Martal Group:B2B Lead Generation and Sales Blog

Introduction How do you track success when your buyers zigzag across a dozen channels? In 2025, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). By 2025, 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. Yet […]

Introduction B2B buyers are increasingly going digital: only 15% conducted most purchases online two years ago, but that doubled to 30% today and is projected to reach 44% in the next two years (10). This digital shift – alongside the $32 trillion global B2B ecommerce market size in 2025 (9) – means marketing for ecommerce […]

Introduction Did you know B2B healthcare leads can cost up to 5× more than average and take 6–12 months to close? It’s true – strict regulations and multi-layered decision chains make b2b healthcare marketing uniquely challenging (1).  High cost-per-lead, lengthy buying cycles, intense competition, B2B marketing in the healthcare sector is a different beast. Hospitals, […]

Introduction Logistics marketing is entering a new era in 2026. Logistics companies around the world – from freight forwarders to 3PL warehouses – are rapidly adopting digital marketing strategies to reach customers, generate leads, and stay competitive. In an industry long driven by personal networks and offline deals, the question now is: How can logistics […]

Introduction Is B2B healthcare email outreach still worth it in 2026? Absolutely – as long as you evolve your approach. Email continues to be a powerhouse channel for lead generation (with an average 3600% ROI (1)), and busy healthcare professionals often prefer a well-crafted email over unsolicited phone calls. However, selling to hospitals and medical […]

Introduction Signal-based outreach is revolutionizing how B2B companies fill their marketing pipelines. We all know a healthy marketing pipeline is the lifeblood of revenue growth – but traditional tactics often funnel in a lot of unqualified prospects. In fact, over 80% of new leads never convert into sales, largely because they aren’t truly ready to […]

Introduction Is your B2B sales approach keeping pace with today’s omnichannel buyer? Modern business buyers are more empowered and digitally savvy than ever. They hop between 10+ channels during a purchase, consuming content, engaging on social media, attending webinars, and interacting via email or chat – all before ever speaking to your sales team (1). […]

Introduction Is your B2B sales pipeline a well-oiled machine – or an unpredictable rollercoaster? For many sales and marketing leaders, pipelines are fraught with inefficiencies: Over 80% of new B2B leads never convert into sales (1), and nearly 40% of businesses miss revenue goals due to poor pipeline management (2). The good news is that […]

Introduction In the world of marketing for the manufacturing industry, the old playbook of trade shows and word-of-mouth is being rewritten for the digital age. Manufacturing companies are facing longer sales cycles, more technically savvy buyers, and tighter budgets than ever before.  As we head into 2026, a B2B manufacturing marketing strategy requires a careful […]