How to Increase Market Share in 2025: Strategies and Outsourcing Tactics That Drive B2B Growth

Major Takeaways: How to Increase Market Share

Innovate to Differentiate

• Offering unique products or services increases your chance of capturing market share by standing out in a crowded field. Apple’s continual product innovation is a proven example.

Strengthen Customer Retention

• Loyal customers generate repeat business and referrals. Increasing retention by 5% can raise profits by up to 95%, directly boosting revenue market share.

Expand into New Markets

• Entering new geographies or verticals can unlock untapped customer segments and help increase global market share efficiently.

Optimize Omnichannel Sales

• Businesses using a mix of online, remote, and in-person sales channels see 10% annual market share growth on average. Meeting buyers where they are is critical in 2025.

Execute Account-Based Outreach

• Personalized sales and marketing efforts can improve conversion rates significantly. ABM leaders outperform peers in both revenue growth and share capture.

Improve Pricing and Perceived Value

• Adjusting pricing strategies or enhancing service can make switching from a competitor more appealing, helping you gain market share without sacrificing margin.

Use Outsourced Sales to Scale Fast

• Sales outsourcing enables faster outreach, leaner costs, and market-tested playbooks. Companies using outsourced teams scale 3× faster and cut acquisition costs.

Invest in Digital Visibility

• SEO, content, and social selling drive consistent inbound leads. B2B brands that rank well and educate their market dominate search-driven buying journeys.

Introduction

Increasing your market share isn’t just about bragging rights—it’s about driving real B2B growth. In fact, market share regularly ranks among the top KPIs for C-suite executives, and for good reason: a larger market share has long been associated with higher profitability (2). If you can capture a bigger slice of the market pie, you’re likely capturing more revenue and scaling your business faster than competitors. So how do you increase your market share in 2025, especially in the evolving B2B landscape?

In this comprehensive guide, we’ll explore innovative strategies to increase market share of a brand or product (with real examples) and examine how sales outsourcing can boost market share growth. Whether you’re a CMO rethinking your go-to-market plan or a VP of Sales looking to gain market share from competitors, this playbook will offer actionable insights. Each section includes data-driven points and practical steps to help you boost market share – from leveraging cutting-edge marketing tactics to partnering with outsourced sales experts to capture new customers. Let’s dive in.

Why Increasing Market Share Matters in 2025

In simple terms, market share is the percentage of an industry’s sales that your company accounts for (1). It can be measured by unit volume or by revenue (often called revenue market share). For example, if you generated $50 million in an industry that sold $500 million total, you’d have a 10% revenue market share. Why does this metric matter so much?

• Market share growth signals success: A growing market share means you’re winning customers faster than the overall market is expanding. It’s a clear indicator that your strategies are effective and you’re outperforming the competition (1). As one expert puts it, increasing market share is crucial – it shows your growth exceeds the average and cements your competitive position (1).
• Higher profit potential: Companies with high market share tend to be more profitable than smaller rivals. With greater sales volume, you can achieve better economies of scale and negotiate lower costs. For instance, larger market leaders often get better supplier pricing due to their buying power. They also spread fixed costs over more units, reducing the cost per product (thanks to scale efficiencies). The result? Stronger margins. No wonder gaining market share is often a primary management goal (1).
• Cost advantages and pricing power: High market share can improve your cost structure and give you flexibility in pricing. Bigger players can afford strategic price cuts or promotions to capture even more customers, knowing they can make up profit through volume. (We’ll discuss pricing strategies later.) Moreover, dominating a market boosts your bargaining power with suppliers and distributors, creating a virtuous cycle of cost savings (1).
• Brand leadership and trust: The benefits of increasing market share aren’t just operational – they’re also perceptual. Becoming a market leader enhances your brand reputation. Customers often interpret market dominance as a sign of trust and quality (“If most people use Brand X, it must be good”). This can attract even more new customers who follow the crowd, widening your base. It can also help lure top talent to your team, since employees want to work for an industry leader (1).
• Greater resilience and growth opportunities: With more market share (and the revenue that comes with it), you have more resources to reinvest in R&D, marketing, and expansion. You can scale operations and enter new markets more easily. In B2B sectors, a strong market share can even improve your stock performance and valuations by signaling long-term viability (1). In short, gaining market share isn’t just an ego boost – it directly contributes to growth and long-term stability.

📈 Stat Spotlight: It’s no surprise that market share is viewed as a key to profitability. Classic research found that companies with leading market shares were far more profitable than their smaller rivals, largely due to efficiency and market power (9). Even today, executives emphasize market share because larger share often translates into fatter profit margins (2). The takeaway? If you can capture market share, you’re positioning your business for greater profit and scale.

Now that we know why market share matters, let’s explore strategies to increase market share – from innovative marketing plays to product moves – that can drive your percentage upward.

Innovative Strategies to Increase Market Share in 2025

In 2025, gaining market share requires a mix of classic business tactics and modern, innovative approaches. B2B buyers have higher expectations, digital channels dominate, and competitors are quick to copy success. Below, we break down several strategies to gain market share (with examples) that are particularly effective in today’s environment. These include product innovation, customer-centric improvements, market expansion, digital outreach, and more. Use them in combination for the best results – research shows companies that simultaneously employ multiple growth strategies are twice as likely to achieve over 10% annual market share growth than those focusing on just one (5).

1. Innovate and Differentiate Your Offerings

One sure way to capture a bigger market slice is through continuous innovation in your products or services. When you offer something new or markedly better than competitors, customers will flock to you. Innovation can mean launching cutting-edge products, adding unique features, or even improving your processes to deliver better quality or pricing. The key is to differentiate – give customers a compelling reason to choose you over others.

💡 Example – Apple’s Innovation Engine: Apple Inc. provides a classic increase market share example through relentless innovation. From the first iPod to the latest iPhone, Apple continually reinvented its products, packing new features and improvements that kept customers excited (6). This not only cemented loyalty among existing users but also attracted waves of new customers, allowing Apple to steadily increase its global market share in the smartphone and electronics industry. The lesson for B2B? Even incremental enhancements or added services can set you apart. By investing in R&D and staying ahead of industry trends, you become the go-to provider, winning a larger share of new deals.

To apply this strategy, foster a culture of innovation in your company. Encourage your team to research emerging technologies and experiment with new ideas. Solicit feedback from customers about what they wish was better – their pain points can spark your next innovation. Remember, innovation isn’t limited to physical products; it can be new software features, improved service packages, or creative business models. For instance, introducing a subscription model or usage-based pricing could attract customers who prefer those options. The goal is to offer something competitors don’t, thereby capturing market share by being the first or best in your niche.

2. Deepen Customer Loyalty and Retention

Your existing customers can be your secret weapon for market share growth. Why? Keeping loyal customers not only ensures you don’t lose ground, but happy customers often bring you new business through referrals and repeat purchases. Increasing market share of a brand can be as much about retaining customers as acquiring new ones. In B2B especially, trust and relationships are gold – if you become your clients’ beloved, go-to partner, they are less likely to switch to a competitor and more likely to expand their spend with you (boosting your share of their wallet).

Cultivating customer loyalty starts with excellent service and consistent value delivery. Ensure your support is top-notch and that you actively engage clients to build relationships. Consider implementing loyalty programs, customer success check-ins, or exclusive access to resources for long-term clients. These efforts deepen the bond. The payoff can be huge – research shows that increasing customer retention rates by just 5% can lift profits by 25% to 95% (7). Higher profits give you more fuel to invest in growth, and loyal clients often buy more over time, directly contributing to market share. In fact, companies with high market share often benefit from having a base of brand-loyal customers who keep buying more (1).

Another benefit: loyal customers become brand advocates. Word-of-mouth marketing from satisfied clients can bring in new customers at very low cost. Consider that almost two-thirds of consumers (68%) trust peer recommendations regularly (3). In a B2B context, that might be a CFO recommending a software vendor to another peer. By delighting your customers, you turn them into a secondary sales force. This organic growth expands your customer base without heavy marketing spend (1) – effectively increasing your market share through referrals and positive reputation.

To capitalize on this, engage your existing customers with referral incentives or case study opportunities (which both recognize them and promote you). At the same time, make sure you’re addressing any issues that could cause churn. Remember, every customer you retain is one less for your competitors. And every customer you lose is a market share gain for a competitor. So, plug the holes in the bucket before pouring more water in. In 2025’s competitive landscape, how to gain market share from competitors often starts by not letting them poach your clients – keep your service quality high, your relationships strong, and your value clear.

3. Expand Your Market Reach (Geographically and Demographically)

If your current market feels saturated or growth has plateaued, look outward: expanding into new markets can unlock fresh sources of revenue and boost your overall share. This could mean entering new geographic regions (to increase global market share), targeting a new industry vertical, or going after a different customer size segment than you currently serve. By casting a wider net, you have more opportunities to capture business that you previously weren’t even competing for.

📍 Example – Starbucks’ Global Expansion: One famous example of market share growth through expansion is Starbucks. Originally a Seattle coffee shop, Starbucks grew its global market share by entering international markets and adapting to local tastes (while still delivering the core Starbucks experience) (6). By opening stores across Europe, Asia, and beyond – and tweaking store formats and menus where needed – Starbucks dramatically expanded its customer base and became the world’s dominant coffeehouse brand. The takeaway for B2B companies is that expanding your reach – whether via international offices, channel partners, or online channels – can exponentially grow your potential customers and, by extension, your market share.

To execute this, start by researching where the unmet demand is. Is there a region where your type of solution is in short supply? Are there adjacent industries that could use your product with minor modifications? Perhaps your software was built for finance companies but could also serve healthcare with a few tweaks – that’s a new market to capture. Identify potential new markets, then do your homework: understand the local or segment-specific needs, regulations, and cultural preferences. You may need to localize your product (e.g., language support or different compliance standards) and your marketing approach. Partnering with local distributors or hiring reps with local expertise can help you break in faster.

Don’t neglect digital expansion as well. In 2025, a strong digital presence can open new markets without physical offices. For example, investing in international SEO and content marketing can attract overseas leads; participating in global webinars or industry virtual events can put you on the radar in new regions. The rise of B2B online marketplaces also means you can list your products/services where global buyers search. According to a 2023 B2B Pulse survey, companies that provide an excellent omnichannel experience (combining online and offline touchpoints) have been improving their market share by at least 10% annually (5) – many of these wins come from capturing customers beyond their traditional turf. In short, market expansion strategies – done thoughtfully – are key steps to increase market share when your home market is mature.

4. Embrace Digital Marketing and Omnichannel Sales

In 2025, digital is the arena where market share battles are won and lost. B2B buyers are doing extensive online research (the average B2B buyer now does 12 online searches before contacting a vendor!) and they expect to find solutions via digital channels (4). To capture market share, your brand needs to be highly visible and engaging online – think SEO, content marketing, social media, email outreach, and more. An omnichannel marketing approach ensures you meet buyers wherever they prefer to interact, be it a LinkedIn message, a Zoom demo, or a face-to-face meeting.

Some digital tactics that drive market share growth include:

• Account-Based Marketing (ABM) & Personalization: Rather than casting a wide net, ABM focuses on targeting specific high-value accounts with personalized campaigns. This strategy is gaining huge traction – 41% of B2B companies now cite ABM (personalized outreach) as a top strategy for growth (4). By tailoring content and solutions to the needs of each target client, you increase engagement and conversion rates. In practice, that means customizing your sales pitch decks, running targeted LinkedIn ads, or sending personalized emails that speak to a prospect’s unique pain points. The result is often a higher win rate in those accounts, which directly boosts your market share among the customer segments you care most about.
• Content Marketing & SEO: Being discoverable and credible online is crucial. Ensure you have a robust content strategy (blogs, whitepapers, case studies, videos) that showcases your expertise and builds brand awareness. High-quality content not only attracts prospects (83% of B2B marketers say content is used mainly to build awareness and interest (4)) but also establishes trust (77% say it builds credibility with audiences). Longer, in-depth content tends to perform well in search rankings (the average first-page B2B blog post is ~1,447 words (4)), which can drive consistent organic traffic. By answering the questions your potential customers are searching, you become a go-to resource – and when they’re ready to buy, you’re on the shortlist.
• Social Media and LinkedIn Outreach: B2B buyers heavily use social media to inform decisions – 84% of B2B buyers utilize social media as a key info source during purchases (4). LinkedIn in particular is a goldmine for B2B prospecting; about 4 out of 5 business leads from social media come through LinkedIn (4). An active LinkedIn presence (both company page and employees as thought leaders) can attract followers and inbound inquiries. Additionally, consider LinkedIn Ads or sponsored content targeting your ideal client profile – 65% of B2B organizations have acquired a customer through LinkedIn ads (4). Regularly share valuable insights, engage in industry groups, and network online to capture mindshare, which eventually turns into market share. Even Twitter, YouTube, or niche forums can be relevant depending on where your audience hangs out.
• Email Marketing & Lead Nurturing: Don’t overlook “old school” channels – email remains one of the highest-ROI marketing tools, with 50% of marketers saying email is their most effective channel (4). Building targeted email campaigns (newsletters, lead nurture sequences, etc.) keeps your brand in front of prospects and can gently push them down the funnel over time. For example, a well-timed email offering a free trial or a case study can convert a lurking prospect into a demo request. The key is to segment your lists and personalize emails so they’re relevant. Given the volume of noise, you may also need to invest in email deliverability and outreach strategies (warming up domains, using compelling but not spammy copy – areas where an outsourced team can also assist, as we’ll discuss).
• Multichannel Sales Outreach: The B2B sales process itself should be omnichannel. Winning more deals often requires a combination of calls, emails, LinkedIn messages, and even SMS or direct mail touches. According to a McKinsey B2B survey, customers now want a mix of traditional, remote, and self-service channels – the “rule of thirds” where no single channel dominates (5). Companies excelling in market share growth are investing in hybrid sales teams (combining field sales, inside sales, and virtual selling) and using advanced sales tech to coordinate outreach across these channels (5). The easier you make it for customers to engage and buy through their preferred channel, the more wins you’ll secure. In short, a data-driven, tech-enabled sales process that meets buyers where they are can sharply increase your conversion rates and thus your share.

The digital landscape evolves fast, so continuously monitor which tactics are yielding the best results (via analytics and attribution). The main point is this: in 2025, capturing market share requires a strong digital game. If your competitors are still relying on trade shows and cold calls only, and you’re the brand dominating search results and LinkedIn feeds, you’ll be the one gaining market share from competitors who struggle to catch up.

5. Form Strategic Partnerships and Pursue M&A Opportunities

Sometimes, the fastest route to a bigger market share is joining forces – either through partnerships or acquisitions. In B2B, strategic partnerships (such as alliances, distribution deals, technology integrations, or co-marketing agreements) can instantly expand your reach and credibility. Meanwhile, acquiring a competitor (or a complementary business) literally hands you their market share in one swoop. This strategy isn’t trivial, but when executed well, it can significantly accelerate growth.

🤝 Partnerships: Look for partners that have access to customers or capabilities you don’t. For example, if you sell a software tool, partnering with a large consulting firm or OEM in your industry could embed your solution into their offerings, giving you exposure to a new client base. Or, you might form a referral partnership with a company offering complementary services (each of you refers clients to the other). Such alliances can help both parties increase their share at the expense of others by creating a more comprehensive value proposition. Another angle is channel partnerships – recruiting resellers or distributors to sell your product in markets you can’t easily reach. Each productive partner essentially becomes an extension of your salesforce, helping you capture market share in regions or segments that would be hard to penetrate alone.

🤝 Mergers & Acquisitions (M&A): Acquiring another company is a more aggressive play, but it can yield instant market share gains. Buying a competitor outright removes them from the market and transfers their customers to you, effectively increasing your share in one move (1). You also acquire any unique products or IP that competitor had, which can strengthen your portfolio. Even acquiring companies in adjacent markets can help – you can cross-sell across customer bases, again expanding share. For instance, if a SaaS company acquires a smaller rival, it gains not only that rival’s clients but also any niche features that made the rival appealing, thus consolidating a larger portion of the market under one roof. (Of course, acquisitions must be handled carefully to retain customers and integrate teams – a botched integration can lead to losing the very market share you intended to gain.) If a full acquisition isn’t feasible, consider acqui-hiring key talent or buying a product line from another company, which still nets you some market share benefits (like bringing a popular feature in-house or eliminating a future competitor threat).

Real-world example: In recent years, large tech firms have used acquisitions to increase market share – e.g., a CRM giant acquiring smaller marketing automation firms to offer a broader suite and capture more of the customer lifecycle spend. Even outside tech, we see moves like Amazon acquiring Whole Foods to instantly gain a foothold (and roughly 3.5% of the U.S. grocery market) in an industry it was barely in before (10). This kind of step-change growth is hard to achieve organically in the short term.

Before pursuing partnerships or M&A, do strategic analysis: identify gaps in your coverage or capabilities and target partners or companies that fill those gaps and have the customer base you want. Ensure cultural and brand alignment for partnerships (you want to build trust, not confuse customers) and perform thorough due diligence for acquisitions (so that the deal truly adds value and market share). When done right, these strategies can be among the most powerful steps to increase market share quickly. Just remember to maintain focus on delivering value to the customer post-deal; a partnership or acquisition should ultimately result in a better solution or experience for clients, which in turn reinforces your market leadership.

6. Compete on Value (Service, Quality, and Price)

Winning market share often comes down to delivering superior value compared to competitors. Value can be a combination of product quality, customer service, and price effectiveness. Examine your value proposition versus others’: are you offering more bang for the buck? If not, strategize how you can elevate perceived value to win customers over.

• Improve Product/Service Quality: Consistently better outcomes will lure customers from competitors. This could mean higher reliability, faster performance, or more customization in your offering. If clients know they get better results with you, they’ll switch even if you charge the same (or slightly more) than a rival. High quality also reinforces customer retention – protecting your share.
• Differentiate on Customer Experience: Many B2B industries suffer from mediocre customer service. Being the company that is easiest to do business with – responsive support, consultative sales, transparent communication – can become a competitive advantage. Customers often stick with providers who treat them well, even if a competitor tries to undercut on price. Moreover, great service is a talking point that can enhance word-of-mouth referrals.
• Smart Pricing Strategies: Competing on price doesn’t always mean being the cheapest – it means having the right price-value ratio. You might decide to lower prices or offer attractive promotions to quickly gain market share, especially if you have a cost advantage. A temporary discount or bundle deal can attract price-sensitive customers away from competitors. (For instance, some telecom providers have grabbed market share by offering introductory rates that undercut incumbents, then upselling services later.) Alternatively, you might maintain premium pricing but justify it with clearly superior value, targeting customers willing to pay more for quality. Referral programs, volume discounts, and loyalty pricing are other tactics: they serve as incentives for customers to give you more business (increasing your share of their spend). According to one study, offering incentives like referral bonuses or added services (free shipping, extended warranties, etc.) can generate extra customer interest and sales (1) – all contributing to market share growth.

Be cautious with outright price wars; while cutting prices can win share, it can also erode margins and spark retaliation. The goal is to use pricing surgically as one tool among many. Often, combining a small price edge with better service is a winning formula. For example, maybe your software is 5% cheaper than the closest competitor and your onboarding support is far superior – together, those factors might convince a prospect to choose you, tilting market share in your favor.

In summary, delivering superior value is at the heart of increasing market share. Continuously monitor customer feedback, competitor offerings, and market trends to adjust your value proposition. If you can consistently delight customers (through innovation, service, and smart pricing), you will not only win new ones but also keep them – leading to sustainable market share gains over time.

(Now that we’ve covered strategic avenues, let’s look at an often-overlooked accelerator for these strategies: sales and marketing outsourcing. In the next section, we’ll see how outsourcing certain sales functions can amplify your market share efforts.)

Leveraging Sales Outsourcing to Boost Market Share

One of the most powerful tactics to drive B2B market share growth – yet one that many companies hesitate to consider – is sales outsourcing services. Sales outsourcing means partnering with an external firm to handle parts of your sales process, such as lead generation, appointment setting, or even the full sales cycle. Essentially, you get a fractional outsourced sales team to complement (or supplement) your in-house team. When aligned properly, this approach can significantly accelerate your market share expansion. Here’s how:

1. Rapid Scaling and Market Expansion: Building an in-house sales team from scratch to pursue a new market segment or geographic region can take months (or years) of hiring and training. By contrast, outsourcing provides instant experienced manpower. Outsourced sales providers – like Martal’s “Sales Executives on Demand” model – let you plug into a trained team and start campaigns in new markets almost immediately. This speed translates to capturing opportunities before competitors do. In fact, 79% of businesses that use sales outsourcing believe it helped them expand more quickly as a direct consequence (3). Need to increase your presence in EMEA or APAC? An outsourced SDR team with local expertise and language skills can begin prospecting there next week, whereas an internal expansion might have taken you a year. In fast-moving markets, being first to engage key accounts is critical to winning market share.

2. Focus and Productivity: Every minute your highly-paid account executives spend cold-calling or prospecting is a minute they aren’t closing deals. Outsourcing the top-of-funnel activities (like researching leads, cold emailing, cold calling, LinkedIn outreach) allows your in-house team to focus on what they do best – building relationships and closing sales. This division of labor can dramatically boost overall productivity and conversion rates. Martal, for example, emphasizes adding qualified meetings to your calendar so “your team can focus on closing deals”, not chasing unvetted leads. The benefit is twofold: your internal salespeople close more deals (driving revenue and share up), and the outsourced reps ensure the pipeline stays filled with quality opportunities. It’s like having a constant fuel supply for your sales engine. The outcomes speak for themselves – a survey found that outsourcing inside sales and lead generation can yield outcomes up to 43% better than relying on an internal team alone (3) in terms of sales ready leads generated and conversions. More efficient sales efforts directly translate to capturing customers faster than competitors.

3. Access to Expertise and Advanced Tools: Good outsourcing firms bring specialized expertise, playbooks, and technology that many companies don’t have in-house. They live and breathe sales best practices across industries, which means they know how to break through to tough prospects and capture market share effectively. For instance, an outsourcer might use an AI-driven sales engagement platform that optimizes email send times or analyzes intent data to prioritize hot prospects. (Martal’s team leverages a proprietary AI platform analyzing 3,000+ buying signals to refine targeting – something most in-house teams could only dream of.) By outsourcing, you effectively leverage cutting-edge tools and tactics without having to invest in them directly. This can give you a leg up on competitors. Think of it this way: you’re hiring an elite strike force equipped with the latest gear to go out and win battles for customers – while your competitors may be struggling with outdated CRMs and generic lists.

Another area of expertise is messaging. Outsourced SDRs/BDRs often have honed techniques for getting executives’ attention via cold outreach. They test and refine email templates across dozens of lead generation campaigns, learning what triggers responses. They know how to navigate gatekeepers on phone calls. When they apply these skills to your offering, the probability of setting meetings goes up. Consider that 78% of decision-makers have taken an appointment or attended an event due to a cold call or email outreach (3). It’s a myth that cold outreach doesn’t work – it does, but you need skill and persistence. Outsourced sales teams specialize in this, ensuring you don’t leave that ~78% opportunity on the table. Every additional foot in the door is a chance to win a new account (and slice into a competitor’s share).

4. Cost Efficiency and Flexibility: Surprisingly to some, outsourcing sales can be more cost-effective than scaling internally. You avoid the fixed overhead of salaries, benefits, and continuous training. Instead, you typically pay a monthly fee or success-based fee to the provider. Companies report average cost savings of 15–30% through outsourcing various business functions (8), and sales is no exception. Also, you can scale the engagement up or down as needed – outsource providers offer flexibility if you want to ramp up for a big campaign or dial down in a slow season, without the pain of hiring or laying off staff. This agility means you can aggressively pursue market share when opportunities arise (e.g., a competitor falters or a new market opens) without long-term cost commitments. It also means you can outsource specific parts of sales (e.g., lead generation for small businesses) while keeping others in-house, tailoring the model to your goals.

To illustrate the cost point: wages for outsourced sales reps offshore can be significantly lower. Some companies outsource lead generation and certain sales roles to providers in regions like Latin America or Eastern Europe where talent is high but costs are lower. According to industry data, 62% of companies saw 10–25% cost savings with outsourcing, and nearly 40% saw savings of up to 40% (8). Those savings can be redirected into market-expanding activities (like more marketing or R&D). And when you can grow share at a lower cost, you can sometimes afford to reduce prices or increase marketing spend, putting even more pressure on competitors.

5. Multi-Channel and Global Reach: As we discussed in digital strategy, omnichannel is key – and an outsourced team can accelerate an omnichannel sales program. For example, Martal’s outsourced sales development representatives execute a coordinated outreach across email, LinkedIn, and phone calls (and even WhatsApp or SMS in some cases), maximizing touchpoints with prospects. This prevents “channel fatigue” and increases the chances of connecting with elusive decision-makers. Your in-house team might not have the bandwidth to cover all these channels consistently, but an external team can. Additionally, if you want to target global accounts, outsourcing can provide native speakers or local callers for different regions (Martal’s team spans North America, Europe, LATAM, etc., enabling follow-the-sun coverage). Reaching a prospect in their own language or during their business hours can dramatically improve engagement rates. In short, outsourcing can extend your sales coverage hours, languages, and channels, ensuring no potential customer segment is left untouched. That broad reach is essential for increasing global market share.

6. Faster Pipeline and Revenue Growth: Ultimately, outsourcing sales is about accelerating revenue – which is the engine of market share growth. By skipping the lengthy ramp-up of internal hires and leveraging seasoned pros, companies often see a faster uptick in lead generation and sales appointments. For instance, one case study showed businesses ramping up sales 3× faster using an outsourced team while reducing costs by 60+%. Another source noted that 79% of companies felt they could expand quicker via outsourcing (we cited this above) and similarly a large majority report outsourcing meets or exceeds their ROI expectations. When you need to grab market share quickly – say, after a funding round or to capitalize on a competitor’s misstep – having an outsourced team already in motion can be a game-changer. They’re “always on,” continuously feeding your pipeline, so you can close deals faster than competitors can react.

Of course, to gain these benefits, choosing the right sales agency is critical. You’ll want a provider with a track record in your industry, transparency in reporting, and a style that matches your brand (after all, they represent you to prospects). When evaluating partners, ask about their approach to quality (e.g., how do they qualify sales leads?), their technology stack, and how they handle communication and feedback. A good outsourcing firm will operate as a seamless extension of your team – you’ll feel like “we” have more resources, not “us vs them.”

Finally, consider outsourcing not as an all-or-nothing decision, but a strategic augmentation. Many B2B firms maintain an internal sales force for closers and key accounts, and use outsourced SDR and BDR teams  to blanket the market for prospecting. This hybrid model can yield the best of both worlds. The bottom line: sales outsourcing is a force multiplier for market share initiatives. It lets you execute the strategies we discussed (innovation, expansion, digital outreach, etc.) with greater firepower and focus. If gaining market share quickly and efficiently is a priority (as it should be), an outsourced sales partner can be the catalyst that makes it happen.

Now, having covered both strategy and tactics (including outsourcing), you’re equipped with a robust toolkit to pursue market share growth. To close out, let’s address some frequently asked questions that B2B leaders often have about increasing market share.

Conclusion: Driving Market Share Growth in 2025 with Strategic Execution

Increasing market share in 2025 is both a strategic imperative and a attainable goal – with the right approach. We’ve discussed how innovation, customer focus, savvy marketing, and bold expansion moves can all contribute to capturing a larger market slice. It’s clear that B2B leaders must be proactive and even creative, leveraging data-driven insights and every tool at their disposal to outmaneuver competitors. Importantly, don’t overlook the role of execution speed. Great strategies mean little if your team lacks the bandwidth or expertise to carry them out. This is where partnering with outside experts can make the difference between stagnation and breakthrough growth.

At Martal, we understand what it takes to drive B2B growth and capture market share. We have helped countless companies implement the tactics discussed in this guide – from orchestrating omnichannel outbound campaigns that win over new customers, to acting as a fractional sales team that rapidly scales your market reach. Our services include targeted B2B cold email and LinkedIn outreach, cold calling with experienced reps, appointment setting with decision-makers, and even B2B sales training for your team. The common thread? All are geared toward improving  pipeline management and  filling it with the right opportunities so you can boost your revenue and market share. We act as an extension of your team, bringing proven processes and AI-powered prospecting tools to accelerate your outbound sales efforts.

If gaining market share is a priority for you (as it is for most growth-minded businesses), we’d love to help you make it happen. With Martal’s Sales-as-a-Service model, you can quickly augment your sales engine without the usual hiring headaches, and start engaging more potential customers within days. The result: more leads, more sales, and a bigger footprint in your industry.

🎯 Call to Action: Ready to boost your market share? Contact us for a free consultation to see how Martal’s outsourced sales solutions can drive predictable growth for your business. We’ll work with you to craft a bespoke strategy – combining our cold outreach expertise, omnichannel approach, and training – to conquer new markets and outpace your competition. Let’s win your market together.

References:

1. Investopedia 
2. Harvard Business Review – Does Market Share Still Matter? 
3. LLCBuddy – Outsourced Sales Providers Statistics 2025 
4. Lead Forensics 
5. McKinsey 
6. Cosmico – 7 Ways to Increase Market Share 
7. Harvard Business Review – The Value of Keeping the Right Customers 
8. Sia Partners 
9. Harvard Business Review – Market Share – a Key to Profitability 
10. Communications of the ACM