Martal Group:B2B Lead Generation and Sales Blog

Introduction B2B sales teams in 2025 face an overflowing digital marketplace: buyers’ inboxes are saturated, and capturing attention via cold outreach is tougher than ever. In fact, about 95% of cold emails fail to get any reply, with average response rates hovering a meager 1–5% (1).  Yet paradoxically, email remains a preferred channel for decision-makers […]

Introduction Generating high-quality leads is hard. In fact, 61% of marketers say lead generation is their biggest growth challenge (1) – and no wonder.  A staggering 80% of new leads never convert into sales (1), underscoring how much time and budget gets wasted on prospects that go nowhere. If your team is struggling to fill […]

Introduction Cold calling is not just a numbers game – it’s a smart numbers game. Simply dialing more prospects won’t guarantee success if you’re focusing on the wrong metrics. In 2025, data-driven sales teams are digging deeper than just calls made or meetings booked.  They’re tracking nuanced cold calling metrics and key performance indicators (KPIs) […]

Introduction These days, anyone can launch a website in minutes—but getting it found online? That’s where most businesses hit a wall. Marketing will help you grow, but it only works if you start with a solid SEO foundation. That’s where a good website builder makes all the difference.  If you’ve ever wondered how to make […]

Introduction In B2B sales, knowledge is power – especially when it comes to knowing your market. Top-performing teams understand exactly which sectors, industries, and segments to target for maximum impact. In fact, organizations with a well-defined ideal customer profile (ICP) – which includes clarity on target industries and segments – achieve 68% higher win rates […]

Introduction Did you know companies with rising deal sizes significantly outpace their peers? Research shows that B2B SaaS companies with higher Annual Contract Value (ACV) growth tend to grow faster, while those with flat or shrinking ACVs see the least growth (3). In an era where efficiency and targeted growth are paramount, ACV has emerged […]

Introduction Every experienced B2B sales leader knows the pain of chasing what turns out to be a dead-end deal. In fact, research shows 67% of lost sales are due to reps not properly qualifying prospects (6)– leading to countless hours wasted.  In 2025’s complex sales landscape, using outdated or shallow B2B qualifying questions is a […]

Introduction Cold calling isn’t dead — far from it. In fact, who you call is more critical than ever. A well-crafted cold calling list can make the difference between constant voicemail dead-ends and a calendar full of prospect meetings.  Today’s B2B sales leaders know that targeted outreach to the right contacts yields outsized results (69% […]

Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts.  Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates (2) and 31% lower cost-per-lead […]