Martal Group:B2B Lead Generation and Sales Blog

Internet users have developed a strong resistance to any outreach attempt online. As a consequence, outbound lead generation is becoming more challenging while it requires a lot of skills and expertise. On the flip side: Inbound lead generation has increased in popularity and become the go-to strategy for many modern businesses. It’s a highly effective […]

Lead generation has seen a huge increase in popularity due to the outstanding benefits it has to offer. Consequently, it has become the #1 priority for all-size companies across a lot of industries. Generating new leads online is a guaranteed way to increase sales and grow your revenue. It’s also a cost-effective approach for finding […]

Facebook has always been a leading ad network for both B2B and B2C companies. With a large database of potential clients to target, this platform remains the top choice for many sales teams when it comes to online ads.  But…  Did you know that you can easily create lead generation forms with Facebook?  Facebook offers […]

Lead generation is tricky. Even the most experienced sales teams are challenged daily when it comes to prospecting, nurturing, and converting. With 68% of businesses struggling to generate leads, it’s no wonder there is a slew of guides, books, courses, and coaches to improve every aspect of the sales process. Even so, lead generation remains […]

The marketing world is constantly changing. Every month we see new tools, methods, and services that aim to improve how businesses market their brands. To stay ahead of this ever-growing wave, revenue leaders are on high alert for emerging marketing trends that convert. But with those trends comes a lot of trial and error that […]

Looking for a powerful lead tracking solution to help your sales team? We’ve got good news! You don’t need to spend thousands of dollars on a complicated CRM, nor should you hire new talent to handle your lead tracking processes. The answer could well be in creating a simple document that does all the magic. […]

A consistent flow of new leads entering your sales funnel is vital for your company’s success. It’s the only way to keep your sales team busy and continue growing your business. But unfortunately… Lead generation has become a major challenge for many companies in this day and age. The process has only gotten harder for […]

There’s no denying that in-person B2B events are back on the rise, but since the pandemic, virtual summits and conferences are being embraced by influencers and attendees alike. However, with so many options for peer-to-peer learning, collaboration, and networking the competition is fierce. To stay ahead of the game and ensure that your next B2B […]

So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]