Martal Group:B2B Lead Generation and Sales Blog

Major Takeaways: Introduction to B2B Email Drip Campaigns 79% of marketing leads never convert to sales due to a lack of lead nurturing. B2B companies – especially SaaS businesses – thrive on building relationships with prospects over time. An Email Drip Campaign is a strategy for nurturing those relationships through a series of automated, scheduled […]

Major Takeaways Introduction: Optimizing SaaS Appointment Funnels with Predictive Analytics SaaS companies using AI-driven predictive analytics in sales have boosted their lead-to-appointment conversion by up to 50%. In the SaaS sales world, appointment funnels are the step-by-step processes that turn prospects into booked meetings. From the first touchpoint to the scheduled demo or sales call, […]

Major Takeaways Introduction Think cold calling is dead in the age of automation? Think again. Research shows 78% of business leaders have attended an event or scheduled a meeting because of a cold call (1). Cold calling in 2025 is alive and kicking – but it has evolved. Today’s top sales teams are blending traditional […]

Major Takeaways Introduction 82% of buyers agree to meet with a salesperson after a series of value-driven cold calls (1). Yet nearly 80% of prospects say they prefer to be contacted via email (2). These seemingly conflicting stats capture the dilemma facing sales teams in 2025: cold calling vs cold emailing – which approach yields […]

Major Takeaways B2B sales prospecting tools have become indispensable in 2025. With 42% of salespeople saying prospecting is the hardest part of their job​1, the right prospecting software can be a game-changer. Modern sales teams juggle vast data, multi-channel outreach, and tight competition — all while only a third of their time is spent actively […]

The B2B buying process in 2025 is more complex than ever, with data-driven decision-making, growing buying committees, and digital-first preferences shaping the landscape. Discover the five key factors influencing B2B purchases and learn how sales teams can adapt to close deals faster and more effectively. Major Takeaways The B2B buying process – the journey a […]

Discover how to humanize automated email cadences in 2025 by balancing AI-driven automation with a personal touch. Learn best practice email marketing cadence strategies, behavioral segmentation, and hyper-personalization to boost engagement and conversions. Major Takeaways In B2B marketing and sales, an email cadence – the sequence and timing of outreach emails – is a critical […]

In business-to-consumer (B2C) interactions, decisions are made by a private individual. Whether you’re selling a product or service, you can make a sale by pinpointing and addressing your customer’s pain points based on demographic and psychographic data. This process is vastly different from business-to-business (B2B) decision making. There’s so much more at stake as decisions […]

Are you ready to fill your funnel and skyrocket your sales in 2025? Look no further than these 18 lead generation techniques. From social media to email marketing, we’ve got you covered. Get ready to crush your sales goals with these proven strategies. What is Lead Generation? Lead generation refers to the process of identifying […]