Martal Group:B2B Lead Generation and Sales Blog

01.21.2026

ABM vs ABX: Which Account-Based Strategy Drives More B2B Growth in 2026?

Introduction In the fast-evolving world of B2B sales and marketing, few strategies have generated as much buzz – or delivered as much impact – as account-based approaches. Account-Based Marketing (ABM) has long been hailed for its focus on high-value accounts and personalized outreach.  Now, Account-Based Experience (ABX) is emerging as the next evolution, promising to […]