Martal Group:B2B Lead Generation and Sales Blog

Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts.  Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates (2) and 31% lower cost-per-lead […]

Introduction Did you know omnichannel campaigns (combining LinkedIn, email, and phone) yield 40% higher engagement and 31% lower cost-per-lead than single-channel outreach (1)? In 2025, relying on just one channel to reach B2B buyers is a recipe for missed opportunities. Meanwhile, LinkedIn has solidified itself as the #1 platform for outbound prospecting – accounting for […]

Introduction In B2B sales, success often comes down to how you balance inbound vs outbound lead generation. Even seasoned CMOs and Sales VPs can stumble by leaning too far to one side or handling both the same way. We’ve seen it: a company doubles down on inbound content and waits for leads, while another blasts […]

Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff.  So what do you do if you’re not ready to scale your […]

Introduction In B2B organizations, a surprising disconnect often exists between high-level marketing strategy and on-the-ground sales outreach – and it’s costing companies big time. A recent LinkedIn analysis estimates that poor coordination between marketing and sales departments wastes up to $1 trillion each year (5).  Marketing leaders meticulously craft a marketing mix strategy (product, price, […]

Introduction In B2B sales, speed to lead – the time it takes to follow up with a new inbound lead – can make or break a deal. The reality is simple: if you’re not first to respond, you’re already falling behind. In fact, 78% of customers buy from the business that responds to them first […]

Introduction Telecom marketing in 2025 is evolving faster than ever. As a CMO, VP of Sales/Marketing, or SDR leader at a telecom company, you’re likely flooded with talk of 5G rollouts and AI-driven networks. But while these telecom market trends 2025 dominate industry headlines, some equally important marketing innovations are flying under the radar. Keeping […]

Introduction Imagine if your sales team could double its outreach without doubling its workload. In B2B sales, that’s no longer a fantasy – it’s the reality that cold outreach automation can deliver. Reaching out to cold prospects (people who don’t yet know your company) is a cornerstone of pipeline growth, but it’s notoriously labor-intensive and […]

Major Takeaways: AI Lead Automation What Is AI Lead Automation and Why Does It Matter? How Are B2B Companies Using AI to Improve Pipeline? What Can Be Automated in the B2B Lead Funnel? Does AI Improve Lead Quality or Just Quantity? What Are the Most Effective AI Strategies? How Should B2B Teams Implement AI Lead […]