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Technology
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Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
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Cleantech
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Martal Group:B2B Lead Generation and Sales Blog
What is IT Lead Generation and How Does it Work for Tech Companies?
Introduction IT lead generation is a core growth activity for modern technology firms. It helps companies attract and connect with potential buyers. For tech brands, understanding this process improves pipeline quality and sales efficiency. This guide explains how IT lead generation works and why it matters. What Is IT Lead Generation? IT lead generation is the process […]
2026 Guide to Cleantech Marketing + Top Sales Agencies
Introduction Cleantech marketing in 2026 sits at the intersection of rapid industry growth and evolving B2B buyer expectations. The global clean technology market is expanding at a remarkable pace – estimated at about $916 billion in 2024 and projected to reach $1.84 trillion by 2030 (12.7% CAGR) (1). This boom means more cleantech firms competing […]
MSP Marketing Strategies & Agencies Driving Growth in 2026
Introduction In the fast-evolving world of managed IT services, having a solid MSP marketing strategy is no longer optional – it’s essential for growth. Many MSPs (Managed Service Providers) have relied on referrals and word-of-mouth for years, but 2026 brings new challenges and opportunities. Buyers are more digital-savvy and demand value-driven outreach across multiple channels. […]
Security Marketing in 2026: Strategies and Selecting the Right Agency
Introduction Security marketing has evolved into a sophisticated discipline at the intersection of security and B2B demand generation. In a world where data breaches and cyber threats dominate headlines, marketing security solutions requires more than generic tactics – it demands strategy, credibility, and industry insight. If you’re a CMO, CRO, VP of Marketing/Sales, or SDR […]
Marketplace Marketing Redefined for 2026: New Principles for B2B Growth
Introduction Marketplace marketing is fast becoming a cornerstone of B2B growth strategy as we head into 2026. Online marketplaces are surging in number and influence, creating new opportunities – and intense competition – for B2B companies. In fact, the global B2B e-commerce market hit $20 trillion in 2024, yet B2B marketplaces still account for only […]
2026 Education Marketing Playbook: Omnichannel Strategies for B2B Lead Generation
Introduction B2B sales and marketing leaders in the education sector face a perfect storm of challenges – from seasonal budgets and committee decision-making to digital disruption. This playbook provides an authoritative, omnichannel strategy guide to help you generate qualified education leads and accelerate growth. As a sales or marketing leader in an EdTech or education […]
Transportation Marketing Strategy in 2026: Key Trends and In-House vs. Agency Execution
Introduction Is your transportation marketing strategy ready for 2026? The logistics and transportation industry is hurtling into a digital-first era. B2B buyers now complete a mix of 3+ buying activities across channels – about 2.3 with sales reps and 1.8 via self-service – before making a decision (1). Traditional tactics like trade shows and word-of-mouth […]
Cold Email Statistics & Benchmarks 2025: How This Year’s Stats Compare to 2024
Introduction Cold emailing isn’t dead – but it is tougher than ever. If you’re wondering why it feels so hard to get a reply these days, the data tells a clear story. Most cold outreach messages never get a response. In fact, only around 5% of cold emails succeed in getting any reply – meaning […]
How to Get Clients for Digital Marketing in 2026 with Outsourced Sales
Introduction Marketing agencies thrive on a steady stream of new clients – but landing those digital marketing clients is often easier said than done. The year 2026 brings both new opportunities and intense competition. In fact, over 179,000 digital marketing agencies exist worldwide (1) (with 50,000+ in North America alone), all vying for advertising budgets. […]
Navigating B2B Ecommerce Marketing in 2026: Agencies, Automation & Strategies
Introduction B2B buyers are increasingly going digital: only 15% conducted most purchases online two years ago, but that doubled to 30% today and is projected to reach 44% in the next two years (10). This digital shift – alongside the $32 trillion global B2B ecommerce market size in 2025 (9) – means marketing for ecommerce […]
