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Martal Group:B2B Lead Generation and Sales Blog
Multi-Channel vs Single-Channel Lead Generation: ROI Analysis for 2026
The B2B buying journey has fundamentally transformed. Today’s buyers engage with an average of 10 or more channels before making purchase decisions, conducting extensive independent research across websites, social media, email, peer reviews, webinars, and direct conversations. By 2026, research indicates 80% of all B2B sales interactions now occur through digital channels, with buyers completing […]
Lead Generation and Conversion – Where Should B2B Leaders Invest for Maximum ROI?
Introduction Is your sales pipeline overflowing with leads but short on sales? You’re not alone. B2B companies on average spend $92 on generating leads for every $1 spent on converting them (1), and nearly 80% of those new leads never translate into a sale (12). That’s a massive leakage of potential revenue. The crux of […]
Outbound Sales Statistics 2026: Cold Outreach Benchmarks to Boost Your Pipeline
Introduction Did you know that roughly 91% of cold outreach emails still get zero response? (1) Outbound sales isn’t getting any easier – flooded inboxes, longer sales cycles, and more decision-makers mean sales teams must work smarter than ever to fill the pipeline. Yet outbound remains essential for B2B growth. The good news: by learning […]
Next-Gen Client Profiling: Build Stronger B2B Sales Pipelines in 2026
Introduction Client profiling is the practice of building a data-driven, 360-degree picture of your ideal customer – their attributes, needs, behaviors, and preferences (1). In simple terms, a client profile analyzes your organization’s typical buyer, so you can tailor your approach to who they are and what they care about. This goes beyond basic demographics: […]
Top Marketing Statistics for 2026: Channels That Deliver Maximum ROI
Introduction Which marketing channels will deliver the highest ROI in 2026? As budgets tighten and expectations rise, marketing leaders are laser-focused on channels that drive results. The latest marketing statistics show a clear trend: data-backed strategies (“stratistics,” if you will) win the day. In fact, a recent report finds that for B2B brands, the top […]
From Data to Dollars: Build a Pipeline Report That Accelerate Sales in 2026
Introduction Is your sales pipeline report truly driving growth – or just gathering dust? In today’s data-driven B2B landscape, having a clear window into your sales pipeline is non-negotiable. By 2025, a staggering 80% of B2B sales interactions occur in digital channels (9). This shift means you need real-time visibility into every deal’s status, from […]
Top Integrated Marketing Agencies Driving Set to Drive ROI in 2026
Introduction Did you know integrated campaigns can drive 50% higher ROI than siloed efforts? (1) In 2026, with marketing channels proliferating and CMOs under pressure to prove impact, it’s no wonder B2B companies are flocking to integrated marketing agencies. These agencies bring every marketing discipline – digital, social, content, events, even sales enablement – into […]
Choosing the Right IT Marketing Company in 2026: A How-To Guide + 5 Agency Comparisons
Introduction In the fast-evolving IT sector, marketing can make or break your growth. Yet nearly 45% of B2B companies failed to generate enough leads to meet their sales goals last year (1). If you’re a CMO or VP at a tech firm, you know the stakes: you need effective marketing to stand out in a […]
Cold Calling vs Warm Calling in 2026: 5 Trends Shaping the Future of Outbound Sales
Introduction Outbound sales is undergoing a radical transformation. The age-old debate of cold calling vs warm calling is no longer black and white. In 2026, technology is blurring the line between a “cold” call and a “warm” one. Buyers have changed – they filter out noise and ignore generic pitches, responding only when outreach feels […]
From Prospect to Partner: Smarter Client Onboarding in 2026
Introduction You’ve just closed a big deal – now what? In B2B sales, winning a new client is only half the battle. The real challenge is turning that new prospect into a long-term partner through an effective client onboarding process. Client onboarding is the crucial bridge between sales and retention, and its impact is enormous. […]
