Martal Group:B2B Lead Generation and Sales Blog

Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]

The biggest challenge that faces companies aspiring to boost sales and expand is chasing the right leads. That’s why prospecting is one of the best ways for B2B companies to grow their customer base. But… The problem with prospecting is that it can be a complicated process that not many sales teams are able to […]

Companies with good prospecting strategies set themselves up for success from the earliest stage possible. But no matter how qualified their leads are, they’re still going to fail if they follow a weak, outdated outreach strategy. Outbound sales is all about your ability to engage new prospects and keep them interested. After all, many of […]

Combined with automation, cold outreach can be one of the most effective strategies for B2B companies to land new business. Your sales team can close dozens of sales each month as long as there is a tool taking care of all the manual work for them. However… Whenever the word “automation” comes up, people think […]

Generating new prospects and initiating contact with them is exciting. But your business can only thrive if your sales team is actually converting the majority of those leads into sales. To be fair… The sales process is usually complex for a lot of organizations. There are many challenges facing your sales reps that could be […]

Lead generation is the root of all business growth. It’s what nourishes your company’s revenue and what grounds your brand in the marketplace. But everyone has their own opinion about what lead generation strategies entail and what works best in our current climate. While there are proven methodologies in place that influential sales leaders swear […]

Unsurprisingly, if you want to generate more sales, you typically need more salespeople. But, it doesn’t always make sense to hire in-house sales reps. Whether you need to save time and money or support rapid growth, outsourcing your B2B sales is often the best decision. Outsourcing work to an external company is becoming more and […]

Colombian tech companies expedite expansion into the North American market through a new pilot program supported by Martal Group and the Government of Medellín, Colombia. TORONTO, Feb. 8, 2022 /PRNewswire/ – Martal Group today announced it had signed a contract with Ruta N Medellín to fulfill an internationalization initiative to increase exports in the tech sector through March 30, […]

The marketing industry has indeed undergone a very drastic change thanks to the popularity of the internet. We’ve seen a lot of companies shift from traditional to digital marketing and advertising efforts for their businesses. It is no surprise since more and more people are gaining access to the internet each and every day. If […]