Martal Group:B2B Lead Generation and Sales Blog

In the digital age, content marketing has emerged as a cornerstone strategy for businesses aiming to drive sales and enhance customer engagement. Defined as the creation and distribution of valuable, relevant content to attract and retain a clearly defined audience, content marketing goes beyond traditional advertising by focusing on building trust and providing value. This […]

The truth is the challenges surrounding hiring, training, and retaining an internal sales team are enough to make any revenue leader think twice about sifting through the application pile. But without stellar SDRs (sales development representatives), your business is missing out on sales opportunities, and your account executives aren’t hitting their sales goals. That’s why […]

Can AI predict customer behavior better than experienced sales professionals? Sales has always relied on building personal connections and understanding customer needs through direct interactions. Now, with AI getting more advanced, it’s changing how sales work.  AI can make things faster and more efficient and give us useful information.  But the big question is: Could […]

Since its inception, AI has been a transformative force across various fields and industries. Especially in sales, artificial intelligence has revolutionized the way businesses operate and interact with prospects and clients. Gartner predicts that over 60% of B2B sales tasks will be automated using AI technologies by 2028. Additionally, a recent study by RAIN Group […]

Appointment setters — the unsung heroes of sales. In today’s fast-paced business environment, having a reliable appointment setting team can mean the difference between surviving and thriving. But exactly what does an appointment setter bring to the table? In this no-nonsense article, we’ll explore why account executives aren’t the only ones wearing capes as we […]

Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]

If you’ve been in business for any amount of time, you can lament with the 68% of companies struggling with lead generation. Unfortunately, most revenue leaders don’t have time to become experts in every tactic and strategy that can fuel pipelines. To add to the difficulty, many sales experts find it overwhelming to balance prospecting […]

LinkedIn is one of the top lead generation channels for businesses in all industries. Not only does it guarantee an outstanding lead quality, but the potential to grow your brand on the platform is limitless.  The only downside is… Finding quality prospects on LinkedIn can often be a difficult and time-consuming process. That’s especially true […]

Whether in business for ten months or ten years, you’ve probably taken a ride on the sales and marketing struggle bus at one point or another. Sometimes riding that bus feels like your Keanu Reeves in Speed, just trying to maintain momentum so the whole operation doesn’t “explode.”But even Keanu couldn’t save the day on […]