Martal Group:B2B Lead Generation and Sales Blog

Martal Group, your trusted partner in global B2B lead generation and tech sales, is elated to share our latest accolade – a stellar ranking as the 43rd out of 425 in the celebrated list of Canada’s Top Growing Companies by The Globe and Mail! This recognition is a testament to our unwavering commitment and strategic […]

Many Japanese enterprises find it challenging to distinguish themselves amidst intense competition. One effective strategy to rise above this challenge is by partnering with a marketing agency that genuinely grasps their unique needs and aspirations. However, this introduces another problem… With countless agencies vying for your attention, how do you hone in on the right […]

Humanizing your brand is one of the best ways to attract, engage, and convert your target audience.  According to research, 72% of people feel more connected to businesses whose employees and CEOs have an active social media presence. Apparently, this type of advocacy gives buyers insights into the workings of the brand. More importantly, human […]

The appearance of ChatGPT radically changed the world of technology. The up-and-coming generative tools provide an opportunity for each user to evaluate the capabilities of artificial intelligence, and it is really impressive! The smart platform can compose songs, give advice (at your own risk), answer questions, and even generate code. With each new version, all […]

Boost your website’s conversion rate with A/B testing. Whether you’re a marketer seeking better results or simply curious, this method offers valuable insights and optimized outcomes. Let’s start then! What’s A/B testing? How can this test be used? A/B testing is an iterative process that allows you to make tweaks and improvements based on real-time […]

Before it can thrive in the North American market, your Danish business needs more than just a generic approach. It takes a lot of sales and marketing expertise to craft a bespoke strategy that resonates with your target audience and converts potential leads into loyal customers. That’s where a marketing agency can help you bridge […]

Sales has come a long way since the days of trawling through the phone book and pitching products instead of solutions. But, no matter how cutting edge your business, service, or website seems, without a strong sales team behind it, you could seriously be missing out.  Successful sales teams generate new B2B leads, build relationships […]

147 emails. That’s how many emails a person receives each day on average. With such an overwhelming influx, it begs the question, “Who has time to read all those messages?” The reality is not many do.  This is the challenge businesses face daily: how to increase email open rate amidst the digital bombardment people experience […]

Cold emailing has always been a potent tool for businesses looking to expand their presence. By consistently reaching out to potential clients, you increase your chances of making an impression and boosting conversions. However… Like you, many businesses find themselves wasting countless hours and money on cold email outreach, only to see their attempts fail, […]