Martal Group:B2B Lead Generation and Sales Blog

Major Takeaways Introduction 85% of B2B buyers define their requirements before ever engaging with a vendor, and 97% visit a vendor’s website before contacting sales. B2B lead scoring is the process of assigning values (often numerical points) to each lead to gauge how likely they are to become a customer​(1). In simpler terms, a lead […]

In the world of Business-to-Government (B2G) lead generation, the stakes are high and the challenges are unique. Government agencies command enormous budgets – for instance, U.S. federal, state, and local governments collectively spend about $276.6 billion on IT and employ over 25 million people​(1). This represents a vast opportunity for businesses. Yet, capturing those opportunities […]

Major Takeaways Introduction: The Importance of Lead Source Strategy in B2B SaaS for 2025 91% of marketers say lead generation is their top goal for the coming year, yet nearly half of B2B businesses struggled to generate enough leads in 2024. 91% of marketers say lead generation is their top goal for the coming year​(2). […]

AI is transforming pipeline management in 2025, helping sales teams close more deals, shorten sales cycles, and improve forecast accuracy. Learn how AI-driven insights, automation, and predictive analytics can optimize your sales pipeline and give your team a competitive edge. Major Takeaways Introduction Only about half of sales representatives meet their annual sales targets​(1). In […]

Major Takeaways Cold calling might seem old-fashioned in the age of email and LinkedIn, but it remains a powerful tactic for B2B sales teams. In fact, nearly 49% of buyers prefer that a sales rep make the first contact via a phone call1.  These numbers prove that when done right, cold calls still open doors. […]

Businesses have difficulty standing out in markets full of competitors because everything moves so quickly.  It can be hard to get the right customers when there are so many choices. Finding more leads isn’t enough to be successful; you also need to find high-value prospects who are interested and ready to buy.  Companies waste time […]

Major Takeaways Introduction: The Growing Importance of Sales Collateral in 2025 Is your sales collateral keeping up with the rapid changes in B2B sales? In an era where digital engagement is the norm, sales collateral has evolved from static brochures into dynamic, strategic assets. By 2025, Gartner expects 80% of B2B sales interactions between suppliers […]

Major Takeaways In the fast-paced world of sales and lead generation, AI-driven email outreach strategies have become game-changers for 2025. Sales professionals and startup founders are leveraging artificial intelligence to supercharge their outreach campaign results, blending data-driven automation with personal human touches. Cold emailing remains one of the most powerful channels for B2B sales and […]

Major Takeaways In B2B sales & marketing, converting prospects into customers is rarely instant. Longer sales cycles mean you must build relationships and trust over time. This is where B2B lead nurturing comes in. Effective lead nurturing keeps your brand in front of prospects, educates them, and guides them toward a purchase when they’re ready.  […]