How to Increase Sales in 2025 by Leveraging Sales-as-a-Service and 5 Unique Ways You’re Not Using Yet

Major Takeaways: Increase Sales

Leverage Sales-as-a-Service for Faster Revenue

• Outsourcing sales development allows you to ramp up quickly, reduce costs by up to 40%, and access expert sales talent without long onboarding times.

Embrace Omnichannel Outreach

• Using cold email, LinkedIn, and phone in a coordinated cadence improves engagement rates by over 28%, reaching buyers on their preferred platforms.

Use AI and Automation to Boost Sales

• Sales teams using AI tools are 3.7× more likely to hit quota, thanks to advanced lead scoring, automated sequences, and predictive insights.

Target In-Market Buyers with Data and ABM

• Intent-based targeting and account-based marketing strategies can improve ROI by 5–8× and boost revenue by as much as 208%.

Strengthen Follow-Up to Improve Sales Performance

• 80% of deals require 5+ touches, but 92% of reps give up too soon—establishing a persistent, value-driven follow-up process increases conversion rates significantly.

Build Authority with Social Selling

• Sales reps who use LinkedIn and social channels for engagement generate 45% more opportunities and are 51% more likely to meet their quotas.

Improve Internal Focus with External Support

• Outsourcing top-of-funnel activities allows internal teams to focus on closing, leading to higher productivity and better use of sales leadership.

Scale Flexibly Without Hiring Risk

• Sales-as-a-Service models provide on-demand scalability, allowing companies to increase or reduce outbound capacity without restructuring internal teams.

Introduction

Are you struggling to hit aggressive revenue targets despite a recovering market? You’re not alone – nearly 45% of B2B companies failed to generate enough leads to meet their sales goals last year (1). B2B sales in 2025 have become more challenging and complex. Buyers are more independent than ever – 75% would prefer a rep-free purchasing experience according to Gartner (1) – yet they crave valuable insight from salespeople early in the process if it helps them solve problems (71% say they want to hear from reps when seeking new ideas (2)). The takeaway? To increase sales today, you must adapt your approach. In this comprehensive guide, we’ll explore how leveraging Sales-as-a-Service (outsourced sales teams) can dramatically boost your pipeline, along with five unique ways to increase sales revenue that you’re likely not using yet. These strategies – from omnichannel outreach to using AI-driven prospecting tools – are proven to improve sales performance and give your team an edge. We’ll dive into statistics, actionable tips, and fresh ideas to help you beat the competition. Let’s get started!

Leveraging Sales-as-a-Service: A Strategy to Increase Sales Revenue

One of the fastest ways to boost sales in 2025 is to rethink who is doing the selling. Enter Sales-as-a-Service, an innovative model where you outsource sales development to a specialized team on-demand. Essentially, you plug in a ready-made, managed sales team to drive growth without the high overhead and ramp-up time of hiring internally. It’s like “renting” a world-class sales force that’s already trained, equipped with data tools, and laser-focused on filling your pipeline.

Why consider Sales-as-a-Service as a strategy to increase sales revenue? Let’s look at the benefits:

• Faster Ramp-Up: An outsourced sales team comes pre-trained with proven processes and tools, cutting ramp-up time from months to weeks. You can launch new outbound campaigns immediately instead of waiting to hire and train new reps. When a business needs to scale quickly (say after new funding or entering a new market), Sales-as-a-Service is “the ideal way to scale your pipeline quickly without scaling your staff”. In other words, it provides agility to start driving revenue now, not next quarter.
• Cost Savings: According to Deloitte, businesses that outsource sales and marketing operations save up to 40% in costs versus maintaining an in-house team (8). You avoid salaries, benefits, and overhead for additional full-time SDRs, paying instead for results delivered. Providers often operate in lower-cost markets and leverage efficient workflows to pass savings on to you.
• High ROI: Top sales outsourcing companies deliver impressive returns. Studies show outsourced sales teams achieve an 8:1 to 13:1 return on every dollar spent (8), far outpacing typical in-house ROI. They can do this by deploying best-in-class talent and technology across many clients. With a laser focus on prospecting, an external team can often produce more qualified opportunities at a fraction of the cost and time.
• Expertise on Demand: By tapping Sales-as-a-Service, you gain instant access to experienced sales talent and domain experts. In fact, 44% of businesses outsource sales functions specifically to access specialized expertise (8) that they lack internally. A quality provider has seasoned SDRs and sales execs who know how to navigate complex B2B deals. They bring playbooks and insight from working with numerous companies, which means fewer mistakes and missed opportunities. As one VP of Marketing put it, a good sales agency becomes “a trustworthy extension of your team rather than just a vendor”.
• Scalability & Flexibility: Sales-as-a-Service is highly scalable. Need to double your inbound and outbound efforts for Q4? You can quickly add more reps through the provider. If a market strategy changes, you can scale down just as easily. This flexibility beats the risk of hiring too fast (and potentially laying off later). It’s sales “elasticity” on demand.
• Focus for Your Core Team: Outsourcing lead generation and top-of-funnel work lets your in-house salespeople focus on what they do best – building relationships and closing deals. Martal Group, for example, emphasizes that by skipping prospecting and handing it off, “your team can focus on closing deals” while seeing a steady stream of qualified meetings added to their calendars. This not only boosts productivity; it also improves morale and performance of your core team since they spend time on high-value activities instead of cold calling.

Bottom line: Leveraging Sales-as-a-Service can be a game-changer to increase sales revenue fast. You get a full sales development department as a service – one that’s already firing on all cylinders with multichannel outreach, data tools, and talent. No lengthy hiring or steep learning curves. It’s an approach to consider seriously, especially as the B2B Sales Outsourcing market is growing (projected from $2.73B in 2023 to $3.96B by 2031) (7). Many of your competitors may already be using fractional sales teams to extend their reach.

However, simply outsourcing inside sales alone isn’t a silver bullet – success also depends on deploying modern sales strategies. Next, we’ll cover five unique tactics (beyond outsourcing itself) that you might not be using yet, but should, to significantly improve sales in 2025.

Five Unique Ways to Increase Sales in 2025

Even if you keep sales in-house or use an external team, the following five strategies are must-haves for any organization aiming to boost sales performance in 2025. These are unique ways to increase sales that many companies haven’t fully embraced yet – meaning an opportunity for you to leap ahead. Each is rooted in the latest buyer trends and technologies. Let’s dive in:

1. Embrace Omnichannel Outreach to Improve Sales Performance

If your sales team is still relying on a single primary channel (like blasting out cold emails or making calls in isolation), it’s time to upgrade to omnichannel outreach strategies. Omnichannel means engaging prospects across multiple touchpoints – typically a mix of cold email, LinkedIn messages, and phone calls, plus perhaps SMS or direct mail for good measure – in a coordinated way. This multi-pronged approach is a proven strategy to increase sales effectiveness.

Why go omnichannel? Simply put, today’s B2B buyers are everywhere, and they have individual preferences on how they like to communicate. Some respond to a well-crafted email, others prefer a quick LinkedIn chat, and yes, some still appreciate a phone call at the right time. By covering all bases, you greatly improve your odds of connecting with prospects in their preferred channel. Consider these stats:

• A recent analysis found that companies using a hybrid multichannel sales model achieved up to 50% higher revenue growth than those relying on a single channel (1). That’s a massive performance boost just by diversifying outreach methods.
• Data shows 80% of prospects prefer to communicate with sales via email, yet 57% of C-level executives still appreciate phone calls for certain discussions (1). And about 75% of B2B buyers use social media (like LinkedIn) to inform purchasing decisions (1). The takeaway: no one channel is sufficient; you need to be present on all the channels where your buyers are active.
  
• Many prospects require multiple touches on different platforms before engaging. One study noted prospects often connect via a mix – e.g. 34% at events, 21% through LinkedIn, 21% via text – in addition to email/phone (1). An omnichannel cadence ensures you’re not missing those connection opportunities.
  

How to implement this? Design a cohesive outreach cadence that cycles through channels. For example, day 1 send a personalized email, day 3 message on LinkedIn referencing that email, day 5 follow up with a phone call or voicemail, etc., then repeat with varied content. Each touch should reinforce your value proposition but not simply copy-paste – tailor it to the medium. Tools now allow sequencing across channels so you can automate parts of this process.

Crucially, ensure messaging is consistent and coordinated. Omnichannel marketing only works if the touches complement each other (e.g. referencing prior messages, maintaining a common story). When done right, you create the impression of a seamless, professional pursuit rather than random spam.

Companies doing this see results: organizations using a structured multi-channel cadence see 28% higher conversion rates than single-channel outreach (3). Prospects tend to trust you more when they’ve “seen” you in multiple places, and you demonstrate persistence without being overbearing. In fact, combining LinkedIn plus email plus call has a synergistic effect – each touch reinforces the other and builds familiarity.

Actionable Tip: Start integrating LinkedIn touches and calls into all your email campaigns. Even a quick LinkedIn connection request thanking them for reading your email can warm a lead. And use each channel’s strengths – for example, share a valuable industry article in a LinkedIn message (show thought leadership), whereas in email you might dive into a pain-point solving pitch. Over time, this omnipresence makes it harder for a prospect to ignore you, ultimately improving sales performance by opening more conversations.

2. Harness AI and Automation to Boost Sales

Artificial Intelligence (AI) and sales automation tools are transforming how sales teams operate – yet many organizations haven’t fully leveraged them. Using AI is one of the unique ways to increase sales productivity and effectiveness, essentially giving your sales reps “superpowers.” In 2025, it’s no longer optional; it’s becoming the baseline. Consider that 74% of sales professionals expect AI to redefine their role by 2025 (9), and those who embrace it are already reaping rewards: Salespeople using AI-driven tools are 3.7× more likely to achieve their sales quotas than peers (4).

So, how exactly can AI and automation boost sales? A few game-changing applications:

• B2B Lead Scoring and Prioritization: AI can analyze vast data (engagement signals, firmographics, past interactions) to identify which prospects are most likely to convert right now. This lets your team focus on high-probability business leads instead of guessing. For instance, an AI-driven platform might flag that a prospect who visited your pricing page twice and opened your last 3 emails is a hot lead – prompting your rep to call immediately. With buyers doing so much research independently, these digital breadcrumbs are crucial. No surprise that companies leveraging AI for this see significant gains; one report noted firms using AI in sales saw 10–20% increases in ROI on their campaigns (9).
  
• Personalized Outreach at Scale: Writing truly personalized emails or LinkedIn messages can be time-consuming. AI copy assistants can help draft tailored intros, suggest talking points based on a prospect’s profile or industry, and even A/B test different messaging. The result is at-scale personalization that feels one-to-one. According to Salesforce, AI-powered personalization can increase lead engagement substantially, which ultimately boosts your conversion rate (e.g. AI-crafted emails often outperform generic ones).
  
• Automating Repetitive Tasks: Reps spend a huge chunk of their day on admin tasks – logging activities, entering data, scheduling follow-ups. Automation tools (from simple CRM workflows to advanced robotic process automation) can offload much of this grunt work. In fact, 90% of knowledge workers say automation has improved their jobs, saving ~5 hours a week of mundane tasks (9). That’s 5 more hours per rep for selling! Automation ensures no lead falls through cracks – e.g. auto reminders to follow up, sequences that send a series of emails over time, etc., all without manual effort.
  
• Chatbots & Instant Responses: Speed matters. If a prospect raises a hand (fills a form, etc.), engaging them immediately can make the difference. AI chatbots on your site or in-app can qualify leads and even schedule meetings 24/7. And routing hot leads in real-time to reps’ phones or calendars prevents delay. Studies show leads are 10× more likely to convert if contacted within 5 minutes of inquiry (9). AI helps make that instant response feasible at scale.
  
• Predictive Insights: Modern AI sales platforms crunch historical deal data to find patterns – which types of customers close fastest, what content influences late-stage deals, or even which words in a sales call correlate with won deals (through AI call analysis). These insights guide your strategy. For example, if the AI notices that decision-makers in the finance industry respond exceptionally well to a certain case study, your team can double down on using that asset for similar prospects.
  

Importantly, AI augments your human reps, it doesn’t replace them. The best approach is blending AI efficiency with human empathy. For instance, use AI to draft an email outline, then have your sales rep add a personal touch or adjust tone as needed. Think of AI as your super-smart sales assistant working tirelessly in the background.

If you’re not using these tools yet, consider starting small: maybe an email sequence automation or an AI scheduling assistant. Measure the impact. Many teams find that once they automate the basics, they free up 20-30% more time for reps to sell – and that directly translates to more deals. No wonder half of B2B sales leaders are already using some form of AI, and 75% plan to adopt generative AI tools soon (5).

In summary, embracing AI and automation is a quick win to boost sales efficiency. The data shows it’s a competitive advantage: ignore it, and you risk falling behind those who are working smarter. As one statistic summarizes, “automation is the new baseline, not just an added advantage” (9)in sales. So explore the AI tools in your CRM, try an outreach automation platform, or leverage data enrichment services – your future self (and bottom line) will thank you.

3. Leverage Data and Account-Based Marketing to Find New Customers and Increase Sales

Another unique way to increase sales that many companies underutilize is making your sales targeting data-driven. In the past, sales often relied on intuition or basic firmographic filters to find prospects. But in 2025, there’s a wealth of data available to pinpoint ideal customers and gauge their buying intent. Tapping into this data – and combining it with an Account-Based Marketing (ABM) mindset – will dramatically improve the quality of sales leads entering your pipeline and ultimately increase sales revenue.

Account-Based Marketing means focusing your outreach on a curated list of high-value target accounts (and the specific decision-makers within them), rather than a broad spray-and-pray. It’s a coordinated effort between marketing and sales to personalize campaigns for those accounts. ABM is powered by deep research and data: you treat each target as a “market of one,” crafting messages that speak directly to their needs. The payoff can be huge – companies have seen revenue increase by 208% when implementing ABM strategies (10), and 97% of marketers say ABM yields higher ROI than other tactics (10). In short, an ABM agency can help you find and engage the right new customers, not just more of them.

Here’s how to leverage data and ABM principles to find new customers and increase sales:

• Define Your Ideal Customer Profile (ICP) with Data: Re-examine what your best customers look like, using data analysis. Which industries, company sizes, and roles have the highest win rates or lifetime value for you? Analyze your CRM or use external data tools to see patterns. For example, you might discover that tech companies Series B-C funded, 50-200 employees, in fintech, led to faster closes. That becomes part of your ICP. With a clear, data-backed ICP, you can build highly targeted prospect lists (the foundation for ABM). In fact, 89.9% of companies now use two or more data sources for contact data in sales development (2) – meaning they enrich basic lists with additional info (technology used, hiring trends, recent funding, etc.) to refine targeting. The more precise your targeting, the higher your conversion rates.
  
• Use Intent Data to Catch Buyers “In Market”: One of the coolest developments is intent data – signals that a company or person is currently researching or showing interest in solutions like yours. This could be derived from web searches, content consumption, review site visits, etc. Providers (like Bombora, 6sense, ZoomInfo Intent) aggregate these signals. For example, if a target account has a spike in searches for “CRM implementation” or their team has been reading multiple articles on a relevant topic, that indicates buying intent. Reaching out to a prospect exactly when they have a pain or need yields far better reception. Martal’s own team leverages such intent signals to find prospects “actively looking” for their clients’ solutions. By focusing on in-market buyers, you avoid wasting time on those who aren’t ready. It’s like finding new customers at the perfect moment, dramatically improving efficiency.
  
• Personalize Outreach with Account Insights: Once you identify high-potential accounts, do a deep dive on each. Look at their recent news (new CEO? expansion?), their likely pain points (hiring lots of developers could hint at need for dev tools, etc.), and use those insights in your messaging. ABM is all about tailored communication. Instead of a generic pitch, you might say: “Noticed you’re expanding into Europe – we’ve helped others in your industry ramp sales in new regions; here’s an idea…” This relevance makes you stand out. It’s why ABM campaigns have been reported to increase deal size in 91% of companies (with 25% seeing 50%+ bigger deals) (10). When you address the specific needs of an account, they perceive much greater value.
  
• Coordinate Sales and Marketing Touchpoints: In ABM, marketing might serve targeted ads or send content while sales reps do direct outreach – all aimed at the same accounts. This one-two punch reinforces your message. For instance, marketing can show a case study ad to the target company’s execs, softening the ground, while your SDR  and BDR emails them referencing how you solved a problem for a similar company. This synergy improves odds of engagement. It’s no wonder 66% of companies planned to increase ABM spending in 2024 (10) – it works by improving how you find and nurture the best prospects.
  
• Leverage Tools for Data: Don’t try to do data-driven prospecting manually. Invest in tools like LinkedIn Sales Navigator (for advanced filtering and alerts), intent data subscriptions, and sales intelligence platforms (ZoomInfo, Lusha, Clearbit, etc.) which can automatically provide key info on accounts. Many of these tools integrate with CRM so your team is fed actionable data in real-time. Also consider predictive analytics tools that analyze your win data to suggest new accounts that match your successful patterns.
  

The impact of data-driven, account-focused, outbound prospecting is clear. A study found companies adopting data-driven lead generation strategies achieved 5 to 8 times higher ROI than those that didn’t (2). And ABM leaders like Terminus report 73% of total revenue attributed to ABM efforts in mature programs (10). Even if you start small – say, identify 20 high-value accounts and do an ABM pilot – you’re likely to see better engagement than generic outreach to 2,000 contacts.

In summary, shifting from a volume-centric mentality to a targeted, insight-driven approach will help you find the right new customers and accelerate sales. It might feel counterintuitive to narrow your focus to a list of accounts, but the data proves that focusing on quality over quantity pays off. In 2025’s noisy market, relevance is king. Use data to be in the right place at the right time with the right message, and you’ll increase outbound sales while your competitors are wondering why their broad campaigns fall flat.

4. Strengthen Follow-Up and Nurturing to Improve Sales

When it comes to closing deals, persistence pays off – yet most sales teams give up way too soon. Strengthening your follow-up process is a simple but unique way many companies can improve sales results dramatically. The statistics around follow-up are eye-opening: 80% of sales require five or more follow-ups, but 92% of salespeople give up after hearing “no” four times (2). In practice, a vast number of reps quit after just one or two attempts, leaving money on the table for more tenacious sellers.

Why are consistent follow-ups so crucial in B2B? A “no” often really means “not right now.” Your prospects are busy, they have internal discussions, budgets to consider, or simply inertia to overcome. Research shows 60% of customers will say “no” four times before finally saying yes (6). By stopping early, you’re missing the majority of opportunities that might materialize on the 5th, 6th, or even 10th touch. On the flip side, those who do persist are often the ones who win the deal when the timing aligns.

Here are key tactics to strengthen your follow-up and nurturing, turning more maybes into wins:

• Implement a Rigid Follow-Up Cadence: Don’t leave email follow-ups to memory or whim. Establish a set cadence for each lead: for example, if a prospect goes cold after a demo, schedule a series of touches (email Day 2, call Day 4, LinkedIn ping Day 7, another email Day 10 with new info, etc.). Sales engagement platforms can automate sending some of these touches or reminding reps when it’s time. The goal is polite persistence. You might be surprised how often a prospect replies on touch 5 or 6 with something like, “Sorry for the delay, thanks for staying in touch – let’s set up that next call.” By being consistently present (without being annoying), you demonstrate reliability and interest in their business.
  
• Provide Value in Each Follow-Up: A common mistake is sending repetitive “checking in” messages. Instead, make each follow-up meaningful. Share a relevant case study, a statistic, or a new idea each time. For instance: “Since we last spoke, I thought you might find this insight useful…”. This way the prospect gains value even if they’re not ready to buy yet, and you position yourself as a helpful resource rather than a pest. It keeps the door open. Over time, this nurturing builds trust. Marketing can assist by providing content for nurtures – e.g. whitepapers, blog posts – aligned to common objections or interests.
  
• Mix Up the Medium and Messenger: If you’ve called and left voicemails to no avail, try a LinkedIn message or an email, and vice versa. Sometimes a change in channel elicits a response. Also consider who is following up – for bigger deals, a gentle nudge from a SDR manager or a note from your CEO to the prospect’s executive (peer-to-peer) can break a logjam. The variety can improve your chances of getting a reply. (Remember the omnichannel stat: using multiple channels yields higher engagemen.)
  
• Leverage Triggers for Smart Follow-Up: Use any new developments as reasons to reach out again. Did the prospect company announce a new product, hire, or funding round? Congratulate them and tie it subtly back to how you can help in the new context. If you’re tracking intent data or website visits, reach out when they show a surge in activity. These trigger-based follow-ups feel timely and less random. For example, “Noticed you just opened our latest case study – happy to discuss any questions on how it might apply to your team.” This shows you’re attentive.
  
• Don’t Forget Inactive or Old Leads: Part of nurturing is recycling leads that went cold last year. Circumstances change – maybe they didn’t have budget then, but do now. A periodic touch (every few months) to past contacts can rekindle deals. Even closed-lost opportunities can be revived later. Having a long-term nurture sequence (managed by marketing automation for instance) ensures you stay on their radar until they’re ready.
  

The main point: persistence, done professionally, is powerful. The majority of your competitors aren’t doing it. In fact, up to 48% of salespeople never follow up at all after an initial contact (6)! By simply being the rep who follows through consistently, you put yourself in the top tier. It’s often said that the sale goes to the first responder or the most persistent. Data supports this: one study found the vendor that responds first wins 35–50% of deals simply by virtue of timing (1). And other research (Brevet Group) echoes that only 8% of salespeople make more than five contact attempts, but those 8% account for the majority of sales (6). Clearly, there’s a huge opportunity gap here.

So, audit your follow-up process. If your team is giving up too early, institute a culture (and system) of persistence. Use technology (CRM tasks, sequences) to enforce it. Train reps that “no response” is not a rejection – it often takes 5+ touches to get a yes or even a reply. By being respectfully relentless in follow-ups, you will improve sales conversion rates and close business that lesser teams would have missed (2). In 2025, don’t let short attention spans or fear of annoying the prospect stop you – chances are, they’ll respect your tenacity and professionalism, and when they’re ready to buy, you’ll be the one still standing in front of them.

5. Leverage Social Selling and Thought Leadership to Increase Sales

The era of the lone-wolf salesperson relying only on cold calls is over. In 2025, an often underused way to increase sales is by embracing social selling – building relationships and credibility via social networks (primarily LinkedIn for B2B) – combined with establishing thought leadership in your domain. If your sales team isn’t actively engaging on LinkedIn or sharing content, you’re missing a huge lever for warming up prospects and differentiating your brand.

What is social selling? It’s the practice of using social media to identify prospects, connect with them, and provide value by sharing insights or content, with the goal of eventually generating sales ready leads and sales conversations. It’s not just about pitching people in their DMs (please don’t spam); it’s about networking at scale and nurturing prospects in a low-pressure environment. Done well, it can dramatically shorten sales cycles and improve trust. Some key points and stats:

• Buyers are on social media: Approximately 75% of B2B buyers use social media to inform purchasing decisions (1). They browse LinkedIn posts, participate in industry groups, and check what others are saying. If you’re absent from these channels, or your company has no voice there, you’re invisible during a large chunk of their self-research phase. By contrast, if they consistently see your helpful posts or commentary, you’ll be top-of-mind.
  
• Social selling boosts win rates: Sales professionals who incorporate social selling are 51% more likely to hit their quotas (1). And on an organizational level, 61% of companies engaged in social selling report revenue growth as a result (1). This is because social selling helps reps find warmer leads – for example, by getting referrals through mutual connections or by attracting inbound interest when someone engages with your content.
  
• Build personal brands / thought leadership: Encourage your sales reps (and leadership) to build a personal brand on LinkedIn. This means regularly posting insights – e.g. commentary on news, short tips, success stories, even quick videos – that showcase expertise in your field. When prospects see that a rep understands their industry challenges and has interesting perspectives (versus just being a salesperson), they’re far more likely to take a meeting. In fact, 78% of sales reps engaged in social selling outsell peers who don’t use social media (2), often because they’ve established credibility before the first direct conversation.
  
• Leverage LinkedIn for targeted networking: LinkedIn isn’t just for marketing teams. Sales reps should use it to systematically build a network in their target accounts. Connecting with prospects, then engaging (liking, commenting positively on their posts, congratulating on milestones) helps build rapport. It’s much easier to call or email someone who has seen your name pop up supportively in their feed than a total stranger. Also, mutual connections can provide introductions – a warm intro on LinkedIn from a shared contact can bypass months of cold outreach. Consider that social sellers create 45% more opportunities and are 51% more likely to hit quota, per LinkedIn’s data.
  
• Use content as a conversation starter: Marketing can arm sales with content (blogs, infographics, webinars). Reps should not just email these out, but also share on social and even personally send them to prospects on LinkedIn with a note: “Thought you might find this article useful, it echoes our conversation on X.” This blends social selling with follow-up. It provides value and keeps the dialogue going in a casual way. Also, when prospects engage with your content (comment or like a post), that’s a buying signal – sales can then reach out to discuss the topic more deeply.
  
• Referrals and Community: Don’t overlook the power of social networks for referrals. If you consistently share valuable information, your network grows and you become a go-to person. Someone in your network may tag you when another person asks for a solution recommendation (“Oh, you need help with supply chain software? Talk to John, he’s always sharing great tips on that.”). These community interactions can funnel highly qualified leads your way without a formal campaign. Additionally, consider participating in relevant online forums or groups (on LinkedIn or platforms like Reddit) where your buyers hang out – answer questions genuinely. It seeds goodwill and expertise in the minds of potential customers.
  

To implement social selling effectively: train your team on optimizing LinkedIn profiles (buyer-oriented, not just a resume). Set activity goals like adding X new connections per week in target roles, posting X times per month, commenting authentically on prospects’ posts daily. There are even social selling index (SSI) scores on LinkedIn to track engagement. Celebrate reps who generate pipeline through LinkedIn or other networks to reinforce the behavior.

One caution: social selling is a long game and not as directly measurable as email/call KPIs. But its influence is undeniable in modern B2B. It often quietly opens doors or softens leads that would otherwise stay cold. 61% of organizations attribute revenue growth to social selling efforts (1), and anecdotally, many salespeople say some of their best leads in recent years originated from LinkedIn interactions rather than classic cold outreach.

In summary, meeting your customers where they are – on social platforms – and building trust before you build a sales pitch is a unique angle that many traditional sales teams still hesitate on. By encouraging social savvy and thought leadership, you’ll differentiate your approach and increase sales in a way that also enhances your brand reputation. Think of it as planting seeds across a wide field; over time, with consistent nurturing, those seeds sprout into inbound inquiries, partnerships, and sales opportunities that you might never have captured through cold calls alone. In 2025, a strong social selling game is a strategic must for B2B revenue growth.

Tip: Start tomorrow – challenge each of your reps (or yourself) to share one useful post on LinkedIn about a problem your solution solves. No sales pitch, just insight. You might be surprised at the engagement it garners – and which prospects suddenly become responsive because they see you as an expert, not just another salesperson.

Conclusion: Increase Sales with Strategic Outsourcing and an Omnichannel Approach

The bottom line is that B2B sales in 2025 demand a more strategic, data-driven, and persistent approach than ever before. We’ve discussed how leveraging Sales-as-a-Service can inject immediate horsepower into your sales engine – from providing expert SDR teams on-demand to handling your cold outreach and appointment setting – all of which translates into better pipeline management and higher ROI. We’ve also covered five modern strategies (omnichannel outreach, AI and automation, data-driven targeting/ABM, persistent follow-up, and social selling) that many companies are not fully utilizing yet, but that can set you apart and significantly boost sales when executed well. By adopting even a couple of these tactics, you can outpace competitors still stuck in the old playbook.

Implementing these strategies might feel overwhelming, especially if your internal team is stretched thin. This is where partnering with the right Sales-as-a-Service provider can make all the difference. We at Martal Group specialize in an omnichannel, data-driven approach to B2B sales outreach. Our fractional sales teams can plug into your organization and rapidly ramp up outbound lead generation efforts – through coordinated B2B cold email campaigns, LinkedIn prospecting, and targeted cold calling – all as part of a unified strategy (never siloed tactics). We use intent data and AI-driven platforms to ensure we’re contacting the right prospects at the right time, and our seasoned SDRs persistently follow up and nurture leads until they’re sales-ready. Essentially, we bring the omnichannel sales machine and you reap the results in the form of qualified meetings and new customers.

Imagine being able to focus your in-house team on closing warm deals, while an external team of experts (backed by the latest lead generation tools and analytics) fills your calendar with opportunities. It’s not a far-fetched scenario – it’s exactly what Martal delivers through our Sales-as-a-Service model. Our clients have seen their sales pipelines scale 3× faster and costs reduced by as much as 60-65% compared to building internal SDR teams. More importantly, they achieve predictable revenue growth without the headaches of managing the minutiae of prospecting.

If your goal is to increase sales revenue in 2025, the time to act is now. The tactics we’ve outlined are most powerful when executed together: an omnichannel, highly personalized outreach campaign, driven by data and AI insights, followed up diligently across multiple touches, and reinforced by a strong social presence – this is the recipe for sales success in the modern era. Whether you build these capabilities internally or choose an outsourced SDR company with experts to accelerate the process, don’t let your organization fall behind. The market is evolving, and so must your sales strategy.

Ready to elevate your sales? Consider leveraging Martal Group as your extended growth team. We’ll handle the top-of-funnel hustle – from identifying and engaging new customers to setting quality appointments – through cold email, LinkedIn outreach, cold calling and more in a synchronized omnichannel cadence – so your team can focus on closing deals and driving strategy. With the right mix of persistence, personalization, and expert support, 2025 can be the year you crush those sales targets.

Let’s increase those sales – together.

References

1. Spotio – Sales Statistics 2025 
2. Qwilr – Essential Sales Stats 2025 
3. Martal – Sales Follow-Up Statistics 
4. Pipedrive – Sales Statistics 
5. DBS Interactive 
6. Peak Sales Recruiting 
7. PassiveSecrets – B2B Sales Stats 
8. MarketStar – In-House vs Outsourced Sales ROI 
9. Kixie – Sales Automation Stats 2025 
10. WebFX / WARC – ABM Effectiveness 

Now, let’s address some frequently asked questions on this topic: