Top 10 Social Media Lead Generation Companies for B2B (2025 Edition)

Major Takeaways: Social Media Lead Generation Companies

What makes a social media lead generation company effective?

• The most effective agencies combine platform expertise, data-driven targeting, and multichannel execution to drive B2B sales-ready leads at scale.

Why is LinkedIn the top platform for B2B lead generation?

• LinkedIn delivers 80% of B2B social media leads and drives 277% higher conversions than other platforms, making it essential for B2B campaigns.

What strategy produces the highest quality social media leads?

• Omnichannel outreach that includes LinkedIn, email, and phone touchpoints generates 40% higher engagement and 31% lower cost-per-lead than single-channel efforts.

How should you evaluate a lead generation agency?

• Focus on industry experience, transparency, lead qualification processes, and scalability. Ask for sample reports, case studies, and ICP targeting methods.

What role does technology play in lead generation?

• AI-powered platforms, CRM integration, and intent data tools help agencies pinpoint in-market buyers and automate follow-ups without sacrificing personalization.

What are the risks of working with the wrong agency?

• Poorly targeted outreach, low-quality leads, and brand damage can result from generic or non-compliant tactics. Always verify an agency’s compliance and quality controls.

When should B2B companies consider outsourcing lead generation?

• Outsourcing is ideal when internal resources are stretched or inconsistent. 57% of B2B companies outsource lead gen to accelerate growth and reduce sales cycles.
  

Introduction

Did you know? Nearly 79% of B2B marketers say social media is an effective channel for generating leads (2). And yet, 45% of businesses struggled to generate enough leads in 2024 (4). The message is clear: B2B companies recognize the power of social media for lead generation, but many still find it challenging to consistently fill their pipeline with quality prospects.

In this blog, we’ll tackle two critical topics for B2B marketing and sales leaders. First, we present the Top 10 social media lead generation companies (2025 edition). Next, we’ll break down 10 factors for choosing the right social media lead generation partner to ensure success. Throughout, we’ll share eye-opening stats, actionable insights, and clear examples to help you make informed decisions. Let’s dive in.

Why Social Media Marketing Lead Generation Matters for B2B

80% of B2B leads sourced from social media come from LinkedIn.

Reference Source: Brenton Way

Social media isn’t just for B2C brands or networking – it’s now a cornerstone of B2B lead generation. Consider these facts: 97% of B2B marketers use LinkedIn for content marketing and LinkedIn accounts for 80% of high-quality B2B social media leads (7). In other words, LinkedIn has become the go-to platform where professionals engage with business content and convert into sales leads.

This dominance isn’t surprising. Decision-makers scroll social feeds for industry insights, peer recommendations, and solutions to their problems. Three out of four B2B buyers use social media in their purchase process (8), often checking a vendor’s LinkedIn presence or reading content shared by peers. If your company isn’t leveraging social media marketing lead generation, you risk being invisible during that crucial research stage.

Not only can social media produce volume, it can deliver quality. A recent LinkedIn report confirmed that LinkedIn is the source of 80% of B2B leads, far outpacing Twitter (13%) and Facebook (7%) (7). And it’s not just LinkedIn – 68% of marketers say social media helped them generate more leads (through both organic engagement and paid campaigns). In short, social media leads can be the lifeblood of a B2B sales pipeline when harnessed correctly.

However, success on these platforms requires strategy and expertise. That’s where specialized agencies come in. The next section profiles ten leading companies that excel at turning social media into a B2B lead engine. Each has a unique approach – from LinkedIn outreach services to omnichannel campaigns – so you can get a sense of the landscape.

Top 10 Social Media Lead Generation Companies (2025)

Multichannel outreach campaigns achieve 31% lower cost-per-lead compared to single-channel email efforts.

Reference Source: Sopro

In this section, we list out ten of the best companies that help B2B businesses generate leads via social media marketing and related digital channels. These providers have proven track records in leveraging platforms like LinkedIn, Facebook, Twitter, and more to fill sales pipelines. We’ve highlighted each company’s key services and strengths, so you can compare at a glance.

1. Martal Group – Best for B2B LinkedIn Lead Generation 

Martal’s LinkedIn campaigns generated 108 booked meetings and 122 sales-qualified leads in 3 months for one client.

Reference Source: Martal Group

Martal Group stands out among social media lead generation companies as a B2B-focused agency with specialized expertise in LinkedIn lead generation strategies and omnichannel marketing. LinkedIn is the top social platform for B2B leads – with more than 310 million monthly active users (about 80% in decision-making roles) (5) – but success on this network requires a smart strategy, not just sending mass connection requests. 

We recognize this and combine signal-driven, outbound prospecting with segmented, multi-channel campaigns to connect clients with the decision-makers most likely to convert on LinkedIn (3).

Our methodology emphasizes quality over quantity. Our team uses LinkedIn Sales Navigator to zero in on high-value prospects instead of mass-blasting unqualified contacts. 

We follow an account-based marketing (ABM) approach, tailoring outreach to each prospect’s industry and pain points. For authenticity, outreach is conducted via real LinkedIn profiles (no bots or fake accounts) (3),  ensuring genuine one-to-one engagement. This human touch helps turn new connections into actual sales conversations.

Martal also excels at omnichannel outreach. Rather than relying on LinkedIn alone, they coordinate LinkedIn messages with timely emails and phone calls as part of a unified campaign. This approach maximizes visibility and response rates while avoiding “channel fatigue” (overloading prospects on one platform). Engaging sales ready leads across multiple touchpoints builds trust and often outperforms single-channel efforts in booking meetings.

Key highlights of Martal’s LinkedIn lead gen service include:

• Data-Driven Targeting: Using intent signals and LinkedIn data, we focus on prospects actively searching for solutions. This targeted approach (for example, leveraging engagement triggers or even targeting competitors’ customers) yields much higher conversion rates than untargeted campaigns.
  
• Authentic Outreach: LinkedIn outreach is handled through real personal profiles, with personalized messages for each prospect. By avoiding automated spam and speaking to each lead’s needs, we spark genuine conversations with decision-makers.
  
• Omnichannel Engagement: LinkedIn efforts are reinforced with carefully timed emails and calls, ensuring prospects hear your message across multiple channels. This synchronized cadence increases engagement without overwhelming anyone on a single channel.
  
• Proven Results: Our LinkedIn campaigns have delivered tangible results. In one case, they generated 122 sales-qualified leads and 108 booked meetings in 3 months (3). (Overall, Martal is trusted by over 2,000 B2B brands across dozens of industries (3).)
  
• Fast, Scalable Growth: As an outsourced SDR partner, we can ramp up your outreach roughly 3× faster than an in-house team while cutting costs by up to 65% (3). With teams across North America, Europe, and LATAM, we seamlessly scale campaigns to new markets – acting as a flexible extension of your sales team (3).
  

Positioned as a strategic B2B sales partner rather than a one-off vendor, Martal Group helps clients turn online connections into real sales opportunities and accelerate their pipeline growth in a cost-effective way. The results-driven approach – backed by industry awards and a 90%+ client satisfaction rate makes Martal as a top choice for B2B social media lead generation (3).

2. Ironpaper – B2B Growth Marketing via Social Channels

Ironpaper is a B2B growth agency known for combining content-driven inbound marketing with targeted social media outreach. 

They use social media extensively to promote content, engage prospects, and drive traffic into clients’ funnels. For example, Ironpaper often builds campaigns where paid LinkedIn ads and organic social posts work together to influence buying decisions.

Key offerings from Ironpaper:

• Social Media Marketing Programs: Ironpaper will create a tailored social media strategy for your brand – including regular LinkedIn posts, Twitter engagement, and even Facebook retargeting – all aimed at generating B2B leads. They emphasize providing value (articles, whitepapers, case studies) via social channels to attract the right audience.
  
• Content & Analytics Integration: Uniquely, Ironpaper pairs social campaigns with content marketing and robust analytics. They produce content (blogs, infographics, etc.) that social posts can promote, and they track lead conversions from those posts meticulously. Clients get detailed reporting on how social efforts translate to pipeline, not just vanity metrics.
  
• Paid Social & ABM: The agency also manages LinkedIn advertising and account-based marketing on social platforms. By targeting specific job titles or companies with sponsored posts, Ironpaper helps clients reach niche decision-makers. Their focus on measurement means campaigns are continuously optimized for CPL (cost per lead) and ROI.
  

Ironpaper is a fit for B2B firms that want a holistic lead generation strategy blending inbound and social media. They speak the language of CMOs – emphasizing metrics, testing, and content quality. If your goal is to build thought leadership and generate leads through sustained social presence, Ironpaper’s approach to lead generation social media marketing could deliver strong results.

3. Pearl Lemon Leads – LinkedIn Lead Gen with a Personal Touch

Pearl Lemon Leads specializes in LinkedIn outreach and multi-channel campaigns. They aim to uncover “high-value leads in your target market through social media prospecting and personalized engagement. Pearl Lemon’s team understands the nuances of social selling, often using a mix of LinkedIn messages, email follow-ups, and even SEO/content marketing to generate interest.

Highlights of Pearl Lemon Leads:

• LinkedIn Lead Generation: Pearl Lemon has dedicated LinkedIn lead gen programs where they optimize your profile, build targeted prospect lists, and run outreach campaigns on your behalf. They write non-spammy connection requests and messages that start genuine conversations. This is critical, since 61% of marketers use social media to increase lead generation (8) and LinkedIn is a prime channel for B2B outreach.
  
• Multi-Platform Social Management: Beyond LinkedIn, Pearl Lemon can manage your presence on platforms like Twitter, Instagram, or even niche sites relevant to your industry. Notably, they will handle customer interactions on review sites and forums (e.g. Google Reviews, TripAdvisor) if applicable – extending lead generation to places where prospects seek information. This comprehensive approach turns every online touchpoint into a potential lead source.
  
• Demand Generation & Automation: Pearl Lemon doesn’t stop at appointment setting; they offer broader demand generation services including marketing automation, CRM integration, and lead nurturing. For instance, they can set up email drip campaigns to warm up LinkedIn contacts over time. By combining social media marketing lead generation with email and content, they ensure leads are not only captured but also nurtured until sales-ready.
  

4. Pronto – Pay-per-Lead Social Media Prospecting

Pronto is a social media lead generation company which often operates on a revenue share or pay-per-lead basis. This means Pronto’s compensation can be tied to the results they deliver – if you don’t get leads and sales, they don’t get paid. 

For businesses wary of upfront costs, Pronto’s model can be compelling. They leverage mainstream social platforms to source and qualify leads, focusing on ensuring those leads are exclusive and high-intent.

What Pronto offers:

• Multi-Platform Lead Gen: Pronto generates leads from LinkedIn, Facebook, Twitter, TikTok, and Instagram depending on where your audience lives. For example, a SaaS client might lean heavily on LinkedIn and Twitter, whereas an e-commerce B2B supplier might also tap Facebook.
  
• Guaranteed-Exclusive Leads: One notable promise is that all leads are exclusive – Pronto does not recycle or resell leads among clients. This is critical in avoiding the “lead list fatigue” some companies experience with shared leads. With Pronto, if a lead lands in your CRM, you can be confident they haven’t been shopped around elsewhere, increasing your chance to close the deal.
  
• Influencer Marketing Add-On: Pronto also offers an interesting angle – influencer marketing services on social media to boost lead gen. They have a network of 150+ digital assets and influencers across sectors. 

Pronto is best suited for companies that prefer a “no win, no fee” approach to lead generation. Keep in mind that model may involve qualification criteria and limits (to protect Pronto’s downside), but it shows they have confidence in their process. If you are open to a performance-based partnership and want a scrappy team that will hustle across social channels for leads, Pronto deserves a spot on your list.

5. Upgrow – Full-Funnel Digital Marketing with Lead Gen Focus

Upgrow is a digital marketing agency that offers multi-channel lead generation services, combining paid acquisition and organic strategies. They aren’t limited to social media – Upgrow manages SEO, Google Ads, content marketing, and conversion rate optimization – but they merit inclusion here for their ability to generate B2B leads at scale through platforms like LinkedIn and search. Essentially, Upgrow can attract prospects via search or ads and then capture them as leads through optimized landing pages and social remarketing.

Key services of Upgrow:

• LinkedIn & Paid Social Advertising: Upgrow runs targeted LinkedIn Ads campaigns to reach B2B decision makers, often using Lead Gen Forms (which allow prospects to submit their info with one click on LinkedIn). They also manage Facebook/Instagram campaigns when relevant. Their platform automates many tasks such as real-time reporting and budget pacing, so campaigns are constantly optimized.
  
• SEO and Content Marketing: Unlike many pure-play lead gen firms, Upgrow places a big emphasis on inbound marketing. They will improve your website’s SEO to bring in organic traffic and create content offers (like e-books or webinars) to convert that traffic into leads. For companies that want both quick wins and long-term growth, this integrated approach is valuable.
  
• Landing Page & CRO: Upgrow will design or improve your landing pages to boost conversion rates. They conduct A/B tests, refine messaging per audience segment, and ensure your pages are optimized for both desktop and mobilei. It complements their traffic generation efforts on social media by increasing the percentage of social media clicks that turn into actual contacts.
  

Upgrow is ideal for companies seeking a one-stop shop for digital lead generation – someone who can run your LinkedIn ads, rank your blog on Google, and tweak your website for conversions, all under one roof.

6. Thrive – Full-Service Agency Turning Social into Sales

Thrive is a full-service digital marketing agency providing SEO, PPC, and social media marketing services for lead gen. Thrive takes a comprehensive view: improving your website to capture organic leads, driving traffic through search and social, and optimizing conversions throughout. They’ve worked with B2B clients across industries – from healthcare IT to manufacturing – tailoring strategies accordingly.

Thrive’s approach to social lead generation:

• Social Media Management & Ads: Thrive offers both organic social media management (regular posting, community engagement) and paid social campaigns. For B2B, they often focus on LinkedIn and sometimes Facebook Ads for remarketing. Thrive’s team uses social platforms not just to gain followers, but to funnel those followers into inquiries on your site. 
• Content-Driven SEO + Social Synergy: A big part of Thrive’s strategy is content. They produce SEO-optimized blogs, infographics, and even videos for clients. This content does double duty: it attracts organic traffic and also provides valuable sales collateral to share on social channels (attracting engagement and demonstrating thought leadership).
  
• Lead-Oriented Web Design: Thrive has an in-house web design/development team. They can create landing pages or even full microsites for campaigns, ensuring technical issues won’t hamper lead collection. They also implement conversion tracking and analytics (Google Analytics, Facebook Pixel, LinkedIn Insight Tag, etc.) so you can clearly see how social visitors behave on your site. This level of integration is great for closed-loop reporting – connecting a lead back to the exact social post or ad that generated it.
  

Thrive is ideal for companies that want an all-in-one marketing partner. If you have limited internal marketing resources, Thrive can handle everything from designing your website to managing your LinkedIn presence. While they work with B2C and local businesses too, their B2B clients benefit from the agency’s emphasis on data and ROI. 

7. Lift Digital Marketing – Veteran-Owned Agency for Paid & Organic Social Leads

Lift Digital Marketing is a full-service agency offering services in social media marketing, lead generation, search marketing, and more. They emphasize a hands-on, consultative approach – clients get access to a dedicated digital marketing consultant who works closely on strategy. Lift employs both paid social ads and organic social media management to raise brand awareness and capture leads, especially for small to mid-sized B2B firms that need an outsourced marketing department.

What Lift brings to the table:

• Social Media Advertising: Lift will manage targeted ad campaigns on platforms like LinkedIn, Facebook, and Instagram to drive lead generation. They craft ad creatives and messaging aimed at your ideal customer profiles.
  
• Organic Social & Community Building: On the organic side, Lift handles content calendars and posting for clients’ social accounts. Their team focuses on consistency and engagement – sharing a mix of your content (blogs, case studies) and industry news, while responding to comments/inquiries promptly. Building an active social presence can significantly boost credibility; prospects who encounter your brand on LinkedIn or Twitter and see regular, thoughtful posts are more likely to trust you when you reach out.
  
• SEO and Local Presence: In addition to social media, Lift offers search engine optimization and even local SEO services. For B2B companies targeting specific regions or looking to appear in searches (e.g., “IT consulting lead generation in Denver”), this can be a bonus. Lift integrates these efforts: for example, running Google Ads to complement a LinkedIn campaign, ensuring your brand dominates the search results after someone sees your LinkedIn ad.
  

Lift provides physical access to their consultants for strategy sessions), making it ideal for businesses new to digital lead gen or those who want more guidance interpreting results.  

8. REVE Chat – AI-Powered Chatbot for Social Lead Capture

REVE Chat is  an all-in-one customer engagement platform rather than a traditional agency. However, it earns a spot because its tools can significantly boost lead generation from social media traffic. 

REVE Chat offers live chat software, AI chatbots, and multi-channel messaging integration that businesses can deploy on their website and social media pages. 

How REVE Chat helps with social media leads:

• Omnichannel Chat Integration: REVE Chat integrates with Facebook Messenger, WhatsApp, Instagram, and other messaging apps. If a prospect comments on your Facebook post or sends a message to your company’s Facebook page, REVE Chat can funnel that into one inbox for your team to reply quickly. This unified approach means you never miss a lead inquiry from social channels. Fast response is key – studies show responding within 5 minutes can multiply your chances of qualifying a lead.
  
• AI Chatbot Engagement: You can deploy REVE’s AI chatbot on your website to greet visitors (for example, those clicking through from LinkedIn). The bot can ask qualifying questions, recommend content, or even schedule meetings. It essentially proactively engages customers browsing your site, nudging them towards conversion. By handling common queries 24/7, the chatbot captures leads that might otherwise bounce outside business hours.
  
• Campaigns & Upselling: REVE Chat isn’t just reactive – it allows you to run personalized chat campaigns. For instance, if you run a promo on social media, the chatbot on your site can pop up with a related offer when those visitors arrive. It can also monitor user behavior (like a pricing page visit) and trigger a targeted message (“Would you like a free quote?”). These features help convert more of your social media-driven traffic into concrete opportunities.
  

While REVE Chat is a product, many companies use it in tandem with their lead gen agencies. It’s useful for high-volume inbound interest. If your social campaigns are driving a lot of clicks but you’re struggling to engage them all promptly, a tool like REVE Chat can help. 

9. Skyline Social – Done-for-You Lead Funnels and Training

Skyline Social is a lead generation company that offers a flexible approach: they can do it all for you – building and running your social lead gen campaigns – or teach your team to do it through free training sessions. They primarily focus on creating simple, effective digital marketing funnels that reliably produce leads, and they emphasize predictability and scalability for businesses of all sizes.

Skyline Social’s key features:

• Complete Lead Gen Campaign Setup: Skyline provides a “done-for-you” solution where they handle everything from creating your sales funnel (landing pages, ads, email follow-ups) to managing campaigns. A typical engagement might include them building a lead magnet (say an eBook or webinar), launching Facebook and LinkedIn ads to drive traffic, and then setting up an email sequence to convert sign-ups into appointments. It’s an end-to-end service ideal for companies without internal marketing staff.
  
• Focus on Appointments and ROI: This company is very outcome-driven. They aim to get clients 10–20 sales appointments per month with ideal prospects, consistently (1). By using proven templates and strategies, they shorten the time to value.
  
• Training and DIY Support: What if you prefer your team to execute internally? Skyline Social also offers free training sessions and resources to help you generate leads in-house. They share best practices on social media advertising, funnel creation, and more. 

Overall, Skyline Social is about making lead generation manageable and scalable. If predictability and clear-cut results (e.g. “X appointments per month”) are what you’re after, Skyline Social is worth considering.

10. Abstrakt Marketing Group – Sales Appointment Setting at Scale

Abstrakt Marketing Group is a large B2B lead generation company known for its sales appointment setting services and multi-industry reach. Abstrakt has the infrastructure to handle high-volume outbound campaigns.

What Abstrakt excels at:

• Outbound Calling and SDR Services: Abstrakt provides dedicated SDRs who will cold call prospects on your behalf, following up diligently to set appointments.. Abstrakt’s callers combine calling with cold email and LinkedIn messaging as needed..
  
• Marketing Collateral & Consulting: Beyond lead gen, Abstrakt can assist with creating marketing materials, landing pages, and even advising on your sales tech stack (9). They’ve found that sometimes a client’s success in lead gen also depends on things like having a good sales deck or using a CRM properly. So, they take a holistic approach, ensuring all supporting elements are in place to maximize conversion from lead to sale.

Abstrakt is suited for companies that need high-volume outreach. However, as a larger provider, be prepared for a more structured process (and likely a 6-12 month commitment; sustainable lead gen is a marathon, not a sprint).

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Those are the top 10 social media lead generation companies making waves in 2025. Each brings a different flavor – from Martal’s LinkedIn-driven omnichannel strategy to other players like REVE Chat enhancing your conversion rates. The right choice depends on your goals, budget, and the level of involvement you want. Next, we’ll discuss exactly how to make that choice.

How to Choose the Right Social Media Lead Generation Company (10 Factors for Success)

79% of businesses say sales outsourcing accelerated their growth and expansion

Reference Source: TTEC

Selecting a lead gen partner is a pivotal decision. You’re trusting an external team with your brand reputation and your sales pipeline. So, how do you ensure you choose the right social media lead generation company for your needs? Here are 10 crucial factors – each a question or criterion to guide your evaluation. By considering these, you’ll dramatically increase your chances of a successful partnership (and great ROI).

Remember: Over 57% of B2B companies outsource lead generation to accelerate results (6). Choosing well means you join that group and reap the benefits; choosing poorly can lead to wasted budget or, worse, damaged prospect relationships. Let’s get it right.

1. Expertise in Your Industry and Target Market

First and foremost, look at the agency’s experience with your industry or similar sectors. Have they successfully generated leads for businesses like yours? A company that understands your ideal customer profile (ICP) will ramp up faster and deliver better quality leads. For example, if you sell enterprise software, a lead gen firm that has worked with tech companies will know how to navigate long sales cycles and technical content.

What to check: Case studies or references in your field. If none are publicly available, ask in initial meetings: “Have you worked with [manufacturers/financial services firms/etc.] before? What were the results?” An agency fluent in your industry’s language won’t need a steep learning curve and is less likely to target the wrong prospects or use messaging that misses the mark.

2. Multi-Channel Approach and Social Media Savvy

In 2025, effective lead generation rarely comes from a single channel. Companies with strong omnichannel engagement see significantly higher conversion rates – one study showed 31% lower cost per lead for multi-channel campaigns vs. single-channel (4). Ensure the agency can leverage all relevant channels for you: LinkedIn, email, cold calling, content, perhaps even events or direct mail in some cases.

Since our focus is social media, dig into how they use social platforms. Do they just run ads, or can they execute organic outreach? Can they integrate social touches with email follow-ups (for instance, sending a LinkedIn message, then an email sequence)? A lead generation social media marketing company should demonstrate skill in creating a cohesive journey for prospects – maybe a prospect first sees a helpful LinkedIn post, then visits your website and chats with a bot, and finally gets a call to schedule a meeting. All those touchpoints should be orchestrated, not siloed.

What to check: Ask for a high-level campaign plan. A strong agency will outline a multi-channel strategy (e.g. “We’ll start with LinkedIn outreach, nurture via email, and use retargeting ads on Facebook to stay top-of-mind”). If a provider only talks about one channel, be cautious – you want a partner who can adjust and add channels as needed to maximize results.

3. Lead Quality Focus and Qualification Process

Anyone can dump a list of names in your CRM – but quality matters far more than quantity. When evaluating agencies, probe into how they qualify leads. Do they simply deliver raw inquiries, or do they vet for fit and intent? The best social media lead gen companies will have clear criteria for a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL) based on your input. They might even score leads or provide notes from discovery calls.

Given that 42% of companies report low-quality leads as a top challenge (4), choosing an agency with a rigorous qualification process is key. They should be willing to refine targeting or messaging if early leads aren’t up to par. Quality also extends to data accuracy – ensure they verify contact info and keep the data fresh.

What to check: Ask about their lead vetting process. For example, Martal (profiled above) pre-screens prospects against your ICP and confirms interest before booking a meeting. You might ask a potential partner: “How do you ensure the leads you pass along meet our criteria and have shown some level of interest?” If they can’t answer specifically, that’s a red flag. Also, see if they offer any guarantee or replacement policy for bad leads (some agencies will replace a lead if it’s completely unqualified or the contact info was wrong).

4. Transparency in Reporting and Communication

A reliable agency should function like an extension of your team, which means open communication and clear reporting. You’ll want to know what’s happening in your outbound campaigns – which messages are going out, what the response rates are, how many leads were generated this week, etc. The top firms provide regular updates (weekly or bi-weekly reports, monthly strategy calls, and possibly shared dashboard access).

Transparency builds trust. If an agency is secretive about their methods or results, you’ll be left in the dark. Worse, it may indicate they’re not confident in their work. On the other hand, a transparent partner will share both wins and struggles in real time and involve you in tweaking strategy. For busy marketing leaders, having that visibility is crucial to justify budgets and align with sales.

What to check: During vetting, request a sample report. A good report might show metrics like number of prospects contacted, response rates per channel, number of appointments set, pipeline value, etc., plus qualitative insights (e.g., common objections heard). Also gauge their communication style: Do they respond promptly to your emails? Are they proactive in scheduling check-ins? Remember, communication is part of the service. If it’s subpar during the sales process, it likely won’t improve when you’re a client.

5. Scalability and Flexibility of Services

Your needs today might not be your needs in six months. Maybe you start wanting 10 leads per month, but if things go well, you’ll want 50. Or perhaps you’ll enter a new market or launch a new product. The right lead gen company should be able to scale with you and adapt to changes. This includes having enough team capacity (more SDRs, more ad spend, etc.) and flexible contract options to adjust scope.

Scalability also relates to whether they can handle enterprises vs. SMB targets, domestic vs. international markets, and so on. If you plan to grow or diversify, consider a sales agency that won’t be out of its depth as you expand. It’s costly to switch providers frequently; better to choose one that can be a long-term partner.

What to check: Ask about their largest and smallest lead generation campaigns. Good agencies often have tiered packages (as Martal does) or the ability to add resources with notice. Inquire: “If we wanted to double our lead volume in Q3, how would you accommodate that? Can we scale up or down on relatively short notice?” Their answer will reveal if they have structured processes for scaling or if they’re more of a boutique that might struggle to adjust. Also review contract terms for flexibility – avoid very rigid long-term commitments unless you’re sure.

6. Use of Technology and Data

Leading B2B social media lead generation companies leverage technology to get an edge. This could be an in-house AI platform for outreach (Martal, for example, has a proprietary AI sales platform), or expert use of third-party tools like LinkedIn Sales Navigator, CRM integrations, marketing automation, intent data providers, etc. The use of data is equally important – agencies that harness intent data or buying signals can significantly improve targeting (reaching out to prospects when they’re “in-market”).

When vetting, ask how tech enables their service. Are they employing tools to analyze which prospects engage on social media? Do they have automation that personalizes at scale (without losing authenticity)? A tech-enabled agency can often do more faster – which can mean more leads and insights for you. Plus, their team will spend time on strategy and human touches while letting software handle grunt work.

What to check: “What tools do you use in your outbound lead generation process?” is a great question. If they mention using a state-of-the-art sequencing tool, a social listening platform, or data enrichment services, that’s a positive sign. Also ask if you’ll have access to the data collected. For instance, will they input everything into your CRM? Will you see detailed info on each lead (company size, LinkedIn profile, etc.)? The more transparency and data sharing, the better – you paid for those leads, you should own the insights too.

7. Proven Results and Client Testimonials

At the end of the day, results speak loudest. Look for an agency that can demonstrate success through client testimonials, reviews, or concrete case study metrics. For example, hearing that “Client X saw a 25% increase in qualified opportunities in 3 months” or “Generated $2M in new pipeline for Client Y last year” is powerful validation. Check independent reviews on platforms like Clutch or G2 if available, as those are hard to fake.

Moreover, consider the longevity of their client relationships. If an agency retains clients for multiple years, it suggests they deliver ongoing value. On the flip side, be cautious if all their case studies are extremely short-term or if they can’t provide references. B2B lead gen is a long game; sustainable success stories are what you want to see.

What to check: Ask for references or to speak with an existing client. Some companies will allow this during the sales process. If you get to talk to a reference, inquire about what working with the agency is really like and what results they achieved. Additionally, look at any statistical evidence they share publicly. For instance, Martal’s site or analysis might mention specific growth metrics achieved for clients (e.g., “20+ SQLs per quarter for an MSP”). If an agency is willing to quantify their outcomes, it shows confidence in their track record.

8. Cultural Fit and Working Style

“Soft” factors can be surprisingly important. Your lead gen partner’s team will ideally work closely with your outbound sales and marketing teams. A good cultural fit ensures smoother collaboration. Consider things like: Are they corporate and formal, while your team is casual and startup-y (or vice versa)? Do they seem to understand and respect your company values and brand voice? For instance, if your brand avoids hard-sell language, the agency’s outreach strategies should align with that tone.

Working style matters too. Some agencies operate on a “we’ll handle everything, don’t bother us with details” model, which might appeal to a very hands-off client, but frustrate one who wants involvement. Others invite client input at every step, which could overwhelm a busy exec who just wants results delivered. Know your preferred style and find a partner that matches it.

What to check: Reflect on your interactions during the vetting process. Were they listening actively to your goals, or mostly pushing a generic service? Did they seem flexible when you suggested an idea? Trust your gut: if communication felt easy and positive, that’s a good sign for future collaboration. Also, consider time zone and availability – if the agency is overseas, do they have overlapping working hours for meetings? Ensuring logistical compatibility will save headaches later.

9. Compliance and Ethical Practices

Lead generation often involves contacting prospects who haven’t heard of you yet. It’s essential that the agency uses ethical practices and complies with regulations (like GDPR, CAN-SPAM, etc. for emails). Nothing would derail your efforts faster than getting your LinkedIn account restricted for spamming, or worse, facing legal issues for data misuse. A reputable company will prioritize things like opt-out handling, message personalization, and reasonable send volumes.

Also consider brand protection: the agency’s representatives might be the first touchpoint a prospect has with your company. Their professionalism reflects on you. Ensure they have training and quality assurance in place to prevent any kind of rude or overly aggressive approaches. 70% of consumers say they’re turned off by overly salesy approaches on social media (we in B2B can assume decision-makers feel the same). The firm you choose should be converting leads, not burning bridges.

What to check: Ask about their compliance measures. For example, “How do you source contact data, and how do you make sure our outreach complies with anti-spam laws?” A strong answer might mention using reputable data providers, contacting only business emails or LinkedIn profiles in a respectful manner, providing opt-out links in emails, etc. If phone calls are involved, do they honor do-not-call lists? Additionally, inquire if they have cold call scripts or oversight for outreach messaging – you can even request to review sales email templates. A quality-focused agency will welcome that and reassure you that they’ll represent your brand well.

10. Cost Structure and ROI Alignment

Finally, the financial aspect. Pricing for lead generation services varies widely – it could be per lead, per appointment, monthly retainer, or performance-based. The right pricing model for you should align with your goals and budget predictability. If you only care about booked meetings, a pay-per-appointment model might seem attractive. If you want a comprehensive service, a flat monthly fee might make sense. Just be sure to run the math: what is the effective cost per lead or per meeting you’re paying, and does that ROI likely check out given your deal sizes?

Also, discuss how they define success and how that ties to payment. Some agencies include a certain number of leads in their fee and then charge extra if they exceed that. Others have bonus incentives for hitting targets. Ideally, you want a partner who is motivated to improve your results, not just check the minimum boxes. For instance, if they generate 20% more leads one month, do you both celebrate, or do you get hit with surprise charges? Clarity here prevents misalignment.

What to check: Beyond the proposal, talk about ROI. “For clients similar to us, how long does it typically take to see a return on investment? What sales KPIs do you use to measure success?” Their answer can reveal if they think in transactional terms or long-term partnership terms. Be wary of any that promise unrealistically fast results or extremely cheap leads – in lead gen, you often get what you pay for. Instead, look for those who set realistic expectations (e.g., ramp-up time of a few months, continuous optimization) and who are willing to be flexible as your needs evolve.

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By evaluating these 10 factors, you’ll be well-equipped to choose a social media lead generation company that delivers substance and strategic value, not just buzzwords. The right partner will feel like an extension of your team, driving a steady flow of quality leads that your salespeople can turn into revenue. In the next section, we’ll wrap up with a quick recap and how Martal Group meets these criteria, should you be considering us among your options.

Conclusion: Finding the Best Partner to Boost Your Social Media Leads

Choosing a B2B lead generation partner is a significant step, but when you find the right fit, it can transform your growth trajectory. We’ve looked at the top players and the key decision factors – now it’s about making a choice with confidence. Remember, the best company to get leads is the one that understands your business, engages your audience authentically, and delivers consistent results. Often, this means a provider with industry expertise, a multi-channel approach, and a clear focus on lead quality (as we outlined above).

At Martal Group, we strive to check all those boxes. We combine decades of experience, a proven omnichannel strategy, and advanced AI-driven tools to generate high-quality social media leads for our clients. We’ve helped organizations fill their pipelines in industries from software to consulting, always tailoring our approach to what your business needs. Our team is obsessed with turning connections into conversations, and conversations into long-term customers.

Ultimately, outsourcing lead generation should feel like an investment, not an expense. The right partner (and we humbly suggest we aim to be that partner) will deliver a pipeline that pays for itself many times over. As a report noted, 78% of businesses outsource to control costs and drive efficiency (6) – and sales pipeline generation is a prime area where an expert team can deliver outsized returns.

Don’t let your sales team struggle with empty calendars or unqualified prospects. By leveraging a specialized B2B social media lead generation agency like Martal, you can focus your internal resources on what you do best: nurturing and closing sales deals. We’ll handle the top-of-funnel challenge of finding and engaging those elusive decision-makers on LinkedIn, via email, and beyond – delivering warm, interested leads right to your doorstep.

Let’s talk about how we can help you hit your revenue goals. Our team at Martal is ready to share our expertise, answer your questions, and design a lead generation program tailored to your business. Together, we can turn social media from an untapped opportunity into a reliable engine of growth for your B2B organization.

Ready to see results? Contact Martal Group today for a free consultation – and let’s start filling your pipeline with high-quality social media leads. 🚀

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References

1. Highperformr
2. Kinsta
3. Martal Group – LinkedIn Lead Generation Service
4. Sopro
5. Martal Blog – Linkedin Lead Generation Strategy Guide
6. Callbox Inc.
7. Brenton Way
8. Hyperise
9. Clutch

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FAQs: Social Media Lead Generation Companies

1

Which social media platform is best for lead generation?

LinkedIn is the best platform for B2B lead generation due to its professional user base and targeting capabilities. It accounts for 80% of B2B social media leads and offers powerful tools like Sales Navigator and Lead Gen Forms, making it ideal for reaching decision-makers at scale.

2

What is the 70/20/10 rule for social media?

The 70/20/10 rule recommends sharing 70% informative content, 20% curated content from others, and 10% promotional content. This mix helps you build trust, position your brand as a thought leader, and avoid overwhelming your audience with a sales pitch.

3

What is the best company to get leads?

The best company to get leads is one that specializes in your industry, uses multichannel outreach, and prioritizes lead quality. For B2B LinkedIn lead generation, Martal Group is a top choice—combining AI, intent data, and experienced sales teams to deliver sales-ready appointments at scale.