Martal Group:B2B Lead Generation and Sales Blog

09.18.2025

Annual Contract Value Strategies for 2025 B2B Revenue Growth

Introduction Did you know companies with rising deal sizes significantly outpace their peers? Research shows that B2B SaaS companies with higher Annual Contract Value (ACV) growth tend to grow faster, while those with flat or shrinking ACVs see the least growth (3). In an era where efficiency and targeted growth are paramount, ACV has emerged […]