Martal Group:B2B Lead Generation and Sales Blog

Major Takeaways Introduction Did you know email marketing still delivers one of the highest ROIs in digital marketing? In fact, for every $1 spent on email, the average return is about $40​(1). As we head into 2025, B2B companies – especially agile SaaS startups – are doubling down on email not just because it’s cost-effective, […]

Major Takeaways Introduction In the world of B2B outreach, generic blast emails just don’t cut it anymore. By 2025, inboxes are more crowded than ever – the average cold email open rate is only about 23.9% and response rates hover around a dismal 8.5% on average ​(2). The clear solution is better personalization: prospects are […]

Major Takeaways Introduction Cold emailing isn’t dead – it’s evolving. In fact, 8 out of 10 B2B buyers prefer to be contacted by email rather than other outreach methods​(1). But with only 23.9% of sales emails ever getting opened​ (1)and an average reply rate of just ~8.5%, cutting through the noise requires a smarter approach. […]

Major Takeaways Introduction 85% of B2B buyers define their requirements before ever engaging with a vendor, and 97% visit a vendor’s website before contacting sales. B2B lead scoring is the process of assigning values (often numerical points) to each lead to gauge how likely they are to become a customer​(1). In simpler terms, a lead […]

In the world of Business-to-Government (B2G) lead generation, the stakes are high and the challenges are unique. Government agencies command enormous budgets – for instance, U.S. federal, state, and local governments collectively spend about $276.6 billion on IT and employ over 25 million people​(1). This represents a vast opportunity for businesses. Yet, capturing those opportunities […]

Major Takeaways Introduction: The Importance of Lead Source Strategy in B2B SaaS for 2025 91% of marketers say lead generation is their top goal for the coming year, yet nearly half of B2B businesses struggled to generate enough leads in 2024. 91% of marketers say lead generation is their top goal for the coming year​(2). […]

AI is transforming pipeline management in 2025, helping sales teams close more deals, shorten sales cycles, and improve forecast accuracy. Learn how AI-driven insights, automation, and predictive analytics can optimize your sales pipeline and give your team a competitive edge. Major Takeaways Introduction Only about half of sales representatives meet their annual sales targets​(1). In […]

Major Takeaways Cold calling might seem old-fashioned in the age of email and LinkedIn, but it remains a powerful tactic for B2B sales teams. In fact, nearly 49% of buyers prefer that a sales rep make the first contact via a phone call1.  These numbers prove that when done right, cold calls still open doors. […]

Businesses have difficulty standing out in markets full of competitors because everything moves so quickly.  It can be hard to get the right customers when there are so many choices. Finding more leads isn’t enough to be successful; you also need to find high-value prospects who are interested and ready to buy.  Companies waste time […]