Martal Group:B2B Lead Generation and Sales Blog

Outbound telemarketing has been a stalwart of B2B marketing strategies across different continents and industries for decades. But with new technological advancements, changes in the way we work, and current economic challenges, the same old approach to telemarketing may no longer be so effective.  Whether you are thinking about incorporating outbound telemarketing into your strategy […]

The digital marketing domain has undergone tremendous transformation in the past decade. Advertisers and marketers no longer have the power to lure audiences or generate leads through their own rule book.  Nowadays, your audience holds the power to decide what to buy, what to download, or where to click. Why? Because your audience has numerous […]

Crafting a stellar email campaign is a simple yet effective way of nurturing B2B leads and converting them into sales. Get it wrong, however, and that’s a lot of time, energy and potential wasted on something bound for someone’s spam folder.  Email marketing is an essential tool for B2B companies. It’s important to know how […]

Electronic commerce, or e-commerce, embraces all trades and financial transactions realized via the Internet. In simple words, it is any transaction made from an electronic device connected to the network. The modern world of trading has undergone a serious digital transformation. According to McKinsey’s research, two thirds of buyers and sellers preferred digital self-service and […]

Mass blast outbound is dead! Traditional methods of sales and outreach are becoming obsolete in today’s world. Pitching products, giving generic solutions, and delivering canned presentations no longer work with informed buyers.  The use of data and analytics is important in achieving personalization, as it enables the customization of experiences based on individual needs and […]

Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase.  This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]

Lead generation is the process of attracting and converting potential customers (which we call leads) into someone who has expressed interest in your company’s product or service. 50% of marketers consider lead generation priority #1 in their campaigns. Organizations generate 1,877 leads on average per month. Those leads are not at all easy to generate. […]

Email marketing is an essential strategy for expanding one’s business.   Besides social media platforms, it is best to include other techniques to create brand awareness for the business. Contacting leads through email marketing is one of the quickest and most effective ways to turn them into leads. How? It is possible through direct communication with […]

There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]