Martal Group:B2B Lead Generation and Sales Blog

Introduction Did you know companies with rising deal sizes significantly outpace their peers? Research shows that B2B SaaS companies with higher Annual Contract Value (ACV) growth tend to grow faster, while those with flat or shrinking ACVs see the least growth (3). In an era where efficiency and targeted growth are paramount, ACV has emerged […]

Introduction Every experienced B2B sales leader knows the pain of chasing what turns out to be a dead-end deal. In fact, research shows 67% of lost sales are due to reps not properly qualifying prospects (6)– leading to countless hours wasted.  In 2025’s complex sales landscape, using outdated or shallow B2B qualifying questions is a […]

Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts.  Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates (2) and 31% lower cost-per-lead […]

Introduction Did you know omnichannel campaigns (combining LinkedIn, email, and phone) yield 40% higher engagement and 31% lower cost-per-lead than single-channel outreach (1)? In 2025, relying on just one channel to reach B2B buyers is a recipe for missed opportunities. Meanwhile, LinkedIn has solidified itself as the #1 platform for outbound prospecting – accounting for […]

Introduction In B2B sales, success often comes down to how you balance inbound vs outbound lead generation. Even seasoned CMOs and Sales VPs can stumble by leaning too far to one side or handling both the same way. We’ve seen it: a company doubles down on inbound content and waits for leads, while another blasts […]

Sales impact every facet of your business. Think about it. Your product roadmap, hiring process, and growth strategy all hinge on your sales team’s ability to meet the revenue goals. That’s a heavy burden carried by a very small portion of your staff.  So what do you do if you’re not ready to scale your […]

Introduction In B2B organizations, a surprising disconnect often exists between high-level marketing strategy and on-the-ground sales outreach – and it’s costing companies big time. A recent LinkedIn analysis estimates that poor coordination between marketing and sales departments wastes up to $1 trillion each year (5).  Marketing leaders meticulously craft a marketing mix strategy (product, price, […]

Introduction In B2B sales, speed to lead – the time it takes to follow up with a new inbound lead – can make or break a deal. The reality is simple: if you’re not first to respond, you’re already falling behind. In fact, 78% of customers buy from the business that responds to them first […]

Introduction Telecom marketing in 2025 is evolving faster than ever. As a CMO, VP of Sales/Marketing, or SDR leader at a telecom company, you’re likely flooded with talk of 5G rollouts and AI-driven networks. But while these telecom market trends 2025 dominate industry headlines, some equally important marketing innovations are flying under the radar. Keeping […]