Martal Group:B2B Lead Generation and Sales Blog

Introduction In 2025’s hyper-digital sales landscape, you often have just an elevator ride’s worth of time to grab a prospect’s attention. Your buyers are busy and bombarded with pitches, so how do you spark interest in 30 seconds or less? That’s where elevator statements come in. An elevator statement – also known as an elevator […]

Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1).  To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]

Introduction In 2025, B2B marketing leaders face a serious paradox. On one hand, growth expectations are soaring – yet on the other, resources and ready-to-buy customers are scarce.  Consider that B2B companies allocate just 8% of total budget to marketing on average (1) (far less than many B2C firms), and nearly half of B2B marketers […]

Introduction 90% of B2B marketing teams now report on ROI (2), yet not all ROI is created equal. Top-performing organizations embrace data-driven strategies – for instance, B2B marketers using account-based tactics achieve 81% higher ROI than their peers (3). What sets these leaders apart? It starts with knowing which B2B digital marketing benchmarks to track […]

Introduction Lead generation workflow is evolving rapidly as we enter 2025. High-performing B2B sales teams are embracing AI to automate and optimize how they find and engage prospects – yet they’re also careful not to lose the personal, human touch that ultimately builds trust and closes deals.  In this comprehensive guide, we’ll explore how to […]

Introduction In B2B sales, knowledge is power. Having rich data on your prospects – lead intelligence – is what enables data-driven personalization at scale. This isn’t just a buzzword: companies that excel at personalization generate 40% more revenue than their peers (1). And on the front lines, 89% of sales teams report positive ROI when […]

Introduction Is email still the king of marketing ROI in 2025? For B2B marketing and sales leaders, this report tackles that question head-on by comparing email marketing ROI across outbound (cold email outreach) and inbound (nurturing opted-in leads) campaigns.  Email consistently ranks as one of the highest-ROI channels in digital marketing, delivering an average return […]

Introduction In the high-stakes world of B2B sales, cold calling remains a powerful way to reach new prospects – but only if you can do it efficiently and at scale. Manually dialing one number after another simply doesn’t cut it anymore. That’s where a dialer for cold calling comes in. The right dialer can multiply […]

Introduction Outbound business development in 2025 isn’t about doing more – it’s about doing it smarter. We operate in an era where buyers are more selective, competition is fierce, and new technologies like AI are reshaping how we prospect.  From our experience working with B2B sales teams, five core pillars drive consistent outbound lead generation […]