Multi Channel Marketing Platform Buyer’s Guide 2025 – Top 5 B2B Solutions

Major Takeaways: Multi Channel Marketing

What makes a multi channel marketing platform essential in 2025?

• B2B buyers now use an average of 10 channels before converting, making cross-channel engagement key to staying competitive and visible.

How do multi channel marketing tools improve performance?

• Brands using multi-channel campaigns report 20% higher customer satisfaction and up to 10% greater retention over single-channel efforts.

What’s the most critical feature for B2B teams?

• CRM integration is vital; platforms that sync with Salesforce or HubSpot deliver stronger sales-marketing alignment and pipeline visibility.

How can automation and AI elevate your strategy?

• Platforms with AI-driven automation generate 4–7× more responses by personalizing outreach across email, LinkedIn, and voice.

Which platform offers the best outbound capabilities?

• Martal AI Sales Platform stands out for B2B lead gen, consolidating 12+ tools into one AI-powered system for omnichannel outreach.

How should B2B leaders evaluate software options?

• Consider channel support, analytics, scalability, and deliverability, prioritizing platforms that align with your sales cycle complexity.

What ROI can you expect from the right platform?

• 77% of businesses using marketing automation see higher conversion rates, validating multi-channel software as a top-performing investment.

Are personalization and segmentation really necessary?

• Yes, campaigns with dynamic content and intent-based segmentation achieve far better engagement, especially in long B2B sales cycles.
  

Introduction

B2B buyers now use an average of 10 different channels during their purchasing journey (1). If your marketing is limited to one or two channels, you risk missing a huge portion of your audience. 

In 2025, a multi-channel marketing platform isn’t a luxury – it’s a necessity for B2B growth. Companies offering seamless cross-channel experiences are pulling ahead: more than half of business customers say they’ll switch vendors if they don’t get a smooth omnichannel experience across touchpoints (1). In other words, multi-channel marketing solutions have become table stakes for engaging today’s savvy B2B buyers.

As a sales and marketing partner, we’ve seen first-hand how a strategic multi-channel approach can transform pipelines. 

In this comprehensive guide, we’ll share what to look for when choosing a platform and review the top 5 multi-channel marketing software solutions for B2B in 2025. 

Our aim is to help you cut through the noise and find the right tool to orchestrate campaigns across email, social media, phone, and more – all while aligning with your sales team and maximizing ROI.

Why Multi-Channel Marketing Is Critical for B2B in 2025

B2B marketing has evolved dramatically. Decision-makers consume content and interact with vendors across a wide array of channels. Consider these trends:

• Buyers demand convenience: At any given stage of the buying process, one-third of B2B customers prefer in-person meetings, one-third want remote human interactions (e.g. calls or video), and one-third favor digital self-service (1). There is no single “winning” channel – you must be present everywhere your prospects are. Companies report that using multiple channels isn’t just about reach; it’s about giving buyers the freedom to engage on their terms.
  
• Higher engagement and retention: Brands using robust cross-channel strategies see significantly better results. One study found omnichannel sales engagement (i.e. coordinating email, calls, social, etc.) and brand consistency across all touchpoints can increase revenue by as much as 23% (6). 

In marketing, 86% of marketers agree that multichannel campaigns are growing more effective at reaching audiences (2). It makes sense – prospects who see consistent messaging in multiple places tend to remember you and trust you more.

• Greater ROI: Multi-channel outreach isn’t just for show; it drives tangible returns. Research shows 80% of companies using marketing automation (a key enabler of multi-channel marketing) report an increase in leads, and 77% see higher conversions (3). 

By meeting prospects on the right channel with the right message, you nurture them more efficiently through the sales funnel. In fact, marketing emails, ads, LinkedIn outreach, and calls working together can produce much better response rates than email alone.

• Complex buyer journeys: B2B purchase cycles are long and involve multiple stakeholders. A potential client might read an email newsletter, then see a LinkedIn post, attend a webinar, and finally talk to your sales rep on the phone. 

If any link in this chain is broken or siloed, you risk losing momentum. Multi-channel marketing tools ensure you can track and optimize every touch. It’s no surprise that B2B leaders continue to invest heavily in multichannel marketing platforms as a path to sustainable growth (1).

In short, today’s B2B environment demands a synchronized presence across channels. A well-chosen platform helps your team deliver a cohesive message on each channel, maintain visibility with busy executives, and respond to engagement in real time. Next, we’ll discuss how to choose the right multi-channel marketing solution for your organization.

What to Look for in a Multi-Channel Marketing Solution (B2B Buyer’s Guide)

Not all multi-channel marketing software is created equal. Senior marketers and sales leaders need to assess platforms on a range of strategic factors – from technical capabilities to vendor support. Based on our experience and industry best practices, we recommend evaluating multi-channel marketing and prospecting tools using the following criteria:

1. Supported Channels and Formats: Ensure the platform truly enables multi-channel outreach on the channels your prospects use. Email is a given, but what about LinkedIn and other social media? Can it manage SMS or direct mail touches? 

The best multichannel marketing platforms let you orchestrate lead generation campaigns across email, social networks, phone calls/VOIP, SMS, events, and even chat/webinars in one place. For example, a platform should allow a sequence where an email is followed by a LinkedIn InMail or a call task. Look for tools that natively support all key channels or integrate with lead generation specialists (e.g. dialers, social posting tools) so you’re not stuck with gaps.

2. CRM Integration & Data Sync: Multi-channel efforts thrive on good data. The platform should integrate seamlessly with your CRM (e.g. Salesforce, HubSpot CRM, etc.) to sync sales leads, contacts, and deal status. 

Tight integration ensures that sales reps can see marketing engagement and vice versa – critical for alignment. 

Multi-channel marketing solutions that serve B2B often come with built-in CRM or easy connectors to popular CRMs. Also check for integration with other systems like your email service provider, webinar software, or calendar. A unified view of prospect interactions across systems prevents business leads from slipping through cracks.

3. Automation & AI Capabilities: One big reason to invest in a platform is to automate repetitive tasks and scale personalization. 

Evaluate the depth of automation features: Can you build if/then logic in campaigns (e.g. if a prospect clicks an email link, then assign a sales call task)? Does it support automated lead nurturing, scoring, or trigger-based messaging? 

AI is a game-changer in 2025 – some tools use AI for writing email copy, optimizing send times, or even AI chatbots for initial outreach.

For instance, our AI Sales Platform replaces many manual tasks with an AI agent trained on millions of data points, so your team can focus on closing sales deals. 

Modern B2B platforms might leverage AI for predicting which content a lead will engage with or analyzing sentiment to adjust messaging. Make sure the software’s automation capabilities align with your workflow (and that they’re easy to use – complex automation is pointless if your team can’t reliably deploy it).

4. Analytics and Reporting: Data-driven insight is essential to refine a multi-channel strategy. Look for robust analytics that track performance across each channel and touchpoint. 

You should be able to answer: Which sequence of touches yields the highest response rate? What’s the email open and click rate versus LinkedIn response rate? 

Good platforms provide funnel reports, attribution models, and ROI dashboards to connect campaigns to pipeline and revenue. 

B2B analytics features like campaign ROI reporting, lead tracking, and channel comparison are extremely valuable. 

Additionally, real-time analytics (e.g. alerting sales when a target account engages with an email or ad) can enable immediate email follow-up. Make sure the reporting can be customized to your sales KPIs and that data can be exported or visualized in your BI tools if needed.

5. Personalization & Segmentation: Multi-channel outreach strategies work best when messages are tailored. The platform should allow you to segment your audience (by industry, persona, behavior, etc.) and personalize content at scale. 

Capabilities like dynamic content insertion, account-based marketing (ABM) workflows, and personalized landing pages are key for engaging B2B prospects. If ABM is part of your strategy, check for features supporting account-level campaigns and ad retargeting. 

Some leading platforms (like Marketo Engage) excel at AI-driven personalization and predictive content recommendations. 

Even simpler tools should at least merge contact data into messages and adjust messaging by segment. The goal is to avoid one-size-fits-all blasts and instead deliver relevant, contextual touches on each channel.

6. Ease of Use & User Experience: Adoption is critical – if the platform is too complex, your team won’t leverage it fully. 

Look for an intuitive interface, drag-and-drop campaign builders, and sales email templates. Many companies involve both marketing and sales users on the platform (marketing sets up campaigns, SDRs execute tasks and personalize touches). 

So the UI needs to be friendly for multiple roles. During trials or demos, consider how easy it is to create a new multi-channel campaign, adjust a sequence, or analyze results. 

Also evaluate training resources and community forums – a well-supported product will have guides and user groups that shorten the learning curve. In short, the platform should empower your team, not overwhelm them.

7. Scalability and Flexibility: A solution should fit your needs now and in the future. 

Check that it can scale to the volume of contacts and campaigns you anticipate as you grow. Are there limits on users, emails per day, or contacts in the database? 

Also consider customization – can you tailor the platform to your workflows (custom fields, tailored dashboards, role-based access)?

Enterprise-grade platforms tend to offer more scalability and advanced configuration (but may come with complexity), whereas SMB-focused tools prioritize simplicity but might cap at certain usage levels. 

Choose a tool that can accommodate increasing campaign complexity and team size as your business expands, so you’re not re-evaluating again in a year or two.

8. Compliance & Deliverability: In B2B, compliance with email laws (GDPR, CAN-SPAM) and data security is non-negotiable. 

Make sure the platform has features like unsubscribe management, data encryption, and role-based permissions. If you’re targeting global prospects, GDPR compliance (e.g. managing consent) is key. 

Also, consider email deliverability support – does the vendor assist with warming up your sending domains or have built-in checks to maintain sender reputation? 

Some platforms have dedicated IP options or spam score analysis to improve deliverability. High deliverability rates can dramatically improve campaign success, so a platform with strong infrastructure here is a plus.

9. Customer Support & Training: Finally, consider the “people” side of the solution. A platform might look great on paper, but you’ll likely need help at some point – whether implementing it or troubleshooting an issue. 

Choose a provider known for responsive support and multichannel marketing expertise. Look into their support SLAs, availability (24/7 vs business hours), and whether they offer a dedicated success manager for enterprise accounts. 

Also check for training programs or certifications (some vendors have online academies or offer onboarding assistance). 

Effective multichannel marketing support from the vendor can accelerate your ramp-up and ensure you’re using the tool to its fullest potential. Don’t overlook reviews from other B2B users about the quality of support and onboarding.

By weighing these factors, you can create a shortlist of platforms that meet your needs. Next, let’s examine five of the top multi-channel marketing platform solutions available for B2B companies in 2025 – and see how they stack up on these criteria.

Top 5 Multi-Channel Marketing Software Solutions for B2B in 2025

In this section, we profile five leading platforms that empower B2B marketing and sales teams to execute effective multi-channel campaigns. These solutions range from all-in-one marketing hubs to specialized sales engagement tools. 

We highlight each platform’s strengths, ideal use case, and unique features, so you can identify which might fit your organization best. Let’s dive in.

1. Martal AI Sales Platform – AI-Powered Multichannel Outbound for Lead Generation

Martal AI Sales Platform is our proprietary all-in-one outbound solution built specifically for B2B prospecting. 

We’ve developed this platform based on 15+ years of sales experience and 40+ million outbound campaigns, training its AI on billions of data points (7). The result is an AI SDR (Sales Development Representative) that automates the heavy lifting of multi-channel outreach and lead nurturing.

Omnichannel Outreach

Martal’s platform connects with prospects via email, LinkedIn, and even phone calls in a coordinated cadence (7). It adapts to each prospect’s responses and behavior, delivering hyper-personalized sequences across every channel. 

For example, your AI sales assistant might send a personalized email, follow up with a LinkedIn message a few days later, and schedule a call – all automatically.

AI-Driven Automation

This solution uses an Agentic AI model to handle 80% of the repetitive SDR tasks. It can identify ideal prospects, perform lead qualification, and then engage and nurture them automatically. 

No more cold email lists that are not targeted. The AI continually learns which leads are warm and ready to convert. Martal reports that clients see 4–7× more responses and booked meetings than traditional outreach by leveraging these AI sales agents (7).

All-in-One Functionality

A key selling point is consolidation. On average, SDR teams juggle 12 different sales tools (for email, CRM, dialing, data, etc.), but Martal’s platform replaces that clutter with one smart system (7). 

It includes a built-in B2B contact database of over 220 million contacts with enrichment, intent signals, and visitor tracking (7) – so your reps always have fresh data for targeted lead generation campaigns. It also manages technical aspects like email deliverability (domain management, sending schedules) and provides campaign performance dashboards out of the box.

Ideal Use Case

Martal AI Sales Platform is ideal for B2B companies that focus on outbound lead generation and appointment setting – especially if you want to augment or outsource  sales and marketing functions.

It’s well-suited for lean teams that need to scale outreach without scaling headcount, or any organization looking to improve pipeline management and growth using cutting-edge AI. 

Because it was built by a leading B2B sales agency, it effectively acts as “SDR team in a box,” which can be powerful for firms that don’t have a large in-house sales development team.

Martal’s platform comes as part of our broader service offering (we pair the technology with our sales experts). For companies seeking a done-for-you solution, this can be a game-changer. 

You get the advantage of advanced tech plus experienced humans optimizing the strategy. In short, Martal AI Sales Platform brings together data, multi-channel engagement, and AI automation to consistently generate warm, sales-ready leads while freeing your team from tedious outreach tasks.

2. HubSpot Marketing Hub – All-in-One Multichannel Marketing Platform for Inbound & Outbound

HubSpot Marketing Hub is a comprehensive, cloud-based solution that combines tools for email marketing, social media, content management (blog/landing pages), SEO, ads, and CRM – all under one umbrella. For B2B teams that want an integrated approach, HubSpot is a top contender.

• Comprehensive Feature Suite: HubSpot offers an extensive range of multi-channel marketing tools out-of-the-box. You can manage email drip campaigns (with automated workflows and sequences), schedule and monitor social media posts, create blog posts and downloadable content, build landing pages and forms, and even run paid ads – all from a unified dashboard. 

This centralization is great for ensuring consistent messaging. The platform also tightly integrates with HubSpot’s CRM, so sales and marketing share the same data. Everything is connected: for example, if a prospect engages with an email or downloads a whitepaper, that activity is logged on their CRM record for sales to see.

• User-Friendly Interface: One reason HubSpot stands out is its usability. It’s known for a clean, intuitive interface that even non-technical users can navigate. 

Building an email or setting up an automation workflow is often drag-and-drop. For senior marketers, this means your team can get up to speed quickly. HubSpot also provides a wealth of educational resources and an academy for training, which helps maintain adoption.

• Automation and Analytics: HubSpot has powerful automation capabilities (via its Workflow builder) to nurture leads across channels. You can trigger actions based on behaviors – for example, “if contact visits pricing page AND is enterprise tier, send alert to sales rep”. Its analytics are also robust: you get detailed reports on email performance, website traffic, conversion rates, and even revenue attribution for campaigns. 

This helps demonstrate ROI to the C-suite. In fact, HubSpot’s analytics and closed-loop reporting are a major draw for B2B companies that need to tie marketing efforts to pipeline impact.

• Strengths and Ideal For: HubSpot is ideal for B2B organizations of all sizes that want an all-in-one inbound marketing and lead generation software. It particularly shines for content-driven and inbound strategies (it’s a leader in that space). That said, HubSpot has added features for outbound as well (e.g. sequences in Sales Hub, LinkedIn integration, etc.), making it a capable multichannel hub for both inbound and outbound efforts. 

Companies that value ease of use and quick deployment will appreciate HubSpot. However, note that pricing can climb as your contact database and feature needs grow – larger enterprises might find it pricey when using the full suite. 

Still, for what you get, HubSpot is often praised as delivering strong value and consolidation (many teams replace 4-5 point tools with HubSpot’s single platform).

In summary, HubSpot Marketing Hub provides a balanced blend of power and simplicity. It enables marketing teams to plan and execute multi-channel campaigns from one place, with everything from SEO optimization to email blasts to social engagement integrated. 

If your goal is to build a seamless experience from a prospect’s first website visit all the way to them becoming a sales lead, HubSpot offers the infrastructure to do so in a very approachable package.

3. Adobe Marketo Engage – Enterprise-Grade Marketing Automation & Lead Nurturing Solution

Adobe Marketo Engage (often just called Marketo) is a heavyweight in the B2B marketing automation world. It’s known for its enterprise-grade capabilities, especially when it comes to lead management and sophisticated campaign automation. 

If you need to run complex, large-scale multi-channel campaigns (particularly with an Account-Based Marketing focus), Marketo is built for that challenge.

• Advanced Multi-Channel Automation: Marketo excels at creating automated marketing campaigns that span multiple channels and touchpoints. 

Users can design intricate nurture streams: for example, a sequence might include an email series, followed by adding the lead to a retargeting ad audience, then a personalized direct mail, and so on. Marketo supports **omnichannel engagement – email, web personalization, mobile push, events, webinars, and more – all coordinated within the platform. 

This makes it a true multichannel marketing platform for enterprises aiming to deliver a unified journey. The platform’s AI-powered personalization (through Adobe Sensei) can tailor content and send time for each contact, and its predictive analytics help identify which leads are most likely to convert.

• Lead Management & Scoring: One of Marketo’s strengths is robust lead management. It offers flexible lead scoring models, so you can score behaviors across channels (e.g. email open rates, web page visits, event attendance) to quantify engagement. 

You can also define complex triggers and flows using its visual campaign canvas. For instance, you could automatically assign leads to sales or to specific nurtures based on certain criteria or thresholds. 

Marketo’s segmentation capabilities allow dynamic segmentation of your database for targeted campaigns. All these features support highly targeted, segmented marketing – a must in complex B2B environments.

• ABM and Analytics: Now under Adobe, Marketo has strong Account-Based Marketing features. It integrates with Adobe Experience Cloud, but even standalone it allows you to organize leads by account, personalize content per account, and measure account-level engagement. 

The analytics and reporting in Marketo are also quite powerful (though they can require expertise). You can track multi-touch attribution, customer lifecycle models, and revenue impact in detail. It’s noteworthy that Marketo is often cited as a leader in B2B marketing technology by analysts – it’s built to handle the needs of large marketing operations.

• Ideal For: Marketo Engage is ideal for large B2B companies or high-growth mid-market firms that need very sophisticated marketing automation. If you run many campaigns simultaneously, have long sales cycles that need careful nurturing, or are investing in ABM, Marketo is a top choice. It’s particularly popular in tech, enterprise software, and industries where customizing the buyer journey yields big dividends. 

Keep in mind that Marketo’s depth comes with a learning curve – it’s less intuitive than some SMB-oriented tools and often requires a dedicated marketing ops role or team. 

The platform is known for its enterprise focus, and pricing is typically at a premium (custom-priced for each client). But for organizations that can utilize its full potential, Marketo offers unparalleled control over multi-channel campaigns and lead life-cycle.

In essence, Adobe Marketo Engage provides a powerhouse for B2B marketers to design and execute personalized, multi-channel campaigns at scale. It brings together email, web, events, and more into cohesive programs, with fine-grained targeting and automation. 

If your marketing strategy demands precision and you need a solution that can grow with very complex needs, Marketo is built to deliver – it’s the multi-channel marketing software of choice for many enterprise marketing teams.

4. Salesforce Marketing Cloud Account Engagement (Pardot) – CRM-Integrated Multi-Channel Solution for Sales Alignment

Salesforce Marketing Cloud Account Engagement, still commonly referred to by its original name Pardot, is a B2B marketing automation platform focused on aligning marketing and sales. 

As part of the Salesforce ecosystem, it’s designed to work hand-in-glove with Salesforce CRM, making it a natural choice for companies already using Salesforce. Pardot provides tools for email marketing, lead nurturing, lead scoring, and multi-channel campaign management, all within a framework that emphasizes sales collaboration.

• Tight CRM Integration: The standout feature of Pardot is how deeply it integrates with Salesforce CRM. Leads and contacts in Salesforce sync with Pardot and vice versa, so both marketing and sales are looking at the same records. 

Sales reps can see prospect engagement data (like email opens, link clicks, form fills) right on lead/contact records in Salesforce, thanks to Pardot’s tracking. This means when a marketer runs a campaign, the BDRs and salespeople immediately see how their prospects are interacting. 

Powerful CRM integration ensures that no lead is lost between marketing and sales – it’s a “common ground” for both teams. If sales updates a contact or adds them to a campaign, Pardot reflects that too. For organizations where marketing-sales alignment is key, this is a huge benefit.

• B2B Marketing Automation: Pardot offers the core automation capabilities you’d expect: email drip campaigns, landing page and form builders, basic segmentation, and dynamic content for personalization. You can create multi-step engagement programs (though the interface is a bit less visual than some others). 

It supports multi-channel marketing in the sense that you can manage email, website forms, and even social posting or webinars through connectors. 

However, compared to Marketo or HubSpot, Pardot has a somewhat narrower channel focus (email is its primary channel). That said, you can integrate third-party tools or Salesforce Marketing Cloud modules to cover additional channels like SMS or ads if needed.

• Lead Scoring & ROI Reporting: Pardot provides robust lead scoring and grading features. You can score leads based on their activities and also grade them based on how well they fit your ideal profile (e.g. job title, company size). This helps sales prioritize the hottest leads. 

On the analytics side, Pardot has B2B Marketing Analytics (especially if you have Salesforce’s Analytics), which can report on campaign ROI, pipeline generated, and even provide dashboard templates for marketing KPIs. 

You can attribute revenue to campaigns and see which marketing assets influence deals – important for justifying marketing spend. Additionally, Pardot can track prospects from first touch to close, giving insight into the entire funnel.

• Ideal For: Pardot is ideal for mid-size B2B businesses and any company deeply invested in Salesforce’s platform. If your sales team lives in Salesforce, Pardot offers a very natural extension for marketing to operate in the same universe. 

It’s often favored by companies that want something more robust than basic email tools, but also want ease of use and direct CRM connection. Industries like professional services, SaaS, and manufacturing (where Salesforce CRM is prevalent) often use Pardot for its unified marketing-sales experience. 

It might not have all the bells and whistles of larger marketing clouds, but it covers the essentials well. 

Do note that to unlock some advanced features or analytics, you might need higher-tier editions or additional Salesforce products. Its pricing starts around $1,250/company/month for the Standard package, scaling up with more features and contacts  (5).

In summary, Salesforce (Account Engagement) offers a solid multi-channel marketing solution with a strong emphasis on sales alignment and CRM integration. It enables automated nurturing and email campaigns while giving sales visibility into marketing efforts. 

For B2B teams seeking to tightly connect lead gen efforts with the sales funnel – and who appreciate a straightforward, Salesforce-native interface – it is a proven choice. It ensures that marketing activities directly fuel the sales pipeline, making your multi-channel campaigns more impactful and coordinated.

5. Outreach – Sales Engagement Software for Multi-Channel Prospecting Sequences

Outreach is a leading sales engagement platform purpose-built for orchestrating multi-channel prospecting sequences. 

While the previous tools are more marketing-centric, Outreach is often adopted by sales development teams (SDRs/BDRs) and revenue organizations to manage their outbound touches. 

It’s a platform for coordinating emails, phone calls, voicemails, and LinkedIn tasks into automated cadences that reps can execute to generate pipeline.

• Multichannel Sales Sequences: Outreach allows users to create rich, branching sequences that incorporate various channels. 

For example, a 15-step cadence might be: 

• Email Day 1, 
• Call Day 3, 
• LinkedIn connection request Day 5, 
• Email Day 7, etc. 

This tool falls into the category of platforms offering true multichannel outreach campaigns (email, phone, social), which has proven more effective than email-only outreach. 

Outreach’s interface makes it easy to set up these sequences and define rules (e.g. auto skip steps if a meeting is booked). By consolidating tasks for different channels, it ensures no follow-up is missed. Reps start their day in Outreach knowing exactly whom to email or call next.

• AI and Automation Features: Outreach includes AI-powered features like suggested email content, optimal send times, and even sentiment analysis of replies. 

Outreach tracks prospect engagement and can adjust sequence steps accordingly – for instance, if a prospect replies positively, it can move them out of the cadence and notify the rep. 

The platform also introduced conversation intelligence (via its Kaia AI assistant) that can transcribe calls and surface insights. These capabilities help sales teams work smarter and close more deals by focusing on the right prospects at the right time.

• Analytics and Performance Tracking: Outreach provides granular analytics on sequence performance, individual rep activities, and overall team metrics. Managers can see metrics like email reply rates, call connection rates, meeting booking rates per sequence, etc. 

This data-driven approach lets teams experiment and identify the most effective outreach approaches. Outreach’s analytics can highlight, for example, that prospects respond at a higher rate after LinkedIn touches, validating the multi-channel strategy. Moreover, it integrates with CRM (Salesforce, etc.) so that all the engagement data flows back to the lead/contact records.

• Ideal For: Outreach is ideal for B2B companies with dedicated sales or business development teams that conduct outbound prospecting. If your pipeline generation relies on SDRs doing personalized reach-outs at scale, a sales engagement platform like Outreach is ideal. 

It’s widely used in tech and SaaS firms, as well as any B2B org where high-touch outbound is key (enterprise sales, complex sales cycles, etc.). It’s not a marketing automation tool in the traditional sense – rather, it complements those by focusing on one-to-one communications in a structured way. 

Many companies use Outreach alongside a marketing platform (e.g. marketing handles mass nurture, Outreach handles targeted outbound). Also, note that it is a premium solution with pricing typically per seat (and it does not offer a free tier). The investment tends to pay off through increased SDR productivity and consistent sales process.

In essence, Outreach brings discipline and scale to multi-channel outbound sales efforts. It enables your team to systematically engage leads using multiple touches and channels, powered by automation and AI. 

By doing so, it dramatically increases the efficiency of reaching prospects: companies using advanced sales engagement platforms have seen significant lifts in productivity and pipeline creation. If your B2B growth strategy includes a strong outbound motion, Outreach (or similar platforms) is almost a must-have to ensure no opportunity is missed and every rep follows best practices for multi-channel outreach.

Comparing the Platforms: Each of these top 5 solutions serves a slightly different purpose:

• Martal AI Sales Platform – specializes in AI-driven omnichannel outbound and lead gen, combining tech + service for full prospecting campaigns.
  
• HubSpot – an all-in-one marketing hub great for inbound, content, and moderate outbound, with a very user-friendly package.
  
• Marketo – an enterprise marketing automation leader, ideal for complex multi-touch campaigns and data-driven nurturing at scale.
  
• Salesforce Pardot – a CRM-integrated marketing solution, perfect for aligning with sales in Salesforce-centric organizations, focusing on lead nurture and handoff.
  
• Outreach – a sales engagement platform to power high-volume, personalized outbound sequences across channels.
  

Depending on your organization’s focus – be it inbound marketing, account-based marketing, or outbound sales – you might lean toward one or a combination of these tools. 

Some companies even use a couple of them in tandem (for example, Marketo for marketing nurtures and Outreach for SDR sequences). The right choice comes down to your team’s objectives, resources, and technical ecosystem.

📈 It’s worth noting that adopting the right platform can yield measurable improvements. For every $1 spent on marketing automation, businesses see an average return of $5.44, proof that efficiency and personalization pay off (4).

And as mentioned earlier, multi-channel outreach via sales engagement software can boost meeting booking and response rates significantly (often several-fold higher than single-channel efforts). Choosing a top solution and leveraging it fully is an investment that, for most B2B teams, pays for itself in higher efficiency and revenue.

Conclusion – Elevate Your B2B Marketing with a Multi-Channel Approach

Crafting a successful B2B marketing strategy in 2025 means meeting your buyers on their terms – whether that’s in their inbox, on LinkedIn, in a Zoom webinar, or anywhere else they do research. 

The platforms and software solutions we’ve discussed are powerful enablers of this strategy. But technology alone isn’t a silver bullet; success comes from applying these tools with the right strategy, creative messaging, and a coordinated effort between marketing and sales.

Remember, the best multi-channel platform is the one that you and your team will actually use consistently. It should streamline your workflow, not complicate it. 

When implemented well, these tools let you deliver the right message, on the right channel, at the right time – the holy grail of marketing. They also provide the data needed to refine your approach continually, so every campaign performs better than the last.

One striking takeaway is that companies embracing multi-channel (or even omnichannel) marketing are outpacing those that don’t. They’re staying top-of-mind with prospects and creating more touchpoints to build trust. As you consider upgrading your marketing stack, it’s clear that a robust multi-channel platform can be a high-impact investment in fueling your pipeline and revenue growth.

Ready to elevate your multi-channel marketing? This is where we can partner with you. At Martal Group, we specialize in omnichannel outbound lead generation and sales acceleration. Through our tiered service packages and Sales-as-a-Service model we combine the very tools and tactics discussed in this guide with an expert team to execute for you:

• Omnichannel Outbound Campaigns: We’ll engage your target prospects through coordinated email, LinkedIn, phone, and more – ensuring your message resonates across channels.
  
• Appointment Setting: Our team not only generates interest, but also books qualified meetings with your sales team’s future customers, taking a load off your shoulders.
  
• Sales Outsourcing: Need more than just meetings? We offer dedicated and fractional SDR teams as an extension of your team, so you can scale outreach without the hiring overhead.
  
• Martal Academy Training: Prefer to keep things in-house? We provide training and best practices through Martal Academy, empowering your team to master multi-channel, outbound prospecting and our AI sales platform.
  

All of these services are delivered using our own Martal AI Sales Platform and years of know-how, so you get cutting-edge technology and proven expertise in one package. Our clients have seen their pipelines grow and sales cycles shorten thanks to this blend of automation and human touch. We’d love to help you achieve the same.

In a competitive B2B landscape, having the right sales partner can make all the difference. Let’s work together to turn your multi-channel marketing ambitions into tangible results. If you’re interested in learning more about Martal Group’s solutions or seeing our AI platform in action, reach out to us for a consultation. Here’s to conquering every channel and accelerating your growth!

References

1. McKinsey & Company
2. Ascend2
3. Firework
4. Comosoft
5. Salesforce Marketing Cloud Account Engagement Pricing
6. Lucidpress (via Branding Strategy Insider)
7. Martal AI Sales Platform