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Martal Group:B2B Lead Generation and Sales Blog
10 Appointment Setting Techniques Every B2B Sales Team Needs in 2026
Introduction In 2026, appointment setting has one job: manufacture clarity for busy buying groups. Not “book anything that breathes,” not “hit activity targets,” and definitely not “spray-and-pray cold calls.” For modern revenue teams, this means treating B2B appointment setting services not as a volume engine, but as a precision system that consistently produces qualified meetings, […]
AI-Driven Consulting Marketing Strategies to Get More Clients in 2026
Introduction What will it take to grow a consulting firm in 2026? In an era where personal referrals and networking lunches are no longer enough, consulting firms must embrace new marketing strategies to stay competitive. Traditional word-of-mouth still plays a role – for over half of consultants, 60% of their business comes via referral – […]
15 Kaspr Alternatives for High-Performing Sales Teams (2026)
Introduction In B2B sales, relying on a single tool like Kaspr for contacts can only take you so far. If you’re looking to scale outreach, improve lead quality, or embrace automation, it’s time to explore Kaspr alternatives – including a new wave of AI-powered Sales Development Representative (SDR) platforms. If you are looking for tools […]
2026 Lead Generation Statistics: From Insights to Impact
Introduction Lead generation statistics continue to underscore how dynamic and competitive B2B sales and marketing have become. As we head into 2026, data-driven insights point toward emerging trends (and persistent challenges) in how businesses generate and convert leads. In this comprehensive report, we’ll dive into the numbers behind lead generation – from industry-wide benchmarks to […]
21 LinkedIn Sales Navigator Alternatives That Transform Prospecting in 2026
Introduction LinkedIn Sales Navigator has long been the go-to prospecting tool for B2B sales teams. Its deep LinkedIn network insights and advanced search filters made it invaluable for social selling. However, as we approach 2026, sales leaders are increasingly seeking alternative solutions that address Sales Navigator’s gaps – from missing contact info to limited automation. […]
Cold Calling Statistics in the Age of AI: 2025 Trends and Insights
Introduction Cold calling statistics in 2025 reveal a sales channel transformed by technology – yet still rooted in the timeless power of a human conversation. B2B sales leaders might be surprised that even in the age of sales automation, over 50% of B2B leads still originate from cold calls (1). The telephone remains a critical […]
Unlock Smarter B2B Outreach: 10 Intent Data Providers to Watch in 2025
Introduction What if you knew exactly which prospects are actively researching solutions like yours? In B2B sales, timing is everything – and intent data providers claim to deliver that perfect timing. By tracking buyers’ online research behaviors, these platforms promise to spotlight companies in-market for your product so your sales team can strike while the […]
Top B2B Niches in 2025 and How to Find the Right Agency
Introduction Over half of B2B decision-makers actively seek suppliers with niche expertise – in specialized B2B markets, industry-specific knowledge isn’t a luxury, it’s a necessity (1). If you operate in a highly specialized sector, you’ve likely felt the pain of generic marketing that just doesn’t resonate. Finding an agency that truly understands your niche can […]
How B2B Service Providers Can Outsource Smarter in 2025
Introduction If you’re a CMO, CRO, or sales leader striving for rapid growth, you’ve likely asked: Should we build in-house or bring in outside help? In today’s B2B landscape, top companies are increasingly turning to specialized service providers to accelerate revenue. In fact, an outsourced B2B lead generation team can deliver up to 43% better […]
How AI Is Revolutionizing Merchant Services Marketing for B2B Leaders
Introduction Merchant services marketing is undergoing a radical shift in 2025. The payment processing industry is enormous (projected to generate $60–$140 billion in vendor revenue globally in 2025) (11), which means credit card processors and payment providers face fierce competition for business clients. At the same time, small business owners – the target customers for […]
