Martal Group:B2B Lead Generation and Sales Blog
ICP Sales: Your Step-by-Step Guide to Identifying and Implement ICPs
Sales is no longer a numbers game. Gone are the days of relying on volume to drive velocity. Now, It’s all about working smarter, not harder. That’s where the Ideal Customer Profile (ICP) comes in. Think of it as your cheat sheet for finding and engaging the customers who will benefit most from what you […]
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09.12.2024
Imagine increasing your sales by reaching the right decision-makers at the right time with the right messaging. We’re not talking about expensive ads and remarketing campaigns but the cost-effective strategy of cold email marketing. But wait!?! Isn’t cold email marketing dead? Not a chance! At Martal Group, we’ve spent over 15 years mastering the art […]
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09.12.2024
Customer acquisition refers to the marketing strategies an individual or a company implements to land new clients. It’s the process of attracting highly-targeted leads and converting them into loyal, long-lasting customers in a cost-effective manner. Now: Due to its importance for the success of any business, customer acquisition was never the easiest of tasks. It […]
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09.10.2024
As Dubai’s digital market continues to flourish with dozens of new agencies emerging each year, finding the right digital marketing agency from the myriad of options is certainly a challenging task. With such high stakes, choosing the wrong partner will not only waste your valuable time and resources but also give your competitors the edge […]
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09.10.2024
In Saudi Arabia’s vibrant cities, a quiet revolution is reshaping how businesses connect with audiences. This change isn’t about oil or skyscrapers but about the digital transformation. As companies across the Kingdom embrace the digital era, a new wave of agencies is redefining online engagement. The Growing Role of Digital Marketing Agencies In cities like […]
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09.09.2024
A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]
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09.09.2024
Setting up an in-house telemarketing team can be costly, resource-intensive, and time-consuming! That’s why many businesses choose telemarketing outsourcing. To remain competitive in today’s fast-paced environment, outsourcing telemarketing is a cost-effective and efficient solution for businesses lacking the resources to establish an in-house team. The global call center outsourcing market is projected to grow by […]
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08.23.2024
Are you ready to fill your funnel and skyrocket your sales in 2024? Look no further than these 17 lead generation techniques. From social media to email marketing, we’ve got you covered. Get ready to crush your sales goals with these proven strategies. What is Lead Generation? Lead generation refers to the process of identifying […]
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08.23.2024
Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially […]
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08.23.2024
Know your numbers. It’s a nice mantra, but when it comes to lead gen, can you truly quantify the actions that are driving new opportunities to the top of your funnel? Or are you more focused on close ratios and deal sizes? Do you know how to translate those metrics into measurable results? Or are […]