Top 8 11x.ai Alternatives for B2B Sales in 2025 – An In-Depth Comparison

Major Takeaways: 11x ai Alternatives

Why consider 11x AI alternatives?

• Many sales teams find 11x.ai too costly at around $5,000 per month with annual contracts, leading them to explore more flexible competitors.

What makes competitors more attractive?

• Several 11x AI competitors offer monthly pricing and transparent plans, lowering risk while still delivering strong outbound performance.

Which alternatives deliver better personalization?

• Tools like Martal AI SDR, Artisan, and AiSDR emphasize AI-driven personalization, with enriched data that can improve reply rates by up to 140%.

How does Martal AI SDR stand out?

• Martal’s AI SDR platform combines intent-driven AI with experienced human sales executives, ensuring consistent pipeline growth and higher-quality meetings.

How should teams choose the right fit?

• Consider your outbound volume, need for personalization, budget, and existing CRM tools when evaluating which 11x AI competitor is the best fit.

Do AI SDRs replace human reps entirely?

• Most successful teams blend AI efficiency with human oversight, using AI SDRs to handle volume while humans focus on strategic conversations.

Introduction

Only 17% of sales reps meet their full quota (1). With pressure to hit pipeline targets, many B2B teams turned to 11x.ai’s “AI SDR” (sales development representative) to automate cold outreach. 

11x.ai promises “digital workers” that can find leads, blast personalized emails, follow up, and even make calls autonomously (3). But is 11x.ai the right fit for every sales team? Not necessarily. Users have reported steep pricing (starting around $5,000/month) and year-long contracts, along with mixed results if you don’t have a massive contact list (4). 

In fact, many early customers even exercised break clauses to discontinue service due to inconsistent performance.

If you’re exploring 11x AI competitors for B2B sales, this in-depth guide is for you. We’ll compare 8 alternatives to 11x.ai – from AI-powered SDR platforms to sales engagement tools – to help you find the best solution for your team’s needs. We’ll look at key features, pricing, strengths, and ideal use cases for each alternative. We also highlight one key stat in each section to show how these tools can impact your sales pipeline. (And if you read to the end, we’ll share how we at Martal Group leverage our own blend of human expertise and AI – plus how you can get a free consultation to boost your B2B sales.) 🚀

Why Consider Alternatives to 11x.ai?

While 11x.ai offers autonomous outbound capabilities, its one-size-fits-all approach may not suit every organization. For lead generation for small businesses and niche markets, 11x may underperform since it relies on a large target audience to deliver consistent results.

Some users also cite limited personalization (emails felt templated) and no human touch on follow-ups (replies had to be handled manually). And with a hefty ~$60K annual commitment (4), many sales leaders are rightly cautious about putting all their pipeline eggs in one AI basket.

On the flip side, the AI sales tech landscape has exploded.  Projected to grow from $58B to $240B (2025–2030), the AI marketing tools sector is seeing a 36.6% CAGR, fueled by AI in personalization, content, and analytics (8).

New platforms emerge monthly, offering everything from fully autonomous AI sales agents to data-rich prospecting and lead generation tools. Sales teams using AI are more likely to grow revenue: 83% saw growth vs. 66% of teams not using AI (9).
B2B sales leaders increased AI investments, but they’re spreading bets across multiple solutions to find what truly drives ROI.

Bottom line: If 11x.ai’s cost, contract, or approach gives you pause, you’re not alone. It’s smart to compare alternatives that might fit your budget, target market, and sales process better. Below, we break down the top options – including AI SDR platforms like Martal AI SDR, Agent Frank, Luna, and Artisan, as well as proven sales engagement tools like Apollo and Outreach – so you can make an informed decision.

(Quick fact: Even the best AI needs smart strategy – 85% of AI-written cold emails get ignored without proper personalization (5). The tools below tackle this head-on with intent signals, human-in-the-loop checks, or advanced personalization to boost reply rates.) 💡

Key Factors When Evaluating 11x AI Competitors

Before jumping into the product lineup, let’s set some evaluation criteria. Choosing an 11x.ai alternative isn’t just about finding a cheaper price (though that helps!). Consider these factors as you compare options:

• 🔍 Lead Quality & Data: Does the platform provide or integrate quality B2B contact data? Bad leads = bad pipeline (6). Top tools now come with massive databases (often 200M+ contacts or more) and real-time buyer intent signals to target prospects when they’re most likely to respond.
  
• ✉️ Personalization & AI Messaging: Can it craft emails that don’t sound like bland form letters? Look for contextual personalization (e.g. referencing a prospect’s LinkedIn activity or company news) instead of just {FirstName} tokens. Highly personalized emails can boost reply rates by 32–140% (10), whereas generic AI spam ends up ignored.
  
• 📬 Deliverability & Outreach Channels: How does the tool ensure your messages actually reach inboxes? Features like automatic email warm-up, sender reputation management, and multichannel outreach (LinkedIn, SMS, calls) prevent your domain from getting burned (6). The best alternatives include built-in email deliverability protection (one even rotates IPs via an “warm-up” system).
  
• ⚙️ Automation vs Control: Do you want a fully autonomous SDR that you “set and forget,” or a platform that your team operates with AI assistance? Some alternatives are “hands-off” – great for saving time – while others allow more human oversight and tweaking. Consider your team’s bandwidth and trust in AI. (Pro tip: A true AI SDR should feel like hiring a team member, not babysitting a script (6).)
  
• 💸 Pricing & Scalability: Pricing models vary widely – from freemium tools with limits (e.g. send 100 emails free), to monthly SaaS licenses in the hundreds, up to enterprise deals. Know your budget and growth plans. For instance, 11x charges ~$1.67 per email send (4), which adds up fast. Many alternatives offer transparent pricing (seats or sends-based) and even month-to-month flexibility instead of annual lock-ins.

Keep these in mind as we dive into the top 8 alternatives. Now, let’s meet the contenders vying for a spot in your 2025 sales toolkit, and see how they compare on these dimensions.

Top 11x.ai Alternatives to Consider in 2025

When evaluating 11x ai alternatives, you’ll find both fully autonomous SDR platforms and hybrid solutions that blend AI efficiency with human expertise. The right fit depends on your team’s size, budget, and whether you prefer a hands-off tool or a partner that delivers managed pipeline growth.

Below are some of the strongest 11x ai competitors in 2025, starting with Martal AI SDR, our own hybrid AI + human platform, followed by other notable options like Apollo, Outreach, Luna, Jazon, Agent Frank, Artisan, and AiSDR.

1. Martal AI SDR – Hybrid AI + Human Expertise for Predictable Pipeline Growth

Martal’s AI SDR solution combines a proprietary AI-powered platform with a team of experienced fractional SDRs. Unlike fully autonomous tools, it integrates human oversight into every campaign, ensuring outreach aligns with client strategy and industry context. Campaigns run across multiple channels, backed by AI for targeting, deliverability, and workflow optimization.

It analyzes over 3,000+ buying signals to pinpoint prospects actively searching for solutions, enabling clients to scale pipeline 3x faster while reducing costs by up to 65% (11).

What It Does

Martal’s AI SDR platform is not just another outbound automation tool. It’s a hybrid solution that combines:

• A proprietary AI-powered outreach system that automates prospect research, validates contact data, tracks engagement, and optimizes email deliverability.
• A team of seasoned B2B sales executives and SDRs who execute campaigns, conduct lead nurturing, and ensure outreach aligns with your brand’s voice.
• An omnichannel marketing strategy including personalized cold emails, LinkedIn lead generation strategies, and targeted cold calling – all orchestrated through AI to avoid channel fatigue.

The result is a seamless “human + AI” engine that doesn’t just generate activity, but consistently books qualified appointments with decision-makers across industries.

Key Benefits

• Hybrid Advantage: Unlike pure-play AI SDR tools that automate outreach in isolation, Martal blends automation with human oversight and relationship-building, ensuring campaigns remain authentic and effective.
  
• Intent-Driven Targeting: Our AI identifies in-market prospects using thousands of real-time signals (technographics, funding rounds, hiring patterns, content consumption), so outreach happens when prospects are most likely to convert.
  
• Proven Deliverability & Scale: The platform automates domain setup, warming, and rotation, protecting your sender reputation. Combined with AI-sequenced multi-channel touchpoints, this maximizes engagement rates.
  
• Strategic Flexibility: Campaigns are customized to your ICP, industry, and goals. Unlike one-size-fits-all AI, Martal adapts quickly when targeting new markets or testing new offers.
  
• Expert Sales Team: Our SDRs bring mid-to-senior level experience across 50+ industries, ensuring nuanced conversations with prospects that an AI alone cannot replicate.

Key Insights

• Over 2,000 B2B brands served globally – from outsourced sales for startups to Fortune 500s.
• Pipeline growth up to 3x faster versus in-house-only efforts.
• Clients consistently cite Martal’s ability to book meetings with hard-to-reach C-suite buyers across North America, Europe, and LATAM.

Ideal For

• CMOs and CROs seeking predictable pipeline growth without the overhead of building and training a full SDR team.
  
• Startups post-funding that need to scale outbound fast and reach decision-makers in new markets.
  
• Mid-market and enterprise companies looking for a scalable sales partner who can combine AI speed with human-level personalization.
  
• Organizations in industries like SaaS, IT services, manufacturing, telecom, energy, and more, where complex buying cycles require both data-driven targeting and consultative conversations.
  

Martal’s AI SDR platform stands out among 11x ai alternatives because it’s not just software – it’s Sales-as-a-Service, powered by AI. Instead of buying a tool you must manage, you gain a partner that delivers ready-to-close opportunities by combining advanced AI with proven human execution.

2. Apollo.io – Data-Rich Sales Platform for Outbound Teams

Apollo.io is an all-in-one sales intelligence and engagement platform. It combines a large B2B contact database with workflow automation tools, giving sales teams the ability to find prospects, build outreach sequences, and track engagement. The platform is widely used by SDR teams that want to centralize data and engagement in one system.

Key Features

• Database of over 200M+ contacts with detailed firmographics and technographics.
• Multichannel sequencing for email, calls, and LinkedIn tasks.
• AI-powered suggestions for subject lines, copy, and deliverability optimization.
• CRM functionality for startups or full integration with Salesforce and HubSpot.
• Filters to segment ICPs by industry, funding, technology, and more.

Ideal For

• Teams that want to own their outreach process and leverage extensive data.
• SMBs and mid-market organizations seeking a cost-effective data + engagement tool.
• Sales teams that prioritize human-led conversations supported by automation.

3. Outreach – Enterprise–Grade Sales Engagement 

Outreach is a sales engagement platform designed for enterprise-scale teams. It centralizes multichannel cadences, rep activities, and engagement analytics into one system. The platform emphasizes structure and consistency, with AI enhancements for call intelligence and predictive task management.

Key Features

• Multichannel cadences including email, phone, LinkedIn, and offline tasks.
• Advanced analytics dashboards to monitor sequence performance and team activity.
• A/B testing for subject lines and outreach content.
• AI features including conversation transcription and predictive task prioritization.
• Deep Salesforce and HubSpot integration with enterprise-grade compliance.

Ideal For

• Mid-market and enterprise sales teams with large SDR/BDR functions.
• Organizations that prioritize structured workflows, compliance, and detailed reporting.
• Companies that want a platform to scale and monitor human-led outbound activity.

4. Luna.ai – All-in-One AI SDR with Built-In Contacts (Orbit AI Agent)

Luna.ai is positioned as a fully autonomous AI SDR platform. It includes a large built-in B2B contact database and an AI agent named ORBIT that plans and executes campaigns. The system is designed for small to midsize businesses that want quick-start outbound without building SDR infrastructure.

Key Features

• Access to 275M+ verified B2B contacts.
• ORBIT AI agent for campaign planning and sequencing.
• Automated email personalization based on LinkedIn and company data.
• Multi-step email follow-ups with behavior-based adjustments.
• DNS and email authentication setup included.

Ideal For

• Small to mid-sized businesses without an SDR team.
• Companies with broad TAMs needing high-volume outreach.
• Startups seeking fast, data-enabled outbound at low upfront cost.
  

5. Jazon (Lyzr AI) – Downloadable AI SDR for Data Privacy & Custom Workflows

Jazon, developed by Lyzr, is an AI SDR agent that can be deployed on-premises or within a private cloud. It automates the full outbound process but is differentiated by its focus on data security and customization. Organizations can tailor Jazon to unique workflows or connect it to internal systems.

Key Features

• Deployable locally for full data control and compliance.
• Prospecting triggered by intent signals such as hiring, funding, or press events.
• End-to-end workflow covering research, outreach, follow-ups, and scheduling.
• Customizable playbooks and integrations through Lyzr’s Agent Studio.
• Compatible with major AI models (GPT-4, Claude, etc.).

Ideal For

• Enterprises prioritizing data privacy and regulatory compliance.
• Tech-savvy organizations with resources to support internal deployment.
• Companies seeking custom, intent-driven outbound tailored to unique needs.

6. Agent Frank (Salesforge) – Fully-Autonomous SDR with 24/7 Outreach & Built-In Infrastructure

Agent Frank is an autonomous AI SDR built by Salesforge. It comes with its own infrastructure modules for lead sourcing, email warm-up, and sending. Frank is designed to act like a virtual SDR that requires minimal human oversight while offering transparent, subscription-based pricing.

Key Features

• Integrated infrastructure: Leadsforge, Warmforge, and Infraforge modules.
• Autonomous prospecting, personalized email drafting, and follow-ups.
• Knowledge base integration for accurate product messaging.
• Slack channel support for campaign monitoring and adjustments.
• Transparent pricing at $499/month with ~1,000 contacts included.

Ideal For

• Startups or SMBs looking to outsource lead generation at lower cost.
• Teams without dedicated SDRs that want to automate top-of-funnel activity.
• Organizations seeking an affordable pilot into AI-driven outbound.
  

7. Artisan AI (Ava) – AI SDR with Human-in-the-Loop for Polished Outreach

Artisan AI offers Ava, a virtual SDR designed to combine automation with optional human review. The platform emphasizes personalization through enriched data and provides visibility into campaigns through a user-friendly interface.

Key Features

• Contact database of 300M+ with enrichment across 65+ data points.
• Ava AI assistant for prospecting, outreach, and lead qualification.
• Research tool to capture insights from LinkedIn, news, and social activity.
• Multi-variant testing of messaging to optimize campaign performance.
• Optional human approval workflow for message quality control.

Ideal For

• Agencies or sales teams managing multiple outbound campaigns.
• Mid-sized companies prioritizing message quality and brand alignment.
• Teams that want scalable AI outreach with optional human review.

8. AiSDR – Affordable AI SDR for Startups (HubSpot Integrated & Flexible Contracts)

AiSDR targets startups and small businesses looking for a flexible AI SDR solution. It integrates natively with HubSpot and supports multichannel outreach. Its pricing model is designed to be accessible, with monthly plans and no long-term contracts.

Key Features

• Omnichannel automation across email, LinkedIn, and SMS.
• Personalization based on CRM data, LinkedIn activity, and intent signals.
• Native HubSpot integration for syncing contacts, activities, and tasks.
• Same-day onboarding with white-glove support and 24/7 availability.
• Month-to-month pricing starting around $750/month.

Ideal For

• Startups or SMBs testing AI SDRs without long-term commitments.
• HubSpot users seeking native AI outbound support.
• Agencies or consultants managing modest outbound campaigns for clients.

Comparison: 11x.ai vs Top 8 Alternatives

To summarize the key differences, here’s a comparison of 11x.ai and the seven alternatives across a few critical factors:

Note: Features are as of 2025 and subject to change. “Type” distinguishes traditional sales tools (like Apollo, Outreach) from the newer fully-AI SDR solutions (like Martal AI SDR, 11x and others).

Choosing the Right 11x.ai Alternative

With so many capable contenders, how do you choose? Consider these parting tips:

• Identify Your Priority: If you want more sales leads with minimal effort (go for an autonomous AI SDR) or better productivity for your reps (lean toward engagement platforms)? If you lack any outbound team, an AI SDR service like Martal’s sales outsourcing services, Agent Frank, Luna, or AiSDR can jumpstart your pipeline. If you have a team but need better tools, Apollo, Outreach, or Artisan might fit.
  
• Consider Volume vs. Personalization: Tools like 11x send huge volumes but risk lower personalization. Some alternatives focus on quality over quantity – as one report found, highly targeted campaigns of <50 prospects can yield 5.8% response vs 2.1% on mass blasts (7). If your market is smaller or reputation matters, pick a solution that prioritizes personalization and deliverability (Martal AI SDR, Artisan, Jazon, AiSDR).
  
• Integration and Workflow: If your sales process revolves around a CRM (HubSpot, Salesforce), favor options that plug in seamlessly. AiSDR for HubSpot users, Outreach for Salesforce-heavy orgs, Apollo for those who want an all-in-one CRM feel. A tool is most effective when it meshes with your existing workflow rather than creating a parallel process.
  
• Budget and ROI: Practically, budget will eliminate some choices. 11x.ai’s ~$60k/year cost might only make sense if it reliably books you dozens of meetings a month and each deal is high value. Many alternatives can deliver significant pipeline at a fraction of that cost.  Evaluate ROI stories if available – e.g., one case study mentioned an AI SDR boosting SQLs (sales qualified leads) per rep by 50% (2). Look for concrete performance data.
  
• Trial if Possible: The beauty of the alternatives is several offer free trials or short-term plans. Take advantage. You can run a small campaign on Martal AI SDR, AiSDR or Luna to gauge the quality of sales ready leads and emails. Many providers (Coldreach, Salesforge, etc.) will do a demo and even help run a pilot campaign. This hands-on experience is invaluable to see if the tool “clicks” with your product and audience.
  

In the end, the best 11x.ai alternative depends on your specific context – there is no one-size-fits-all. The good news is B2B sales teams in 2025 have options. Whether you choose a human-centric platform or a cutting-edge AI agent, the common theme is augmenting your ability to reach and resonate with prospects. As AI becomes more ingrained, the real winners will be those who blend these tools with lead generation strategies: using AI to handle grunt work and scale outreach, while humans focus on creative strategy and high-value conversations.

Remember: The goal isn’t just more automation – it’s more pipeline and revenue. Choose the partner (AI or otherwise) that gets you there most effectively.

Martal AI SDR – The Outbound Platform That Drives Pipeline

All the tools in the world mean little without the right expertise behind them. That’s where we, Martal Group, come in. After exploring the latest AI SDR platforms and sales engagement tools, you might be wondering how to tie it all together – or how to achieve the results these platforms promise without risking trial-and-error on your own.

At Martal, we’ve spent 10+ years perfecting B2B lead generation with a blend of human savvy and cutting-edge technology (11). We’re not just another provider; we act as an extension of your sales team, combining outbound sales expertise with modern AI-driven tactics. Here’s how partnering with Martal can elevate your sales beyond what any single tool can do:

• Omnichannel Outreach Strategy: Our experienced sales executives craft customized multichannel campaigns – from cold email and LinkedIn messaging to targeted cold calling and beyond. While AI tools often stick to one channel, we orchestrate a synchronized approach, ensuring your prospects see a consistent, compelling message across email, phone, and social media. (Did you know outreach that spans 3+ channels can increase engagement by 250% compared to single-channel? Diversity wins.)
  
• Human-Level Personalization: We leverage AI-driven outbound prospecting tools internally (yes, we use some of the very platforms discussed here), but every message is reviewed by our team for resonance. This means you get the scale of automation with the nuance of human touch – no awkward robot-speak, ever. Our reps know how to feed AI the right inputs (e.g. pain points, industry language) so the output feels genuine and hyper-relevant to each prospect. It’s no wonder clients say Martal’s outreach feels like it’s coming from within their own company.
  
• Quality Over Quantity Philosophy: We won’t burn your brand with spam. Our approach is intent-driven and targeted – similar to the “buyer intent signals” strategy employed by top AI SDRs. We identify prospects actively looking for solutions like yours (using intent data, technographic insights, etc.), and reach out at the right moment with the right message. The result? Higher reply rates and more qualified meetings.
  
• Transparent Reporting & ROI Tracking: Unlike a black-box AI service, with Martal you see everything. We provide detailed weekly reports on outreach, replies, booked meetings, and pipeline generated. You’ll know exactly which messages or channels are yielding results. We even share call recordings and email threads for your insight. This transparency not only builds trust – it lets us continually optimize campaigns together with you. We treat your sales KPIs as our own, calibrating in real-time to hit the targets that matter (be it number of demos, cost per lead, or conversion rate).
  
• Flexible, Scalable Engagement: Whether you need a full outsourced SDR team or just a boost in appointments set, Martal adapts to you. Our services include appointment setting, outbound lead generation, sales outsourcing, and even B2B sales training through our Martal Academy. And we package these in tiered programs – meaning you get an entire sales development machine (researchers, SDRs, campaign managers, and AI tools) for a fraction of the cost of hiring internally. As your business grows, we can scale the outreach up; if you pivot, we pivot in lockstep. It’s like having an AI SDR, a human SDR, and a strategist all-in-one.
  

Perhaps you’ve tried building pipeline with internal resources or a single tool and learned it’s not so simple. Our clients come to us after burning time and money on campaigns that didn’t convert. The difference with Martal is our holistic approach – we unify data, technology, and human skill to deliver results predictably. We’ve done it in 50+ industries, from SaaS to manufacturing, so we bring cross-industry insights to your campaigns.

Ready to surpass your sales goals? Let’s talk. We invite you to book a free consultation with our team. In 30 minutes, we’ll assess your current outbound strategy (or lack thereof) and share honest recommendations – whether that’s an AI tool suggestion, a quick win tweak, or how Martal’s managed services could generate pipeline for you in as little as 4-6 weeks. No hard sell, just a conversation about accelerating your growth.

In the race to engage B2B buyers, those who combine the efficiency of AI and the creativity of human strategy will win. Martal Group is uniquely positioned to deliver that winning formula. While others experiment, we’ve already mastered the playbook of blending AI automation with human touch. Let us apply that expertise to your business and fill your pipeline with quality opportunities.

Don’t leave your sales success to chance or one-size tools. Schedule your free consultation with Martal today, and let’s ensure your 2025 sales are nothing short of stellar. 🚀

References

1. Salesforce
2. 11x.ai
3. Sifted
4. Salesforge
5. Reply.io
6. Coldreach
7. Mailforge
8. AI Marketing Wire
9. Salesforce Sales AI Statistics
10. American Marketing Association
11. Martal AI SDR Platform