B2B Direct Marketing in 2025: The Ultimate Multi-Channel Guide

Major Takeaways: B2B Direct Marketing

Why is Multi-Channel Direct Marketing Non-Negotiable in 2025?

• Companies using seven or more marketing channels are 72% more likely to grow market share than those using fewer, making cross-channel orchestration essential.

What Makes Direct Mail a High-ROI Channel in the Digital Age?

• B2B direct mail boasts a 90% open rate and average ROI of 161%, outperforming many digital channels when integrated into multi-touch campaigns.

How Is Email Still the Workhorse of Direct Marketing B2B?

• With email delivering $36–$45 ROI per dollar spent, strategic cold outreach remains a cornerstone of modern B2B direct marketing programs.

What Role Does Cold Calling Play in Multi-Channel Strategies?

• Despite a 2% close rate, 78% of decision-makers have taken meetings from cold calls, proving its power when combined with email and social touches.

How Should LinkedIn Outreach Be Used for B2B Direct Engagement?

• LinkedIn drives over 80% of B2B leads from social media and enables targeted, value-driven conversations with decision-makers at scale.

Why Is Data Quality the Backbone of Direct Marketing B2B?

• Poor data costs companies $12.9M annually; personalized outreach backed by clean, segmented contact lists significantly boosts engagement and ROI.

What Separates Good from Great Direct Marketing Campaigns?

• Orchestration: The highest-performing campaigns align timing, messaging, and touchpoints across channels, increasing conversion rates by over 50%.

Introduction

Direct marketing in B2B is more powerful than ever – especially when you leverage multiple channels in tandem. Gone are the days when a single cold call or one-off email could reliably land a meeting. In 2025, business buyers are inundated with information and touchpoints. They research vendors across websites, social media, email, and even physical mail. In fact, B2B customers now use ten or more channels to interact with suppliers – double the number from just a few years ago (7). The takeaway for marketing and sales leaders: if you want to connect with today’s decision makers, you must engage them through a coordinated multi-channel direct marketing strategy.

According to Gartner, by 2025 80% of B2B sales interactions between suppliers and buyers will occur in digital channels (5). This doesn’t mean old-fashioned tactics are obsolete – it means digital-first outreach (like email, social media, and video calls) has become the norm, supplemented by creative offline touches. Companies that adapt to this reality are seeing outsized results. Research shows 72% of B2B companies using seven or more marketing channels grew their market share faster than those sticking to only a few channels (10). The message is clear: more channels = more growth when it comes to direct marketing B2B campaigns.

In this ultimate guide, we’ll explore the types of direct marketing approaches B2B teams should deploy – from high-impact direct mail and targeted email campaigns to strategic cold calling and LinkedIn outreach. You’ll learn how each channel works, what the latest data says about their effectiveness, and how to orchestrate them into a unified, data-driven strategy. We’ll also answer your most frequently asked questions about B2B direct marketing and show how we (Martal) can partner with you to accelerate your pipeline. Let’s dive in.

Why Multi-Channel Direct Marketing Matters in 2025

It’s an omnichannel world now – your prospects expect to hear from you in multiple places. B2B buyers have adopted habits from the consumer side, rewarding personalized outreach and rich omnichannel experiences. They want vendors to be “everywhere” (within reason), providing relevant touches on their preferred channels. 

As one McKinsey report put it, “we have a simple equation B2B decision makers abide by: more channels = more growth.” Companies selling on numerous channels were 1.7× more likely to increase market share, whereas those relying on one or two channels risk being invisible (7).

Why is multi-channel direct marketing so critical now? First, attention is fragmented. Your prospect might ignore an email but respond to a LinkedIn message, or overlook a LinkedIn ad but pay attention to a physical postcard on their desk. Covering multiple channels ensures you meet buyers where they are most responsive. Second, multi-channel outreach builds trust and familiarity. When a target account sees your brand via an email, then a helpful LinkedIn post, then a call, and maybe a mailed invite to an event, it reinforces your presence. Even if each individual touch has a modest effect, together they compound into real engagement.

Importantly, multi-channel doesn’t mean disjointed. It’s not a spam blast on every medium. It’s a coordinated strategy to deliver a cohesive message across touchpoints. (This differs from “omnichannel” in that you might not have a perfectly seamless integration of all channels, but you’re still using each in concert.) 

For example, a prospect could receive a personalized email, see a follow-up message on LinkedIn referencing that email, and later get a phone call that builds on both – all with a consistent value proposition. This orchestrated approach makes your outreach feel personal and well-timed rather than random.

Multichannel vs. omnichannel: Multichannel marketing uses multiple channels in parallel (email, phone, mail, social), whereas omnichannel marketing focuses on a unified customer experience across channels (1). 

B2B direct marketing strategies in 2025 blend the best of both – running multichannel, lead generation campaigns that are orchestrated to feel seamless to the prospect.

Strategically, B2B direct marketing has evolved from “one and done” tactics into multi-touch campaigns. The data backs this up. Studies indicate 80% of B2B deals require 5 to 12 touchpoints with a prospect before closing (4). Relying on a single channel or a single attempt means you’re likely missing the majority of opportunities. Multi-channel outreach not only increases your chances of making contact, it also accommodates buyer preference. One executive might respond best to a phone call, while another prefers a written overview via email – by doing both, you cover your bases.

Finally, multi-channel direct marketing is a major driver of sales pipeline resiliency. In uncertain times (and let’s face it, recent years have been volatile), having varied outreach streams protects your lead generation. If email response rates dip due to inbox overload, you can still generate meetings via LinkedIn or events. If in-person events get canceled, your targeted outbound efforts via phone and mail keep prospects warm. A diversified approach insulates your sales funnel against shocks and keeps leads flowing consistently.

In short, B2B marketing and sales leaders in 2025 must think beyond single-channel campaigns. A confident, data-driven multi-channel strategy will outshine old spray-and-pray tactics. In the next sections, we’ll break down the core direct marketing channels – direct mail, email, phone, and social – and how to harness each effectively as part of an integrated program.

Direct Mail: Modern B2B’s Surprise Power Channel

Don’t underestimate direct mail in B2B marketing. Global direct mail ad spend has grown steadily from $49.5 billion in 2020 to an expected $59.3 billion in 2025, while average response rates climbed from about 5.1% to 7.5% over the same period (6). Physical mailers are making a comeback as a high-ROI channel in the digital era.

In an age of overflowing email inboxes and nonstop digital ads, physical mail has a novel ability to cut through the noise. Counterintuitive as it may sound, old-fashioned mail is seeing a renaissance in B2B direct marketing. Recent industry data shows direct mail campaigns in 2025 achieve an average 161% ROI – higher than any paid digital channel including email and SMS (3). The tactile, tangible nature of direct mail captures attention in ways a screen can’t. A well-crafted mail piece – whether it’s a letter, postcard, or creative dimensional package – has a much higher chance of being seen and read by your target than yet another email in their spam folder.

Consider the engagement stats: direct mail boasts an open rate of around 90%, versus the 20–30% typical open rate of marketing emails (6). And over 91% of promotional mail is actually reviewed by recipients (not immediately trashed) (2). Many buyers will at least skim a piece of mail that lands on their desk, especially if it looks personalized or high-value. In contrast, digital messages are easy to ignore with a click. Physical mail feels more intentional and personal – that’s a huge advantage for B2B outreach aiming to make an impression.

Direct mail also shines when paired with digital efforts. It’s not an either/or choice. In fact, integrating direct mail into multi-channel campaigns can dramatically boost results. One study found that coordinating digital touches with direct mail led to a 63% higher response rate, 68% more website visits, and 53% more leads compared to digital alone (2). Think of mail as a force multiplier for your emails, ads, and calls. 

For example, you might send a printed brochure or a handwritten note to a prospect and then follow up with an email referencing that mailer – the prospect is far more likely to engage because you’ve established familiarity and credibility. Campaigns that combine email and catalog mailers have been shown to lift sales by 49% over email-only efforts (2).

So how can you leverage direct mail effectively in 2025? Start by targeting strategically. In B2B, direct mail works best for high-value prospects or accounts where the potential deal size justifies the extra cost. Rather than mass blasting thousands of addresses, focus on a curated list of decision-makers who haven’t responded to digital outreach or who fit an ideal customer profile (ICP) for your solution. Ensure you have accurate physical addresses (many professionals are still working hybrid or remote, so you may need to confirm the best mailing location – sometimes their home office). Maintaining data quality is key; if you’re unsure, a quick call or email to verify a mailing address can save a wasted send.

Next, craft mail pieces that demand attention. B2B direct mail doesn’t have to be boring corporate brochures. It can be creative and even fun while still being professional. Some tactics that work well:

• Dimensional mailers and lumpy packages: These are anything that isn’t a flat letter – e.g., a box with a useful swag item or a sample. They inevitably pique curiosity (“What’s in the box?”) and tend to get opened. Response rates for dimensional mail can hit double digits (in one analysis, small 3D mailers achieved response rates above 12%, far higher than letters at ~8% or postcards at ~3-5% (9)).
  
• Personalized letters or handwritten notes: A letter personally addressed to the recipient, ideally signed with a real pen or accompanied by a sticky note, conveys effort. Use the recipient’s name, mention their company’s context, and reference any prior conversations or relevant pain points. The human touch goes a long way.
  
• Creative gimmicks tied to your message: Don’t be afraid to include a memorable hook. For example, a tiny metal key with a tagline “Unlock 30% revenue growth – call us to find out how” or sending a single glove with “we’d love to help you find the perfect fit” can make your mail stand out. It sounds cheesy, but these approaches stick in busy executives’ minds when done thoughtfully.
  
• Useful content or offers: Include something of value – a short whitepaper, an invite to an exclusive webinar, a discount code, or simply a QR code that leads to a personalized landing page. Give them a reason to follow up. 41% of B2B buyers are likely to scan a QR code on a mailer and take action if the content is relevant (1), so bridging physical mail to online engagement is easier than ever.
  

Make sure to include a clear call-to-action (CTA) in your direct mail piece. Whether it’s “visit this URL to schedule a demo” or “email me at X for your free audit” or a reply card, don’t leave the next step ambiguous. Also, track your mail efforts – use unique URLs or codes, or services that provide delivery confirmation. Modern direct mail platforms (like Lob, Sendoso, or Postalytics) can integrate with your CRM to trigger alerts when a mailer is delivered, allowing your team to time follow-up calls or emails perfectly.

One pro tip: if direct mail is new for your team, consider working with a B2B direct mail marketing consultant or service provider who specializes in business mail campaigns. They can help with list procurement, creative design, printing, and mailing at scale. A consultant can ensure your direct mail aligns with your digital messaging and that you’re using proven practices for maximum ROI. The good news is that 86% of B2B marketers say direct mail often attracts their highest-value customers (those with the longest lifetime value) (1) – so the investment can be well worth it when executed properly.

The bottom line: Direct mail is alive and kicking in the multi-channel mix. It offers a tactile, personal touch in a world of digital saturation, and when you integrate it with your other outreach channels, it can dramatically accelerate engagement. Don’t leave this “surprise” power channel out of your 2025 marketing toolkit.

B2B Email Outreach: The Workhorse Channel Still Delivering ROI

If direct mail is the surprise star, email remains the dependable workhorse of B2B direct marketing. Year after year, email is rated as one of the most effective and cost-efficient channels for reaching business buyers. In 2024, over 83% of B2B marketers said email is one of their most important marketing channels (1), and about 50% of marketers call email their highest ROI tool for lead generation (4). It’s not hard to see why – email is virtually free to send, scales easily, and lands directly in the prospect’s personal workspace on their computer or phone. But with great power comes great responsibility: the ease of email also means everyone is doing it, leading to overflowing inboxes and spam fatigue. To succeed with B2B email in 2025, you need to be smarter and more strategic than ever.

First, some quick stats to illustrate email’s enduring strength:

• Business professionals check email constantly – 88% of people use email every day (1), often triaging messages from morning until bedtime.
  
• Email drives conversions. Across industries, email sees a median conversion rate around 6.6%, but top-quartile campaigns (especially in B2B) achieve conversion rates near 19% (1), making it one of the highest-converting channels.
  
• Email is king of ROI. Various studies peg email’s ROI at anywhere from $36 up to $45 for every $1 spent, depending on the methodology (11). One analysis of B2B campaigns found email campaigns typically return ~93% ROI, on par with SMS and just slightly behind direct mail’s recent surge (3). In short, done right, email makes money.
  

That said, we all know the challenges: prospects are drowning in email. The average business user receives 100-200 emails per day, and only a small fraction get meaningful attention (4). So how do you ensure your emails are among those that get opened and acted on?

1. Nail the subject line and sender name. The battle for attention starts in the inbox list view. Your subject line should be concise (5-7 words ideally), relevant, and pique curiosity without feeling spammy. Personalization helps – include the recipient’s first name or their company name if possible. 

For example, a subject like “<Company>, quick question about your Q4 goals” can outperform a generic “Increase your revenue”. Also, note that 89% of B2B emails use the company name as the sender (not an individual) (1), but this can appear impersonal. 

Consider sending from a real human (e.g. “Jane Smith, Martal”) to increase open rates. Remember, 47% of recipients say they open emails from a brand because the messages are consistently relevant to them (1) – which starts with a subject line promising relevance. Don’t bait-and-switch; ensure the content delivers on the subject’s premise.

Email relevance drives engagement. Nearly 47% of consumers say they open every email from a trusted brand because that brand’s messages are always relevant to their needs (1). The lesson for B2B email: focus on quality, targeted content in your outreach rather than generic blasts.

2. Keep the content short, personal, and value-focused. For cold outreach or marketing emails to prospects, brevity is key. Busy executives do not want to read an essay from a stranger. Aim for 3-5 brief sentences if it’s a first touch. Introduce yourself/company in one line (credibility), state a key insight or pain point relevant to them, and hint at the value you offer or a solution, then have a clear call-to-action (e.g. “Would you be open to a 15-minute chat next week?”). Personalize at least one element beyond just the name – perhaps mention a recent trigger (like “I saw your CEO on a podcast talking about supply chain issues…”) or reference a known challenge in their industry. Show that this email is for them, not part of a blasted list. That personalization effort can pay off: emails with personalized subject lines and content have significantly higher open and reply rates – personalized CTAs alone lift conversion by over 200% (4).

3. Provide value and clarity. Every B2B marketing email should answer the recipient’s unspoken question: “What’s in it for me (or my company)?” It could be insight (sharing a stat or idea that benefits them), an offer (free assessment, demo, whitepaper), or a solution to a problem. Be specific about the benefit. 

For example, instead of “We can help improve your sales,” say “Our solution has helped similar SaaS firms increase outbound lead response rates by 30% – we’d love to do the same for you.”

Back it up with social proof if possible (“e.g., companies like [Client A] and [Client B] are seeing results”). 

And always end with a single, clear CTA. Don’t ask for too much commitment in a cold email; something like a brief call or offering to send more info works better than pushing for a purchase outright. 

75% of emails are opened within the first hour of sending (4), so if they don’t respond relatively soon, plan your follow-up accordingly (more on that in a second).

4. Optimize timing and frequency. When you send matters. Research shows nearly 21% of all email opens happen within the first hour of delivery (1) – which implies you want your email sitting in their inbox during a likely checking time. For B2B, mid-morning on a workday in the recipient’s time zone often works well (10am range), or right after lunch. Avoid Mondays 8am (backlog from weekend) and Fridays after 3pm. As for frequency, don’t give up after one try. 

Plan a sequence of 3-5 emails over a few weeks, spacing them a few days apart. The tone can shift from initial email introduction to follow-up (“just bumping this to top of your inbox”) to adding value (“I thought you might find this case study interesting…”) to a break-up email (“I realize timing might not be right; shall I circle back next quarter?”). Many replies often come on the 2nd or 3rd email in a sequence. 

In fact, around 60% of customers will say “no” four times before saying yes to a deal (4) – persistence (within reason) pays off. Just ensure each follow-up offers something new or reiterates the value in a fresh way; never scold the prospect for not responding (a surprisingly common mistake!).

5. Manage email deliverability and compliance. All your email efforts mean nothing if your messages don’t land in the inbox. Use a reputable email sending domain (or a carefully warmed-up alternate domain for cold outreach). Avoid spam trigger words and excessive links or images in initial emails. Keep an eye on your sender reputation. It’s worth segmenting your email infrastructure for bulk marketing newsletters vs. one-to-one style outreach, so a hit to one doesn’t tank the other. Additionally, adhere to regulations: include an unsubscribe link in mass emails (required by CAN-SPAM) and honor opt-outs. For targeted 1-to-1 sales emails, an unsubscribe isn’t legally mandated in all jurisdictions, but it’s good practice to at least say “let me know if you prefer not to be contacted.” And of course, comply with GDPR/CCPA regarding personal data usage – typically you need a lawful basis to email prospects in certain regions (often “legitimate interest” for B2B suffices, but consult legal if unsure).

One more tip: augment your emails with other channels. For example, if you send a cold email, consider also sending the person a connection request on LinkedIn (mentioning in the note that you emailed them) or follow up with a call to “check if they saw your email.” These gentle cross-channel nudges can significantly lift your email’s effectiveness by making your name more familiar. Remember the earlier stat that multichannel campaigns outperform – email is often the centerpiece of such campaigns, but it works best when supported by calls, social, and maybe a touch of direct mail.

In summary, email marketing in B2B hasn’t lost its luster. It’s still a cornerstone of direct marketing, reliably delivering sales leads and revenue when handled with care. The key in 2025 is to rise above the generic email blasts of yesteryear by being personalized, value-driven, and persistent. Treat your prospects’ inbox with respect – send them messages that you would actually respond to – and email will continue to be a workhorse for your pipeline.

Cold Calling and Telemarketing: Still Alive and Kicking

Cold calling has long been a staple of direct marketing in B2B – and despite rumors of its demise, phone outreach is very much alive in 2025. Yes, reaching prospects by phone is challenging (many don’t answer unknown numbers, and office lines often redirect to voicemail), but speaking with someone in real time remains one of the fastest ways to build trust and handle objections. The data shows that while only a small percentage of cold calls immediately convert into sales, those calls can be the critical first step to bigger opportunities. In fact, 69% of B2B buyers have accepted phone calls from new providers in the last year (8), and a majority of C-level executives will pick up the phone at least occasionally if the call is relevant. Cold calls still open doors that emails alone might not.

Let’s acknowledge the stats frankly: cold calling typically yields a low direct hit rate – one study famously found only about 2% of cold calls result in an actual sale (4). However, that statistic is misleading in isolation. The true power of cold calling is in creating engagement and moving deals forward, not closing on the first dial. Consider that 78% of business decision-makers have taken a meeting or attended an event thanks to a cold call (12). In other words, even if the call doesn’t immediately sell something, it can successfully book a follow-up conversation, demo, or invitation that advances the sales cycle. For complex B2B deals, that’s gold. A conversation on the phone allows a two-way exchange you simply can’t get over email – you can learn about the prospect’s needs, gauge their interest level, and adjust your pitch dynamically.

Furthermore, cold calling helps you reach prospects who don’t respond to digital touches. Some buyers are frankly old-school or just too busy to wade through sales emails, but will answer a well-timed phone call. 71% of buyers say they want to hear from sellers early in their buying process – specifically when exploring new ideas (1). A call is a great way to present a new idea or solution they might not have actively searched for yet. And in an era where many sales interactions are virtual, a human voice can differentiate your approach from the impersonal noise.

To make cold calling work in 2025, here’s what to focus on:

Quality data and dials. The foundation of successful telemarketing is a clean, targeted calling list. Ensure you have up-to-date direct dial numbers or mobile numbers for your prospects. (Direct dials significantly improve connect rates over going through a company switchboard.) Keep your CRM data fresh – B2B contact data decays at around 2% per month (1) as people change roles or companies, so if you’re dialing old lists, you’ll hit many dead-ends. It’s worth investing in data enrichment or a good B2B contact database to keep phone numbers current. Also, be mindful of time zones when scheduling call blocks; reaching a prospect at 8:00 AM their time might annoy rather than delight.

The first 15 seconds. People decide almost immediately if they’ll give you time on a cold call. You have maybe 15-30 seconds to earn the right to continue the conversation. That means your opening line is crucial. Don’t start with a vague, “Hi, I’m John from Martal Group, how are you today?” (which screams sales call and wastes time). Instead, try a pattern interrupt that quickly conveys you’re relevant and respectful of their time. 

For example: “Hi Sarah, this is John from Martal – we haven’t spoken before, but I’ll be brief: we help CIOs like you reduce cloud spend by 20%. Does that problem ring a bell at Acme Corp?” This kind of opener does a few things:

• It quickly introduces who you are and why you’re calling (value proposition).
  
• It shows you understand their role and a potential pain point.
  
• It ends with a question to engage them.
  

Another approach is referencing a trigger or insight: “Hi Mike, I noticed your company just expanded into Europe – congrats! The reason I’m calling is we specialize in helping businesses entering new markets quickly set sales meetings through our outreach service. Could I steal one minute to explain?” Find a hook that’s about them, not about your product features.

Conversational and consultative tone. The goal of a cold call is usually to schedule a deeper discussion or demo, not to dump every detail of your offering on them. So keep it conversational. Ask questions. Listen more than you talk. If the prospect gives you an opening about a challenge, dig into it: “That’s interesting – can you tell me a bit more about how you’re handling that currently?” Use the call to gather intel and build rapport, not just to pitch. Top-performing sales calls often feel like a helpful chat rather than a sales monologue. Also, watch your pace and tone – speak clearly, not too fast, and with confidence. Smiling while you talk can actually help you sound more upbeat and friendly (it’s a classic sales tip because it works).

Overcoming objections and staying persistent. You will get pushback – “We’re not interested,” “We’re all set,” “I’m busy right now.” Plan for it. Rather than getting deflated by a brusque response, have a couple of rebuttals ready that keep the dialogue open. 

For example, if they say they’re busy, you might reply, “Absolutely, I figured – how about we set a quick call for next week instead? Even 15 minutes could be useful if we can show you something new. Does Tuesday or Wednesday work?” 

Many prospects reflexively brush off sales calls, but if you respectfully persist once or twice, you’d be surprised how many will soften and agree to a later conversation. 

Note that 48% of sales reps never follow up after the first call or drop-off (4), yet most deals require 5+ contact attempts as mentioned. Simply being politely persistent (without being a pest) can put you ahead of half your competitors.

Also important: don’t fear the voicemail. If you reach voicemail (which is common), leave a concise, intriguing message. State your name, company, a one-liner on how you can help, and your callback number.

For example: “…We have an idea to increase your SaaS product’s trial conversion rates by 30%. If that’s relevant, my number is 123-456-7890. I’ll also shoot you an email with details. Thanks!” 

Many people will not return the call, but they’ll at least hear your value prop. And if you send an email or LinkedIn message referencing the voicemail (“Hi, I just left you a message…”) it creates a multi-channel touch that feels more personalized.

Leverage modern dialing tools and data. In 2025, you shouldn’t necessarily be hand-dialing one by one from your cellphone. Use a sales engagement platform or power dialer if you have a large call list – these tools can auto-dial and sequence calls to save time.

Some even provide local presence dialing (showing a local area number) which can slightly improve pickup rates. Also, use any available intent data or analytics to prioritize calls – for instance, call the prospects who opened your email twice or clicked a link (they’re “warmer” calls since there was engagement). Integrating call steps into a broader sales cadence via a platform can ensure your calls are timed after other touches, maximizing context.

In summary, cold calling in B2B is far from dead – it’s evolving. It may not yield instant sales, but it remains one of the few direct marketing types that enables real-time dialogue with prospects. 

A confident, informed voice on the phone can create a human connection that cuts through the digital noise. By using quality data, sharpening your opening pitch, and embracing persistence, your team can still book valuable meetings through good old telemarketing.

As part of a multi-channel strategy, phone calls give you another dimension of engagement that can dramatically boost overall campaign results.

Social Selling & LinkedIn Outreach: Leveraging Professional Networks

In B2B marketing, LinkedIn has become the go-to social platform for direct outreach, and for good reason. It’s where business professionals spend time networking, learning, and even looking for solutions. Social selling – the practice of using social networks to identify, connect with, and nurture prospects – is an essential component of multi-channel direct marketing in 2025. Among social platforms, LinkedIn stands head and shoulders above the rest for B2B: roughly 4 out of 5 B2B social media leads come through LinkedIn (4), and 84% of B2B buyers use social media (mostly LinkedIn) as a key source of information during purchase research (4). If you’re not tapping into LinkedIn to reach out directly to prospects, you’re missing a huge opportunity.

LinkedIn outreach can take a few forms:

• Direct connection requests with a message: You find a prospect (by title, company, etc.) and send a personalized connection invite, often including a brief note.
  
• InMail or message to group members: If you share a LinkedIn group or use a Premium account, you can send InMail to people outside your network.
  
• Commenting and engaging with prospects’ content: More of an indirect approach, but by regularly interacting with a prospect’s posts or articles, you warm them up for a later direct conversation.
  
• Using LinkedIn Sales Navigator: This tool allows advanced social media prospecting filters (by company size, function, posted content, etc.) and list building, making your social outreach more targeted and efficient.
  

To succeed with LinkedIn as a direct marketing channel, treat it as a way to start a professional dialogue, not as an advertising billboard. Here are some strategies:

Optimize your profile first. Before you message anyone, ensure your own LinkedIn profile is polished and buyer-oriented. Prospects will invariably check out who you are. Is your profile photo professional and friendly? Is your headline focused on how you help clients (e.g. “Helping manufacturing firms reduce supply costs by 15% | Business Development @ Martal”)? Do you have a concise summary that builds credibility (mention your expertise, your company’s value prop, any social proof like clients or results achieved)? A strong profile lends weight to your outreach and can passively generate inbound interest too.

Personalize connection requests. When reaching out cold, always add a note to your connection invite (LinkedIn gives you 300 characters – use them!). Mention something specific: perhaps a recent post of theirs you enjoyed, a mutual contact, or a relevant industry trend. For example: “Hi John, I saw your recent comment about AI in healthcare – fascinating point. I’m working with healthtech companies on outreach strategies and would love to connect and exchange ideas.” This shows you’re not blindly spamming requests. Even if the person doesn’t accept immediately, a thoughtful invite note can intrigue them enough to accept later or at least view your profile. Keep the note short and centered on them or a common interest, not a sales pitch.

Nurture by sharing value. After connecting, resist the urge to immediately slam them with a sales message. That’s a quick way to get ignored or even removed. Instead, nurture the new connection: like or comment on some of their posts (genuinely), or send them a friendly note related to something they care about. Perhaps share an article or statistic they might find useful (without an ask). By providing value and engaging, you build goodwill. Over a few interactions, you’ll earn the right to request a call or introduce your solution more directly.

Leverage content and thought leadership. One powerful way to do B2B direct marketing on LinkedIn is to position yourself (and your company) as a helpful expert. Share posts regularly – not just promotional ones, but insights about your industry, quick tips, case studies, etc. If prospects see your content in their feed providing useful info, they’ll be warmer when you reach out personally. Even commenting insightfully on others’ content can get you noticed. LinkedIn’s algorithm often shows your comments to your network, so by engaging with content your prospects also follow (say an industry influencer’s post), you increase your visibility in their world.

Direct messaging (InMails or DMs). When it’s time for a more direct pitch via LinkedIn message, keep it similar in spirit to a cold email: short, personalized, and focused on an offer or question to start a conversation. The advantage on LinkedIn is you might reference a piece of their profile (“Noticed you lead expansion at XYZ Corp…”) or a shared group/interest. Also, a LinkedIn message might feel more informal, which you can use to your benefit. It’s okay to be a bit more conversational: “Hi Jane – saw you’re connected with a few of our clients. We specialize in appointment setting for fintech firms; any chance that’s something you’re looking to improve this year? Happy to swap notes.” The prospect can easily click your profile from the message to verify your credibility, so ensure that’s up to par as mentioned.

Timing and follow-up on LinkedIn. People might not log into LinkedIn daily, so don’t fret if someone doesn’t see your message right away. If it’s a connection request that went unanswered, you can withdraw and resend with a different note after some time, or try engaging with their content to get noticed. 

For direct messages, give it a week or so, then consider a polite follow-up: “Hi again John, just circling back on my note above – I know LinkedIn inbox can get busy. Let me know if you’re interested, and if not, no worries at all!” 

Sometimes a gentle nudge is all that’s needed; many will apologize and respond if interested. If still no response, you might try another channel (email or call, referencing that you connected on LinkedIn).

One more aspect of social selling: other platforms. Depending on your industry, Twitter (now X), Facebook groups, or niche forums might be fruitful for direct outreach. 

For example, if your prospects are developers, a thoughtful direct message on Twitter about a blog they wrote could spark a relationship. 

However, be cautious – not all social platforms are considered fair game for unsolicited outreach. LinkedIn and Twitter are generally acceptable for professional contact; reaching out on someone’s personal Facebook may be seen as intrusive in many contexts. Always consider the platform norms and the individual’s privacy.

Also, social proof and networking go hand in hand. If you have mutual connections with a prospect, don’t hesitate to mention them (if appropriate) or even ask for an introduction. A warm referral via social network is immensely more powerful than a pure cold outreach. Even a simple “I noticed you’re connected with our mutual colleague, Sarah – how do you two know each other?” can start a friendly chat.

In essence, LinkedIn and social selling techniques allow you to direct-market in a more consultative, relationship-focused way. It’s not about blasting promos on social media; it’s about leveraging the network to find the right people and build credibility and connection with them over time. As part of a multi-channel strategy, LinkedIn outreach can often be the first touch (to initiate contact) or a follow-up channel (to reinforce and nurture leads from email/calls). 

Given the statistics – with LinkedIn being the source of 80% of B2B leads from social (13)– it’s a channel you simply can’t ignore. The key is to use it professionally and personably, just as you would at a real-world business networking event.

Data-Driven Targeting and Personalization

All the multi-channel tactics in the world won’t amount to much without the right foundation: high-quality data and a smart segmentation strategy. In B2B direct marketing, who you contact and how you tailor your message to them often determines success more than the channel itself. A phone call with a well-qualified prospect trumps 100 email blasts to the wrong audience. Thus, leading organizations are investing heavily in data hygiene, analytics, and personalization to fuel their campaigns. In fact, 37% of marketers say “data quality” is their top challenge in multichannel marketing (and another 27% cite “data quantity” as a major hurdle) (1) – highlighting how crucial getting the data piece right is for effective outreach.

Clean, complete data – this is step one. Before launching any campaign, audit your contact database. Are the names, titles, companies, email addresses, phone numbers, and mailing addresses current and correct? If you’re sending direct mail, do you know where each prospect is located now (especially with remote work changes)? If you’re cold emailing, have those addresses been verified recently to avoid bounces? Investing time in data hygiene pays off through higher response rates and less wasted effort. 

Bad data can silently drain resources; one Gartner study estimated that poor data quality costs companies an average of $12.9 million annually in inefficiency and lost opportunities (14). 

Even if that’s hard to quantify for your business, intuitively we know sales reps chasing dead leads or marketers personalizing emails with the wrong info can be disastrous.

Perform regular data maintenance and email list cleaning: standardize job titles, purge duplicates, remove contacts who have left (tools like LinkedIn Sales Navigator or email verification services can flag these), and enrich records with missing fields (industry, company size, etc.). Many organizations now implement data checks quarterly or use automated tools that continuously validate and update records. The goal is a “single source of truth” about your prospects that all channels draw from.

Segmentation and ICP targeting. Not all prospects are equal – and your direct marketing should reflect that. The shotgun approach (mass blasting the same message to a huge list) is increasingly ineffective. Instead, define your Ideal Customer Profiles (ICPs) and buyer personas, and segment your outreach accordingly. 

For example, maybe your product serves both healthcare and manufacturing industries – the core value prop might differ for each, so you’d want separate campaigns targeting each segment with relevant messaging. 

Or if you sell a solution that CFOs and CTOs both influence, you might approach each role with a different angle (financial ROI vs. technical performance). By segmenting your contact list by attributes like industry, company size, role, buying intent, etc., you can tailor content that resonates more deeply.

Personalization is closely tied to segmentation. Beyond just using a contact’s name in an email, true personalization means referencing details that show understanding of that specific prospect or account. This is the essence of Account-Based Marketing (ABM), which has become a top strategy for 41% of B2B companies (4). ABM is essentially direct marketing on steroids – you treat high-value target accounts as “markets of one,” crafting very customized campaigns (often multi-channel) just for them. For instance, an ABM approach might involve sending a custom ROI analysis to a single Fortune 500 prospect, followed by a series of touches all aligned to that account’s known needs. The effort is higher per account, but so is the payoff if they convert.

You don’t have to go full ABM to benefit from personalization. Even at scale, you can incorporate dynamic fields and conditional content in emails, or personalized URLs in mailers, to make messages more relevant. It’s worth noting that 97% of marketers report improved response rates when they personalize direct mail campaigns (6), and similarly, personalized emails and ads see higher engagement. People can tell when you’ve done your homework versus blasting a generic pitch. In 2025, generic just doesn’t cut it for busy B2B buyers.

What kind of data can fuel personalization? Consider using:

• Firmographic data: industry, company size, location. Tailor messages to industry challenges (e.g., “As a fintech company, you’re likely concerned about X…”) or scale (“Companies of your size often struggle with Y…”).
  
• Trigger events: funding announcements, hiring trends, new product launches, mergers, etc., affecting the prospect. If you reference a recent event (“Congrats on your Series B funding last week…”), you immediately stand out.
  
• Behavioral/intent data: signals that a prospect is “in-market” for a solution like yours. This might be derived from them visiting certain websites, downloading content, or engaging with competitors. Providers like Bombora or 6sense offer intent data feeds that you can integrate. If you know a company has been researching CRM software (and you sell CRM), that’s a prime target for direct outreach. Martal and others use such intent signals to prioritize outreach – striking while the iron is hot.
  
• Past interactions: If a prospect clicked your last email or attended a webinar, mention it: “Since you attended our cloud security webinar, I thought you might be interested in an upcoming demo…” This shows a coherent experience and makes your follow-up feel natural, not cold.
  

Embracing AI and analytics. A big trend in data-driven marketing is using AI and machine learning to make sense of large datasets and even generate tailored content. 

For example, AI can help segment your audience into clusters you didn’t even realize (based on behaviors or firmographics). It can also optimize send times, predict which prospects are most likely to convert, and even craft first-draft personalized messages. 

In fact, 47% of marketers plan to leverage AI more in their efforts going forward (4). On the analytics side, track the performance of each channel and segment meticulously. Use unique tracking links, phone numbers, or promo codes per campaign so you know what’s working. 

Analyze which messages resonate with which audience – perhaps your response rate from manufacturing firms is double that of tech companies; dig into why and adjust your targeting or messaging.

Testing and iteration are part of a data-driven approach too. Run A/B tests on your email subject lines, cold call scripts, LinkedIn message formats, even direct mail pieces. Let the data inform decisions rather than hunches. For instance, you might test two email approaches: one very formal, one more casual, and see which yields more replies from CFO-level contacts. Over time, these incremental improvements compound. Leading teams often have a “test and learn” culture, continuously tweaking their direct marketing playbooks based on metrics.

Finally, respect data privacy and ethics while leveraging data. Personalization can creep people out if it’s too stalker-esque. Use data in a way that feels helpful, not invasive. 

For example, referencing a public news article about the company is fair game; mentioning you tracked their website visits via cookies might be too much on a first approach. 

And always comply with opt-out requests and personal data regulations when storing and using contact data – part of being a trusted marketer is handling data responsibly.

In summary, data and personalization are the engine powering effective B2B direct marketing. Think of it this way: Multi-channel tactics (email, call, mail, social) are like arrows in your quiver. Data is how you target the bullseye, and personalization is how you sharpen each arrowhead for maximum impact. By investing in good data practices and customizing your outreach, you’ll dramatically increase the odds that your multi-channel efforts hit home with prospects and drive meaningful results.

Orchestrating a Multi-Channel Campaign for Maximum Impact

We’ve examined each direct marketing channel separately – now let’s talk about bringing it all together. The true power of a multi-channel B2B strategy comes from orchestration: coordinating timing, messaging, and sequencing across channels so that each touchpoint reinforces the others. A well-orchestrated campaign can see response rates and conversion rates far beyond what single-channel efforts achieve. In fact, companies that excel at multi-channel journey orchestration have been found to significantly outgrow their peers, as we saw earlier with the 7+ channels stat. So how do you orchestrate effectively?

Start with a campaign blueprint. Define your goal (e.g., book 10 demos with target accounts in X industry this quarter) and outline the sequence of touches prospects will experience. For example, your blueprint for a cold outbound campaign might be:

• Day 1: Send a personalized email introduction to the prospect.
  
• Day 3: If no response, send a second email with a case study or testimonial.
  
• Day 5: Connect on LinkedIn with a brief note (no pitch, just a friendly intro).
  
• Day 8: Place a cold call attempt. If no answer, leave voicemail referencing the email and that you sent a LinkedIn request.
  
• Day 10: Send a LinkedIn follow-up message or InMail referencing something relevant (maybe a recent industry report).
  
• Day 14: If still no engagement, send a third email (“breakup email”) offering to close the file but happy to talk if now is better timing.
  
• Day 15: (Optional) Send a small direct mail item – even something like a postcard or a printed letter – as a final attempt to catch attention, noting you’ve reached out via other channels.
  

This is just one example cadence. The idea is to map it out and time the touches for synergy. Notice in the above, the LinkedIn and calls were timed after emails, so the prospect might recognize your name or context when those happen. Also, each channel reinforces the others: the voicemail mentions the email, the LinkedIn message mentions the voicemail (“Hi, I left you a message earlier this week…”). This creates a feeling of cohesion – the prospect perceives these not as isolated pings, but as parts of a concerted outreach from a real person trying to reach them with something relevant.

Adjust timing based on engagement. Orchestration also means being adaptive. If a prospect clicks a link in your first email but doesn’t reply, that’s a buying signal – you might move up your call to Day 2, for instance, to capitalize on their interest while you’re top-of-mind. Modern sales engagement platforms can notify reps of such engagement in real time, enabling quick follow-up. Conversely, if someone indicates “not right now,” you might pause the cadence and schedule them for a nurture touch next quarter (no need to keep hammering if timing is off). A multi-channel plan shouldn’t be rigid; it should respond to the prospect’s behavior cues.

Consistency in messaging, variation in approach. Multi-channel doesn’t mean multi-message. You want a consistent core message or value prop across channels – but you might vary how you phrase it or what aspect you highlight based on the medium. 

For example, your core pitch is that your software reduces manufacturing downtime by predictive maintenance. In an email you might lead with a stat (“Our clients see 30% less downtime…”). In a call, you might lead with a question (“Are unplanned outages a big issue for you?”). 

On LinkedIn, you might share a short success story of a similar company. All roads lead to the same value, but you’re adjusting the angle to fit the channel and to keep it fresh so the prospect isn’t bored by a copy-paste repeat.

A useful tactic is themed multi-touch campaigns. You can structure each week or phase of touches around a particular value theme. Say touch 1 (email) and touch 2 (email follow-up) focus on cost savings. Touch 3 (LinkedIn) and 4 (call) focus on risk mitigation (another aspect of your solution). Touch 5 (final email) wraps up how you can both save cost and reduce risk. This way, you’re educating the prospect on different facets of your value over the course of the campaign, rather than repeating the exact same pitch five times. It provides a narrative progression, which is more engaging.

Leverage channel strengths at the right time. Each channel has its strong suit. Use that to your advantage:

• Email is great for initial outreach because it’s low intrusive and you can convey information and visuals. It’s often the first touch for scale.
  
• LinkedIn is powerful for social proof – when you connect, they see your profile, maybe shared connections, which builds credibility. It’s also a gentle touch, good after an email to put a “face” (name and profile) to the outreach.
  
• Phone calls are best once there’s some familiarity (“Oh yeah, I think I saw an email from you”). Calls excel at handling complex questions and objections, so use them when a prospect has shown interest but is wavering, or mid-funnel to push towards a meeting.
  
• Direct mail or gifts can be your secret weapon for high-value targets or when digital attempts have failed. Dropping a FedEx package on a decision-maker’s desk can often accomplish in one day what 10 emails could not – their attention. Use these sparingly for the prospects that really matter, ideally synchronized with digital touches (“I’ll email her the day the package arrives to double impact”).
  

Track and refine. As your multi-channel campaign runs, monitor each step’s performance. Perhaps you notice nobody is picking up calls on Friday afternoons – adjust your call steps to mornings. Or LinkedIn connection rate is low – maybe your note needs tweaking, or your profile isn’t convincing enough and needs improvement. Multi-channel orchestration is an iterative game; with each campaign you learn and optimize. Over time, you’ll develop a playbook like: “For VP-level finance contacts in enterprise tech, the best sequence is A → B → C, and the key talking point to mention on touch 2 is about ROI, which doubles response.” Document these learnings and institutionalize them.

Automation with a human touch. Coordinating multiple channels for potentially hundreds or thousands of prospects is impossible to do manually. That’s why many teams use sales engagement platforms (SEP) or marketing automation to manage cadences. These tools let you pre-define sequences (with branching based on responses), and they remind reps to make calls or personalize emails at the right times. 

For example, our fractional SDR team uses an omnichannel outreach platform to orchestrate signals and touches across email, LinkedIn, and phone – ensuring no lead “falls through the cracks”. 

However, the risk of automation is coming off as robotic. Always leave room for manual personalization where it counts (especially on high-value accounts). The technology should augment your reach, not replace genuine 1:1 connection.

Let’s illustrate orchestration with a short hypothetical scenario:
Imagine you’re targeting a VP of Operations, Jane, at a mid-sized e-commerce company:

• Day 1: You send Jane a tailored email about how your logistics software could help with her shipping delays (you noticed on her company’s blog they’re struggling with holiday shipping). The email includes a client success snippet.
  
• Day 2: You find Jane on LinkedIn and send a connection request, mentioning you emailed and that you have some ideas for improving holiday shipping performance for her team.
  
• Jane accepts the request on Day 4 but hasn’t replied to the email.
  
• Day 5: You follow up with Email #2 to Jane, thanking her for connecting on LinkedIn and sharing a link to a recent Gartner report on e-commerce logistics (something genuinely useful, not just your brochure). You mention you’d love to share some tailored insights.
  
• Day 6: You call Jane’s direct line mid-morning. She doesn’t pick up, but you leave a voicemail referencing the Gartner report you sent and offering a quick chat to go over some ideas for her specific situation.
  
• Day 8: Jane replies to your email, thanking you for the report and saying they might be interested after the holiday rush. Victory – an engagement! You immediately respond proposing a brief call next week to share a couple of quick-win ideas she can implement now and an offer to help after the rush. She agrees.
  
• Day 9: In advance of the call, you drop a thank-you card via direct mail to Jane, expressing excitement to speak and even enclosing a $5 Starbucks gift card saying “Coffee’s on me during our call!” It arrives on Day 12, the morning of your scheduled meeting – putting a smile on her face and starting the call on a high note.
  

This scenario shows how each channel played a role: email to introduce and provide detail, LinkedIn to lightly connect and validate, phone to convey urgency and human touch, and mail to delight and differentiate. No one channel alone would likely have done the trick, but orchestrated together, they earned a conversation with a valuable prospect.

In conclusion, multi-channel orchestration is about creating a cohesive buyer journey even before the buyer has shown interest. It’s proactively guiding them through awareness to curiosity to engagement by using each medium in harmony. When done right, it feels natural to the prospect – they see your name pop up in their inbox, then on LinkedIn, maybe hear it in a voicemail, and each time the context builds. There’s a familiarity and consistency that breeds trust, so when they are ready to talk, they’re already primed with an understanding of your value. As you structure your 2025 direct marketing campaigns, devote serious thought and resources to orchestration; it’s the key to unlocking the full potential of the channels we’ve discussed.

Why Martal for Multi-Channel B2B Direct Marketing?

By now, it’s clear that executing a successful B2B direct marketing strategy in 2025 is a complex endeavor – it requires the right mix of channels, data-driven targeting, compelling content, and not least, significant time and expertise to orchestrate all the moving parts. 

This is where we, Martal Group, come in as a dedicated partner to B2B companies looking to supercharge their outbound marketing and sales results. 

We understand that as a CMO, VP of Sales, or business leader, you need outcomes – more qualified sales ready leads, more appointments, and ultimately more revenue – without the headache of building and managing a large in-house outreach team. Martal exists to deliver those outcomes through a proven, strategic approach to multi-channel direct marketing.

What makes Martal uniquely suited to elevate your direct marketing?

• Strategic Multi-Channel Outreach: We don’t operate in silos. Martal runs coordinated campaigns that combine cold email, LinkedIn outreach, and targeted cold calling – plus other touches like lead nurturing ads or direct mail when needed – into one cohesive program. Our team structures sequences that ensure your prospects hear a consistent, resonant message across all channels. 

Many firms specialize in one channel (just cold calling or just email automation), but our philosophy is omnichannel from day one. 

For example, if we’re targeting a list of software CMOs, our campaign might involve a personalized email, a connection and message on LinkedIn, a voicemail drop – all orchestrated so each touch amplifies the last. This integrated approach is what yields higher conversion rates and it’s baked into all Martal services.

• Onshore, Experienced Team: When you partner with Martal, you gain instant access to a seasoned team of B2B sales and marketing professionals. Our sales development representatives (SDRs) and account managers aren’t entry-level telemarketers reading scripts – they are mid- to senior-level talent based in North America, Europe, and LATAM, adept at engaging high-level decision makers. 

We deliberately keep our team onshore and highly trained, so that when “we” reach out on your behalf, the quality of conversation is top-notch. Prospects feel like they’re talking to a knowledgeable representative of your company – because in effect, they are. This professionalism and expertise reflect well on your brand and lead to more meaningful dialogues with potential clients.

• Data-Driven Targeting & Personalization: Martal is obsessed with data (in a good way!). Before any campaign, we work with you to define the precise target criteria – ideal industries, job roles, company sizes, etc. Then we leverage our extensive databases and lead generation tools to build high-quality prospect lists. 

We employ AI-driven intent data to pinpoint companies actively searching for solutions like yours, so we prioritize the hottest opportunities. Our team also continuously cleans and enriches data – ensuring titles, emails, phone numbers are current. But we don’t stop at finding the right people; we also craft the right message. 

Our outreach is personalized at scale: dynamic snippets in emails, references to prospects’ business context, and messaging tailored by segment/persona. This level of targeting and personalization dramatically boosts engagement, as evidenced by Martal’s ability to routinely outperform generic outreach (we’ve seen conversion rates multiple times higher by using intent signals and custom messaging). We basically do the homework on every prospect so you don’t have to.

• Proven Process and Playbooks: Having worked with 2,000+ B2B brands across 50+ verticals, Martal has a deep well of experience. We’ve honed industry-specific playbooks – whether you’re a SaaS company, an IT services firm, a manufacturing supplier, or a consulting agency, we likely have a template for what outreach approach resonates with your target market. 

We customize every campaign, but we’re not starting from scratch; we bring proven techniques to the table. Our approach typically involves understanding your unique value proposition, mapping it to pain points of your prospects, and then executing a multi-touch campaign with compelling touchpoints (emails, calls, LinkedIn messages, etc.) based on what’s worked for similar clients. This dramatically shortens the ramp-up time and accelerates your results. 

Instead of you experimenting through trial and error for months, Martal’s playbooks get the cadence and messaging right quickly – an advantage that reflects in more meetings and leads in your pipeline, faster.

• End-to-End Outreach Execution: Martal is not just a consultancy that tells you what to do – we roll up our sleeves and do the work as an extension of your team. From building targeted lead lists to writing copy, from dialing calls to handling initial prospect responses, we cover the entire outreach process. We generate the leads and even help qualify them, so your sales team receives ready-to-close appointments rather than cold contacts. Our service can include scheduling meetings on your calendar with interested prospects, so literally all you need to do is show up to the meetings and sell. 

We also provide transparency through detailed reporting: you’ll see exactly which companies are in play, how each touchpoint is performing, and feedback from the market. It’s like having a high-performing outbound sales team in-house, but without the hiring headaches – we manage and continuously train our SDRs (through our internal Martal Academy program focused on B2B sales training), ensuring they stay sharp on the latest techniques.

• Focus on Quality and ROI:. Martal takes a different approach: quality over quantity at every step. Our outreach is consultative and value-driven, mirroring the confident and educational tone you read in this guide. 

We aim to start genuine conversations, not to spam or pressure. The leads we deliver are thoroughly vetted against your criteria. And because we track everything, we actively optimize campaigns for the metrics that matter (conversion rate, cost per lead, ultimately ROI). 

Martal’s clients often report significant boosts in pipeline value within months, and a positive return on investment from our campaigns – because we concentrate on setting appointments with decision-makers who have real interest and fit.

• Comprehensive Services Suite: Beyond core lead generation and appointment setting, Martal offers related services that ensure your outbound success. Need to train your internal sales reps in the art of cold outreach? We offer B2B sales training and share best practices (via Martal Academy workshops, playbooks, and one-on-one coaching). Looking to refine your messaging or build better target account profiles? Our consultants can assist there too. We can also help with outbound lead generation strategy for specific campaigns – say you’re entering a new market or launching a new product, we’ll devise and execute a go-to-market outbound plan. And as your needs grow, Martal’s outsourced sales team can scale with you – whether you need to target one region or go global, our multi-lingual team has you covered. Essentially, we’re a one-stop partner for outbound success.
  

Imagine having a reliable engine that continuously brings in warm leads and booked meetings with your ideal clients. That’s what Martal strives to be for our customers. We take on the heavy lifting of outbound prospecting and outreach, applying the multi-channel, data-driven tactics discussed throughout this guide, and we do it with a level of expertise that comes from staying at the forefront of B2B marketing trends (from the latest LinkedIn algorithm changes to new sales tech – we keep our finger on the pulse so you don’t have to).

If building a scalable outbound pipeline is on your agenda – and you want to accelerate it without trial-and-error and without diverting your core team from closing deals – we invite you to book a free consultation with Martal. 

In a short call, we can discuss your growth goals, share some case studies relevant to your industry, and brainstorm how a tailored direct marketing program can fill your calendar with qualified appointments and sales meetings. There’s no pressure and no cost for an initial consultation – just an opportunity to see if there’s a fit and for you to get a sense of how we work.

At Martal, we pride ourselves on being more than a vendor; we aim to be a long-term growth partner. Many of our clients have been with us for years, across multiple growth stages, because we continually deliver results and adapt alongside them. 

We become an extension of their sales and marketing team, aligned to their brand and vision. If you’re ready to elevate your B2B direct marketing and outbound sales – with confidence, strategic insight, and a hands-on team – let’s talk about how we can help you achieve and exceed those targets. Your next wave of business opportunities might be just a multi-channel campaign away, and we’d love to execute it for you.

Book your free consultation with Martal today, and let’s start filling your pipeline with qualified leads through the power of expertly orchestrated multi-channel direct marketing.

References

1. Salesgenie
2. Postalytics
3. Modern Postcard
4. Lead Forensics
5. SendTrumpet
6. Amra & Elma
7. Demand Gen Report
8. Selling Signals
9. Focus Digital
10. McKinsey & Company
11. DemandSage
12. HubSpot
13. LinkedIn
14. Gartner