Sales Advice and Insight that You Can Use Today | Martal Group

There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]

If you work in B2B sales, chances are that you’re familiar with the LinkedIn networking platform. LinkedIn is considered a professional platform for creating connections, engaging in conversations, and gaining insights from experts in the B2B sector. It serves as an avenue to expand one’s network and stay updated. LinkedIn has completely transformed how we […]

In the fiercely competitive world of business-to-business (B2B) sales, success hinges on your ability to connect with the right prospects. But how do you ensure your efforts are targeted and effective? If you don’t want to turn into that annoying business making cold outreach to the wrong audience, the answer lies in the power of […]

Do you think there’s much difference between the process of selling tangible products and selling an intangible services when it comes to B2B? If you answered “no”, you’re right. While sellers’ solutions may vary drastically, the sales process is essentially the same, and the way it’s organized is what matters when it comes to a […]

Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online. With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on […]

In the dynamic world of business, effective B2B sales play a pivotal role in driving revenue and sustaining growth. To succeed in this domain, it is imperative to have a team of skilled sales professionals who understand the intricacies of B2B transactions. This article delves into the art of recruiting for B2B sales roles , […]

Sales has come a long way since the days of trawling through the phone book and pitching products instead of solutions. But, no matter how cutting edge your business, service, or website seems, without a strong sales team behind it, you could seriously be missing out.  Successful sales teams generate new B2B leads, build relationships […]

Welcome to a comprehensive exploration of B2B sales funnels – the ultimate guide that empowers you to steer your sales journey with finesse! Within this article, we delve into six core strategies that form the bedrock of successful B2B sales funnels, accompanied by real-world examples that illuminate their effectiveness.  Whether you’re an experienced B2B sales […]

If you work in sales and marketing, you have almost certainly heard of the sales funnel and how important it is. But where does its importance lie, specifically? Well, to put it simply, a good understanding of the sales funnel equals a good understanding of your customers’ journey. It helps you identify your customers’ needs […]