Martal Group:B2B Lead Generation and Sales Blog

Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B.  Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]

Outsourcing sales to lead generation companies for small businesses is one of the most underrated growth hacks. Those that don’t barely scratch the surface of what’s possible when you work with top lead generation companies. Lead generation is the lifeblood of any business, but it’s often difficult to do successfully. It is particularly challenging in […]

So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?  Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t […]

Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably.  Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]

The quest to find your ideal set of sales questions often begins with a simple Google search. (Sound familar?)  However, this seemingly easy step can quickly become overwhelming as hundreds of suggested questions flood your screen. To make matters worse, not every question you encounter will integrate into your sales strategy, especially in a B2B […]

Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be. Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running […]

Despite the prevalence of instant messaging and social media in today’s digital age, cold emailing remains a time-saving, cost-effective tool for businesses to reach potential clients and expand their markets. As a result… Cold email lead generation agencies have carved a niche for themselves, providing tailored solutions to attract valuable leads. The right cold email […]

Outbound lead generation is a proactive strategy where companies reach out to potential clients to spark interest in a product or service. This approach has been a game-changer for many B2B businesses, playing a crucial role in attracting new clients and driving sales growth. What is Outbound Lead Generation? Outbound lead generation is a proactive […]

Rapidly changing market conditions have made many of the traditional sales forecasting methods less effective. If you’re having trouble keeping up with market changes and accurately predicting the sales pipeline for your business, you’re likely not using the right sales forecasting method. In this post, you’ll learn what sales forecasting is and how to use […]