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Martal Group:B2B Lead Generation and Sales Blog
31 Appointment Setting Companies: 2026 Guide to the Top Performer
Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts offering B2B appointment setting services. Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates […]
ABM List Building in 2026: Precision Prospecting for Modern B2B Sales
Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1). Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]
2026 ABM Statistics Every Outbound SDR Should Know
Introduction Account Based Marketing (ABM) has evolved from a buzzword into a must-have strategy for B2B sales teams in 2026. If you’re a sales or marketing leader, you’ve likely felt the pressure to deliver more revenue with less waste. Traditional outbound tactics – blasting thousands of cold emails or calls – are yielding diminishing returns. […]
Account-Based Marketing: Top-Rated Agencies to Boost Your B2B Sales Pipelines
Introduction Account based marketing (ABM) isn’t just another buzzword – it’s a proven B2B strategy that focuses your marketing and sales efforts on high-value target accounts. It’s become hugely popular among B2B teams, with 78% of companies now running active ABM programs. And the results speak for themselves: ABM-powered organizations report a 38% higher sales […]
Account Based Marketing Playbook for 2026: Omnichannel Strategy Guide
Introduction Did you know that over 70% of B2B marketers now have active account-based marketing programs, and a vast majority report higher ROI from ABM than any other strategy? (2) In 2026, Account-Based Marketing has evolved from a niche tactic into a must-have B2B strategy for revenue growth. Modern B2B buyers are more independent, digitally […]
Best Omnichannel Software in 2026: How AI SDR Platforms Redefine Outbound Strategy
Introduction Is your outbound sales strategy keeping pace with today’s omnichannel buyers? Modern B2B prospects jump between email, LinkedIn, phone calls, and even WhatsApp – often expecting a seamless experience at every touch. Traditional outreach, confined to one or two channels, risks missing these multi-touch customers. This is where an effective omnichannel strategy comes into […]
Omnichannel Statistics 2026: Multi-Channel Trends Driving B2B Sales Success
Introduction Is your B2B sales strategy keeping up with today’s omnichannel buyer? Modern buyers are more empowered and digitally driven than ever. They jump between channels – reading your blog, scrolling LinkedIn, opening emails, even attending webinars – all before ever speaking to your sales team. In fact, an estimated 80% of B2B sales interactions […]
2026 Guide to Omnichannel KPIs: Measure What Matters in B2B Sales
Introduction How do you track success when your buyers zigzag across a dozen channels? In 2026, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). Data shows that 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. […]
Seamless B2B Buyer Journeys in 2026: Omnichannel Examples and How-To Guide
Introduction Is your B2B sales approach keeping pace with today’s omnichannel buyer? Modern business buyers are more empowered and digitally savvy than ever. They hop between 10+ channels during a purchase, consuming content, engaging on social media, attending webinars, and interacting via email or chat – all before ever speaking to your sales team (1). […]
Omnichannel vs Multichannel in 2026: What B2B Sales Leaders Must Know to Stay Ahead
Introduction Omnichannel strategy has become a critical focus for B2B sales and marketing leaders in 2026. Buyers today are more digitally driven and channel-agnostic than ever – in fact, B2B customers now regularly use ten or more channels to interact with suppliers (1). This shift means that understanding omnichannel vs multichannel marketing is no longer […]
