AI technologies have become a dominant trend in lead generation, allowing many brands to stay ahead of the curve and dominate markets. But: Using AI in lead generation isn’t as easy as hitting a switch. Implemented the wrong way, artificial intelligence can cause more harm than good and put many companies at risk of compromising […]

When it comes to marketing automation, the basics are always helpful in creating a successful strategy that can help you get new customers and keep your existing ones happy. To develop such a strategy, it’s imperative to understand what is marketing automation, and how it can be used to optimize your content marketing, social media, […]

In today’s fast-paced business environment, the importance of efficiency and productivity can’t be understated. One sector that has been dramatically affected by this is sales. The rapid evolution of customer expectations and the ever-increasing competition demand a more systematic and optimized approach to sales. This is where sales enablement comes into play. Understanding Sales Enablement […]

As a concept, outbound campaigns predate the digital age we live in today. Before permission marketing came into existence, businesses had to spray and pray to get any prospects to consider their offers and buy them. So while the fundamentals of outbound marketing stay the same, the methods and outreach channels are what has evolved.  […]

In the vibrant, fast-paced world of digital marketing, businesses are like adventurers in search of treasure. But the true gold lies not in immediate sales, but in high-quality leads — those potential customers who express a keen interest in your brand and might just need a nudge in the right direction to take the plunge. […]

AI has been part of pop culture since the 1960s, with its first appearance in A Space Odyssey as HAL 9000. From there, we saw its peak in the 1980s with the cult classic movie, The Terminator, and we still resonate with Arnold’s “I will be back” dialogue. Then came the machines in The Matrix […]

As the landscape around tech companies continues to shift rapidly, the demand for sustainable solutions to consistently attract high volumes of sales is always on the rise. The obvious solution here is to hire a solid team of qualified sales representatives. But while it may be easy to come up with the idea, going from […]

LinkedIn has recently put a new limit on connection requests, which went from more than 200 a day to only 100 per week. That has significantly slowed down the lead generation process for many businesses and put them in trouble. If that’s something you’re struggling with at the moment, you have to stop playing the […]

As the majority of B2B buyers rejoice in the normalization of remote selling, businesses around the world have been working diligently to meet the demands of the new environment.  Before it was mainstream, we at Martal Group had been helping companies generate leads virtually with sales representatives trained in the art of long-distance prospecting.  The […]