Martal Group:B2B Lead Generation and Sales Blog

A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]

Setting up an in-house telemarketing team can be costly, resource-intensive, and time-consuming! That’s why many businesses choose telemarketing outsourcing. To remain competitive in today’s fast-paced environment, outsourcing telemarketing is a cost-effective and efficient solution for businesses lacking the resources to establish an in-house team.  The global call center outsourcing market is projected to grow by […]

Are you ready to fill your funnel and skyrocket your sales in 2025? Look no further than these 17 lead generation techniques. From social media to email marketing, we’ve got you covered. Get ready to crush your sales goals with these proven strategies. What is Lead Generation? Lead generation refers to the process of identifying […]

Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially […]

Know your numbers.  It’s a nice mantra, but when it comes to lead gen, can you truly quantify the actions that are driving new opportunities to the top of your funnel? Or are you more focused on close ratios and deal sizes? Do you know how to translate those metrics into measurable results? Or are […]

Growing a business in a highly-competitive industry has always been the biggest challenge for most companies — especially in B2B.  Everything you try to do, your competitors are already doing. And with your limited time and human resources, there’s only so much you can try to keep up with your sales and lead generation strategies. […]

Outsourcing sales to lead generation companies for small businesses is one of the most underrated growth hacks. Those that don’t barely scratch the surface of what’s possible when you work with top lead generation companies. Lead generation is the lifeblood of any business, but it’s often difficult to do successfully. It is particularly challenging in […]

So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?  Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t […]

Freelance sales reps are usually tremendously good at what they do. They can help you bring in revenue quickly and affordably.  Plus, outsourcing frees your team the hassle of finding and qualifying leads and allows them to focus on closing. At least, that’s what every freelancer says. To clients, these vague and unquantified promises are […]