Martal Group:B2B Lead Generation and Sales Blog

Introduction Account-Based Marketing (ABM) has evolved from a niche tactic into a mainstream B2B strategy, and data is at the heart of this revolution. By 2026, ABM is more data-driven than ever – powering highly targeted campaigns that deliver impressive returns. In fact, ABM adoption is widespread (about 70% of marketers have an active ABM […]

Introduction  The B2B sales world has changed dramatically over the past few years. Buyers now research independently, evaluate multiple competitors before responding to outreach, and expect highly personalized and relevant communication. As a result, companies relying on traditional cold outreach or single-channel techniques struggle to generate predictable leads or build a strong sales pipeline.  This […]

Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1).  Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]

Introduction Account Based Marketing (ABM) has evolved from a buzzword into a must-have strategy for B2B sales teams in 2026.  If you’re a sales or marketing leader, you’ve likely felt the pressure to deliver more revenue with less waste. Traditional outbound tactics – blasting thousands of cold emails or calls – are yielding diminishing returns.  […]

Introduction Account based marketing (ABM) isn’t just another buzzword – it’s a proven B2B strategy that focuses your marketing and sales efforts on high-value target accounts. It’s become hugely popular among B2B teams, with 78% of companies now running active ABM programs. And the results speak for themselves: ABM-powered organizations report a 38% higher sales […]

Introduction Did you know that over 70% of B2B marketers now have active account-based marketing programs, and a vast majority report higher ROI from ABM than any other strategy? (2) In 2026, Account-Based Marketing has evolved from a niche tactic into a must-have B2B strategy for revenue growth. Modern B2B buyers are more independent, digitally […]

Introduction Is your outbound sales strategy keeping pace with today’s omnichannel buyers? Modern B2B prospects jump between email, LinkedIn, phone calls, and even WhatsApp – often expecting a seamless experience at every touch. Traditional outreach, confined to one or two channels, risks missing these multi-touch customers. This is where an effective omnichannel strategy comes into […]

Introduction Is your B2B sales strategy keeping up with today’s omnichannel buyer? Modern buyers are more empowered and digitally driven than ever. They jump between channels – reading your blog, scrolling LinkedIn, opening emails, even attending webinars – all before ever speaking to your sales team. In fact, an estimated 80% of B2B sales interactions […]

Introduction How do you track success when your buyers zigzag across a dozen channels? In 2026, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). Data shows that 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. […]