Martal Group:B2B Lead Generation and Sales Blog
Discover the Top Sales Agency in the Philippines for B2B Growth
The Philippines has much to offer, including a vibrant economy, skilled workforce, and growing digital infrastructure. As this bustling region continues to grow, so too does its BPO, manufacturing, and technology sectors. In response, many business leaders are choosing to outsource sales and marketing to boost efficiency and expand into new markets—without the high costs […]
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05.31.2023
Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]
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05.31.2023
If you are a marketer or running a B2B business, you already understand the powerful effect of backlinks on your website’s ranking. The first result on Google has 3.8x more backlinks than the other top 10 pages. We all know those are the sites that get the most traffic. No wonder hundreds of services have […]
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05.30.2023
Any company that fails to build a robust pipeline for growth and business opportunities will struggle in the face of increased competition, rapidly changing market conditions, and continuous tech advancements. That’s why effective B2B lead generation and SaaS marketing strategies aren’t just tools — they’re the very backbone of any thriving company today. In this […]
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05.26.2023
Running a business in the digital era, modern companies heavily depend on software quality. Hence, quality code determining the reliability and performance of the software is of the utmost importance in a digital business environment. Poor software due to bad code can result in significant problems, losses, and even failures for organizations. This is true […]
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05.22.2023
Would you hire someone before their interview? No, of course not. Resumes only tell one side of the story, and even candidates with stellar reputations must be vetted. When partnering with a lead generation agency, you deserve to take the same precautions you would when hiring internally. After all, the best-performing outsourced teams are designed […]
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05.18.2023
Without a steady flow of potential prospects, no business can gain a fair share of the market and grow exponentially. That’s why leads are the brick-and-mortar of every company — especially in B2B industries. As a matter of fact: 79% of marketers consider generating better quality leads the top priority when it comes to their growth objectives. […]
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05.18.2023
Understanding the total addressable market is a crucial element of any successful business strategy. It serves as a quantitative estimate of the maximum potential market size and represents the overall revenue opportunity available to your product or service. In this article, we delve into the concept of the total addressable market, provide real-world examples, explain […]
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05.18.2023
In an increasingly digital and competitive business environment, small businesses face the challenge of generating a consistent stream of high-quality leads to fuel their growth. However, traditional lead generation methods can be time-consuming, resource-intensive, and often yield inconsistent results. This is where automated lead generation comes into play. Automated lead generation offers small businesses a […]
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05.16.2023
Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies… Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert. Perhaps the worse part is the overload of outdated lead generation methods you find online […]