Martal Group:B2B Lead Generation and Sales Blog

09.16.2025

31 Appointment Setting Companies: 2025 Guide to the Top Performer

Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts.  Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates (2) and 31% lower cost-per-lead […]