Martal Group:B2B Lead Generation and Sales Blog

10.23.2025

Top B2B Niches in 2025 and How to Find the Right Agency

Introduction Over half of B2B decision-makers actively seek suppliers with niche expertise – in specialized B2B markets, industry-specific knowledge isn’t a luxury, it’s a necessity (1). If you operate in a highly specialized sector, you’ve likely felt the pain of generic marketing that just doesn’t resonate. Finding an agency that truly understands your niche can […]