Sales Cycle Development for B2B Tech Companies | Martal Group

Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B.  Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]

Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably.  Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]

Rapidly changing market conditions have made many of the traditional sales forecasting methods less effective. If you’re having trouble keeping up with market changes and accurately predicting the sales pipeline for your business, you’re likely not using the right sales forecasting method. In this post, you’ll learn what sales forecasting is and how to use […]

In the digital age, content marketing has emerged as a cornerstone strategy for businesses aiming to drive sales and enhance customer engagement. Defined as the creation and distribution of valuable, relevant content to attract and retain a clearly defined audience, content marketing goes beyond traditional advertising by focusing on building trust and providing value. This […]

Appointment setters — the unsung heroes of sales. In today’s fast-paced business environment, having a reliable appointment setting team can mean the difference between surviving and thriving. But exactly what does an appointment setter bring to the table? In this no-nonsense article, we’ll explore why account executives aren’t the only ones wearing capes as we […]

Whether in business for ten months or ten years, you’ve probably taken a ride on the sales and marketing struggle bus at one point or another. Sometimes riding that bus feels like your Keanu Reeves in Speed, just trying to maintain momentum so the whole operation doesn’t “explode.”But even Keanu couldn’t save the day on […]

Are you on the hunt for better sales leads? Working on multiple aspects of your business and handling sales simultaneously is hard. After all, you barely have the time to improve your products, develop new plans for growth, or serve existing customers. Well… We have an alternative for you:  Outsourcing sales for your company might […]

Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff.  So what do you do if you’re not ready to scale your […]

If you work in B2B sales, chances are that you’re familiar with the LinkedIn networking platform. LinkedIn is considered a professional platform for creating connections, engaging in conversations, and gaining insights from experts in the B2B sector. It serves as an avenue to expand one’s network and stay updated. LinkedIn has completely transformed how we […]