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Martal Group:B2B Lead Generation and Sales Blog
How to Build a Buyer Persona for Transportation Sales?
Introduction Building a buyer persona is a critical step for any transportation company aiming to improve transportation lead generation. Sales teams often struggle because they target broad audiences without understanding who actually makes buying decisions. A clear buyer persona helps align outreach, messaging, and timing. Transportation buyers are complex, cautious, and often hard to engage. Most are […]
Top 10 Social Media Lead Generation Companies for B2B (2026 Edition)
Introduction Did you know? Nearly 79% of B2B marketers say social media is an effective channel for generating leads (2). And yet, 45% of businesses struggled to generate enough leads in 2024 (4). The message is clear: B2B companies recognize the power of social media for lead generation, but many still find it challenging to […]
Accelerate B2B Pipeline in 2026 with Done For You LinkedIn Lead Generation
Introduction In 2026, high-quality leads and faster sales cycles aren’t just nice-to-haves – they’re survival essentials. Below, we explore how done-for-you LinkedIn lead generation services (outsourced LinkedIn prospecting and outreach, managed by experts) can supercharge your sales pipeline, deliver top-quality B2B leads, and free your team to focus on closing deals. In 2026, LinkedIn lead […]
How Logistics Lead Generation Drives Growth for Freight Companies
Introduction The logistics and freight industry is under constant pressure to grow in an increasingly competitive and complex marketplace. Rising transportation costs, global supply chain disruptions, and evolving customer expectations have made it harder for freight companies to rely solely on referrals or repeat business. To remain competitive and achieve consistent growth, companies must adopt scalable and […]
LinkedIn InMail Best Practices: 10 Mistakes to Avoid
Introduction LinkedIn has become a powerhouse for B2B outreach – it drives 80% of all B2B social media leads (6) and boasts that four out of five members are business decision-makers (7). One of LinkedIn’s most effective tools for LinkedIn lead generation is InMail, the premium messaging feature that lets you reach prospects outside your […]
LinkedIn Lead Generation: 10 Trends and Tactics to Watch in 2026
Introduction In B2B sales, LinkedIn lead generation has become more critical than ever. LinkedIn is no longer just a networking site – it’s a primary source of B2B prospects and deals. In fact, LinkedIn drives an estimated 75–85% of all B2B leads from social media, making it the dominant platform for B2B marketing and sales […]
![LinkedIn Cold Message Strategy for 2026 [+ 10 High-Converting Templates]](https://martal.ca/wp-content/uploads/2025/09/LinkedIn-Cold-Message-Strategy-for-2025-10-High-Converting-Templates--scaled-e1758032948200-1024x557.jpg)
LinkedIn Cold Message Strategy for 2026 [+ 10 High-Converting Templates]
Introduction Did you know omnichannel campaigns (combining LinkedIn, email, and phone) yield 40% higher engagement and 31% lower cost-per-lead than single-channel outreach (1)? In 2026, relying on just one channel to reach B2B buyers is a recipe for missed opportunities. Meanwhile, LinkedIn has solidified itself as the #1 platform for outbound prospecting – accounting for […]
Transportation Lead Generation Services for Freight, Trucking & Logistics Companies
Introduction The freight, trucking, and logistics industry operates in one of the most competitive B2B environments today. With rising fuel costs, tight capacity, complex regulations, and increasing customer expectations, transportation companies must consistently win new business to remain profitable. However, relying solely on referrals, load boards, or word-of-mouth is no longer enough. This is where transportation lead generation becomes a strategic growth driver. […]
The Ultimate Guide to B2B Telemarketing Campaigns in 2026 – From Plan to Pipeline
Introduction Is B2B telemarketing still relevant in 2026? In a word, yes. In fact, B2B telemarketing campaigns have evolved into one of the most effective ways to generate pipeline in today’s sales landscape. With decision-makers inundated by emails and ads, a well-timed phone call can cut through the noise. Consider this: 82% of buyers will […]
IT Lead Generation Services That Deliver High-Quality B2B Prospects
Introduction In the fast-moving technology sector, generating consistent and qualified leads is one of the biggest growth challenges for B2B companies. While demand for IT solutions continues to rise, competition has intensified, decision-makers are harder to reach, and buying journeys have become more complex. This is why IT lead generation services have become essential for companies looking […]
![LinkedIn Cold Message Strategy for 2026 [+ 10 High-Converting Templates]](https://martal.ca/wp-content/uploads/2025/09/LinkedIn-Cold-Message-Strategy-for-2025-10-High-Converting-Templates--scaled-e1758032948200-300x163.jpg)
