Sales Cycle Development for B2B Tech Companies | Martal Group

Major Takeaways: LinkedIn Outreach Personalization Wins in 2025 Brevity Beats Complexity Connection Notes Still Matter Subject Lines and First Lines Drive Opens InMail vs. Connection Messaging Timing and Trigger Events Improve Replies Structure Follow-Ups for Higher ROI Cold Outreach Isn’t Dead—It’s Just Evolved Introduction LinkedIn surpassed 1 billion members in early 2025 and now drives […]

Introduction In the fast-evolving world of managed IT services, having a solid MSP marketing strategy is no longer optional – it’s essential for growth. Many MSPs (Managed Service Providers) have relied on referrals and word-of-mouth for years, but 2026 brings new challenges and opportunities.  Buyers are more digital-savvy and demand value-driven outreach across multiple channels. […]

Introduction Security marketing has evolved into a sophisticated discipline at the intersection of security and B2B demand generation. In a world where data breaches and cyber threats dominate headlines, marketing security solutions requires more than generic tactics – it demands strategy, credibility, and industry insight. If you’re a CMO, CRO, VP of Marketing/Sales, or SDR […]

Introduction Is your transportation marketing strategy ready for 2026? The logistics and transportation industry is hurtling into a digital-first era. B2B buyers now complete a mix of 3+ buying activities across channels – about 2.3 with sales reps and 1.8 via self-service – before making a decision (1). Traditional tactics like trade shows and word-of-mouth […]

Introduction Cold emailing isn’t dead – but it is tougher than ever. If you’re wondering why it feels so hard to get a reply these days, the data tells a clear story. Most cold outreach messages never get a response. In fact, only around 5% of cold emails succeed in getting any reply – meaning […]

Introduction  Marketing agencies thrive on a steady stream of new clients – but landing those digital marketing clients is often easier said than done. The year 2026 brings both new opportunities and intense competition. In fact, over 179,000 digital marketing agencies exist worldwide (1) (with 50,000+ in North America alone), all vying for advertising budgets. […]

Introduction B2B buyers are increasingly going digital: only 15% conducted most purchases online two years ago, but that doubled to 30% today and is projected to reach 44% in the next two years (10). This digital shift – alongside the $32 trillion global B2B ecommerce market size in 2025 (9) – means marketing for ecommerce […]

Introduction Is your B2B sales pipeline a well-oiled machine – or an unpredictable rollercoaster? For many sales and marketing leaders, pipelines are fraught with inefficiencies: Over 80% of new B2B leads never convert into sales (1), and nearly 40% of businesses miss revenue goals due to poor pipeline management (2). The good news is that […]

Introduction Is your B2B sales team struggling to boost win rates despite heavy investments in training and tools? You’re not alone. In fact, organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals (2). Yet many revenue leaders still grapple with proving the ROI of these efforts. Enter the sales […]