10 Outbound Sales Software to Empower Your B2B Team (2025 Edition)

Major Takeaways: Outbound Sales Software

What Makes the Best Outbound Sales Software in 2025?

• The most effective platforms combine multichannel outreach, AI automation, and CRM integration to streamline prospecting and boost productivity.

How Are AI Sales Tools Reshaping B2B Outbound?

• AI-driven outbound software automates up to 80% of manual tasks and helps teams scale personalized messaging that converts—saving reps hours per week.

Why Multichannel Cadences Are Essential for Engagement

• Tools that support email, LinkedIn, and phone in a single cadence can increase response rates by up to 3x compared to single-channel outreach.

What Role Does Data Quality Play in Outbound Sales?

• Access to verified contacts and buying intent signals improves lead targeting and reduces the 27% of rep time wasted on bad data.

How Important Is CRM Integration in 2025?

• 78% of sales teams cite CRM-integrated tools as key to alignment, ensuring outbound activities are logged, tracked, and optimized across the funnel.

Are Coaching Features and Analytics Worth the Investment?

• Platforms with real-time coaching, call analytics, and sequence reporting help managers identify trends and optimize rep performance at scale.

Why Outbound Tech Consolidation Is on the Rise

• 94% of sales orgs plan to consolidate their sales tools in 2025, favoring platforms that combine engagement, intelligence, and automation in one system.

Introduction

Outbound sales software has become the engine of modern B2B revenue teams. With buyers harder to reach and SDRs juggling dozens of apps, choosing the right tools can make or break your sales pipeline. 

In this 2025 edition, we spotlight 10 of the best outbound sales software tools that help B2B teams prospect smarter, engage leads across channels, and consistently hit quotas. 

From AI-driven sales platforms to sales engagement workhorses, these solutions empower your team to work faster and more strategically in an increasingly competitive landscape. 

Let’s dive into what to look for – and then count down the top tools.

Choosing the Best Outbound Sales Software: Key Factors

Selecting the best outbound sales software for your team isn’t just about picking the flashiest new app. It’s about finding solutions that align with your strategy and make your salespeople more effective. Here are five key factors to consider:

• Multichannel Outreach: Does the software support all channels your team uses? The best platforms coordinate email, phone calls, LinkedIn, and even SMS in one system. A true outbound enablement tool lets reps sequence touches across multiple channels so potential customers hear a consistent message everywhere.
  
• Data Quality & Data Enrichment: Outbound efforts are only as good as your data. Look for lead generation tools with built-in B2B data or seamless integrations to providers like ZoomInfo or Apollo for fresh sales leads. High-quality data (accurate contacts, intent signals, technographics) ensures reps spend time on qualified leads instead of chasing dead-ends.
  
• Automation & AI Capabilities: The right software will automate away grunt work (like dialing, follow-ups, data entry) and use AI to personalize outreach strategies at scale. Intelligent automation is a must when SDRs on average juggle nearly 10 different tools to close deals, leaving 70% feeling overwhelmed (2). No surprise 94% of sales orgs plan to consolidate their tech stacks for efficiency (2). Platforms that leverage AI for tasks like email writing or lead prioritization can dramatically boost productivity – in fact, organizations that unified their enablement tools were 80% more likely to increase win rates as a result (1).

AI-driven automation: Modern outbound platforms use AI to work smarter, not harder. 81% of sales leaders say AI tools help reduce manual task time, and 78% credit AI with making their team **more efficient (3). 

Source: HubSpot

As you evaluate outbound sales software, consider how well each platform harnesses AI for things like automating follow-ups, suggesting optimal send times, or analyzing responses for insights. The goal is to free your reps to focus on selling – not admin work.

• Integration with Your CRM & Stack: Does it play nicely with Salesforce, HubSpot, or your CRM of choice? Your outbound tool should log activities, sync contacts, and fit into your existing workflow. Tight integration prevents data silos and keeps sales and marketing aligned. It’s telling that 78% of salespeople say their CRM is effective for sales-marketing alignment – the right software complements your CRM rather than complicating it (3).
  
• Analytics & Coaching Features: Data-driven teams win. Prioritize software that offers rich analytics on email opens, call outcomes, and sequence performance so you can double down on what works. Some tools (as we’ll see with Gong and Salesloft) even provide real-time coaching, transcribing calls or flagging deals at risk. Such insight is gold for continuous improvement and shorter sales cycles.
  
• Scalability and Usability: Finally, consider your team’s size and tech-savviness. The best outbound sales enablement software for a 5-person startup might differ from what a 50-rep enterprise squad needs. Evaluate pricing models (by seat or by contacts), ease of use (will reps actually adopt it?), and available training/support. A tool is only “best” if it actually gets used and delivers ROI.

10 Best Outbound Sales Software for Modern B2B Teams (2025)

Let’s explore the top 10 outbound sales software that are empowering B2B teams in 2025. Each one in this list checks the boxes above – but each also brings something unique to the table. 

1. Martal AI SDR Platform – All-in-One Outbound with AI Assistance

As a pioneer in AI-driven outbound, our Martal AI SDR platform is an all-in-one sales engagement solution designed to shrink your tech stack and turbocharge your pipeline. 

We built Martal’s platform from 15+ years of B2B sales experience specifically to solve a major pain point: traditional SDRs were wasting hours juggling disjointed tools for email, calling, lead sourcing, CRM updates, etc. Martal replaces those “12 tools on average” with one smart system (5).

How Martal Empowers Your Team: Our platform acts as an on-demand outbound SDR team, combining intelligent software with Martal’s seasoned sales expertise:

• Agentic AI Outreach: Martal’s proprietary AI, trained on 40+ million outbound campaigns, works 24/7 to identify and engage your ideal prospects (5). It automatically researches companies for intent signals, writes personalized emails, and even manages LinkedIn touches and cold call scripts. The AI agents handle 80% of repetitive tasks so your human reps can focus on high-value conversations.
  
• Omnichannel Sequences: Launch cohesive campaigns across email, LinkedIn, and phone from one dashboard. For example, Martal can send a connection request and message on LinkedIn, follow up with a personalized email, then schedule an auto-dial call – all orchestrated optimally. Every touchpoint is tracked and tuned by AI to hit prospects at the right time with the right message (5).
  
• Built-In B2B Database: No need for a separate contact tool – Martal includes access to 220 million+ verified contacts and company data, enriched with real-time buying signals (5). The platform continuously updates lead lists based on your ICP and triggers (e.g. funding, hiring sprees), so reps are always calling “warm” prospects likely to be in-market.
  
• Hyper-Personalization at Scale: Martal dynamically tailors outreach using insights from your CRM, past interactions, and public data. Emails include custom snippets relevant to each prospect’s industry or role, improving reply rates. LinkedIn messages feel one-to-one. This kind of personalization is proven to lift response rates – for instance, senders who tailor every email individually see 2-3X higher reply rates than those using generic templates (3).
  
• Deliverability & Compliance: We handle the technical heavy lifting behind the scenes – warming up new email domains, rotating sending addresses, sequencing touch intervals – to maximize inbox placement. Martal is CAN-SPAM, GDPR, and SOC II compliant (5), so your campaigns scale safely. The platform’s Domain Manager and email validation tools protect your sender reputation automatically.

Actionable Insight: Martal’s clients typically report 4–7X more responses and booked meetings compared to their previous outbound efforts (5). 

This isn’t just from automation; it’s from smarter targeting and follow-through. To get the most out of Martal (or any AI sales platform), feed it high-quality input – define your ideal customer profile clearly, and provide feedback on lead quality. The AI “learns” and improves every campaign. The payoff is an outbound engine that keeps your pipeline full of warm, qualified leads without adding headcount. 

If you’re curious, you can schedule a discovery call to see Martal’s AI SDR in action – we’ll even show you how it can supplement your existing team.

2. Outreach – Sales Engagement Powerhouse for Sequences and Analytics

Outreach has long been a leader in sales engagement software, and it remains one of the top choices for scaling outbound teams. Outreach allows you to build multi-step sequences (email, call, voicemail, LinkedIn) and ensures every prospect gets followed up with consistently. Outreach’s platform is loved by many enterprise sales orgs for its robust analytics and workflow integrations.

How Outreach Empowers Your Team:

• Sophisticated Sequence Automation: Outreach enables you to create and automate complex sequences with branching logic. This level of control helps reps increase touchpoints without things falling through the cracks.
• Multi-Channel Touchpoints: Reps can call directly from Outreach (with local presence dialing), send one-click personalized emails, drop pre-recorded voicemails, or weave in LinkedIn tasks – all from one interface.
• Deep Analytics and Insights: Outreach provides dashboards showing email reply rates, call connection rates, meeting set rates, and more for every sequence and rep. Managers can see which messaging works best or which reps might need coaching. Outreach even uses machine learning to analyze email content and suggest improvements. 
• CRM Integration & Automation: Outreach integrates tightly with CRM systems like Salesforce. It can auto-log all activities, update lead statuses, and even create email follow-up tasks based on CRM field changes.

Actionable Insight: Outreach is extremely powerful, but it’s also rich with features – invest time in training your team on best practices. Simple steps like A/B testing subject lines in sequences, using snippet personalization, and analyzing sequence drop-off points can significantly improve results over time. 

3. Salesloft – Engagement Platform with Calling & Coaching Built-In

Salesloft is another heavyweight in the outbound sales engagement arena, offering a very similar value proposition to Outreach. Salesloft distinguishes itself with native calling capabilities (it started as a phone dialer tool) and a strong focus on coaching insights for reps. It’s an ideal choice for B2B teams that want robust cadence automation plus help improving rep conversations.

How Salesloft Empowers Your Team:

• Cadence Automation with Personalization: Like Outreach, Salesloft lets you build multi-step cadences across email, phone, social, and more. One nice feature is their “Coach” sidebar, which can display dynamic call scripts or email talking points that adapt based on the prospect’s persona or industry. This means reps not only automate outreach steps but also have guidance on how to approach each step, leading to more meaningful touches.
  
• Integrated Dialer and Local Presence: Salesloft includes a power dialer for outbound calls that can automatically move through call lists, drop voicemails, and record calls. The local presence feature displays a phone number with the prospect’s area code.
  
• Conversation Intelligence Add-On: Through its “Deals” and “Conversation Intelligence” features, Salesloft uses AI to analyze call recordings and video meetings for coaching insights. Managers get visibility into talk ratios, questions asked, competitor mentions, etc. Reps and managers can flag exemplary call moments or areas to improve, creating a culture of continuous learning.
  
• CRM & Workflow Integration: Salesloft connects with Salesforce, Dynamics, and others to sync leads, activities, and email engagement data. It also has an open API and many integrations (for example, pulling in intent data or connecting to LinkedIn Sales Navigator). This ensures your team’s activity in Salesloft (calls made, emails sent, replies) is reflected in your broader sales system.

Actionable Insight: Salesloft has a Live Call Studio feature for new reps – managers can listen to calls in real time and even “whisper” feedback to the rep without the prospect hearing. This is great for speeding up onboarding and improving call quality. Also, use Salesloft’s analytics to identify bottlenecks: e.g., if you notice lots of calls but low conversions, maybe the call pitch needs tweaking. 

Salesloft gives you the data to iterate. Treat each cadence as an experiment: adjust send times, subject lines, call scripts, and measure the impact. Over a few cycles, you can easily boost your reply or connect rates.

4. Apollo.io – All-in-One Prospecting (Database + Engagement) for SMBs

If you’re looking for a more affordable outbound platform that combines sales intelligence data with engagement tools, Apollo.io is a top contender. Apollo has gained huge popularity, especially among startups and SMB sales teams, by bundling a massive B2B contact database with built-in email sequencing, dialing, and CRM integration. It’s essentially ZoomInfo + Outreach in one, at a fraction of the cost.

How Apollo.io Empowers Your Team:

• Huge B2B Contact Database: Apollo boasts an extensive database of million verified contacts and company profiles. This means your reps can find emails and direct dials for prospects right within Apollo, and start sequencing them immediately. You can filter leads by dozens of criteria (industry, job title, technologies used, hiring patterns, etc.) to build targeted lists on the fly. For teams without a dedicated data vendor, Apollo is a goldmine of leads ready for outreach.
  
• Built-In Sales Engagement Suite: Once you have your target list, Apollo lets you set up automated email sequences, call tasks, and even LinkedIn InMail steps much like Outreach or Salesloft. It includes an email sending platform with merge fields for personalization, scheduling, and basic A/B testing. Apollo also has a Chrome extension for LinkedIn, so when browsing a prospect’s profile you can one-click add them to an email cadence. 
• Dialer and Voicemail Drops: Apollo includes a power dialer to call prospects directly or leave voicemails at scale. While perhaps not as advanced as standalone dialers, it covers the basics: local caller ID, call recording, and automated voicemail drops when prospects don’t answer.
• CRM Integration & Task Management: Apollo syncs with CRMs like Salesforce and HubSpot. When a prospect replies or books a meeting via Apollo, it can automatically update the lead status in the CRM and assign the follow-up to an AE. This ensures your outreach data isn’t siloed. Additionally, Apollo’s interface includes task lists for each rep’s calls and emails due each day, helping SDRs stay organized. Think of it as a lightweight sales engagement + CRM combo that is simpler to use for many small teams.

Actionable Insight: Apollo has data-refresh and enrichment features that periodically verifies and clean your lists. IT also has a built-in email verifier and you can integrate a tool like NeverBounce for larger sends. Apollo’s “Plays” and AI recommendations feature analyzes your sequence performance and suggests tweaks (like best send times or which types of prospects to prioritize). Lastly, be mindful of daily sending limits – Apollo can send emails at scale, but ramp up volume gradually with its “Inbox Warm-up” feature to protect email deliverability. 

5. ZoomInfo SalesOS – B2B Data and Intelligence for Enterprise Outbound

ZoomInfo (now branded as ZoomInfo SalesOS) isn’t a sequencing tool per se – it’s primarily a sales intelligence platform – but it’s great for powering outbound prospecting at scale. Mid-market and enterprise sales teams rely on ZoomInfo to find accurate contacts, direct dials, org charts, and intent signals that give their SDRs a competitive edge in breaking into target accounts.

How ZoomInfo Empowers Your Team:

• Unmatched B2B Database Size: ZoomInfo offers one of the industry’s largest and most comprehensive B2B contact databases. This includes emails, phone numbers (often both work and mobile), job titles, locations, and firmographic details. Essentially, if you have a list of target companies or buyer personas, ZoomInfo can likely provide dozens or hundreds of relevant contacts at each.
  Advanced Search & Filter: The platform’s search interface lets you slice and dice the database by very granular filters: company size, industry, technologies used (powered by Datanyze data), department, seniority level, etc.
• Org Charts and Scoops: Beyond contacts, ZoomInfo provides dynamic org charts that map out who reports to whom in an organization, so you can navigate to the true B2B decision-makers. It also offers “Scoops” – basically news alerts and insights like funding events, executive hires, or projects, which can be excellent triggers for outbound messaging. 
• Intent Data and Signals: In recent years, ZoomInfo integrated intent data (via its acquisition of EverString and partnerships) to flag which companies are surging in research around certain keywords. 
• Integrations and Workflows: ZoomInfo isn’t just a static database; it integrates with Salesforce, Outreach/Salesloft, HubSpot, and many other systems. SDRs can push contacts from ZoomInfo directly into sequences or CRM campaigns with one click. It also offers APIs and a Chrome extension so you can get data on the fly while browsing LinkedIn. ZoomInfo has even added light engagement features (like the ability to send email templates), but most teams use it in tandem with an engagement platform.

Pro Tip for Enterprise: Use ZoomInfo features Set up Saved Searches to get weekly new leads for your criteria (it will automatically alert you of new contacts at your target accounts). The new Intent dashboard alerts reps when their accounts show buying signals. 

6. HubSpot Sales Hub – CRM + Outbound Sales Software in One

HubSpot Sales Hub is an all-in-one platform that covers CRM, inbound marketing, and outbound sales engagement. It is a part of its broader CRM platform and provides a user-friendly CRM database alongside tools for email tracking, templated sequences, meeting scheduling, and more. For small to mid-size B2B teams that want simplicity and tight marketing alignment, HubSpot can be a compelling choice for outbound.

How HubSpot Sales Hub Empowers Your Team:

• Integrated CRM and Contact Management: At its core, HubSpot is a CRM – meaning every contact, company, and deal lives in one database accessible to your whole team. This unified view prevents the fragmentation that can happen if your outreach tool and CRM are separate. SDRs can see all prior marketing touchpoints (email opens, web page visits, etc.) on a contact’s timeline, giving context for cold outreach.  
• Sequences for Outbound Emails: HubSpot Sales Hub includes a Sequences tool which lets reps automate a series of emails and tasks for prospecting. It’s more basic than Outreach/Salesloft, but does the job for many teams. HubSpot also tracks opens and clicks in real time, notifying the rep – great for follow-up timing.
• Email Templates and Documents: Reps can save sales email templates in HubSpot and share with the team, ensuring messaging consistency. HubSpot provides analytics on template performance (open and reply rates) so you can optimize your copy. You can also send trackable sales content (like case study PDFs or slide decks) via HubSpot’s Documents feature; you’ll see if and when prospects view those documents. These insights help reps prioritize who is engaging with your outreach content.
• Calling and Meeting Tools: HubSpot has a built-in phone dialer and call logging. Reps can call directly from a contact record, record the call, and have it logged automatically. You get basic calling analytics like call outcomes and durations. Additionally, HubSpot’s Meetings tool lets prospects book meetings directly on a rep’s calendar via a link (similar to Calendly). SDRs often include their Meetings link in outbound emails – a low-friction way for interested prospects to schedule a call without back-and-forth emails. All meeting bookings sync to HubSpot deals/records, of course.
  Tight Marketing Alignment: Perhaps HubSpot’s biggest differentiator is how natively it connects sales and marketing data. Your sales team can easily see prospect activity and allows them to take a more tailored approach. Conversely, marketing can see what sequences or templates sales is using and optimize campaigns accordingly.

Actionable Insight: To get the most out of HubSpot for outbound, make sure to enable and encourage personalization using all that rich data. For instance, HubSpot’s Gmail/Outlook plugin allows reps to quickly drop contacts into sequences and use “smart” content.
Also, use HubSpot’s analytics to monitor your team’s email send patterns and success:
Finally, maintain your data hygiene – HubSpot CRM works best when reps diligently log calls and outcomes. Dashboards can then report accurate metrics (like how many calls to a meeting, how sequence A vs B is performing).  

7. LinkedIn Sales Navigator – Social Selling and Prospecting Goldmine

When it comes to B2B outbound, LinkedIn Sales Navigator is not a traditional “sales software platform” in the sense of sequences or dialing, but rather a premium tool that unlocks LinkedIn’s full potential for prospecting and social selling. Sales Navigator enables your team to find and reach prospects on LinkedIn more effectively – crucial in an age where buyers are increasingly active on social networks and often respond better to a warm LinkedIn message than a cold email.

How LinkedIn Sales Navigator Empowers Your Team:

• Advanced Lead & Company Search: Sales Navigator offers very granular filters to find target prospects among LinkedIn’s user base. You can search by title, industry, company size, geography, seniority level, and even by keywords in profiles. Navigator also provides recommended leads similar to ones you’ve saved. This helps SDRs continuously uncover fresh prospects who match your ICP, far beyond their immediate network.
  
• Lead Recommendations and Alerts: The tool will automatically suggest leads at your target accounts (“People also viewed” or “Similar profiles” features). It also gives real-time alerts on your saved leads – like when they change jobs, post on LinkedIn, or are mentioned in the news. These alerts are incredibly useful trigger events. Sales Navigator essentially keeps you in the know about what’s happening with your prospects, so your outreach can be better timed and more relevant.
  
• InMail and Direct Messaging: With Sales Navigator, your team gets a monthly allotment of InMail credits to message prospects directly on LinkedIn, even if not connected. InMail has some advantages – LinkedIn messages often feel less intrusive than email and can have higher response rates for certain personas. And of course, if a prospect accepts your connection request, you can then message freely. Navigator also shows “Active in past 90 days” badges, helping you prioritize people likely to see your message (i.e., they actually log into LinkedIn regularly).
  
• Account Insights: Sales Nav isn’t just for individual leads; it provides account-level insights too. You can follow target accounts and get intel like employee count growth, new hires (handy for knowing if a department is expanding), and LinkedIn posts from anyone at the company. It basically turns LinkedIn into a research database about your accounts. When prepping for outreach, reps can see if the company recently posted about a pain point or if they hired a new VP (a potential new decision-maker to engage). These tidbits can be woven into your outbound messaging for instant credibility (“I noticed your CEO shared an article on supply chain resilience – it’s a hot topic, and actually something we address…”).
  
• Social Selling in Practice: The big picture: Sales Navigator enables what’s known as “social selling”. And social selling works – by some measures, 78% of salespeople engaged in social selling outsell their peers who don’t use social media (4). It makes sense: LinkedIn provides context and a warmer approach to cold outreach. A rep might engage with a prospect’s posts for a couple of weeks (building familiarity) before the first direct sales pitch. 

By the time they reach out, they’re not a stranger. This approach can dramatically improve response and conversion rates. In fact, 90% of top salespeople now use social selling tools (like LinkedIn) as part of their strategy (4) – it’s become mainstream.

Actionable Insight: Make LinkedIn Sales Navigator part of your team’s daily routine. For example, have each SDR start the day by reviewing their Sales Nav alerts: who’s changed jobs, who’s mentioned in the news, etc. Those are excuses to touch base. 

Encourage reps to use a hybrid outreach approach – maybe first touch via email, second touch via a LinkedIn connection request referencing the email (“Hi Jane, I emailed you yesterday – thought I’d connect here as well”). 

People appreciate a multichannel approach when it’s done thoughtfully. Also, track Social Selling Index (SSI) scores that LinkedIn provides; it’s a fun sales KPI that measures how effectively reps are using LinkedIn. Higher SSI often correlates with better pipeline numbers. Lastly, don’t treat LinkedIn outreach as an afterthought. Craft personalized connection notes and InMails just as carefully as you would a cold email. Reference something specific from their profile or posts. 

LinkedIn Sales Navigator is a tool that amplifies traditional outbound efforts by adding human and social touches – in 2025, that’s often what differentiates a pitch that gets ignored from one that sparks a conversation.

8. Dialpad Sell – AI-Powered Phone Dialer for Outbound Calling

For teams doing heavy outbound calling, having a dedicated sales dialer solution can significantly boost productivity and call effectiveness. Dialpad Sell is a cloud-based, AI-enabled phone system tailored for sales calls. 

It provides your reps with an efficient way to make more calls, while also leveraging AI to transcribe conversations and offer real-time coaching. If cold calling is a core part of your strategy (and remember, phone is still the #2 most effective sales channel, after in-person meetings (3)), a tool like Dialpad can be transformative.

How Dialpad Sell Empowers Your Team:

• Power Dialer & Call Automation: Dialpad’s sales dialer lets reps call through lists quickly, with features like one-click calling, automated voicemail drop, and local presence (showing a local number). Reps spend less time dialing and more time actually talking to prospects. You can set up parallel dialing campaigns or predictive dialing to maximize live connections. This is key for outbound: more calls in less time, without burning out your team.
  
• Real-Time Call Transcription: One standout feature is Dialpad’s Voice Intelligence (Vi) which transcribes calls in real time with pretty high accuracy. This means reps see a live transcript on their screen during the call. Why is that useful? They can quickly catch details they might’ve missed (e.g., the prospect mentions a competitor, and the rep sees it in the transcript and can address it). It also means no more frantic note-taking – reps can focus on the conversation, since a searchable transcript and recording will be available afterward for logging and follow-up.
  
• AI Coaching and Live Assistance: Dialpad’s AI doesn’t stop at transcription; it actively helps reps during calls. It can provide Real-Time Assist (RTA) cards triggered by keywords. For example, if a prospect says “pricing,” Dialpad can automatically pop up a cheat-sheet with your pricing info or a talk track, guiding the rep on how to respond. Similarly, if a competitor is mentioned, an RTA card with battlecard points can appear. Managers can configure these cues.
  
• Post-Call Analytics and Scorecards: After calls, Dialpad provides analytics on talk-listen ratios, monologue lengths, filler word usage, etc. Managers can get dashboards on who’s making the most calls, connect rates, and even sentiment analysis of calls. There are also call recording playlists for training (e.g., tag great calls and share with the team). This continuous feedback loop allows constant refinement of your phone pitch.
  
• Unified Communications & Integration: Dialpad is a full VoIP phone system, so it can handle SMS texts and even video meetings if needed – consolidating communication. It integrates with CRMs like Salesforce and HubSpot, ensuring calls and transcripts get logged to the contact record automatically. When a contact in CRM gets a call, Dialpad can even surface relevant details (like recent opportunities or tickets) to the rep via screen-pop. This integration means outbound callers have context at their fingertips and all activity is tracked.

Actionable Insight: If you adopt Dialpad or a similar dialer, don’t treat it as just a phone – treat it as a training tool. For example, use the real-time transcripts to have managers quietly monitor live calls (Dialpad allows barging or whisper modes too). After a call, a manager can pull up the transcript with the rep and highlight what went well or where they could’ve responded differently. 

These concrete coaching moments, supported by actual call data, can dramatically improve an SDR’s phone skills. Also, pay attention to Dialpad’s post-call insights. 

9. Gong – Conversation Intelligence for Continuous Improvement

While not a direct outreach tool, Gong is an upcoming platform for sales enablement and coaching. Gong automatically records and analyzes your sales calls and meetings (whether they’re cold calls, discovery meetings, demos, etc.) to generate insights that help your team improve messaging, uncover deal risks, and ramp up faster. 

For outbound teams, Gong can shine a light on what top performers do differently on calls and how prospects react, allowing you to replicate successful tactics across the team.

How Gong Empowers Your Team:

• Automatic Call & Meeting Recording: Gong integrates with your phone systems (like Dialpad, Zoom, Teams, etc.) to capture every conversation your reps have with prospects. It then transcribes these calls and makes them searchable. This is huge – no more he-said/she-said or relying on reps’ notes alone. Managers and trainers can easily replay key moments from calls, and new reps can listen to seasoned reps’ best calls as a learning tool.
• AI-Powered Conversation Analysis: Gong’s AI doesn’t just transcribe; it analyzes. It tracks things like talk-to-listen ratio, types of questions asked, how frequently competitors are mentioned, whether next steps were discussed, and more. It can even pick up on customer sentiment. These data-driven insights take the guesswork out of what makes a good call. Gong essentially helps build a science of sales conversations.
• Deal Intelligence: Gong can aggregate insights at the account and pipeline level too. It tracks deal progression by analyzing the sequence of calls and emails in a deal. It can show if your target prospect forwarded your email or meeting invite internally (a very positive signal!). It also alerts if a deal is going silent compared to others, or if a key stakeholder hasn’t been involved yet. This kind of visibility helps sales orgs coach reps on strategic next steps to keep deals moving.
• Coaching and Scorecards: Managers can use Gong to create scorecards and systematically review calls. For instance, you could score calls on criteria like “Set agenda at start,” “Uncovered pain points,” “Positioned value clearly,” etc. Gong makes it easy to snippet sections of calls to illustrate these coaching points.

Actionable Insight: Even if you start with a small team or a trial, consider using Gong (or a similar conversation intelligence tool) to build a library of “golden calls.” These are real examples of successful cold calls or discovery calls done by your best reps. 

Annotate them with notes in Gong (“here’s where Jane asks a powerful question” etc.) and make new hires listen as part of onboarding. It’s one of the fastest ways to get new SDRs and AEs up to speed on how your company sells. Additionally, use Gong data to iterate your outbound talk tracks: Gong might reveal that prospects consistently ask about a certain feature – perhaps your outbound email should proactively mention that feature since it’s top of mind.  

10. Highspot – Sales Content Enablement and Training Platform

Rounding out our list is Highspot, a sales enablement software that focuses on helping reps find and use the right content, collateral, and training at the right time. 

While not an outbound execution tool like a dialer or sequencer, Highspot plays a vital supporting role: it makes sure your outbound sales team is armed with the most effective playbooks, email templates, case studies, and talk tracks to engage prospects. 

For organizations where content (think whitepapers, one-pagers, ROI calculators) is a key part of the outbound process, an enablement platform like Highspot can dramatically improve consistency and results.

How Highspot Empowers Your Team:

• Centralized Content Repository: Highspot acts as a single source of truth for all sales collateral. Reps no longer fumble through Google Drive or old emails to find the latest case study PDF or an approved email template – they go to Highspot. Content is organized by categories, tags, or sales plays. For outbound, this means your prospecting email templates, sequences, call scripts, and battlecards are all neatly accessible. Reps can quickly grab a personalized brochure or industry-specific slide deck to send to a prospect as follow-up, directly from Highspot.
• Content Recommendations in Workflow: Highspot integrates with tools like Salesforce and Outlook/Gmail, and it can recommend relevant content based on context. For example, if an SDR is emailing a healthcare industry prospect, Highspot’s plugin might suggest a healthcare case study or a pitch deck tailored to healthcare. This just-in-time surfacing of content ensures reps always share high-impact materials that resonate with the prospect’s situation, rather than generic info. 
• Sales Playbooks and Training: Beyond content, Highspot hosts sales playbooks – essentially step-by-step guides and best practices for different scenarios. New outbound rep? There’s a playbook for how to prospect into a certain vertical, with suggested talk tracks and common objections handling. Highspot can also include short training videos, quizzes, and guided practice right in the platform. It ensures that learning is ongoing and easily accessible. This is huge for outbound teams that need to stay sharp on product messaging or new market info. It’s one thing to have the content, but Highspot helps reps know when and how to use it through these playbooks.
• Analytics on Content Usage and Effectiveness: One of Highspot’s features is analytics that tie content to outcomes. It tracks when a rep shares a piece of content with a prospect and whether the prospect opens it, how long they view each page, etc. It also correlates content usage with deal success.
• Consistent Messaging at Scale: Ultimately, Highspot ensures that every outbound touch from your team is on-message and leverages the best materials your company has. It solves the “rogue messaging” problem. When your marketing team updates the deck or customer story, they put it in Highspot and all reps automatically have it – no old versions floating around. This consistency can significantly impact win rates. 

Actionable Insight: Treat Highspot (or any content enablement tool) as a living system. Keep it pruned and up-to-date. Create a feedback loop: if reps can’t find something in 3 clicks, reorganize or retag it. Encourage your outbound reps to rate content and provide feedback (“This case study didn’t resonate” or “prospect loved this infographic”). 

Highspot allows for this kind of commentary and it’s invaluable for content creators to refine assets. Also, use Highspot’s analytics to celebrate wins – e.g., if the data shows a particular one-pager is killing it in Q1, share that insight in a sales meeting and make sure everyone is using it. 

Over time, you’ll build a “greatest hits” collection of outbound assets that new reps can ramp up with quickly. And don’t overlook the training aspect: use Highspot to onboard new SDRs by having them go through a structured curriculum of plays and content, then certify them (Highspot can do pitch certifications where reps submit a video of them delivering the pitch using the content). 

This ensures every outbound rep is up to a baseline before they start blasting out emails or calls. The result is a more polished, prepared team. 

When Martal’s outbound, fractional SDRs engage prospects, we often provide tailored content right after the first touch – thanks to enablement and prospecting tools, it’s the right content that speaks the prospect’s language. Adopting that mindset with Highspot will give your team a strategic advantage in outbound outreach.

Closing Thoughts – Supercharge Your Outbound with the Right Mix 

Implementing the right outbound sales software can dramatically accelerate your revenue growth – but tools alone aren’t a silver bullet. It’s the combination of great technology + sharp strategy + skilled people that truly drives results. That’s where we come in. 

At Martal, we’ve spent over a decade refining the art of outbound prospecting, and our AI-driven SDR platform plus on-demand team encapsulates all that expertise. We help B2B companies execute omnichannel outreach at scale – through cold calling, targeted emailing, LinkedIn networking, and more – all while leveraging AI and data to continually optimize the approach. 

Whether you need to fill your pipeline with qualified appointments, outsource sales and marketing, train your in-house team in the latest outbound techniques, or simply get strategic advice on which tools to use, consider us as your sales partner.

Our philosophy is simple: combine the efficiency of technology with the personal touch of human engagement. The tools we discussed in this post can hugely boost efficiency – for example, automating email cadences or dialing 4× more numbers per hour. 

But success in outbound also relies on messaging, targeting, and timing that truly resonate with your buyers. Martal’s team of seasoned sales executives works hand-in-hand with our AI platform to ensure your outreach isn’t just frequent, but effective. 

We customize playbooks for each client, tapping into our experience across 50+ industries and using proven outreach formulas that get decision-makers to respond. 

The result? Our clients see on average 4-7 times more conversions from their outbound campaigns compared to industry benchmarks (5). We essentially become an extension of your team – aligning with your value proposition, representing your brand, and delivering you warm, qualified, sales ready leads.

So, if reading about these tools has you thinking it’s time to up your outbound game, consider this your invitation. Let’s chat about your current sales process and goals. We can audit your tech stack (maybe you’re not using a tool that could save you hours a day), suggest improvements (perhaps tightening your messaging or targeting based on intent data), or even take the outbound workload off your plate entirely so your closers can focus on closing sales deals. 

Martal offers flexible packages – whether you want a fully managed outbound campaign or just a boost to one channel, we can scale to your needs. And thanks to our AI sales platform, we execute with speed and precision (launching multi-touch campaigns in days, not weeks).

In 2025, outbound sales is as much a science as it is an art. The software tools available give you unprecedented leverage – from pinpointing who to contact, to automating how you reach them, to analyzing the effectiveness of every touch. 

By choosing the right tools for your team (hopefully this guide has helped) and infusing them with solid strategy and creative personalization, you set the stage for predictable, repeatable revenue growth. Martal’s core services (cold calling, email outreach, LinkedIn social selling, appointment setting, SDR training, and more) are all designed to maximize that formula. We’d love to show you how our AI-driven approach and experienced team can become your unfair advantage in the market.

Ready to empower your sales team with a world-class outbound program? Book a free consultation with Martal today, and let’s build a pipeline of opportunities that will fuel your B2B growth for years to come. Here’s to smashing those sales targets with the perfect blend of software, strategy, and skill!

References

1. G2
2. Spekit
3. HubSpot
4. Breakcold
5. Martal – AI SDR Platform