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Martal Group:B2B Lead Generation and Sales Blog
Ultimate Guide to Transportation Lead Generation in 2026
Introduction Transportation businesses face increasing pressure to generate consistent, high-quality leads in a market shaped by digital behavior, data driven decisions, and longer sales cycles. Transportation lead generation in 2026 requires smarter targeting, intent awareness, and structured outreach strategies. Companies working with Martal understand that sustainable growth depends on aligning marketing, data, and buyer readiness to create predictable demand. Understanding […]
How to Get Clients for Digital Marketing in 2026 with Outsourced Sales
Introduction Marketing agencies thrive on a steady stream of new clients – but landing those digital marketing clients is often easier said than done. The year 2026 brings both new opportunities and intense competition. In fact, over 179,000 digital marketing agencies exist worldwide (1) (with 50,000+ in North America alone), all vying for advertising budgets. […]
Navigating B2B Ecommerce Marketing in 2026: Agencies, Automation & Strategies
Introduction B2B buyers are increasingly going digital: only 15% conducted most purchases online two years ago, but that doubled to 30% today and is projected to reach 44% in the next two years (10). This digital shift – alongside the $32 trillion global B2B ecommerce market size in 2025 (9) – means marketing for ecommerce […]
Data-Driven B2B Healthcare Marketing Tactics for 2026 Success
Introduction Did you know B2B healthcare leads can cost up to 5× more than average and take 6–12 months to close? It’s true – strict regulations and multi-layered decision chains make b2b healthcare marketing uniquely challenging (1). High cost-per-lead, lengthy buying cycles, intense competition, B2B marketing in the healthcare sector is a different beast. Hospitals, […]
Global Logistics Marketing in 2026: Emerging Digital Strategies
Introduction Logistics marketing is entering a new era in 2026. Logistics companies around the world – from freight forwarders to 3PL warehouses – are rapidly adopting digital marketing strategies to reach customers, generate leads, and stay competitive. In an industry long driven by personal networks and offline deals, the question now is: How can logistics […]
High-Converting Healthcare Email Examples for B2B Outreach
Introduction Is B2B healthcare email outreach still worth it in 2026? Absolutely – as long as you evolve your approach. Email continues to be a powerhouse channel for lead generation (with an average 3600% ROI (1)), and busy healthcare professionals often prefer a well-crafted email over unsolicited phone calls. However, selling to hospitals and medical […]
Fill Your 2026 Marketing Pipeline by Turning Buyer Signals into Revenue
Introduction Signal-based outreach is revolutionizing how B2B companies fill their marketing pipelines. We all know a healthy marketing pipeline is the lifeblood of revenue growth – but traditional tactics often funnel in a lot of unqualified prospects. In fact, over 80% of new leads never convert into sales, largely because they aren’t truly ready to […]
From Pipeline to Predictive: How AI & Automation Will Transform B2B Sales Pipeline Stages by 2026
Introduction Is your B2B sales pipeline a well-oiled machine – or an unpredictable rollercoaster? For many sales and marketing leaders, pipelines are fraught with inefficiencies: Over 80% of new B2B leads never convert into sales (1), and nearly 40% of businesses miss revenue goals due to poor pipeline management (2). The good news is that […]
The 2026 B2B Manufacturing Marketing Strategy Playbook
Introduction In the world of marketing for the manufacturing industry, the old playbook of trade shows and word-of-mouth is being rewritten for the digital age. Manufacturing companies are facing longer sales cycles, more technically savvy buyers, and tighter budgets than ever before. As we head into 2026, a B2B manufacturing marketing strategy requires a careful […]
How to Choose a B2B Technology Marketing Agency: Top 6 in 2026
Introduction Choosing the right marketing partner can make or break your growth in the fast-paced B2B tech sector. Tech companies face long sales cycles, complex buyer journeys, and intense competition. In fact, modern B2B buyers engage in an average of 62+ touchpoints across at least 3 channels (5) before signing a deal – and they […]
