Martal Group:B2B Lead Generation and Sales Blog

There seems to be a lot of confusion in the marketing world about two vital but distinct methods of digital marketing: SEO and content marketing. It’s easy to see how someone might be confused as they often appear in articles and blogs as separate entities and many marketing professionals draw a line in the sand […]

Curious about leadership training? You couldn’t have picked a better topic to explore! Let’s dive into why this kind of training is a game-changer for businesses and how it morphs good leaders into great ones. Why Leadership Training is a Big Deal One of the main reasons to get a master’s degree is to become […]

How can you build a sales team that is competitive? A team that is not only high-performing but also agile, diverse, and productive. Right now, these might sound like buzzwords, but by the end of this article, you’ll have a clear understanding of how to find, train, and retain a goal-crushing sales team that sticks.  […]

Outbound telemarketing has been a stalwart of B2B marketing strategies across different continents and industries for decades. But with new technological advancements, changes in the way we work, and current economic challenges, the same old approach to telemarketing may no longer be so effective.  Whether you are thinking about incorporating outbound telemarketing into your strategy […]

The digital marketing domain has undergone tremendous transformation in the past decade. Advertisers and marketers no longer have the power to lure audiences or generate leads through their own rule book.  Nowadays, your audience holds the power to decide what to buy, what to download, or where to click. Why? Because your audience has numerous […]

Crafting a stellar email campaign is a simple yet effective way of nurturing B2B leads and converting them into sales. Get it wrong, however, and that’s a lot of time, energy and potential wasted on something bound for someone’s spam folder.  Email marketing is an essential tool for B2B companies. It’s important to know how […]

Electronic commerce, or e-commerce, embraces all trades and financial transactions realized via the Internet. In simple words, it is any transaction made from an electronic device connected to the network. The modern world of trading has undergone a serious digital transformation. According to McKinsey’s research, two thirds of buyers and sellers preferred digital self-service and […]

Mass blast outbound is dead! Traditional methods of sales and outreach are becoming obsolete in today’s world. Pitching products, giving generic solutions, and delivering canned presentations no longer work with informed buyers.  The use of data and analytics is important in achieving personalization, as it enables the customization of experiences based on individual needs and […]

Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase.  This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]