Martal Group:B2B Lead Generation and Sales Blog

Are your customer acquisition cost (CAC) trends cringeworthy? You’re not alone. CAC has increased for B2B tech companies by nearly 70% from 2013 to 2019. Over the past two years, the lack of face-to-face interactions has only worsened the problem as marketing expenses are climbing and incoming customers are descending.  So how do you know […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

Outbound sales is a strategic approach to winning more business and dominating markets. It’s a highly efficient strategy if you want to spark the interest of your ideal clients and persuade them to purchase your offers.  But: For sales outreach to be effective, you need a solid plan with clear objectives and innovative strategies.  In […]

Have you ever thought of how much smoother your day could be if you could clone yourself? You would dedicate one clone to handle meetings, another to woo potential clients, and yet another to meticulously manage your overflowing calendar. Well, while science hasn’t exactly figured out the whole cloning thing yet, there is a way […]

“If you do it right, it will last forever”. -Massimo Vignelli. When it comes to logo and brand designing, this couldn’t be truer. Once the brand identity design for your firm or business is just right, it will never fail to make an impact. The idea is to create such an impression on the consumer […]

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

Is cold calling dead? For decades people just like you have been practicing different forms of cold calling as an effective way to increase conversions.  While the definition of cold calling and the techniques have evolved over the years, from door-to-door sales to outbound phone calls, cold calling is still a successful B2B sales development […]

You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It!  You tag along to watch the magic happen, but disaster strikes […]