Martal Group:B2B Lead Generation and Sales Blog

Introduction Pharmaceutical sales outsourcing has shifted from a niche tactic to a strategic necessity. More than half of pharma companies now outsource some part of their commercial or sales activities (5), and the global pharmaceutical contract sales outsourcing market is projected to roughly double from ~$12.5 billion in 2024 to over $25 billion by 2035 […]

Introduction Is your B2B sales team struggling to boost win rates despite heavy investments in training and tools? You’re not alone. In fact, organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals (2). Yet many revenue leaders still grapple with proving the ROI of these efforts. Enter the sales […]

Scaling a B2B tech sales team is challenging, particularly when it comes to ensuring consistency, performance, and revenue growth. Every new Sales Development Representative (SDR) must quickly learn the ropes of prospecting, lead qualification, and sales outreach. Without a structured approach, teams risk longer ramp-up times, inconsistent performance, and missed revenue opportunities.  A certified SDR […]

In the competitive B2B landscape, a lead generation website is the cornerstone of any successful marketing strategy. It is not just a digital presence but a high-performing asset that captures leads, nurtures prospects, and drives revenue. Whether you are a founder, marketer, or part of a lead generation agency, knowing how to build a lead […]

Introduction (The Conversion Rate Challenge) Only 22% of businesses are satisfied with their conversion rates (1). That means nearly four out of five companies see significant room for improvement in turning prospects into customers. Conversion rate – whether it’s the percentage of website visitors who fill out a form, cold email recipients who reply, or […]

Introduction Cold email can be a B2B sales powerhouse – when done correctly. However, as we move into 2026, the line between a well-targeted cold email and unwanted spam is thinner than ever. Nearly half of all emails sent worldwide are considered spam (5), and email providers are using increasingly sophisticated filters to protect inboxes. […]

Introduction In B2B organizations, sales and marketing misalignment isn’t just a frustrating internal issue – it’s a growth killer. Sales blames marketing for “poor leads,” marketing blames sales for “dropping the ball,” and meanwhile revenue suffers. In fact, only about 8% of companies have fully aligned sales and marketing teams today (1). The other 92% […]

Introduction Lead management is the backbone of converting prospects into revenue. Yet many B2B organizations still struggle to turn initial interest into closed deals – in fact, 80% of new leads never translate into sales (2). This comprehensive playbook lays out a strategic, step-by-step approach to managing leads from the first touch all the way […]

Introduction Is your sales pipeline overflowing with leads but short on sales? You’re not alone. B2B companies on average spend $92 on generating leads for every $1 spent on converting them (1), and nearly 80% of those new leads never translate into a sale (12). That’s a massive leakage of potential revenue. The crux of […]