Accelerating B2B Sales: The 2025 Speed to Market Playbook 

Major Takeaways: Speed to Market

Speed to Market Drives Revenue Acceleration

• Companies that reach the market faster can begin generating revenue earlier, often beating competitors by months. 

AI Reduces Time to Engagement

• AI-powered outreach platforms help B2B teams identify, score, and engage prospects instantly—cutting down lead qualification time by up to 50%.

Outsourcing Sales Compresses Ramp-Up Time

• Using a sales-as-a-service partner cuts the typical 4–6 month internal hiring timeline to just 30–45 days for a fully functional SDR team.

Omnichannel Outreach Boosts Conversion Speed

• Coordinated outreach across email, phone, and LinkedIn improves response rates and accelerates the buyer journey by maximizing initial contact opportunities.

Agile Teams Improve Go-to-Market Velocity

• Cross-functional “demand squads” that align marketing, sales, and product functions can launch and scale campaigns in days rather than months.

Continuous Training Enables Faster Execution

• Teams with structured onboarding and enablement outperform untrained peers by closing deals faster and adapting more quickly to market shifts.

Data-Driven Prioritization Captures Demand at Peak

• AI-based intent data tools enable marketers and SDRs to identify and act on high-converting leads while interest is at its highest, increasing close rates.

Outsourcing and AI Deliver Scalable Speed

• Combining AI outreach with outsourced expertise ensures flexible, repeatable, and fast execution—critical for meeting tight B2B sales deadlines.

Introduction

Is B2B sales a race? In today’s hyper-competitive landscape, it often feels that way. The companies that get to market fast with new solutions tend to capture customers and market share before slower rivals even get out of the gate. In fact, speed has become such a critical factor that it can determine whether you meet booming demand or watch a competitor swoop in first. Speed to market – how quickly you can launch products or reach customers – is now a top priority for B2B leaders.

We’ve seen first-hand how accelerating your go-to-market timeline can boost revenue and win loyalty. In this playbook, we (the Martal team) share strategies for speeding up B2B sales in 2025, blending cutting-edge AI technology with the power of outsourced sales teams. Our goal is to help you – busy CMOs, CROs, VPs of Sales/Marketing, and SDR leaders – go from planning to closed deals faster than ever.

Expect an actionable, conversational guide with bold section headers, bullet points, a comparison table, and a handy checklist. We’ll define what speed to market means, why it’s so vital to meeting market demand, and how to craft a speed to market strategy that leverages AI-driven insights and sales outsourcing. Along the way, we’ll integrate real examples and highlight how Martal’s sales outsourcing services (like our AI sales platform, cold outreach, lead generation specialists, omnichannel appointment setting, and Martal Academy training) can seamlessly fit into your acceleration plan. Let’s dive in!

What Is Speed to Market?

Speed to market (also known as time to market) is the length of time it takes for a product or service to go from initial concept to being available for customers (9). In a traditional sense, it measures the product life cycle from the idea stage through development and finally to launch. For example, if you conceive a new B2B software solution in January and deliver it to customers by June, your speed to market (or time to market) is about six months. The term applies equally to launching entirely new products and to rolling out major features or expansions of existing offerings.

In the context of B2B sales and go-to-market strategy, speed to market isn’t just about product development – it encompasses how quickly your business can execute all the steps needed to start generating value and revenue from a product. That includes identifying your target market, prepping marketing collateral, training the sales team, and actually reaching out to prospects. A fast to market approach means minimizing any delays between a product’s readiness and the moment sales begin. It’s about being first or early to meet a market need, which can confer significant advantages (as we’ll explore below).

Why does speed to market matter so much? Think of it as hitting a moving target. Customer needs evolve rapidly and windows of opportunity can be fleeting. Every week or month of delay increases the risk that customer demand shifts or a competitor addresses the need first. Being faster to market means you’re more likely to satisfy current market demand at its peak, rather than showing up after the party’s over. Speed to market often correlates with agility – companies that can execute quickly are usually better at responding to changes and seizing new opportunities.

It’s important to note that “speed to market” doesn’t mean rushing out half-baked products or cutting corners on quality. It means streamlining processes and leveraging resources so that you can deliver high-quality solutions quickly. In 2025, new tools like AI and approaches like outsourcing inside sales and certain functions are making it possible to increase speed without sacrificing quality or customer experience. We’ll dive into those strategies shortly, but first, let’s underline why being fast matters by looking at the critical benefits of an accelerated go-to-market.

Why Is Speed to Market Critical to Market Demand?

Speed to market isn’t just a buzzword – it’s a fundamental driver of business success in an environment where customer demand can surge or pivot on short notice. Here are several reasons why improving your speed to market is critical to meeting market demand and staying ahead of the competition:

• Competitive Advantage: In many industries, the early bird gets the worm. Being first or faster to offer a new product or service gives you a head start on capturing market share and mindshare (1). You position your company as an innovator and industry leader, which can be hard for slower competitors to dislodge. Capgemini even describes speed to market as “the first profit driver” – the sooner you’re out there, the sooner you start profiting (2). In short, speed can translate directly into a strategic edge.
  
• Meeting Customer Demand at its Peak: When customers have a need, they prefer the company that addresses it now, not later. If you can quickly deliver what customers are looking for, you capitalize on demand when it’s hottest. For example, according to Gartner only 55% of products are launched on schedule (2) – meaning nearly half of companies are late to their own planned launch date. By getting a quality offering to market as planned (or sooner), you’re ahead of many competitors and ready to serve customers while others are still gearing up. Fast delivery also improves customer satisfaction,, since modern B2B buyers expect swift solutions to their challenges.
  
• Faster Revenue Generation: The faster you can bring a product to market, the faster it can start generating revenue for your business. This is especially critical for startups or any company with tight cash flow – a slow rollout can mean months of additional burn rate with no new income. On the flip side, a quick launch means you can begin recouping R&D investment and funding growth initiatives sooner. Speed to market accelerates the revenue cycle, turning ideas into cash flow more quickly. It also allows you to reinvest in product improvements or marketing while competitors are still stuck in development.
  
• Cost Reduction and Efficiency: Delays are expensive. Every extra week in development or planning can incur additional costs – engineer salaries, opportunity costs of not selling, prolonged marketing hype, etc. A quicker time to market can reduce these costs by shortening development cycles and avoiding “project drift.” As one business writer put it, delays hit the chain and slow down production (1). By streamlining to launch faster, you often minimize overhead and development costs. Plus, being in-market sooner means you can identify what isn’t working and iterate without sinking as much into a potentially flawed approach. Agile, fast teams learn and optimize cheaply compared to slow, monolithic projects.
  
• Customer Retention and Loyalty: Being responsive to market needs – essentially, being fast – helps you win trust with customers. If your company is known for quickly delivering solutions as needs arise, customers are more likely to turn to you first. In contrast, if you’re slow, customers may grow frustrated or seek alternatives. Meeting demand quickly not only wins sales but can cement loyalty. You become the vendor that “gets it” and doesn’t leave clients waiting. Speed signals reliability. Moreover, a reputation for speed and innovation bolsters your brand credibility. (On the consumer side, three-quarters of consumers have switched brands when a company was too slow or fell behind on their needs (2) – and while B2B buyers are more methodical, they too notice which vendors move quickly to serve them.)
  
• Maximizing a Market Window: Many opportunities in B2B are timing-sensitive. Perhaps a new regulatory change creates demand for compliance software, or a sudden shift (like a pandemic) drives need for remote solutions. These waves of demand often have a peak. If you can ride that wave early, you’ll capture a larger portion of the market. If you’re late, the wave might have already broken (demand fulfilled by others or dissipated). Speed to market ensures you don’t miss these critical windows when market demand is high and urgent.
  
• Adaptability and Agility: Focusing on speed inherently forces your organization to become more agile. This means breaking down silos and enabling faster decision-making. Companies optimized for speed can react to feedback faster, pivot if needed, and continuously align their offering with what the market wants. In other words, speed to market is closely tied to agility in operations. The benefit is not just the first launch, but an ongoing ability to evolve quickly. This is increasingly important as B2B markets become more dynamic. If you can’t adjust rapidly, you risk being outmaneuvered by more nimble players.
  

Key Takeaway: Speed to market is critical because it yields competitive advantage, faster revenue, lower costs, happier customers, and greater agility. It’s about delivering what the market wants when the market wants it – or ideally just before the customer realizes they want it. As the saying goes, timing is everything. Next, we’ll explore how to actually improve your timing and accelerate your B2B go-to-market through smart strategies.

Speed to Market Strategy: Accelerating B2B Sales in 2025

So, how can your organization actually speed up its go-to-market process? Crafting a speed to market strategy means identifying the bottlenecks that slow you down and leveraging new approaches to eliminate those delays. In 2025, the playbook for accelerating B2B sales centers on a combination of technology, talent, and process innovation. Below, we outline the key pillars of a modern speed-to-market strategy – from deploying AI for rapid insights to outsourcing for instant team capacity. These tactics will help your team engage prospects sooner, execute campaigns faster, and scale up without the usual friction.

Leverage AI for Rapid Market Engagement

One of the biggest game-changers for speed in sales is artificial intelligence. AI can crunch data and generate insights in seconds, tasks that might take humans days or weeks (or be impossible for a human at scale). By infusing AI into your sales and marketing workflows, you enable faster decision-making and outreach. Harvard Business Review notes that fast, reflexive action – driven by real-time insights – is increasingly key to achieving results in sales (4). In other words, companies using AI can respond to opportunities in the moment, rather than relying on last quarter’s analysis or gut instinct.

Here are a few ways AI accelerates speed to market in B2B sales:

• Prioritizing the Right Leads Instantly: AI tools can analyze vast datasets (website visits, intent signals, past customer behaviors) to score and prioritize leads in real time. This means your sales team spends time on the prospects most likely to convert right now. It eliminates the delay of manual research and guesswork. For example, AI-driven intent data can pinpoint companies currently searching for solutions in your industry, so you can engage them at the perfect moment. Martal’s own AI sales platform leverages exactly this kind of data-driven prospect mining – identifying which accounts are “warm” based on signals, and thus allowing our team to reach out faster to the ones that matter. By engaging the right prospects first, you speed up the path to revenue.
  
• Automating Repetitive Outreach: Reaching out to hundreds of prospects across email, LinkedIn, and other channels can be incredibly time-consuming if done manually. AI comes to the rescue by automating much of this workload without losing personalization. Modern sales engagement platforms use AI to handle tasks like sending emails at optimal times, following up automatically, and even writing initial drafts of outreach messages. This means you can initiate contact with far more prospects in the same amount of time. As McKinsey observes, AI can offload many mundane sales activities, freeing up reps to spend more time with customers (5). Speed to market is not just about how fast development is – it’s also about how many customer conversations you can start, and how quickly. AI turbocharges that early pipeline-building phase by letting a small team do the work of a much larger one.
  
• Real-Time Decision Support: In fast-moving sales situations, having the right information at your fingertips can be the difference between closing a deal this quarter or missing it. AI systems can deliver real-time recommendations – for instance, suggesting the next best action for a salesperson during a live deal based on analysis of similar past deals. They can also dynamically adjust campaign tactics on the fly. If a particular email subject line is performing poorly, an AI-driven system could A/B test alternatives and switch to a better approach within hours, improving campaign effectiveness without waiting for a human team’s post-mortem. This reflexive capability keeps your go-to-market efforts optimized in near real-time, ensuring you’re always using the most effective tactics for the current market response.
  
• Scaling Personalization with Speed: Personalizing messages to each prospect traditionally takes time (researching the company, tailoring the pitch). AI accelerates this by instantly generating personalized snippets or finding relevant talking points for each prospect. For example, AI can scan a prospect’s LinkedIn profile and help draft a custom intro line referencing their alma mater or a recent post they made. What used to be a 15-minute manual task per prospect can become a 15-second AI-assisted task, multiplied across hundreds of contacts. The result: you maintain a personal touch in your outreach without slowing down. Companies that embrace this kind of AI-powered personalization at scale can dramatically increase their outreach volume and response rates simultaneously – a true speed-to-market booster.
  

Example: Our team at Martal uses a proprietary AI outreach platform that automates laborious tasks like contact data validation and email deliverability optimization. It ensures that when we execute a cold email campaign, we’re not slowed down by bad data or technical hiccups – the AI handles those in the background. This lets our sales development representatives focus on engaging with prospects and moving leads forward, rather than cleaning spreadsheets. The AI platform also helps us send outreach sequences at scale while maintaining high deliverability and personalization. The net effect is a faster, more efficient outbound sales process, where no time is wasted on low-value tasks and every moment is spent on interactions that drive deals. Companies adopting similar AI-enabled sales systems report 3-15% revenue uplifts and 10-20% improvements in sales ROI, according to industry research (11) – a testament to how AI speed translates into real results.

Bottom line: Incorporating AI into your sales strategy is practically a requirement for speed in 2025. It provides the real-time insights and scalable execution power needed to engage the market swiftly and intelligently. You get to market faster by automating the heavy lifting (data crunching, initial outreach, follow-ups) and empowering your human team to act on fresh insights immediately. As one HBR article put it, fast, insight-driven decisions are key to staying relevant (4) – and AI is the engine that makes those decisions possible at scale. If you haven’t yet, consider evaluating AI sales tools for lead scoring, email sequencing, CRM analysis, and content generation as part of your speed-to-market arsenal.

Outsource to Scale Fast and Smart

Another powerful strategy for accelerating your go-to-market is sales outsourcing – leveraging an external expert team (like Martal’s) to handle prospecting, lead qualification, and even sales appointments on your behalf. Why does this improve speed to market? Because building an in-house sales development team takes significant time: recruiting, hiring, onboarding, training, and waiting for new reps to ramp up. By contrast, partnering with a sales agency that has an outsourced team gives you instant access to a fully operational sales force. It’s like flipping a switch – you gain experienced SDRs and a proven outreach machine ready to start generating pipeline in weeks, not months.

Consider the timeline of hiring internally. Research shows that the average B2B sales rep takes about 3.2 months to ramp up to full productivity on the job (8). And that’s after you’ve spent maybe 1-2 months recruiting and another month or so onboarding and training them. All told, it could be 5-6 months (or more) before a new internal hire is consistently producing leads and meeting quota. In fact, a wide study of SaaS companies found that roughly 40% of reps needed more than 5 months to ramp, and 18% took 7+ months (8). That’s a long time to wait when you have aggressive growth targets or a narrow market window.

Now compare that to outsourcing: a quality sales outsourcing provider can deploy a full sales development team in a matter of a few weeks. For example, some firms guarantee to launch a dedicated team in under 45 days (12). At Martal, our onboarding process for new clients typically gets outbound campaigns up and running within 30-45 days – including setting strategy, defining the ideal customer profile, and kicking off outreach. Your outsourced SDRs are already trained professionals, so they don’t need a long ramp period. They’ve done it before, often across many industries. This means you start seeing leads and appointments much faster than if you tried to hire and train each rep yourself. Speed to market, in this sense, is literally for sale: you’re renting an accelerator for your sales engine.

Let’s break down the specific speed advantages of outsourcing:

• Rapid Ramp-Up: As mentioned, outsourced teams come pre-equipped with experienced talent. Martal’s team, for instance, has closed deals across 50+ industries, which allows us to ramp up quickly in any domain or vertical a client targets. There is no 3-6 month learning curve about “how to do outreach” – we hit the ground running. Our processes (email sequences, LinkedIn outreach, cold call scripts) are already refined and tested. So when you engage an outsourced partner, you essentially bypass the slow setup phase. Within the first month, leads are already flowing. This fast start is invaluable for young companies or new product lines that need traction now, not next year.
  
• On-Demand Scaling: Market demand can be volatile – maybe you need to double outreach volume for a big campaign this quarter, or conversely, you have seasonal lulls. Outsourced sales providers offer flexibility to scale team size up or down quickly. Adding more SDRs to your project can often be done in days or weeks (since the provider has a bench or can reassign staff), whereas hiring FTEs could take months. This means you can respond to surges in demand immediately by increasing capacity, ensuring you capitalize fully on market interest. Conversely, if you outsourced and later need to scale down, you simply adjust the contract – no painful layoffs or sunk hiring costs. Flexibility = speed, because you’re never caught flat-footed by changes; you have a nimble force at the ready.
  
• Proven Tools and Processes: Another speed benefit is that outsourcing firms bring their own technology stack and playbooks. You don’t waste time evaluating and implementing a CRM, sales engagement tool, data sources, etc. – your partner likely has enterprise-grade systems already in place. Martal, for example, uses a proprietary AI-driven outreach platform and maintains verified lead databases so our clients don’t have to spend weeks sourcing lead lists or setting up email infrastructure. By tapping into an existing sales machine, you shave off all the setup and trial-and-error that could slow you down internally. The outsourced SDR team knows what cadence of emails works, how to warm up an email domain, which outreach sequences convert best – all from day one. This expertise compresses the timeline to results. (No one wants to be figuring out their sales strategy via trial-and-error for a year; an experienced team has the roadmap ready.)
  
• Focus on Core Business: When you outsource lead generation and prospecting, your internal team is freed to focus on closing deals and other strategic tasks. Your Account Executives and leaders can spend time nurturing relationships and refining the product, rather than grinding through B2B cold call lists. This division of labor often leads to faster sales cycles, because your AEs can engage qualified opportunities sooner (since the SDR team is feeding them) and devote full attention to converting them. Meanwhile, opportunities aren’t slipping through the cracks due to bandwidth – the outsourced SDRs are diligently following up with every lead. In short, outsourcing can compress the overall time from first contact to closed deal by ensuring a constant, efficient push at each stage of the funnel.
  
• Benchmark Speed Metrics: It’s worth noting that many companies explicitly outsource to improve speed. Deloitte’s Global Outsourcing Survey found that beyond cost reduction, top objectives included increasing flexibility and speeding time to market (6). In fact, in a pre-pandemic survey, speed to market was the #1 reason businesses chose to outsource, even above cost savings (6). This underscores that leaders see outsourcing as a key tactic to move faster – it’s a recognized shortcut to execution. By 2020, cost became a higher priority (thanks to economic pressures), but speed to market still ranked among the top five benefits sought from outsourcing partners (6). The message is clear: if you need to get to market quickly, an outside specialist can be a make-or-break asset.

To visualize the impact, consider this comparison of doing it yourself vs. partnering with an outsourced sales team:

As you can see, outsourcing aligns with speed to market on multiple fronts: time, expertise, scalability, and efficiency. It’s essentially plugging your company into a ready-to-go growth engine. We’ve seen companies that engage Martal (or similar providers) compress their sales cycles dramatically – what might have taken 6-9 months to build in-house (if not more) can start delivering results in a quarter. One SaaS client of ours noted that Martal’s team brought proactive targeting ideas and high-quality sales leads that their own attempts had missed, leading to improved pipeline management and growth, and helping them outrun competitors. The CRO remarked that we became an extension of their team overnight, accelerating their go-to-market execution beyond what their lean staff could have done alone.

A caution: To fully realize these speed benefits, choose your outsourcing partner carefully. Look for providers with a track record in your industry, solid references, and a culture of transparency and collaboration. The goal is to form a tight partnership where they truly understand your value proposition and act as an ambassador of your brand. When done right, it’s not a vendor relationship but a seamless team extension. (Martal prides itself on this “partner rather than vendor” approach – aligning closely with clients’ goals.) With that synergy, your outsourced team can move even faster because they’re in lockstep with your strategy.

In summary, if scaling your sales efforts quickly is a must, outsourced sales development is one of the most effective speed-to-market strategies available. It buys you time – the one thing you can’t purchase directly – by skipping the slow build and jumping straight to execution with experts. Whether you’re launching into a new market or trying to boost pipeline for a quarter-end push, an outsourced team can make the difference between hitting the ground sprinting versus jogging.

(On a related note, Martal Group offers a flexible Sales-as-a-Service model – including SDR outreach, omnichannel campaigns, and appointment setting – that many B2B companies use to compress their go-to-market timeline. We blend human expertise with an AI platform as described above. The combination often yields an uptick in qualified meetings within the first month or two of engagement. But enough about us – on to the next strategy!)

Embrace Omnichannel Outreach for Faster Pipeline

Being fast to market isn’t only about how fast you build a team or product – it’s also about how quickly you can connect with prospects once you’re ready to sell. In B2B sales, reaching busy decision-makers is half the battle. An effective speed-to-market strategy, therefore, must include an omnichannel outreach component. This means engaging prospects across multiple channels (email, phone, LinkedIn, other social media, etc.) in a coordinated way to maximize your chances of making contact and starting a conversation quickly.

Why omnichannel? Because sticking to just one channel can slow you down. If you rely, say, only on cold emails, you’re at the mercy of someone checking their inbox (which might be flooded). If they ignore emails, weeks could pass with no connection. Omnichannel outreach, on the other hand, allows you to find the fastest path to each prospect’s attention. Maybe a CEO doesn’t respond to emails but will accept a well-crafted LinkedIn message from a credible rep. Or perhaps a director-level prospect responds to a phone call or voicemail faster. By covering all bases, you ensure no prospect lingers too long without a touchpoint.

Here are key elements and benefits of an omnichannel approach:

• Parallel Multi-Channel Touches: Omnichannel marketing means you don’t do channels in isolation, you do them in tandem. For example, you might email a prospect on Day 1, then send a LinkedIn connection request on Day 3 referencing that email, then call on Day 5 if there’s been no response. This integrated approach creates gentle “surround sound” that keeps you on a prospect’s radar. Importantly, it can significantly shorten the contact initiation time. If by Day 5 the prospect has seen your name in their inbox, LinkedIn, and heard a voicemail, chances are one of those channels will elicit a response or at least recognition. You’ve effectively compressed what might be a multi-week cycle (if those touches were sequential or single-channel) into a multi-day blitz. The data backs this up – multichannel outreach can boost conversion because you meet the prospect where they prefer to communicate. Martal’s outreach strategy is truly omnichannel: we combine email, LinkedIn, and phone calls in coordinated cadences, rather than betting on a single channel. This means our clients get connected to decision-makers faster and more reliably than a single-channel approach would allow.
  
• Higher Contact Rates, Faster Conversations: Different people respond to different channels. By deploying several, you increase the overall response rate in a given timeframe. Suppose an email alone would yield a 5% response in a week, and a LinkedIn message alone might yield another distinct 5%. Together (with careful timing and consistent messaging), you might get, say, an 8-10% combined response because you caught some via email and others via LinkedIn. Throw in a call and maybe you reach a few more who appreciate the direct human touch. The result is, within that same week, you’ve engaged a larger chunk of your target list. More conversations started earlier = faster path to sales ready leads and deals. This is especially critical when you’re aiming to penetrate a market quickly or hit quarter quotas – you can’t afford to wait on one channel to hopefully deliver. An omnichannel strategy casts a wider net faster.
  
• Appointment Setting and Follow-Up: Omnichannel isn’t just for the first touch – it also accelerates the whole process of lead nurturing and setting meetings. For instance, an SDR might email some product info after a phone call, connect on LinkedIn to share a relevant article, and then book a meeting via a calendar invite. Using all these in concert can shorten the usual back-and-forth. It’s like hitting the prospect from multiple angles so the momentum never slips. Martal’s team often employs an omnichannel appointment setting approach: an initial cold email or LinkedIn message piques interest, a phone call qualifies and secures a meeting date, and an email follow-up sends the calendar invite. Because we aren’t waiting for one channel to do all the work, the time from first contact to scheduled sales call can be as short as a few days for interested prospects. Some competitors might stick to just email or just calls, but by blending channels we create a seamless, speedy handover of warm leads to our clients’ sales teams.
  
• Broader Reach Within Accounts: Large B2B purchases typically involve multiple stakeholders. Omnichannel strategies can also mean reaching out to different people at the same target company through different channels, concurrently. For example, email the VP, LinkedIn message the Director, call the Manager. This increases your chance of quickly finding an “in” – maybe the manager responds first and champions the solution internally. The faster you map an account and get someone talking, the better. A coordinated multi-contact approach (sometimes called “surrounding the account”) accelerates account penetration, which is crucial when time is of the essence to win a deal before competitors do.
  

To execute omnichannel effectively and not come off as disjointed or spammy, it helps to have a clear cadence and consistent messaging. Every touch should add value, not just repeat the same pitch. Perhaps your first email is a short intro with a value prop, the LinkedIn message shares a relevant case study, and the call is to personally invite them to a demo or offer a free consultation. Varying the content while reinforcing the core message makes each touchpoint meaningful. It shows you’re actively engaged, which reflects well on your brand (as long as it’s not overly aggressive). Many prospects actually appreciate multiple touches – it conveys dedication – provided you are respectful and not overly pushy.

Real-World Quick Win: During the pandemic, one of our clients had a cybersecurity product highly relevant to the sudden shift to remote work. We helped them execute an omnichannel blitz over just a 2-week span that contacted 500+ target accounts via email and LinkedIn, and followed up with phone calls to key titles. The result was dozens of meetings booked within a month, capitalizing on the urgent demand in the market. Competitors who were slower to reach out (or only used email and got buried in inboxes) missed that short window. This example underscores how an aggressive but well-coordinated outreach across channels can dramatically speed up your ability to fill the pipeline when opportunity knocks.

Tip: Keep track of which channels each prospect responds on. If someone responds on LinkedIn and goes quiet later, you might ping them there again rather than email. Use the channel data to optimize your approach over time. The goal is to build momentum with a prospect as fast as possible on whatever channel works, then carry the conversation forward consistently.

In summary, omnichannel outreach strategies are a must-have in the speed-to-market playbook for B2B sales. It ensures you’re not leaving any time on the table waiting on a single communication method. By reaching out through multiple avenues, you multiply your touchpoints and compress the time it takes to get that first engagement and subsequent meeting. In 2025, buyers are present on many platforms (email, professional networks, phone, even WhatsApp or Slack in some industries) – meeting them on all those fronts is simply meeting them where they are. For a B2B leader, the message is clear: to accelerate sales, be everywhere your prospects are, and do it all at once. It’s faster to knock on five doors at the same time than to knock on one door five times in a row.

Align and Empower Cross-Functional Teams

Speed to market isn’t solely the responsibility of the sales team or the product team – it’s an organization-wide mindset. One often overlooked strategy for increasing speed is breaking down silos and aligning teams like marketing, sales, product, and customer success to work in an agile, coordinated way. When everyone is rowing in the same direction and sharing information fluidly, your go-to-market engine runs much faster. Organizational agility = speed.

In many B2B companies, marketing generates leads, sales chases them, and customer success onboards new clients, all in separate bubbles. This can create bottlenecks and miscommunications that slow things down. For example, if marketing isn’t aware that sales needs a certain sales collateral urgently for a campaign, creating it might be delayed. Or if sales doesn’t loop in customer success early about a new big client, onboarding might stumble. These hiccups translate to lost time and momentum.

To address this, consider adopting a more cross-functional “squad” structure for go-to-market efforts. This concept, inspired by agile development, means forming a temporary team that includes members from different departments all focused on a common objective (like launching a new product or entering a new market). Boston Consulting Group points out that reorganizing marketing, sales, and customer success into agile teams (sometimes called “demand squads”) can unlock new revenue and help companies operate with greater agility. These squads take ownership of an initiative end-to-end, identifying opportunities, testing approaches, and scaling up successful tactics quickly(3).

Why does this matter for speed? BCG notes that B2B tech companies “live or die on how fast they execute” (3) – and that combining functions into agile units helps accelerate go-to-market execution. When the marketer, the SDR, the account exec, and the success manager are all in sync, they can collectively make decisions in days that might otherwise wait through weeks of inter-departmental meetings. The feedback loop is immediate: sales can tell marketing which messaging gets reactions, marketing can adjust the campaign on the fly, product can hear prospect feedback from sales and tweak features if needed, and success can prepare implementation plans even before the deal is signed. It’s a far cry from the traditional linear handoff approach.

Even if you don’t formally restructure into squads, you can cultivate cross-functional alignment through regular communication and shared goals. Strategies to align teams for speed include:

• Unified Lead Generation KPIs: Ensure marketing and sales (and others) share key performance indicators, like a revenue target or a pipeline target for a new product launch. When everyone is accountable for the same end result (not just their piece), they’re more likely to collaborate and accelerate handoffs. For instance, instead of marketing only worrying about MQL volume and sales only about closed deals, both could share a KPI around time from lead to conversion. This naturally gets both thinking about how to tighten that timeline together.
  
• Frequent Stand-Ups or War-Rooms: During a critical go-to-market push, hold short daily or weekly stand-up meetings with cross-functional reps. Keep it focused on quick updates and roadblocks. These “war room” style syncs can quickly surface issues (e.g., “Prospects are asking for X feature – can we highlight a workaround in the pitch?”) and resolve them on the spot. It’s a practice borrowed from agile software teams but works wonders in marketing/sales contexts too. The rapid knowledge sharing prevents days of email back-and-forth or siloed problem-solving.
  
• Empower Rapid Decision-Making: Encourage team members to make decisions without excessive approvals when it’s about seizing an immediate opportunity. If a sales rep needs a one-off marketing deck tweak to close a hot prospect, the marketing person in the squad should feel empowered to do it today, not wait for manager approval in a week. This culture of trust and autonomy is vital. Speed to market often falters due to internal red tape. By deliberately cutting that tape and pushing decision-making down to the people on the front lines (with guardrails, of course), you dramatically speed up execution. Essentially, fewer hoops to jump through = more agility.
  
• Customer-Centric Mindset: Align all teams around the customer journey rather than departmental tasks. For example, map out the end-to-end journey from a prospect hearing about you, to becoming a lead, to a closed deal, to a happy customer. Identify where delays or friction occur along that journey. Perhaps the lead handoff from marketing to sales is slow – fix it by establishing a clear SLA (service level agreement) where sales must follow up within X hours of lead assignment. Or maybe after the sale, there’s a gap before onboarding – plug it by having customer success engage pre-close with helpful info. When every team thinks of themselves as part of a continuous flow, the transitions become smoother and faster.
  

The evidence that this works can be seen in some forward-thinking companies. A tech firm adopting demand squads found they could run experiments and launch new sales plays in days rather than months, because the squad would conceive an idea (say a targeted campaign to a new vertical), marketing would whip up tailored content, sales would execute the outreach, and together they’d analyze results immediately. Successful tactics were scaled up the next week. This kind of rapid iteration and scaling is only possible when silos are removed. And it directly contributes to beating competitors to opportunities – by the time a traditionally organized competitor rolls out a formal campaign through chain-of-command approvals, the agile squad-powered company has already tested, learned, and doubled down.

At Martal, we operate as an extension of our clients’ teams and often act as a cross-functional glue. We collaborate with our clients’ marketing folks to refine messaging (since we see live prospect responses), and with sales leadership to adjust targeting or qualify criteria. By sitting at the junction of marketing and sales, we help unify efforts towards the shared goal of quickly generating sales-ready leads. Internally, we also practice agile principles – our SDR and research teams huddle regularly to discuss what’s working or not, and we pivot campaigns swiftly based on data. The lesson we’ve learned is the same: tight coordination and feedback loops equals speed.

In summary, don’t overlook the human organizational element of speed to market. All the AI tools and external partners won’t help as much if your internal gears grind slowly. Evaluate how your teams work together. If there are cracks where time leaks out – fix them. Create project squads for key initiatives, even if temporarily, to inject agility. Encourage a culture where getting it done is valued over rigid adherence to org charts. As one executive quipped, “We abolished the phrase ‘that’s not my department’ from our vocabulary.” In a fast-paced market, everyone’s job is whatever moves the ball forward now. Aligning your people in that spirit might be the ultimate speed-to-market hack.

Invest in Continuous Training and Enablement

It might seem counterintuitive – training takes time, so how does it relate to speed? The truth is, a well-trained team operates much faster and more effectively than an untrained or inexperienced one. Continuous training and enablement ensure that your sales reps (and marketing and support teams) are fully equipped to execute quickly. They’ll know the products inside-out, handle objections on the fly, and use tools efficiently without fumbling. In short, training reduces mistakes and hesitation, which otherwise slow down deals and internal processes.

Think about the alternative: if reps are under-trained, every sales call could result in “I’ll get back to you on that question,” meaning a delay while they seek answers. Or worse, they might mishandle the conversation and lose momentum with the prospect. Lack of training can also mean slower adoption of new tools or strategies – if you introduce an AI platform but don’t train reps to use it well, it might sit underutilized for months (wasting the speed benefit it could have delivered).

Here’s how focusing on training and development accelerates your go-to-market efforts:

• Shorter Ramp for New Reps: We discussed how new hires can take months to ramp up. A robust training program can cut that down significantly. If you have a structured onboarding that teaches best practices, product knowledge, and common playbooks in a concentrated way, new team members become productive faster. Rather than learning by trial and error (slow and inconsistent), they hit the field with a solid foundation. For example, if your sales playbook is documented and trained on, a new SDR might start booking meetings in week 2 instead of week 8. That’s pure acceleration. It also frees your managers from spending excessive time hand-holding, so they can focus on strategic moves.
  
• Sales Mastery Improves First-Call Close Rates: A well-enabled sales team can seize opportunities in one call or meeting when possible, rather than needing multiple follow-ups for basic things. If reps are thoroughly trained on product specs, pricing flexibility, and common buyer questions, they can address concerns on the spot and move the deal forward in real time. Contrast a rep who has to say “I’ll need to ask engineering and get back to you next week” versus one who confidently answers and asks for the sale – the latter is obviously faster to the win. This competence comes from ongoing training (both initial and refresher). It’s why organizations invest in sales coaching and even role-playing sessions – to make real sales interactions more efficient and successful. Speed to market isn’t just how fast you get in front of customers, but also how quickly you can convert them into customers, and knowledge is a huge enabler for the latter.
  
• Adapting to Change Quickly: Regular training programs help your team adapt to new products, new markets, or new messaging faster. If you launch a new feature, do a quick enablement session so all reps can pitch it confidently that same week. If a new market trend emerges (say, a regulatory change that affects your buyers), arm your team with talking points and insights immediately. Companies that treat learning as an ongoing part of the job can pivot faster because their people are used to absorbing new info and skills continuously. In 2025’s fast environment, this agility is key. Your speed-to-market for updates or adjustments (like repositioning a product) will be far better if your frontline can assimilate and execute new instructions swiftly.
  
• Utilizing Resources Fully: Training isn’t just about product knowledge – it’s also about making sure the team uses all available tools and resources effectively. If you’ve invested in fancy CRM features, automation tools, content libraries, etc., but reps don’t know how or when to use them, you won’t get the speed benefits. Ongoing enablement ensures that the team is aware of the “shortcuts” at their disposal. For instance, maybe marketing has created email templates or case study collateral for common scenarios – training sales on these resources means they won’t waste time reinventing the wheel each time. Similarly, training on data tools means reps can quickly pull up insights on a prospect rather than digging manually. Efficiency through skill is a real accelerator.
  
• Building a Talent Pipeline: If you really want to sustain rapid growth, you need to continuously bring in new talent and level them up. This is where initiatives like Martal Academy come in. Martal Academy was developed to train talented professionals in complex B2B tech sales and connect them with tech companies in need of skilled SDRs. By creating our own pipeline of trained sales talent, we ensure that we (and our clients) always have access to reps who are ready to hit the ground running. Participants in the academy are trained by Martal’s experienced SDR managers and get hands-on practice through externships, selling for real tech companies during the program. The result: graduates with an SDR certification who have practical experience and can be deployed rapidly either within Martal or with our clients’ teams. Programs like this illustrate the broader point – investing in training ahead of demand creates a bench of ready-to-go talent. If you suddenly need to scale your sales force, having a training infrastructure means you can do so with minimal lag.

From a leadership perspective, it’s wise to view training not as a cost center but as a speed enabler. Every hour spent on training can save many hours down the line in avoided mistakes or quicker deal cycles. Think of it as sharpening the axe so that when you swing, it cuts through in one go rather than hacking away bluntly.

Here’s a quick checklist of enablement initiatives that boost speed:

• Maintain an up-to-date sales playbook and ensure every rep new or old is familiar with it.
  
• Conduct quick debrief sessions when deals are lost or won – share lessons immediately so everyone learns and adapts fast.
  
• Implement a peer mentoring system where newer reps shadow veterans, accelerating their learning through observation.
  
• Use micro-learning (short videos, tips of the day) to continuously educate without pulling reps out of selling for long.
  
• Encourage certifications (internal or external) on skills like social selling, negotiation, or the technical aspects of your product. Certified reps will often be more efficient and credible in front of clients.
  
• Regularly update FAQ documents for sales, so reps always have the latest answers to common prospect questions at their fingertips (no hunting needed).

To highlight the impact: imagine two teams launching a new product. Team A gives the salesforce a one-hour overview and some brochures, then says “go sell.” Team B runs a two-day intensive training bootcamp, does role-plays, ensures each rep can demo the product flawlessly, and addresses all likely questions. In three months, whose product do you think will have more market penetration? Team B will almost surely be ahead – their reps will have been more confident, effective, and proactive from Day 1. They won’t have lost deals due to ignorance or slow follow-ups. They leveraged training to accelerate their success in the market.

At Martal, we incorporate continuous learning for our team and also educate our clients on best practices. We’ve seen how a culture of learning translates to speed. For example, when new tools or lead generation techniques come out, we’ll test it internally and then quickly train our team so we can use it for clients – staying on the cutting edge. Similarly, we host knowledge-sharing sessions where top-performing SDRs share their tactics with the whole floor. This lifts everyone’s game in a short time, rather than people figuring things out individually over months.

In conclusion, don’t skimp on training if speed to market is your goal. It’s tempting to think “we don’t have time to train; we need to be selling!” but that’s a false economy. A well-trained team sells faster and more effectively. They’ll close deals in fewer touches, onboard customers without delays, and adapt to any new directive in a snap. In the race of B2B sales, think of training as pit stops – a brief pause to refuel and tune up leads to a stronger finish. As the saying goes, “Slow is smooth, and smooth is fast.” Investing time to make your team smooth (skilled and knowledgeable) will make your entire go-to-market execution fast when it counts.

Speed to Market Examples: Lessons from the Fast-Movers

To really drive home the impact of speed to market, let’s look at a couple of examples where being fast (or slow) made all the difference. These examples illustrate how the strategies we discussed come together in practice and highlight the tangible benefits of accelerated go-to-market execution.

• Tech Example – Zoom’s Explosive Growth: When the COVID-19 pandemic hit, the demand for video conferencing tools exploded virtually overnight. Zoom, a relatively young company, became an unambiguous winner of this sudden market surge. Why? A big factor was that Zoom was ready and easy to adopt when millions of users needed a solution, whereas competitors like Webex and Microsoft Teams were slower to scale up or required more complicated setups. The numbers tell the story: by April 2020, Zoom was hosting 300 million daily meeting participants, about 30× more than just four months prior (10). Zoom’s ability to handle that spike (and quickly offer free education accounts, etc.) allowed it to capture an outsized market share before others caught up (10). In essence, Zoom was fast to market in addressing the remote work need – not by launching a new product, but by rapidly scaling availability and user-friendliness when the window opened. Meanwhile, slower-moving or less agile competitors lost ground. The takeaway for B2B: if you see a wave of demand coming (or suddenly here), move fast. Reallocate resources, scale infrastructure, get the word out via omnichannel marketing – whatever it takes to serve the demand faster than others. The first-mover (or fast-mover) advantage is real, and Zoom’s pandemic success exemplifies it.
  
• B2B Sales Example – Outsourced Team Accelerating Pipeline: Consider a B2B SaaS company that developed an innovative enterprise software tool. They knew there was strong market demand, but they had a small sales team and needed to ramp pipeline quickly to meet revenue targets (and satisfy investors). Instead of hiring a dozen SDRs and waiting half a year, they partnered with an outsourced sales-as-a-service team (like Martal). Within the first 90 days, the outsourced team had mined targeted prospect lists, launched lead generation campaigns, and was consistently booking meetings with qualified business leads. The SaaS company’s account executives suddenly had full calendars of demos with interested buyers. As a result, the company closed several major deals in that quarter – deals that might have slipped to competitors if they had waited to build an internal team. One client testimonial we received echoes this: the Marketing Director of a software firm noted that Martal’s experienced team and proactive ideas led to high-quality leads and faster pipeline growth, enabling them to outperform competitors and scale new heights. This real example shows how speed to market strategy (outsourcing + AI outreach) translated into revenue. The company filled their funnel faster than they could have alone, capturing clients that provided valuable logos and momentum. For them, speed to market was critical because enterprise clients were evaluating solutions at that moment – by being first in the door via our outreach, they set the buying criteria rather than playing catch-up.
  
• Product Launch Example – Hitting the Market Window: Another illustrative scenario: a hardware manufacturer had a new gadget for the healthcare industry. There was buzz in the market for this type of device, but it was a complex product. Company A decided to perfect every feature and launch a year later, missing some early demand. Company B (a competitor) took an agile approach – they launched a “version 1” of the product in six months, covering core needs, and then iterated. Company B’s speed to market allowed them to sign multi-year contracts with hospitals who were eager for a solution. By the time Company A finally launched, many customers were already locked in, and others perceived Company A as a late follower. Company B not only got the revenue first, but also the real-world feedback to improve rapidly. This example, a composite of real cases in tech, underscores a classic point: done is better than perfect when market timing is crucial. It’s often better to launch a solid solution fast (and then improve it) than to launch a near-perfect solution late. The latter might earn engineering awards, but the former wins customers.

Each of these examples teaches an important lesson about speed to market:

• Being prepared to scale quickly (Zoom) when demand spikes can create a virtually insurmountable lead.
  
• Leveraging external resources and aggressive outreach (SaaS company) can dramatically compress your timeline to revenue in B2B sales.
  
• Launching early and iterating (hardware product) can secure market foothold and customer loyalty that late entrants struggle to crack.
  

In our own experience at Martal, we’ve had clients across industries – from digital agencies to cleantech firms – who witnessed the difference speed makes. Digital agencies, for instance, often come to us because their in-house growth is slow. After engaging our team, many have experienced accelerated growth, consistent monthly lead flow, and new client contracts each quarter, effectively reviving their pipeline that had plateaued. One agency noted that with Martal “you don’t have to face all the hurdles by yourself,” and indeed they found that by removing the slow hurdle of B2B prospecting, they could focus on closing and doubled their client acquisition rate. Speeding up the top-of-funnel had a domino effect on growth.

On the flip side, there are plenty of cautionary tales of companies that missed the boat due to slow execution. Think of established enterprises that failed to adapt quickly to digital trends (and lost out to startups), or software companies that took too long to release cloud versions of their on-premise products, only to see new cloud-native competitors steal their market. In many such cases, it wasn’t lack of capability or knowledge – it was simply lack of speed. As markets evolve faster, the cost of being slow is not just lost opportunity, but can be existential.

The encouraging news is that by applying the principles in this playbook – AI, outsourcing, omnichannel, agility, training – you can compete on speed even if you’re not the biggest or the most famous player. In B2B, being fast and responsive is a form of superior service. It signals to clients that you are on top of things, and it puts you in position to win deals while others are still preparing proposals.

In the next section, we’ll consolidate the strategies we’ve discussed into a handy checklist. Use it to audit your current approach and identify where you can crank up the dial on speed.

Speed to Market Acceleration Checklist

Is your organization primed to sprint ahead, or are hidden slowdowns holding you back? Use this checklist to evaluate and improve your speed to market strategy. These action items encapsulate the playbook we’ve discussed – think of them as the pit-stop tune-ups to ensure your go-to-market engine is running at full throttle.

• ✅ Define Clear Goals and Timeline: Ensure you have a well-defined go-to-market plan with specific timelines for each stage (product development, marketing launch, sales outreach). When everyone knows the race schedule, it’s easier to keep pace. Set ambitious but realistic launch dates and work backward to align tasks. Clarity prevents slippage.
  
• ✅ Break Down Silos: Establish a cross-functional task force or “tiger team” for your product/campaign launches. Include members from product, marketing, sales, and customer success. Hold regular syncs to share insights and remove roadblocks in real time. Unity equals speed. (If something’s stuck in “that department,” bust it loose!)
  
• ✅ Leverage AI Tools: Audit your workflow for areas where AI or automation can save time. Are you manually researching leads or scheduling emails? Implement AI-driven prospecting tools, automated email sequencers, chatbots for initial customer queries, etc. Even consider AI assistants for writing first-draft content. Let the machines accelerate the routine so your people can focus on high-impact work.
  
• ✅ Outsource Strategically: Identify functions that slow you down in-house (e.g. outbound lead generation, SDR and BDR outreach, content creation) and evaluate reputable outsourcing partners to handle them. Look for providers with proven speed-to-market benefits (like quick ramp-up and industry expertise). Don’t try to do everything internally if it’s not efficient – plug into external horsepower.
  
• ✅ Implement Omnichannel Outreach: Create an outreach plan that hits multiple channels (email, phone, LinkedIn, etc.) for prospecting and marketing. Use a cadence that overlaps these touches in a coordinated way. Equip your team with templates and tools for each channel. Be everywhere your prospects are, and you’ll connect with them faster.
  
• ✅ Fast Follow-Up SLA: Set internal service-level agreements for lead follow-up and other time-sensitive tasks. For example, any inbound lead gets contacted within 2 hours, any proposal request is answered within 24 hours. Monitor and enforce these SLAs. Speedy follow-up can double conversion odds – don’t let hot prospects cool off!
  
• ✅ Continuous Training & Onboarding: Maintain a robust training program so new hires get up to speed quickly (aim for weeks, not months). Provide ongoing enablement for existing team members on new products, tools, and tactics. Cross-train employees on critical skills to reduce single points of failure. A sharper team cuts through work faster.
  
• ✅ Empower Decision-Makers: Push decision-making authority closer to the front lines. Set guidelines, but allow sales reps, marketers, and project leads to make call-the-shot decisions for urgent matters without running every minor thing up the chain. Trust your team’s judgment (they are trained, after all). Fewer approval layers = faster action.
  
• ✅ Monitor Key Speed Metrics: Track metrics that reflect speed, such as lead response time, sales cycle length, product development cycle time, and time from demo to proposal. Review these regularly. When a metric is creeping up (slowing), investigate why and fix the bottleneck. If you can measure it, you can improve it.
  
• ✅ Foster a Speed Culture: Last but not least, instill a mindset that values agility and urgency. Celebrate quick wins and fast executions. Encourage team members to speak up with ideas to expedite processes. Make “How can we do this faster without losing quality?” a common question in meetings. Culture is the ultimate turbocharger. When everyone from leadership to interns believes in the mission of speed, you’ll find far more creative solutions to shave off days or weeks from projects.

Take a moment to score your company on each of these checklist items. Any box left unchecked is an opportunity to improve. Even small tweaks can add up to significant gains in your overall speed to market. And given the competitive stakes, those gains matter – they could be the difference between leading the pack or lagging behind.

Conclusion & Call to Action

In the race of B2B sales and product launches, speed to market has emerged as the defining advantage of our time. To recap, we explored what speed to market means (and why it’s critical), and we delved into a comprehensive playbook for accelerating your go-to-market strategy in 2025:

• We learned that timing is everything – being first or fast to meet customer demand yields competitive advantage, faster revenue, and higher customer satisfaction. Conversely, being slow can carry steep opportunity costs.
  
• We discussed harnessing AI and automation to make lightning-quick, data-informed decisions and scale your outreach without missing a beat (4). With real-time insights and automated workflows, even a lean team can punch above its weight in speed and volume.
  
• We highlighted the power of outsourced teams and Sales-as-a-Service to inject immediate momentum into your sales efforts. By tapping external experts, you can launch campaigns in weeks that might have taken quarters internally (7). Many companies outsource sales and marketing specifically to achieve speed and agility that they lack in-house – and it works.
  
• We emphasized omnichannel outreach as a way to reach prospects faster by meeting them on every platform, ensuring no waiting around for one channel to deliver results. Coordinated multi-channel touches compress the time to connect and engage leads.
  
• We saw the importance of organizational alignment and agility – breaking silos, forming agile teams (like BCG’s demand squads), and empowering quick decision-making all accelerate execution (3). A unified team can capitalize on opportunities at the speed of the market, not the speed of bureaucracy.
  
• And we underscored continuous training and enablement as the fuel that keeps your team performing at high speed without stall-outs. A well-oiled, knowledgeable team executes tasks right the first time and adapts to change rapidly, whereas an untrained team hesitates and backtracks.

The 2025 Speed-to-Market Playbook, in essence, is about combining technology, talent, and tactics in a way that removes friction and multiplies force. It’s about working smarter and harder in the areas that count, while shedding any drag that slows you down.

Now, looking ahead, ask yourself: Is my organization ready to accelerate? Are there bottlenecks we need to bust, or resources we haven’t tapped, to increase our velocity? The companies that dominate markets aren’t necessarily those with the most resources – often, they are the ones who respond fastest to customer needs and market shifts. Speed is a habit and a strategic choice.

One strategic choice you can make right now is to partner with experts who specialize in fast-tracking B2B sales. This is where we can help. Martal Group has built its reputation on helping companies achieve more in less time – more leads, more meetings, more revenue – by providing a ready-to-go sales powerhouse combined with an AI-driven platform. We act as your extension, your acceleration team, bringing together all the elements we’ve discussed: omnichannel outreach, AI analytics, trained sales talent, and agile execution. The end result is a significantly shortened sales cycle and a fuller pipeline, without you having to build everything from scratch or overburden your current team.

Ready to improve your speed to market and leave competitors in the dust? We invite you to book a free consultation with Martal Group. In a brief, no-obligation chat, we’ll assess your current go-to-market approach and share how a tech-enabled, outsourced sales partnership could rapidly fill your pipeline with qualified leads and opportunities. We’ll talk specifics – whether it’s launching into a new vertical in 30 days, or doubling your outbound touches next quarter – all tailored to your goals. Our team will candidly evaluate your situation and outline a plan for accelerating your sales process (leveraging our AI platform and seasoned SDRs) to get results fast.

Time is of the essence in business, and every moment you delay is a moment a faster competitor might seize. Don’t let your great products or services languish on the sideline due to a slow go-to-market. Take control of your timeline and supercharge your growth.

Contact Martal Group for a free consultation today, and let’s explore how our AI-enhanced sales platform and expert outsourced team can serve as your engine for speed. Together, we can craft a strategy to launch you to market faster, capture the demand that’s out there, and accelerate your revenue trajectory. In the high-speed world of B2B, you need a pit crew that’s just as driven as you are to win – and we’d love to be that partner on your journey to the finish line first.

Let’s make 2025 the year you set the pace in your market, not follow it. 🚀 On your marks… get set… go!

References

1. Select Representation
2. Maersk 
3. Boston Consulting Group 
4. Harvard Business Review 
5. McKinsey & Co. 
6. Deloitte (via Payoneer) 
7. SalesRoads 
8. WorkRamp 
9. Globalization Partners 
10. NPR 
11. Forbes 
12. Sales Focus Inc.