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Martal Group:B2B Lead Generation and Sales Blog
Omnichannel Lead Generation: From Account List to Booked Meeting
Introduction Your prospect read three of your emails, ignored two voicemails, and accepted a connection request from a second rep on your team who had no idea the emails existed. That is what a lot of B2B outbound looks like from the buyer’s side, and it is the problem omnichannel lead generation exists to solve. […]
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How to Start a Cold Call: The First 30 Seconds, Line by Line
Introduction You have about ten seconds between “hello” and the moment your prospect decides whether to keep listening. Most reps spend those seconds apologizing for calling, and the call ends there. The opener is the highest-leverage sentence in outbound, and also the most misunderstood. A lot of widely repeated advice recommends lines that measurably reduce […]
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Cold Calling vs Cold Emailing in 2026: What Actually Works for B2B Pipeline
Introduction Two numbers dominate every argument about outbound, and they point in opposite directions. RAIN Group finds that 82% of B2B buyers accept meetings at least occasionally with sellers who reach out cold. Saleshandy’s analysis finds that roughly seven in ten decision-makers would rather be approached by email first. Same buyers. Same year. Two conclusions […]
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How to Build a Cold Call List That Actually Connects
Introduction Most cold calling problems get diagnosed as script problems. They usually aren’t. When a rep runs a full day of dials and books nothing, the fault is far more often in the list: wrong titles, disconnected numbers, companies that were never going to buy, contacts who left eighteen months ago. Fix the list and […]
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Cold Calling Metrics and KPIs: What to Track, What to Ignore
Introduction Two reps make a hundred calls each. One books three meetings, the other books none. Every dashboard in the building says they did the same work, and the number that would explain the gap is not on any of them. That gap is exactly what a strong cold calling services provider should help uncover. […]
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Cold Calling Skills: The 21 Hard and Soft Skills Every SDR Needs
Introduction Most SDR teams do not have a cold calling problem. They have a cold calling skills problem, and the two get treated as the same thing. The channel itself is holding up. B2B cold calling still produces meetings at rates worth planning around: Cognism’s State of Cold Calling report put the industry-average success rate […]
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Cold Call Voicemail Script Tips and 9 Examples for 2026
Introduction Four out of five calls to a mobile phone go to voicemail, and only about one in five callers bothers to leave a message, according to SellCell’s voicemail research. So most reps face the same choice a few dozen times a day: say something, or hang up and dial the next number. The honest […]
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28 Cold Call Questions That Qualify Leads Faster, Grouped by Call Stage
Introduction Cold calls are won in the first thirty seconds. One question decides whether a buyer stays on the line, and the gap between the strongest opener and the weakest runs to about eleven times the success rate. Almost nobody audits the wording. We have run outbound for 2,000+ B2B brands over 17+ years. One […]
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B2B Cold Calling: How to Get Real Results on the Phone
Introduction Most B2B teams do not have a cold calling problem. They have a conversation problem. Reps dial, the phone rings out, and nobody can tell whether the list was wrong, the number was flagged, the timing was off, or the opener simply did not earn ten more seconds. Having run outbound cold calling programs […]
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15 Cold Call Scripts for B2B Sales Teams (and Why They Work)
Introduction Most reps do not have a script problem. They have a delivery problem wearing a script costume: a page of words written for a conversation that never goes the way the page assumed, abandoned by second eight when the prospect asks who this is. We provide cold calling services for B2B clients across more […]
