Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Martal Group:B2B Lead Generation and Sales Blog
Cold Calling Skills: The 21 Hard and Soft Skills Every SDR Needs
Introduction Most SDR teams do not have a cold calling problem. They have a cold calling skills problem, and the two get treated as the same thing. The channel itself is holding up. B2B cold calling still produces meetings at rates worth planning around: Cognism’s State of Cold Calling report put the industry-average success rate […]
-
Cold Calling Skills: The 21 Hard and Soft Skills Every SDR Needs
Introduction Most SDR teams do not have a cold calling problem. They have a cold calling skills problem, and the two get treated as the same thing. The channel itself is holding up. B2B cold calling still produces meetings at rates worth planning around: Cognism’s State of Cold Calling report put the industry-average success rate […]
-
Cold Call Voicemail Script Tips and 9 Examples for 2026
Introduction Four out of five calls to a mobile phone go to voicemail, and only about one in five callers bothers to leave a message, according to SellCell’s voicemail research. So most reps face the same choice a few dozen times a day: say something, or hang up and dial the next number. The honest […]
-
28 Cold Call Questions That Qualify Leads Faster, Grouped by Call Stage
Introduction Cold calls are won in the first thirty seconds. One question decides whether a buyer stays on the line, and the gap between the strongest opener and the weakest runs to about eleven times the success rate. Almost nobody audits the wording. We have run outbound for 2,000+ B2B brands over 17+ years. One […]
-
B2B Cold Calling: How to Get Real Results on the Phone
Introduction Most B2B teams do not have a cold calling problem. They have a conversation problem. Reps dial, the phone rings out, and nobody can tell whether the list was wrong, the number was flagged, the timing was off, or the opener simply did not earn ten more seconds. Having run outbound cold calling programs […]
-
15 Cold Call Scripts for B2B Sales Teams (and Why They Work)
Introduction Most reps do not have a script problem. They have a delivery problem wearing a script costume: a page of words written for a conversation that never goes the way the page assumed, abandoned by second eight when the prospect asks who this is. We provide cold calling services for B2B clients across more […]
-
Lead Generation as a Service: What You Are Actually Buying
Introduction Your board approved the pipeline number before anyone worked out who would generate it. Hiring is slow, your existing reps are already stretched, and the quarter is moving. So you start looking at providers who will run outbound for you, and within two calls you notice that every proposal sounds identical: a monthly fee, […]
-
SaaS Marketing Agencies: How to Choose One That Builds Pipeline in 2026
What This Guide Covers SaaS marketing agencies get hired to fix one problem: marketing activity that never turns into pipeline. This guide explains what these agencies actually do, what they charge, and how to tell a SaaS specialist from a generalist, then compares six providers software buyers evaluate so you can match one to your […]
-
Cold Email Templates: 17 B2B Formats That Get Replies in 2026
Introduction You copy a template from a well-ranked blog post, swap in the merge fields, send it to four hundred contacts, and get three replies. Two of them ask to be removed. The obvious conclusion is that the template was weak, so you go find a better one. That conclusion costs teams months. A cold […]
-
Cold Email Platforms: The 12 Best for B2B Outreach in 2026
Introduction If you are shopping for a cold email platform, you are probably not starting out. You are switching. A campaign underperformed, or a domain got flagged, and the tool looks like the thing to change. Sometimes it is. Often it is not. Our team runs cold email campaigns on Landbase every day, and Martal […]
