Account-Based Marketing Best Practices | Martal Group

Introduction B2B sales and marketing leaders in the education sector face a perfect storm of challenges – from seasonal budgets and committee decision-making to digital disruption. This playbook provides an authoritative, omnichannel strategy guide to help you generate qualified education leads and accelerate growth. As a sales or marketing leader in an EdTech or education […]

Introduction Is your transportation marketing strategy ready for 2026? The logistics and transportation industry is hurtling into a digital-first era. B2B buyers now complete a mix of 3+ buying activities across channels – about 2.3 with sales reps and 1.8 via self-service – before making a decision (1). Traditional tactics like trade shows and word-of-mouth […]

Introduction Cold emailing isn’t dead – but it is tougher than ever. If you’re wondering why it feels so hard to get a reply these days, the data tells a clear story. Most cold outreach messages never get a response. In fact, only around 5% of cold emails succeed in getting any reply – meaning […]

Introduction Is your B2B sales strategy keeping up with today’s omnichannel buyer? Modern buyers are more empowered and digitally driven than ever. They jump between channels – reading your blog, scrolling LinkedIn, opening emails, even attending webinars – all before ever speaking to your sales team. In fact, by 2025 an estimated 80% of B2B […]

Introduction B2B buyers are increasingly going digital: only 15% conducted most purchases online two years ago, but that doubled to 30% today and is projected to reach 44% in the next two years (10). This digital shift – alongside the $32 trillion global B2B ecommerce market size in 2025 (9) – means marketing for ecommerce […]

Introduction Did you know B2B healthcare leads can cost up to 5× more than average and take 6–12 months to close? It’s true – strict regulations and multi-layered decision chains make b2b healthcare marketing uniquely challenging (1).  High cost-per-lead, lengthy buying cycles, intense competition, B2B marketing in the healthcare sector is a different beast. Hospitals, […]

Introduction Logistics marketing is entering a new era in 2026. Logistics companies around the world – from freight forwarders to 3PL warehouses – are rapidly adopting digital marketing strategies to reach customers, generate leads, and stay competitive. In an industry long driven by personal networks and offline deals, the question now is: How can logistics […]

Introduction Is B2B healthcare email outreach still worth it in 2026? Absolutely – as long as you evolve your approach. Email continues to be a powerhouse channel for lead generation (with an average 3600% ROI (1)), and busy healthcare professionals often prefer a well-crafted email over unsolicited phone calls. However, selling to hospitals and medical […]

Introduction Signal-based outreach is revolutionizing how B2B companies fill their marketing pipelines. We all know a healthy marketing pipeline is the lifeblood of revenue growth – but traditional tactics often funnel in a lot of unqualified prospects. In fact, over 80% of new leads never convert into sales, largely because they aren’t truly ready to […]