Martal Group:B2B Lead Generation and Sales Blog

Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially […]

Know your numbers.  It’s a nice mantra, but when it comes to lead gen, can you truly quantify the actions that are driving new opportunities to the top of your funnel? Or are you more focused on close ratios and deal sizes? Do you know how to translate those metrics into measurable results? Or are […]

Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B.  Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]

Outsourcing sales to lead generation companies for small businesses is one of the most underrated growth hacks. Those that don’t barely scratch the surface of what’s possible when you work with top lead generation companies. Lead generation is the lifeblood of any business, but it’s often difficult to do successfully. It is particularly challenging in […]

So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?  Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t […]

Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably.  Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]

The quest to find your ideal set of sales questions often begins with a simple Google search. (Sound familar?)  However, this seemingly easy step can quickly become overwhelming as hundreds of suggested questions flood your screen. To make matters worse, not every question you encounter will integrate into your sales strategy, especially in a B2B […]

Lead generation has become one of the biggest challenges for businesses today, especially considering how competitive and costly some marketing techniques can be. Outsourced email marketing is a great alternative and an excellent marketing strategy used by most brands worldwide. It’s a cost-effective, sustainable technique to fill your sales funnel and keep your business running […]

Despite the prevalence of instant messaging and social media in today’s digital age, cold emailing remains a time-saving, cost-effective tool for businesses to reach potential clients and expand their markets. As a result… Cold email lead generation agencies have carved a niche for themselves, providing tailored solutions to attract valuable leads. The right cold email […]