Martal Group:B2B Lead Generation and Sales Blog
AI-Powered Market Expansion Strategies for B2B Companies in 2025
Major Takeaways: B2B Market Expansion AI Is No Longer Optional for B2B Growth Smarter Market Research with AI AI-Driven Lead Generation Fills Pipelines Faster Omnichannel Outreach Is a Must in 2025 Outsourcing + AI = Scalable Sales Velocity AI Enables Rapid Strategy Iteration Real-Time Insights Reduce Risk and Improve ROI Introduction Expanding into new markets […]
-
07.08.2024
According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.” Your company may choose to outsource B2B lead generation for a number of reasons that can result in a healthier ROI. Through outsourced lead generation, your sales department is able to reduce […]
-
06.28.2024
Are you on the hunt for better sales leads? Working on multiple aspects of your business and handling sales simultaneously is hard. After all, you barely have the time to improve your products, develop new plans for growth, or serve existing customers. Well… We have an alternative for you: Outsourcing sales for your company might […]
-
06.28.2024
Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of demand generation agencies and how they can revolutionize your business by keeping […]
-
06.14.2024
Achieving excellence in sales is a journey that requires a lot of dedication, resilience, and a willingness to learn from the best. There are many ups and downs along the way, and to succeed, you need to keep your skills sharp and your strategies refined. Throughout your journey towards excellence, challenges can come from every […]
-
05.31.2024
Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff. So what do you do if you’re not ready to scale your […]
-
05.27.2024
At Martal, we understand that performance matters when vetting sales partners. That’s why we are committed to delivering tangible results and phenomenal client experiences. Customer opinions often play a key role in assessing the potential outcome of working with a service provider, but it’s becoming increasingly difficult to distinguish fake feedback from real reviews. That’s […]
-
04.03.2024
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
-
03.06.2024
If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims. […]
-
02.02.2024
More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]