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Martal Group:B2B Lead Generation and Sales Blog
Appointment Setting Services: A Complete Guide to Scalable B2B Sales
Introduction In today’s competitive B2B environment, connecting with the right prospects at the right time is essential for sustaining a predictable sales pipeline. B2B appointment setting services provide businesses with the ability to streamline outreach, qualify leads, and schedule meaningful meetings with decision-makers. Appointment setting is more than just booking calls, it’s a strategic function […]
ABM Lead Generation in 2026: Omnichannel Strategies That Convert
Introduction Is your outreach fragmented across channels, with sales reps cold-calling while marketing blasts emails, all without a unifying strategy? If so, you’re not alone. Many B2B organizations struggle to align sales and account based marketing, resulting in disconnected touchpoints that stall deals. High-value prospects are bombarded by random acts of marketing and sales that […]
The Ultimate Guide to Technology Lead Generation for Startups
Introduction Startups in the technology sector face a unique challenge: growing a customer base quickly while operating with limited time, budget, and internal sales resources. This challenge becomes especially urgent after a company raises funding—when growth expectations rise and pipeline pressure increases. Technology lead generation gives funded startups a structured way to turn capital into momentum by […]
The Best ABM Software in 2026: From SDR Outreach to Inbound Integration
Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1) Account based marketing has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2026, ABM software […]
The State of Account Based Marketing Data in 2026: Key Trends and Strategic Insights
Introduction Account-Based Marketing (ABM) has evolved from a niche tactic into a mainstream B2B strategy, and data is at the heart of this revolution. By 2026, ABM is more data-driven than ever – powering highly targeted campaigns that deliver impressive returns. In fact, ABM adoption is widespread (about 70% of marketers have an active ABM […]
The Ultimate Guide: Multichannel B2B Lead Generation
Introduction The B2B sales world has changed dramatically over the past few years. Buyers now research independently, evaluate multiple competitors before responding to outreach, and expect highly personalized and relevant communication. As a result, companies relying on traditional cold outreach or single-channel techniques struggle to generate predictable leads or build a strong sales pipeline. This […]
ABM List Building in 2026: Precision Prospecting for Modern B2B Sales
Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1). Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]
2026 ABM Statistics Every Outbound SDR Should Know
Introduction Account Based Marketing (ABM) has evolved from a buzzword into a must-have strategy for B2B sales teams in 2026. If you’re a sales or marketing leader, you’ve likely felt the pressure to deliver more revenue with less waste. Traditional outbound tactics – blasting thousands of cold emails or calls – are yielding diminishing returns. […]
Account-Based Marketing: Top-Rated Agencies to Boost Your B2B Sales Pipelines
Introduction Account based marketing (ABM) isn’t just another buzzword – it’s a proven B2B strategy that focuses your marketing and sales efforts on high-value target accounts. It’s become hugely popular among B2B teams, with 78% of companies now running active ABM programs. And the results speak for themselves: ABM-powered organizations report a 38% higher sales […]
Account Based Marketing Playbook for 2026: Omnichannel Strategy Guide
Introduction Did you know that over 70% of B2B marketers now have active account-based marketing programs, and a vast majority report higher ROI from ABM than any other strategy? (2) In 2026, Account-Based Marketing has evolved from a niche tactic into a must-have B2B strategy for revenue growth. Modern B2B buyers are more independent, digitally […]
