Martal Group:B2B Lead Generation and Sales Blog

09.17.2025

B2B Qualifying Questions: Why Most Fail & 37 Best to Ask in 2025

Introduction Every experienced B2B sales leader knows the pain of chasing what turns out to be a dead-end deal. In fact, research shows 67% of lost sales are due to reps not properly qualifying prospects (6)– leading to countless hours wasted.  In 2025’s complex sales landscape, using outdated or shallow B2B qualifying questions is a […]