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Martal Group:B2B Lead Generation and Sales Blog
How to Hire Appointment Setters to Book More Sales Meetings in 2026
Introduction Are your sales reps spending more time chasing cold prospects than closing hot deals? If so, you’re not alone. Studies show reps spend 60% of their time on non-selling tasks (1), leaving barely 40% for actual selling. That’s a lot of valuable hours lost to prospecting, admin, and follow-ups. The solution? Hire dedicated appointment […]
AI-Powered and Intent-Driven: 7 Best B2B List Building Software Tools in 2025
Major Takeaways: List Building Software What makes list building software essential in 2025? How does AI improve B2B list building? Why is intent data a game-changer? What role does compliance play in list building? Can integrated tools replace multiple sales platforms? What’s the best approach for scaling global outreach? How does Martal’s hybrid model outperform […]
The Future of B2B Networking: 2025 Trends and Predictions for Outbound Sales Leaders
Major Takeaways: B2B Networking How is B2B networking changing in 2025? Why is AI critical to networking success? What makes B2B connections more effective today? Is in-person networking still relevant in 2025? Which platforms drive the most B2B networking results? How do top sales leaders approach network building? What is the role of omnichannel outreach […]
Strategic B2B Reporting in 2025: From Data to Deals
Major Takeaways: B2B Reporting Why does strategic B2B reporting matter in 2025? What should a strong B2B outbound reporting framework include? Which outbound metrics are critical to track? How can reports uncover what’s working—and what’s not? How should B2B teams act on reporting insights? How is AI changing B2B outbound reporting? What role does visual […]
Targeted Account Selling in 2025: 5 Top Trends Shaping B2B Sales Success
Major Takeaways: Targeted Account Selling How is AI transforming targeted account selling? Why is personalization critical to success in 2025? What channels should you prioritize for TAS? How can sales and marketing teams align for TAS? What role does outsourcing play in TAS? Why is sales training more important than ever? What’s the ROI of […]
Looking for a Full-Funnel Marketing Agency? 9 Best Choices to Consider in 2025
Major Takeaways: Full-Funnel Marketing Agency What Is Full-Funnel Marketing and Why Does It Matter? Which Agencies Truly Support the Entire Funnel? Where Do Traditional Agencies Fall Short? How Can Sales and Marketing Alignment Improve Conversion Rates? What Role Does Outreach Play in Full-Funnel Success? What Should B2B Companies Look for in a Full-Funnel Partner? Are […]
B2B Direct Marketing in 2025: The Ultimate Multi-Channel Guide
Major Takeaways: B2B Direct Marketing Why is Multi-Channel Direct Marketing Non-Negotiable in 2025? What Makes Direct Mail a High-ROI Channel in the Digital Age? How Is Email Still the Workhorse of Direct Marketing B2B? What Role Does Cold Calling Play in Multi-Channel Strategies? How Should LinkedIn Outreach Be Used for B2B Direct Engagement? Why Is […]
Lead vs Prospect: A Sales Leader’s Guide to Smarter Qualification in 2025
Major Takeaways: Lead vs Prospect What is the key difference between a lead and a prospect? Why does lead qualification matter in 2025? How do leads become opportunities? What is the role of lead generation vs prospecting? How is AI changing lead vs prospect qualification? What signals separate a prospect from a cold lead? Why […]
Top 8 11x.ai Alternatives for B2B Sales in 2025 – An In-Depth Comparison
Major Takeaways: 11x ai Alternatives Why consider 11x AI alternatives? What makes competitors more attractive? Which alternatives deliver better personalization? How does Martal AI SDR stand out? How should teams choose the right fit? Do AI SDRs replace human reps entirely? Introduction Only 17% of sales reps meet their full quota (1). With pressure to […]
From Prospect to Profit: Outbound Lead Generation Strategies for 2025
Outbound lead generation is a direct strategy. Your team starts by reaching out to potential customers, not waiting for them to come to you. This works best when you define your ideal customer profile, focus on the right job title, and match your product or service to real needs. Many B2B firms grow faster by […]
