Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

Introduction Cold calling continues to be a vital part of many B2B business development strategies. Even in a digital-first marketplace, direct conversations help build trust, qualify leads faster, and accelerate sales cycles. However, building an in-house calling team requires time, hiring costs, training, technology, performance oversight, and constant optimization.  This is why many companies now […]

Introduction LinkedIn has over 1 billion members and now drives 80% of all B2B social media leads (7, making LinkedIn lead generation one of the most powerful growth levers in modern B2B marketing. For B2B marketing and sales leaders this means LinkedIn is a non-negotiable channel for pipeline generation. Yet many teams still struggle to […]

Introduction Outsourced B2B demand generation – also known as demand generation outsourcing or demand generation solutions outsourcing – has become an integral strategy for B2B companies striving to fill their pipelines in 2026. With B2B buyers more elusive and sales cycles growing longer, many organizations are turning to external experts to fuel top-of-funnel growth.  In […]

Introduction How can we drive growth in a world where buyers tune out pitches and research on their own? In 2026, revenue leaders face a strategic dilemma: invest in B2B demand generation to build awareness or double down on lead generation to feed the pipeline. Both are critical – in fact, 91% of marketers rank […]

Introduction  For many startups and SMEs, generating consistent sales opportunities can be challenging due to limited time, resources, and internal expertise. This is where professional outbound appointment setting services become invaluable.   Outsourcing helps businesses accelerate revenue growth by connecting with qualified prospects faster. If you are looking to scale efficiently, partnering with Martal Group can provide a strategic advantage […]

Introduction In the competitive world of B2B SaaS, generating demand for your product is just as critical as developing the product itself. A specialized SaaS demand generation agency can be the catalyst that fills your pipeline with high-quality leads – but how do you know when to outsource, which agency to trust, or whether to […]

Introduction Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of B2B demand generation agencies and how they can revolutionize your business […]

Introduction  In today’s competitive manufacturing landscape, attracting and converting new clients is one of the biggest challenges businesses face. Even with strong products and proven capabilities, consistent growth is difficult when decision-makers are hard to reach and buying cycles are long.  Many manufacturers struggle with unpredictable lead flow, stalled pipelines, and limited access to the right stakeholders. Relying […]

Introduction Is your team still chasing Marketing Qualified Leads (MQLs) as the holy grail of demand gen? It’s time to rethink the playbook. In modern B2B sales, focusing on demand generation metrics that actually translate to pipeline and revenue is far more important than celebrating raw lead counts. Marketing leaders are realizing that an MQL […]