Martal Group:B2B Lead Generation and Sales Blog

Introduction Is email still the king of marketing ROI in 2025? For B2B marketing and sales leaders, this report tackles that question head-on by comparing email marketing ROI across outbound (cold email outreach) and inbound (nurturing opted-in leads) campaigns.  Email consistently ranks as one of the highest-ROI channels in digital marketing, delivering an average return […]

Introduction In the high-stakes world of B2B sales, cold calling remains a powerful way to reach new prospects – but only if you can do it efficiently and at scale. Manually dialing one number after another simply doesn’t cut it anymore. That’s where a dialer for cold calling comes in. The right dialer can multiply […]

Introduction Outbound business development in 2025 isn’t about doing more – it’s about doing it smarter. We operate in an era where buyers are more selective, competition is fierce, and new technologies like AI are reshaping how we prospect.  From our experience working with B2B sales teams, five core pillars drive consistent outbound lead generation […]

In the competitive B2B world, a powerful content strategy isn’t just a “nice to have”, it’s a fundamental driver of growth. It’s how you build authority, generate leads, and ultimately close deals. But with so much noise online, how do you create content that truly stands out and resonates with your target audience? The answer […]

Introduction B2B sales teams in 2025 face an overflowing digital marketplace: buyers’ inboxes are saturated, and capturing attention via cold outreach is tougher than ever. In fact, about 95% of cold emails fail to get any reply, with average response rates hovering a meager 1–5% (1).  Yet paradoxically, email remains a preferred channel for decision-makers […]

Introduction Generating high-quality leads is hard. In fact, 61% of marketers say lead generation is their biggest growth challenge (1) – and no wonder.  A staggering 80% of new leads never convert into sales (1), underscoring how much time and budget gets wasted on prospects that go nowhere. If your team is struggling to fill […]

Introduction Cold calling is not just a numbers game – it’s a smart numbers game. Simply dialing more prospects won’t guarantee success if you’re focusing on the wrong metrics. In 2025, data-driven sales teams are digging deeper than just calls made or meetings booked.  They’re tracking nuanced cold calling metrics and key performance indicators (KPIs) […]

Introduction These days, anyone can launch a website in minutes—but getting it found online? That’s where most businesses hit a wall. Marketing will help you grow, but it only works if you start with a solid SEO foundation. That’s where a good website builder makes all the difference.  If you’ve ever wondered how to make […]

Introduction In B2B sales, knowledge is power – especially when it comes to knowing your market. Top-performing teams understand exactly which sectors, industries, and segments to target for maximum impact. In fact, organizations with a well-defined ideal customer profile (ICP) – which includes clarity on target industries and segments – achieve 68% higher win rates […]