Martal
Technology
Education and training
Web Development and UI / UX
Healthcare/Medical
Logistics and Supply Chain
Information Technology
Insuretech and Financial Services
Marketplaces
Software Development
E-commerce and retail
AI and Machine Learning
Energy and Solar
Manufacturing
Security and Surveillance
Digital Marketing Agency
Transportation
MSP
Telecom
B2B SaaS
Cybersecurity
HR tech
Fintech
Cleantech
Consulting
Martal Group:B2B Lead Generation and Sales Blog
How to Hire Appointment Setters to Book More Sales Meetings in 2026
Introduction Are your sales reps spending more time chasing cold prospects than closing hot deals? If so, you’re not alone. Studies show reps spend 60% of their time on non-selling tasks (1), leaving barely 40% for actual selling. That’s a lot of valuable hours lost to prospecting, admin, and follow-ups. The solution? Hire dedicated appointment […]
Seamless B2B Buyer Journeys in 2026: Omnichannel Examples and How-To Guide
Introduction Is your B2B sales approach keeping pace with today’s omnichannel buyer? Modern business buyers are more empowered and digitally savvy than ever. They hop between 10+ channels during a purchase, consuming content, engaging on social media, attending webinars, and interacting via email or chat – all before ever speaking to your sales team (1). […]
Omnichannel vs Multichannel in 2026: What B2B Sales Leaders Must Know to Stay Ahead
Introduction Omnichannel strategy has become a critical focus for B2B sales and marketing leaders in 2026. Buyers today are more digitally driven and channel-agnostic than ever – in fact, B2B customers now regularly use ten or more channels to interact with suppliers (1). This shift means that understanding omnichannel vs multichannel marketing is no longer […]
Martal Group Recognized as a Top 1% B2B Service Provider and Industry Leader on Clutch
Martal Group has been named a Top 1% B2B Service Provider on Clutch, ranking #8 overall in the 2025 Clutch Top 1000 Global Service Providers list. This placement represents the highest tier of performance on one of the most competitive B2B platforms. Our recognition builds on a year of category leadership, with Clutch also recognizing […]
From Silos to Synergy: Overcoming the Challenges of Omnichannel Marketing in 2026
Major Takeaways: Challenges of Omnichannel Marketing Misaligned Teams Kill ROI Customers Expect Seamless Journeys Data Silos Undermine Personalization Shared Goals Drive Sales Efficiency Orchestrated Campaigns Win More Deals Unified Messaging Increases Trust Outbound Strategies Must Be Integrated Continuous Feedback Closes Gaps Faster Introduction In 2026’s B2B landscape, buyers demand seamless, personalized experiences across numerous channels […]
Top 17 Omnichannel Marketing Companies + How to Choose the Best in 2026
Introduction Businesses that implement omnichannel strategies retain 89% of their customers on average, compared to just 33% for companies with weak engagement. Source: Invesp In 2026, omnichannel marketing has shifted from a buzzword to a business imperative. Customers move fluidly across online and offline touchpoints – browsing a product on mobile, checking reviews on social […]
B2B Omnichannel Strategy in 2026: AI-Powered Personalization at Scale
Major Takeaways: B2B Omnichannel Strategy Why are omnichannel buyers changing how B2B sales work? How does AI enable scalable personalization across channels? What’s the backbone of a successful omnichannel marketing program? How do high-performing teams integrate AI in their sales processes? What are the common challenges in AI-powered omnichannel strategies? Where does human interaction fit […]
B2B Telemarketing in 2026: The Definitive Guide for Outbound Success
Introduction Wondering if cold calling still works? In an era dominated by emails and social media, B2B telemarketing continues to deliver powerful results. In fact, over 80% of sales directors say the phone is essential for outbound leads, and 51% of leads still come from cold calling in sales development programs (2). The personal, real-time […]
The 2026 B2B Sales Leader’s Guide to Telemarketing Outsourcing Services
Introduction In the era of data-driven sales and stretched internal teams, B2B telemarketing outsourcing has become a strategic lever for B2B growth. Handing off your cold calling and lead generation to specialized partners can amplify your outreach while freeing your salespeople to focus on closing deals. In fact, outsourcing B2B sales tasks is now mainstream […]
Telemarketing Services in 2026: Best Practices and B2B Strategy Guide
Introduction Telemarketing is evolving into a strategic powerhouse for B2B sales. As experienced sales and marketing leaders, you know the value of human-to-human outreach. In this guide, we’ll explore how modern B2B telemarketing services (and specifically outbound calling) are driving pipeline growth in 2026. We’ll cover trends, best practices, and actionable strategies to help you […]
