Martal Group:B2B Lead Generation and Sales Blog

01.06.2025

ICP Sales: Your Step-by-Step Guide to Identifying and Implement ICPs

Sales is no longer a numbers game. Gone are the days of relying on volume to drive velocity. Now, It’s all about working smarter, not harder.  That’s where the Ideal Customer Profile (ICP) comes in. Think of it as your cheat sheet for finding and engaging the customers who will benefit most from what you […]