Martal Group:B2B Lead Generation and Sales Blog

06.25.2025

Outbound Sales in 2025: What It Means and How It’s Evolving

Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]