Outbound B2B Lead Generation Strategies | Martal Group

Everyone is talking about how successful they’ve been at generating B2B leads on LinkedIn. You hear around the office, at conferences, and when you are around your colleagues and friends, but when you ask exactly how to get results you get a bunch of vague replies. “Oh, it’s so easy! You just have to connect […]

The default answer to “I have something to sell you, please give me your money!” is “Thanks, but I’ll pass.” Your potential customers are bombarded with hundreds of proposals a year trying to get them to spend on things they don’t need.  As a result, they’ve developed a talent for ignoring most of the sales […]

Are demand generation and lead generation different? Or are they just identical, trendy terms that marketers created to sound smart in their presentations? For starters: You’re not to blame for not seeing the difference! Demand generation and lead generation are often used interchangeably in sales and marketing. And there’s a lot of intersection between the […]

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” – Dale Carnegie Generate leads for your company can be downright discouraging at times. You can go weeks or months without gaining a single prospect, making you feel […]

In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

Lead generation for any startup can be tricky, nobody knows that better than companies like ours. The recent series of events transpiring around the globe due to COVID-19 have caused a wave of uncertainty for many businesses. Whether you are a small restaurant or a large multinational, the effects of the global pandemic have been […]

Why Choose Martal Group? If you’re ready to grow your business through customer acquisition, Martal Group could be the solution you’ve been looking for. Martal Group helps your company identify ideal client profiles and pinpoint decision-makers within your targeted verticals and accounts. After that, your assigned Martal Group sales team will create personalized outbound campaigns […]