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Martal Group:B2B Lead Generation and Sales Blog
Appointment Setting Services: A Complete Guide to Scalable B2B Sales
Introduction In today’s competitive B2B environment, connecting with the right prospects at the right time is essential for sustaining a predictable sales pipeline. B2B appointment setting services provide businesses with the ability to streamline outreach, qualify leads, and schedule meaningful meetings with decision-makers. Appointment setting is more than just booking calls, it’s a strategic function […]
B2B Telemarketing in 2026: The Definitive Guide for Outbound Success
Introduction Wondering if cold calling still works? In an era dominated by emails and social media, B2B telemarketing continues to deliver powerful results. In fact, over 80% of sales directors say the phone is essential for outbound leads, and 51% of leads still come from cold calling in sales development programs (2). The personal, real-time […]
The 2026 B2B Sales Leader’s Guide to Telemarketing Outsourcing Services
Introduction In the era of data-driven sales and stretched internal teams, B2B telemarketing outsourcing has become a strategic lever for B2B growth. Handing off your cold calling and lead generation to specialized partners can amplify your outreach while freeing your salespeople to focus on closing deals. In fact, outsourcing B2B sales tasks is now mainstream […]
Telemarketing Services in 2026: Best Practices and B2B Strategy Guide
Introduction Telemarketing is evolving into a strategic powerhouse for B2B sales. As experienced sales and marketing leaders, you know the value of human-to-human outreach. In this guide, we’ll explore how modern B2B telemarketing services (and specifically outbound calling) are driving pipeline growth in 2026. We’ll cover trends, best practices, and actionable strategies to help you […]
Telemarketing Lead Generation: Modern B2B Playbook for 2026
Introduction 82% of B2B buyers say they’ll accept meetings at least occasionally with salespeople who reach out to them (1). Surprised? In 2026, B2B telemarketing is not only alive, it’s evolved. Today’s commercial landscape is noisier and more digital than ever, yet a well-timed phone call can still cut through the clutter and engage a […]
B2B Telemarketing Companies – The 2026 Guide to Choosing the Right Partner
Introduction With so many B2B telemarketing companies vying for your business, how do you know which one will truly deliver? Selecting a telemarketing agency is a high-stakes decision for B2B sales leaders. The right partner can flood your pipeline with qualified leads; the wrong one wastes time and budget. In this comprehensive guide, we’ll arm […]
Sales Pipeline vs. Forecast: A Strategic Guide for B2B Revenue Teams
Introduction Only 7% of sales teams achieve over 90% forecast accuracy, with most hovering around 70-79% (5). Yet companies with accurate forecasts are 10% more likely to grow revenue year-over-yearand 7.3% more likely to hit quota (6). If you’re a B2B sales or marketing leader, you know how crucial both a healthy pipeline and a […]
In-House vs Outsourced: Choosing the Right Qualified Appointment Setting Services in 2026
Introduction Experienced B2B sales and marketing leaders face a pivotal decision in 2026: whether to build an in-house team for setting sales appointments or to outsource this function to specialized providers. It’s not just a cost question – it’s about the quality of leads, speed to pipeline, and ultimately hitting revenue targets. And as the […]
Cost Per Lead by Industry: 2026 Benchmarks & Actionable Strategies
Introduction Why does a lead cost $90 in one sector but $900 in another? As B2B sales and marketing leaders, we know cost per lead by industry isn’t just a vanity metric – it’s a strategic compass. The price you pay to acquire a lead can swing 10x or more between industries, reflecting differences in […]
How Account Managers Drive Success in Outsourced Sales
Introduction Outsourcing parts of your sales process can be a game-changer, but only if it’s managed correctly. In fact, having the right account manager in place often makes the difference between a thriving partnership and a disappointing venture. How exactly do account managers ensure outsourced sales programs deliver results? This guide explores the strategic role […]
