Martal Group:B2B Lead Generation and Sales Blog
Outbound Sales in 2025: What It Means and How It’s Evolving
Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]
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05.27.2024
At Martal, we understand that performance matters when vetting sales partners. That’s why we are committed to delivering tangible results and phenomenal client experiences. Customer opinions often play a key role in assessing the potential outcome of working with a service provider, but it’s becoming increasingly difficult to distinguish fake feedback from real reviews. That’s […]
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04.03.2024
Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry. Still, we live in an era when technology transcends borders, and at Martal, […]
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03.06.2024
If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims. […]
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02.02.2024
More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]
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01.24.2024
PPC remains vital for lead generation in 2024. As more buyers discover solutions through search and display ads, brands need strategic paid strategies. But simply having active campaigns won’t be enough anymore. To stand out while achieving efficient cost-per-lead now requires savvy optimization, expansive targeting, and constant innovation. This post reveals 8 emerging tactics to […]
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01.15.2024
Multichannel B2B marketing is a proven strategy for putting your own business on your customer’s radar. But that is not good enough. You see there is a difference between simple marketing and increasing sales. Marketing at its core only deals with making people aware of your company. Sales on the other hand are concerned with […]
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01.15.2024
There seems to be a lot of confusion in the marketing world about two vital but distinct methods of digital marketing: SEO and content marketing. It’s easy to see how someone might be confused as they often appear in articles and blogs as separate entities and many marketing professionals draw a line in the sand […]
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01.15.2024
Curious about leadership training? You couldn’t have picked a better topic to explore! Let’s dive into why this kind of training is a game-changer for businesses and how it morphs good leaders into great ones. Why Leadership Training is a Big Deal One of the main reasons to get a master’s degree is to become […]
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12.29.2023
How can you build a sales team that is competitive? A team that is not only high-performing but also agile, diverse, and productive. Right now, these might sound like buzzwords, but by the end of this article, you’ll have a clear understanding of how to find, train, and retain a goal-crushing sales team that sticks. […]