Unlock Smarter B2B Outreach: 10 Intent Data Providers to Watch in 2025

Introduction

What if you knew exactly which prospects are actively researching solutions like yours? In B2B sales, timing is everything – and intent data providers claim to deliver that perfect timing. By tracking buyers’ online research behaviors, these platforms promise to spotlight companies in-market for your product so your sales team can strike while the iron is hot. It’s no wonder that over 85% of companies using intent data report tangible benefits – from higher outbound email response rates to more successful cold calls (1).

In fact, despite tight budgets, 65% of B2B organizations planned to invest more in buyer intent data last year (2). The strong case for using intent data is that 99% of organizations experience increased sales or ROI after adoption (4), underscoring how critical these insights have become for modern sales and marketing teams.

But with dozens of vendors pitching “hidden buying signals” and predictive analytics, how do you choose the right solution? In this comprehensive guide, we’ll walk through the best B2B intent data providers of 2025 – with a focus on outbound sales use cases. You’ll discover what makes each platform unique, their standout features, and how they can boost your sales pipeline. We also highlight subtle limitations (because no tool is one-size-fits-all) to help you make an informed decision. Whether you run a lean outbound SDR team or an enterprise sales org, these top intent data software options can give you an edge in reaching prospects at the right moment.

Let’s dive into the leading intent data providers that are transforming outbound sales – and see which one aligns best with your goals.

Top 10 Intent Data Solutions Driving Smarter B2B Outreach

In today’s competitive B2B landscape, simply generating leads isn’t enough. Sales and marketing teams need insights that tell them which prospects are actively researching solutions and ready to engage. This is where intent data comes in—tracking behavior signals across websites, content, ads, and software usage to identify accounts showing purchase intent.

Leveraging intent data allows teams to:

• Prioritize high-fit accounts and reduce wasted outreach
• Personalize messaging based on research activity and buying stage
• Accelerate pipeline velocity and shorten sales cycles
• Improve conversion rates and ROI by focusing on prospects most likely to engage

The following table highlights the top 10 intent data solutions in 2025, providing a snapshot of their key capabilities, features, and ideal use cases. Whether you’re a small outbound team looking for actionable insights or an enterprise running large-scale ABM campaigns, these providers offer the tools to turn intent signals into qualified opportunities and measurable revenue growth.

1. Martal Group – AI-Powered Intent Data & Sales Engagement Platform

Overview:
Martal Group is more than just an intent data provider—it’s an AI-driven sales execution platform and service that delivers sales ready leads directly to your team. Combining proprietary AI sales software with a seasoned outsourced SDR team, Martal generates B2B leads and books appointments on your behalf.

For over 16 years, Martal’s sales-as-a-service model has helped companies worldwide fill pipelines using data intelligence typically reserved for large enterprises. Today, this expertise has been distilled into an all-in-one outbound sales platform.

Key Capabilities

Martal’s AI SDR platform analyzes 3,000+ buying intent signals, from technographic data to web engagement, to identify accounts that:

• Match your ideal customer profile (ICP)
• Show active purchase intent

It detects signals such as:

• A company researching relevant topics
• Companies receiving new funding or exploring solutions

Martal’s system goes beyond insights:

• Launches omnichannel outreach campaigns via AI “Virtual SDRs”
  • Personalized emails
  • LinkedIn messages
  • Phone calls
• Handoff hot leads to human reps for closing
• Crafts custom messaging, handles follow-ups, and schedules sales meetings
• Acts as an extension of your team, letting your reps focus on pitching and closing

Why Outbound Teams Like It

Martal functions as an out-of-the-box outbound engine:

• No need to hire or train extra SDRs
• Provides data, software, and people in one solution
  
• Uses strategic targeting combining intent signals and proprietary research to focus on high-fit accounts
• Campaigns can launch in days, not months, enabling quick pipeline ramp-up
• Omnichannel lead generation approach (email + LinkedIn + calling) ensures consistent messaging and higher engagement than single-channel campaigns

Martal boasts an impressive track record:

• 2,000+ B2B brands served globally
• Clients report faster sales cycles and ROI-driven results
• AI-enhanced outbound campaigns produce 4–7× higher conversion rates on average
• Compliance-first approach: GDPR, CAN-SPAM, and email warm-up techniques protect deliverability and allow scaling with confidence

For sales orgs looking to maximize pipeline with minimal lift, Martal’s integrated approach is extremely attractive. It essentially lets you “skip the hard part” – sourcing and chasing cold prospects – by handing it to experts armed with cutting-edge AI. The payoff is more qualified meetings without burning out your own reps on outbound prospecting. In short, Martal Group is a top choice in 2025 for those who want actionable intent data and the firepower to act on it immediately.

2. ZoomInfo – B2B Data Cloud with Intent Signals

Overview: ZoomInfo provides a large B2B company and contact database with added intent signals. Users can identify accounts showing interest and access decision-maker contact details. While data coverage is extensive, extracting actionable insights still relies on user effort to match intent signals to the right contacts.

Key Features: Account-level intent alerts, intent filtering by topic, geography, and company size, CRM and sales tool integrations, enriched lead data, org charts, and automated workflows.
Ideal For: Outbound sales teams needing a comprehensive database and intent insights for prioritizing outreach.

3. Bombora – Third-Party Intent Data

Overview: Bombora aggregates content consumption across a cooperative of B2B sites to flag companies showing above-average interest in specific topics. Its data is account-level only, requiring separate contact tools to reach decision-makers.

Key Features: Company Surge® scores, 12,000+ topics monitored, firmographics with intent, CRM integrations, privacy-compliant data collection.

Ideal For: Teams seeking reliable account-level intent to guide prioritization and research.

4. 6sense – AI-Powered ABM Platform with Predictive Intent

Overview: 6sense combines AI-driven intent signals, predictive analytics, and account-based marketing features to recommend next actions. Its predictive insights are robust but may require significant setup and internal data to maximize value.

Key Features: First- and third-party intent tracking, account journey scoring, buying committee identification, Sales Alerts, priority account lists, AI-assisted messaging.

Ideal For: Mid-market to enterprise sales teams with established operations, seeking end-to-end account intelligence and predictive outreach guidance.

5. Demandbase – Intent-Infused ABM and Advertising Suite

Overview: Demandbase integrates third- and first-party intent with ABM and advertising capabilities. It emphasizes multi-channel activation but may be complex for small outbound teams to fully leverage.

Key Features: Real-time and aggregated intent, account profiles with firmographics/technographics, ad targeting and automation, AI recommendations, Sales Intelligence Hub.

Ideal For: Enterprise sales and marketing teams running coordinated ABM campaigns.

6. TechTarget Priority Engine – Contact-Level Intent for Tech Markets

Overview: TechTarget identifies contacts at accounts showing intent across tech-focused sites, providing actionable lead lists. Its scope is largely limited to IT and technology verticals.

Key Features: Contact- and account-level intent, Active Purchase Intent scoring, weekly updates, CRM integrations, confirmed project alerts.

Ideal For: Sales teams targeting IT or software buyers needing direct contacts linked to intent signals.

7. Cognism – Sales Intelligence with Bombora-Powered Intent

Overview: Cognism combines intent data with verified contact information and additional buyer signals. While it offers convenience, its coverage is slightly smaller in some regions, and intent signals remain account-level.

Key Features: Bombora intent integration, phone-verified contacts, AI search assistant, browser extension for LinkedIn, trigger-based alerts, GDPR-compliant data.

Ideal For: Teams seeking an integrated prospecting workflow, particularly in Europe, with verified contacts linked to intent.

8. Intentsify – Aggregated Intent Intelligence Across Sources

Overview: Intentsify aggregates intent signals from multiple providers and applies AI to refine insights. Its layered approach adds clarity but requires a mature process to act on complex signals.

Key Features: Multi-source intent aggregation, persona-based analysis, composite intent scoring, CRM and workflow integration, customizable scoring models.

Ideal For: Large sales or operations teams looking for a unified view of buying signals across sources.

9. G2 – Buyer Intent from B2B Software Reviewers

Overview: G2 captures account-level software research and review activity. While it highlights late-stage interest, it does not identify individual decision-makers, requiring supplemental contact research.

Key Features: Account tracking of page views and competitor comparisons, CRM integration, near-real-time alerts, benchmarking.

Ideal For: B2B software sales teams monitoring bottom-of-funnel buyer activity.

10. Lead Forensics – First-Party Website Intent

Overview: Lead Forensics reveals which companies visit your website and suggests contacts. Its data is limited to on-site visitors and requires outbound follow-up to identify the actual prospect.

Key Features: Real-time visitor tracking, session details, likely contacts, scoring and filtering, CRM integrations, reporting on trends.

Ideal For: Teams wanting to act on first-party website traffic and convert anonymous visitors into leads quickly.

Unlocking the Power of Intent Data for B2B Sales in 2025

Understanding how to evaluate, deploy, and scale intent data is no longer optional, it’s essential for B2B sales and marketing teams looking to stay ahead in 2025. But with so many options on the market, how do you know which intent data provider is right for your business, and how can you ensure the data actually drives results?

How can you evaluate the quality and accuracy of intent data before purchasing?

Before committing to a vendor, it’s critical to ensure that the intent data you plan to use is both accurate and actionable. One of the most effective ways to do this is by running a short pilot program. During this period, focus on key evaluation criteria:

• Signal quality: Are the leads converting?
  
• ICP alignment: Do the signals match your target accounts?
  
• Scoring transparency: Does the vendor explain how intent levels are calculated?
  
• Integration ease: Can the data be seamlessly used in your CRM and marketing platforms?

Vendors that provide historical examples and clear scoring explanations make it easier for your team to trust the data and avoid surprises after purchase. Pilots not only validate the quality of the data but also help your team test how well it integrates with existing workflows.

What types of intent signals should a high-performing provider deliver?

Once you know the data is reliable, the next question is: what kinds of signals should you prioritize? High-performing platforms monitor a wide variety of behaviors, each providing unique insight into buying intent:

• Search behavior: Research queries indicating interest
  
• Content consumption: Whitepapers, blogs, and other resources
  
• Competitive research: Visits to competitor pages or review sites
  
• Ad engagement: Clicks, retargeting, and engagement metrics
  
• Technographic shifts: Installing or uninstalling software

Combining multiple types of signals increases confidence in identifying accounts that are truly in-market, rather than relying on a single data point that may not reflect actual purchase intent.

How fresh or real-time should intent data be to impact pipeline velocity?

Timing is everything when acting on intent signals. The fresher the data, the more effective it is for accelerating pipeline movement. Ideally, signals should be tracked as follows:

• Website visits: Tracked in real time
  
• Third-party surge data: Updated weekly
  
• Product review insights: Updated within 1–2 days
  

Signals older than 2–3 weeks generally lose much of their value for outbound sales efforts. This emphasizes the need for platforms that prioritize real-time data capture and rapid delivery to sales teams.

What measurable ROI can B2B teams expect after implementing intent data?

When implemented correctly, intent data can significantly enhance both efficiency and results. Teams often see measurable improvements, such as:

• Increase in cold outreach conversions
  
• Faster time-to-pipeline
  
• Better win rates in competitive deals
  
• Higher efficiency across SDR and AE teams

These improvements align with broader B2B trends such as 78% of organizations now rely on buyer intent signals, and interactive content like assessments and calculators generates 2× more conversions than passive content (3). 

For teams that combine intent data with omnichannel orchestration, the payback cycle can accelerate even further, turning insights into faster and more predictable revenue outcomes.

How can intent data integrate with ABM and outbound strategies to improve targeting precision?

Finally, intent data doesn’t just improve raw lead generation—it can transform ABM and outbound strategies. By providing insight into which accounts are actively researching solutions, teams can:

• Prioritizing in-market accounts
• Customizing outreach messaging based on research activity
• Enriching CRM and ABM dashboards with buying-stage insights
• Triggering real-time playbooks via outreach or advertising platforms

When implemented thoughtfully, intent-based marketing strategies allow sales and marketing teams to engage the right accounts at the right time, improving both targeting precision and overall response rates.

Conclusion – Turning Intent Insights into Outbound Success

In 2025, leveraging buyer intent data has shifted from a nice-to-have to a must-have for outbound sales teams.  Instead of cold-calling a massive list, you can focus on those accounts most likely to be evaluating solutions and craft your messaging around their specific interests or pain points. No more feeling around in the dark – intent data is that flashlight illuminating where the real opportunities lie.

That said, data alone won’t close deals. The true magic happens when you combine these intent insights with prompt, empathetic outreach and a solid sales process. This is where a sales partner like Martal Group can take you over the finish line. 

Martal’s AI-powered sales platform not only mines intent signals but also executes the multi-channel campaigns to engage those prospects for you. It’s a one-two punch: intent data tells you who and when, and Martal’s seasoned sales team knows how to turn that insight into a conversation and a conversion. By outsourcing inside sales your outbound efforts to a provider that already has the playbook for intent-driven prospecting, you can accelerate your pipeline growth dramatically.

How can AI-powered sales platforms or SDR tools enhance the use of intent data?

AI platforms can amplify intent data by:

• Automating multi-step outreach to high-intent accounts
• Generating personalized messaging based on topics or keywords
• Dynamically scoring and re-ranking accounts
• Filtering out noise to focus on actionable signals

Platforms like Martal combine AI with SDR execution, acting immediately on real-time signals across multiple channels.

Ready to transform your outbound results? Consider turbocharging your team with Martal Group’s blend of sales outsourcing, targeted cold email & LinkedIn outreach, and appointment setting expertise. With Martal, you get a full-service extension of your team that’s fueled by intent intelligence and proven outreach strategies – so you can focus on closing deals while we fill your calendar with qualified meetings. Don’t let high-intent prospects slip away or competitors beat you to the punch. Martal’s award-winning sales-as-a-service model is standing by to help you engage the right buyers at the right time, across email, phone, and social channels, all under one roof.

Empower your outbound sales with intent data and the execution muscle to act on it. The sooner you do, the faster you’ll see pipelines flow with truly sales-ready opportunities. If you’re looking to boost your B2B sales in a predictable, scalable way, Martal Group could be the secret weapon to outsmart your competition and achieve those aggressive growth targets. It’s time to put your intent data to work and start closing deals with precision. Get in touch. 🚀

References

1. Forrester
2. Demand Gen Report
3. AMW
4. The Insight Collective