
• Experienced talent: Outsourced SDRs are trained in the latest outreach strategies. They know how to craft compelling sequences and handle objections. For example, Martal’s team has a decade of experience across 50+ industries​​. They’ve already learned what subject lines get opens or how to get past gatekeepers on calls. You get to plug into that expertise on day one, rather than reinventing the wheel.
• Intent data & tools built-in: A major strength of Martal Group is its intent-driven targeting and AI-powered outreach platform​(9). As we discussed, intent data can hugely boost lead quality – Martal provides those signal insights as part of the service. They identify who’s actively searching for solutions like yours (signals many in-house teams miss​) and launch campaigns accordingly. Plus, an outsourced provider comes with premium tools (data sources, email automation, CRM systems) already in their arsenal. You don’t have to license everything yourself.
• Omnichannel campaign execution: Good outbound agencies run omnichannel lead generation campaigns at scale. Martal, for instance, will coordinate personalized emails, LinkedIn outreach, and phone calls as a unified campaign – the very blueprint we’ve outlined, but handled for you. They even incorporate newer channels or tactics (like AI-assisted personalization, or contacting leads through partner networks) that would be hard for a small team to manage. This multi-channel persistence is exactly what’s needed to crack into tough accounts. And if a channel isn’t working, they’ll quickly pivot without you having to micromanage.
• Faster ramp-up and scaling: Hiring and training an internal SDR team can take months (not to mention salaries and overhead). In contrast, outsourcing lets you tap into an “SDR team on demand.” Need to accelerate lead gen this quarter? Add more agency resources and increase outreach volume immediately. Martal prides itself on being able to scale your pipeline fast “without scaling your staff”​. This agility is crucial for startups or companies in hyper-growth mode – you get the leads flowing now, not next year.
• Results and ROI: Ultimately, outsourcing is about results. A quality partner will deliver a steady stream of qualified leads and meetings, making your salespeople far more productive. Consider that organizations with dedicated SDR functions (whether in-house or outsourced) experience 47% faster sales cycles on average and larger deal sizes​(10). Why? Because sales reps can focus on closing, while a specialized team feeds them opportunities. Many companies find that outsourced lead gen pays for itself via higher conversion rates and lower customer acquisition costs (one analysis showed 58% lower CAC with optimized outreach processes​(8)). The ROI can be very compelling, especially when you calculate the cost of missed opportunities by not having enough pipeline.

Martal Group, in particular, brings all these advantages to the table. They act as a fractional extension of your sales team​, meaning they integrate with your goals and brand messaging while handling the heavy lifting of prospecting. Martal’s SDRs will use intent data to laser-focus on high-potential leads, craft tailored multichannel cadences, and continuously optimize based on real-time feedback (opens, clicks, replies, etc.). Crucially, Martal emphasizes quality over quantity – their mandate is to set qualified appointments with decision-makers​, not just dump a list of names on you. That saves your sales execs time and improves close rates, since they’re pitching to well-vetted prospects who fit your ideal customer profile.

By outsourcing to an expert like Martal, you essentially skip the painful learning curve and get a plug-and-play omnichannel prospecting engine. In 2025’s competitive market, that can be a decisive advantage. Your internal team can focus on demos and closing deals, confident that the top-of-funnel is being professionally managed and optimized with the latest techniques. It’s like having a specialized task force working round the clock to find leads and fill your pipeline.

Ready to supercharge your lead generation? If you’re excited by the possibilities of omnichannel prospecting but know you could use a helping hand, consider reaching out to Martal Group. As a leader in B2B lead generation and sales outsourcing, Martal has the tools, talent, and track record to deliver results. They’ll partner with you to build a robust omnichannel outreach strategy tailored to your targets – whether that’s leveraging intent data to pinpoint eager buyers, or orchestrating personalized email, LinkedIn, and call sequences that get responses. In short, Martal does the hard work of finding leads, so your team can focus on what it does best: selling and closing.

Don’t let your sales pipeline run dry in 2025. Embrace the omnichannel prospecting blueprint – and if you want to accelerate your success, outsource that blueprint to the experts. With the right strategy (and the right partner), you can consistently find leads across multiple channels, engage them with the right message at the right time, and turn them into long-term customers. It’s time to turn those prospecting challenges into predictable revenue growth.

Ready to see it in action? Contact Martal Group today and let us help you implement an omnichannel lead generation engine that will drive your business growth to new heights in 2025 and beyond. 

References

1. mckinsey.com
2. warmly.ai
3. spotio.com
4. mixology-digital.com
5. foundationinc.co
6. woodpecker.co
7. reply.io
8. linkedin.com
9. martal.ca
10. saleshive.com
11. marketmemore.com